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All Journal Jurnal Nalar Pendidikan Journal of Educational Science and Technology Jurnal Mirai Management Al Ishlah Jurnal Pendidikan Pendas : Jurnah Ilmiah Pendidikan Dasar Journal of Education Technology Jurnal EDUTECH Undiksha Jambura Journal of Community Empowerment PEDAGOGIKA Journal On Teacher Education (Jote) Didaktik : Jurnal Ilmiah PGSD STKIP Subang Jurnal Wahana Pendidikan Journal of Innovation in Educational and Cultural Research Jurnal Dedikasi Jurnal Ilmiah Wahana Pendidikan Panrannuangku Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat (ABDIRA) LITERATUR: Jurnal Bahasa, Sastra dan Pengajaran Journal of Research in Instructional Inovasi Kurikulum Abdimas Awang Long: Jurnal Pengabdian dan Pemberdayaan Masyarakat JURNAL PENDIDIKAN INDONESIA: Teori, Penelitian, dan Inovasi Seminar Nasional Pengabdian Kepada Masyarakat Jurnal Teknologi Pendidikan ( JTekpend) Global Journal Basic Education Elementary School: Jurnal Pendidikan dan Pembelajaran ke-SD-an JURNAL MUARA PENDIDIKAN Jurnal Masyarakat Madani Indonesia Indonesian Journal of Pedagogical and Social Studies Seminar Nasional Hasil Penelitian LP2M UNM Jurnal Media Pengabdian Komunikasi Journal of Educational Technology, Curriculum, Learning, and Communication Cendikia: Jurnal Pendidikan dan Pengajaran Jurnal Ilmiah Manajemen Informasi dan Komunikasi MARAS : Jurnal Penelitian Multidisplin Indonesian Journal of Educational Technology International Journal of Education, Vocational and Social Science Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Pengabdian Cendekia JUKEMAS : Jurnal Pengabdian Kepada Masyarakat Green Economics: International Journal of Islamic and Economic Education Jurnal Ilmiah Pendidikan Citra Bakti
Farida Febriati
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Inovasi Konten Digital sebagai Pendorong Pertumbuhan Bisnis Generasi Z Muhammad Alfian Solo; Farida Febriati
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 11 No. 04 (2025): Volume 11 No. 04 Desember 2025 In Press
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v11i04.9362

Abstract

ABSTRACT The digital era has created new opportunities for Generation Z to develop businesses through the use of innovative creative content. This article focuses on how digital content innovation serves as a key driver of business growth among Gen Z, particularly amid the increasingly competitive landscape of digital platforms. This study employs a literature review method with a conceptual analysis approach, synthesizing various academic sources, industry reports, and previous research related to content innovation, Gen Z digital behavior, and modern business growth strategies. Data were collected through systematic searches across multiple scholarly databases and analyzed using content analysis techniques to identify patterns, theoretical trends, and interconcept relationships. The findings indicate that digital content innovation not only enhances visibility and engagement but also strengthens brand image, expands market reach, and builds emotional connections with audiences. Generation Z has demonstrated the ability to leverage creativity, trend literacy, and platform algorithm comprehension to produce relevant and valuable content. Additionally, digital collaboration and active participation in online communities foster consumer trust and promote sustainable business growth. This study underscores that digital content innovation is a crucial pillar in navigating the dynamics of business in the Society 5.0 era and stands as a primary strategy for Generation Z to achieve stronger competitiveness.
Personal Branding Digital dalam Meningkatkan Keberhasilan Bisnis Gen Z di Era Society Eliana Putri; Farida Febriati
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 11 No. 04 (2026): Volume 11 No. 04 Desember 2025 In Build
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v11i04.9363

