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Application of Technological Automation and Digitalization of Promotional Efforts in the Home Industry of Wickerwork in Jombang Regency: PAR Method Zahro, Siti; Sagirani, Tri; Hadi, Faizal Susilo; Mustikasari, Hany; Cintya, Hedi Amelia Bella; Nugraha, Nugraha; Nurhadi, Didik; Natanael, Matthew Lucky; Adriani, Gabriella Haldis; Putri, Medhita Gunawan; Tjandra, Dewi Anggraini; Nugroho, Felix Dian; Wardana, Oka; Muhammad, Rizky Alifio
Smart Society Vol. 6 No. 1 (2026): Smart Society
Publisher : FOUNDAE (Foundation of Advanced Education)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58524/smartsociety.v6i1.907

Abstract

The wickerwork home industry in Jombang Regency, which utilizes screw pine and bamboo, plays an important role in local employment. However, its development remains constrained by manual production processes and limited marketing strategies. This study aims to examine the implementation of technological automation and the digitalization of promotional efforts in wickerwork home industries using a Participatory Action Research (PAR) approach, consisting of identification, planning, action, observation, and evaluation stages. The program involved two home industries, including owners and employees, in adopting simple automation technologies and digital marketing practices. The results indicate that the application of automation technology improved production efficiency and enabled businesses to better meet customer demand. In addition, digital promotion training covering product photography, content creation, and the use of AI tools enhanced marketing reach through social media, contributing to increased national-level demand. This study highlights that integrating automation and digital marketing can strengthen the competitiveness of small-scale industries. However, sustained mentoring and multi-stakeholder support are essential to ensure long-term impact, expand employment opportunities, and promote business sustainability.
Co-Authors A.M., M. Dzikron Aaf Saefurrohman, Aaf Abdul Rozak Acep Iwan Saidi adang badru jaman,anggun fergina, adang badru jaman,anggun fergina Adhistian, Patria Adilah, Siti Adriani, Gabriella Haldis Agung, Rendi Marta Agustini, Kamelia Ahiase, Godwin Ahmad Fuad Alam, Muhammad Nur Alamsyah, Indra Fajar Alamsyah, Zaenal Alghifari, Erik Amanda Putri Nahumury Amelia, Tia Amelia, Tia Amir Machmud, Amir Ampomah, Philipina Andriana, Denny Antony, Rian Apriadi, Tedi Arnu, Anggi Pasca Arrazaq, Naufal Raffi Arvian Triantoro Astuti, Anita Dewi Astuti, Hesti Kusuma Aulia Nazala Ramadhani, Aulia Nazala Awudu, Shaibu Baihaqqy, Mochammad Rizaldy Insan Bakhri, Syaeful Bambang Endro Yuwono Budi Purnomo Chairul Furqon, Chairul Chaznin R.M, Chaznin Chochole, Tomas Cintya, Hedi Amelia Bella Dabi, Rowland Dabi, Rowland Seyram Koku Dangi, Dangi Dasril, Yuki Dwi Darma Dewantari, Nuryunita Dewi Shofi M., Dewi Dewi, Friesty Paramitha Dian Kurnianingrum, Dian Didik Nurhadi Diki Wahyu Nugraha Disman, Disman