Abstract

The development of the Society 5.0 era has driven significant changes in how young generations build their identities and develop digital-based enterprises. This study focuses on the role of digital personal branding in enhancing the business success of Generation Z, a group known for its high adaptability to technology and social media. Personal branding is understood not merely as a self-promotion strategy but also as a form of digital identity representation that influences public perception, consumer trust, and business competitiveness. This research employs a literature review method with a conceptual approach, examining various scholarly publications, official reports, and relevant articles from recent years. Data were collected through systematic searches across journal databases such as Google Scholar, Garuda Kemdikbud, SINTA, and DOAJ, and analyzed using content analysis techniques to identify patterns, trends, and relationships among variables related to digital personal branding and Gen Z business activities.The findings indicate that Generation Z strongly tends to utilize digital platforms as a medium for identity formation and business marketing. Dominant personal branding practices such as storytelling, visual consistency, niche specialization, and digital collaboration have been shown to strengthen professional image and expand audience reach. The results also reveal that digital personal branding significantly impacts business success by increasing credibility, customer loyalty, and collaboration opportunities. This success is strongly influenced by factors such as authenticity, content quality, audience interaction, and the ability to understand social media algorithms.In conclusion, digital personal branding serves as a strategic asset that has the potential to enhance the competitiveness and business growth of Generation Z within an increasingly competitive digital ecosystem.
Strategi Personal Branding Kreator Media Sosial untuk Membangun Visibilitas, Kredibilitas, dan Keberlanjutan dalam Creator Economy Reski; Farida Febriati
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 11 No. 04 (2025): Volume 11 No. 04 Desember 2025 In Press
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v11i04.9377

Abstract

This study aims to analyze how social media creators build and manage personal branding strategically to achieve visibility, credibility, and sustainability in the creator economy. The method used is a Systematic Literature Review (SLR) based on the PRISMA protocol, by selecting 10 relevant articles from the Scopus database. The results show that personal branding is a multidimensional process that involves identity construction, the use of platform algorithms, and the management of relationships with the audience. Creators build differentiation through the exploration of self-values, narrative consistency, and the strengthening of authenticity, while algorithms act as architects of visibility that determine reach and monetization opportunities. The study also reveals dilemmas between authenticity and commercialization, algorithmic bias, and forms of platform control that affect creators’ strategies. To maintain sustainability, creators develop strategies such as income diversification, cross-platform presence, and community strengthening. This study contributes to the theoretical understanding of creators’ personal branding strategies in the digital ecosystem and provides practical implications for creators and platform developers in creating a more fair and sustainable environment
PERENCANAAN KARIER DAN MINDSET KEWIRAUSAHAAN SEBAGAI STRATEGI MEMBANGUN MASA DEPAN GENERASI Z DI ERA DIGITAL Andi Meisya Nurul Maulidiah; Farida Febriati
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 11 No. 04 (2025): Volume 11 No. 04 Desember 2025 In Process
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v11i04.10621

Abstract

perencanaan karier dan mindset kewirausahaan dalam mempersiapkan Generasi Z menghadapi tantangan era digital. Penelitian menggunakan data dari webinar yang dilaksanakan pada Sabtu, 25 Oktober 2025 melalui polling interaktif, dan diskusi panel. Hasil menunjukkan bahwa perencanaan karier yang terarah membantu peserta memahami peluang karier digital, sementara mindset kewirausahaan meliputi kreativitas, adaptabilitas, dan orientasi pemecahan masalah meningkatkan kesiapan mereka menghadapi perubahan dunia kerja. Temuan ini menegaskan bahwa integrasi bimbingan karier dan pendidikan kewirausahaan berbasis digital perlu diperkuat dalam sistem pendidikan sebagai strategi efektif membangun masa depan Generasi Z.
TRANSFORMASI KEWIRAUSAHAAN DI ERA DIGITAL: SINERGI BRANDING, MARKETING, DAN KAPABILITAS DIGITAL PELAKU USAHA Ummul Khaeri; Farida Febriati
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 11 No. 04 (2025): Volume 11 No. 04 Desember 2025 In Process
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Entrepreneurial transformation in the digital era is driven not only by technological advancement but also by entrepreneurs’ ability to systematically integrate branding strategies, digital marketing, and digital capabilities. This article examines the interrelationship among these three components through a reflective integrative conceptual analysis using scholarly literature published between 2020 and 2025. The synthesis reveals that digital branding serves as the foundation for creating value, identity, and consumer trust within increasingly competitive markets. Digital marketing operates as the primary mechanism for delivering value through personalized, data-driven, and responsive interactions. Meanwhile, digital capability emerges as a critical enabling factor that determines the effectiveness of both branding and marketing efforts, particularly in leveraging technology, utilizing data analytics, and adapting to digital platforms. A key finding of this study is that branding, marketing, and digital capabilities form a mutually reinforcing system that collectively drives entrepreneurial transformation. Entrepreneurs who successfully align brand identity, marketing strategies, and technological competence demonstrate greater adaptability to shifts in consumer behavior and the evolving structure of digital markets. This article provides a theoretical contribution by offering an integrative perspective that broadens the understanding of digital entrepreneurship as a strategic, rather than purely technological, phenomenon. Nevertheless, the proposed conceptual framework requires further empirical validation to capture contextual variations across sectors and business scales..
PENGEMBANGAN MICRO MODUL MATA KULIAH PENGELOLAAN SUMBER DAYA BELAJAR INTERAKTIF DIGITAL PADA MAHASISWA TEKNOLOGI PENDIDIKAN FAKULTAS ILMU PENDIDIKAN UNIVERSITAS NEGERI MAKASAR Risma Asmita; Abd. Haling; Farida Febriati
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 01 (2026): Volume 12 No. 01 Maret 2026 Publish
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i01.11489

Abstract

The use of digital micro modules is very much needed in the learning process along with technological developments to improve the quality of learning, curriculum development, learning innovation, and improving the quality and completeness of facilities and infrastructure. This study aims to 1) determine the level of student needs for digital interactive micro modules for learning resource management, 2) determine the design of digital interactive micro modules for learning resource management, 3) determine the level of validity and practicality of digital interactive micro modules for learning resource management. This study uses a Research and Development (R&D) approach with the ADDIE development model which includes five stages: analysis, design, development, implementation, and evaluation. The study was conducted at the Educational Technology Study Program, Faculty of Education, Makassar State University. The subjects of this study were 2 validators, namely material expert & media expert validators, 21 students of the educational technology class, and 1 lecturer teaching the course. The results of content validation are in very good qualifications, the results of media validation are in very good qualifications. Practicality trials were conducted on two user targets, namely student responses are in very good qualifications and the responses of the lecturers teaching the course are in very good qualifications. Based on the results of the analysis, it can be concluded that the digital interactive micro module is valid and practical for use in the learning process in the Learning Resource Management Course.
PENGEMBANGAN MODUL DIGITAL BERBASIS PJBL UNTUK MENINGKATKAN KETERAMPILAN BERPIKIR KREATIF MAHASISWA DI MATA KULIAH PENGEMBANGAN MEDIA PEMBELAJARAN Abdul Hakim; Nurhikmah H Nurhikmah H; Farida Febriati; Reski Reski
Jurnal Pendidikan Indonesia : Teori, Penelitian, dan Inovasi Vol 6, No 2 (2026): Jurnal Pendidikan Indonesia : Teori, Penelitian, dan Inovasi
Publisher : Penerbit Widina, Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/jpi.v6i2.2759