Edem Lekettey Edwin Widia Eeng Ahman, Eeng Effendi, Marwan Elsa, Yulandri Endang Supardi, Endang Euis Bandawaty Fauzianty, Sany Noor Fibiona, Indra Go, Faith Zefanya Farrel Gusni, Gusni Hadi, Faizal Susilo Handoyo, Agus F Handoyo Hardiana, Dian Hardjadi, Dikdik Hari Mulyadi, Hari Hartono, Pierdijono Harun, Muhammad Fiqri Hasbi, Imanudin Heny Hendrayati Herdiana, Wyna Herilna Herlina, Herilna Heryana, Toni Hidayat Arif Nur, Muhaimin Hilda Syaidatul Ulfah, Hilda Syaidatul Ida Ayu Putu Sri Widnyani Ikaputera Waspada, Ikaputera Ikhsan, Sugiyanto Imas Purnamasari Ina Ratnasari, Ina Insany, Gina Purnama Iqbal Lhutfi Irawan, Rini Larasati Irvan, Bagus Iskandar, Alyanissa Putri Ismail, Hariadi Jahidah, Nurul Siti Janah Sojanah, Janah Jayawarsa, A.A. Ketut JB. Yurahman, JB. Yurahman Jefri Khairunnas, Jefri Juliana Juliana Kartikaningsih, Dewi Kastanya, Grace Khay, Khay Kpodo, Percy Chris Krishna Yuliawati, Ayu Kumara, Gatot Kunta Kurnia, Ika Famela Kurniawan, Fakhry Hafiyyan KUSNANTO, DANANG Lekettey, Edem Leni Yuliyanti, Leni Lestari, Siska Nurazizah Luckyardi, Senny Luqman, Citra Aisyah Lusiana Sani Parwati M. Arief Ramdhany Mac-Moqu, Francis Kortey Marbun, Tonggo Mardiani, Rika Maulana, Mahbub Afini Maya Sari Mayasari Mayasari, Mayasari Medidjati, R Adam Medidjati, R. Adam Meta Arief, Meta Mr. Dodi Muhamat, Amirul Afif Muhammad Afif Muhammad, Rizky Alifio Mulyana, Dendi Munir Nur Komarudin Mustikasari, Hany Naiya, Naiya Nasrudin Nasrullah, Baso Nasution, Toni Natanael, Matthew Lucky Navik Istikomah Netti Siska Nurhayati Ningrum, Azizah Puspa Nkansah, Obed Kwabina Opoku Nugroho, Felix Dian Nur Apandi, R Nelly Nurdiani, Mia Silmi Nurtanti, Azizah Nuryuana Dwi Wulandari Pambudi, Wahyu Pasha, Riska Ayu Permatasari, Zulia Nur Pinayani, Ani Pranata, Rengga Madya Pratama, Rafindra Hyoga Pratiwi, Irma Dwi Prawatiningsih, Desty Priyo Wibowo, Priyo Purnomo, Budi S Putri, Medhita Gunawan Qiswatun Mukhoyyaroh Rahim, Sarah Aulia Rahman, Zaidan Al Rasto, Rasto Reza, Caisya Ibni Aulia Putri Rezi Fandiyansyah, Muh Rina Maria Hendriyani Rita Purnamasari Ruri Mutiara Ayuni Ryan Maulana Saffira, Allya Satria, Rita Siman, Siman Simatupang, Frido Sarita Sinderela, Moriska Singgih, Ivan Kristianto Situngkir, Tiar Lina Solihat, Asri solikin, ikin Subaryana Subaryana, Subaryana Sugiharti, Harpa Sugiharto, Nur Aziz Sugiyanto - Supiyadi, Dedi Supriatna, Yayat Supriyono Supriyono Surochman, Arief Sutanto, Dharma Adhi Sutardiyanta, Ihwan Sutisna, Ade Jaya Syafi, Muhammad Abiyu Syaharuddin Rasyid Syaifullah Syaifullah Tania, Adelia Septiani Restanti Tia Yuliawati Tiffany, Florentina Titik Respati Tjandra, Dewi Anggraini Tri Sagirani Ugli, Jalilov Mehroj Erkin Ujang Suherman, Ujang Suherman Umar Faruk Umarova, Zulayho Vanessa Gaffar Vigim, Jaqolina Anggraeni Vinda Maharani Patricia Viviany, Viviany Warawiati, Nuni Ayu Wardana, Oka Wardana, Roihan Kusuma Widiarto, Tasya Evrillia Wijaya, Claudia Zefanya Yanti Sri Rejeki Yasir Maulana Yayat Supriyatna Yogaswara, Andrey Satwika Yusup Junaedi Zahro, Siti