Abstract

This study aims to develop a Project-Based Learning (PjBL)-based digital module that is valid, practical, and effective for enhancing students' creative thinking skills. The research method used Research and Development (RD) with the 4D model adapted into 3D (Define, Design, Development). The research subjects were 30 students of the Educational Technology Study Program, Graduate School, Universitas Negeri Makassar. The results showed that: (1) the validity level of the module from material experts reached 90% (good criteria) and from media experts 71.11% (good criteria); (2) the practicality level based on individual trials was 87% (very good), small group trials was 95% (very good), and lecturer response was 95.55% (very good); (3) the effectiveness of the module in improving creative thinking skills was demonstrated by an increase in the percentage of students in the high creative category from 14% in the pretest to 100% in the posttest. The developed PjBL-based digital module is proven to be valid, practical, and effective as an alternative teaching material for developing students' creative thinking skills in practical coursework. ABSTRAKPenelitian ini bertujuan mengembangkan modul digital berbasis Project-Based Learning (PjBL) yang valid, praktis, dan efektif untuk meningkatkan keterampilan berpikir kreatif mahasiswa. Metode penelitian menggunakan Research and Development (RD) dengan model 4D yang diadaptasi menjadi 3D (Define, Design, Development). Subjek penelitian adalah 30 mahasiswa Program Studi Teknologi Pendidikan PPS Universitas Negeri Makassar. Hasil penelitian menunjukkan: (1) tingkat validitas modul dari ahli materi mencapai 90% (kriteria baik) dan ahli media 71,11% (kriteria baik); (2) tingkat kepraktisan berdasarkan uji coba perorangan 87% (sangat baik), uji coba kelompok kecil 95% (sangat baik), dan tanggapan dosen 95,55% (sangat baik); (3) efektivitas modul dalam meningkatkan keterampilan berpikir kreatif ditunjukkan dengan peningkatan persentase mahasiswa berkategori kreatif tinggi dari 14% pada pretest menjadi 100% pada posttest. Modul digital berbasis PjBL yang dikembangkan terbukti valid, praktis, dan efektif sebagai bahan ajar alternatif untuk mengembangkan keterampilan berpikir kreatif mahasiswa dalam perkuliahan praktik.
Co-Authors A. Asbabul Mutawakkal A. Nidaul Magvira Nasrun Abd Hakim Abd Haling Abd. Haling Abdul Hakim Abdul Hakim Abdul Hakim Abdul Haling Abdul Haling Nurul Fahira S Ahmad Jamalong, Ahmad Akhmad, Muhammad Akbar Amelia Dwiputri AMELIA, NUR Amir, Nurdiah Anggraeni Amirul Mukminin An Nur, Aisyah Ratu Andi Akram Dolla Andi Meisya Nurul Maulidiah Andi Nurfajriani Andromeda Valentino Sinaga Arismunandar Arismunandar Arnidah Arnidah Arnidah, Arnidah Ashabul Kahfi, Ashabul Ashak, Muh. Ashar Asmilawati, Nur Asrianty, Nur Annisa Asrul Burhan Budiarti, Andi Ima Citra Rosalyn Anwar Citra Rosalyn Anwar Dedy Aswan Dian Ismidiati Idil Dinda Hafidzah Permoni Gunawan Eliana Putri Ervianti, Ervianti Erwin Faiqatunnisa Faizal Rizky, Muhammad Fajila Ramadani Falahuddini, Muhammad Yusuf Faridah Faridah Febrianti, Ika Fitrah, Nur Annisa Fitri Hidayanti Fitriana Fitriana Furkan Harris Saputra H, Nurhikmah H. Abd.Haling Hamrullah, Dwi Evayanti Harsuani Hasanah, Aswatul Nur Hasriani Hasriani, Hasriani Hestiningrum, Aprilia HUSNUL KHOTIMAH Indah Musfirah MA Indi, Arindi Nurul Amalia Asman Irmayanti Laurentius Irmayanti, Murlia Irnayanti Jaya, Dirwan Kalsum Kalsum Kamaruddin, Qaulan Tsaqila Kurniawan, Andi Ismunandar Latri Aras Lonang, Anisa Hardiyani Lutfi B Lutfi M. Muhajir M.Yusuf.P Maharani Mardani, Izmy Dewi Marlina Marlina Melita Sumomba Merissa Monoarfa Merissa Monoarfa Merrisa Monoarfa Merrisa Monoarfa MMSI Irfan ,S. Kom Monoarfa, Merrisa Muchtar, Hasriani Muh Yusuf Falahuddin Muh. Reski Muhajir Muhajir Muhammad Alfian Solo Muhammad Farhan Muhammad Nur Nasrun, A. Nidaul Magvira Nunung Nurfajri Ainun Nur Annisa Nur Azizah Nur Halisa Nur Istiqamah, Nur Nur, Een Afliani Nur, Miftahu Nuraeni Nurfadhliah Awaliyah Nurhalisa Syamsul Nurhidayah Nurhidayah Nurhikmah H Nurhikmah H Nurhikmah H Nurhikmah H Nurhikmah H Nurhikmah H Nurhikmah H Nurhikmah Nurhikmah H Nurhikmah H Nurhikmah Nurhikmah Nurul Septiani Nurwahyuni Palabirani P. Pattaufi Pattaufi Pattaufi, Pattaufi Putri Nursadrina Hiwan Qadri, Muh. Nuzul Rahma Rahmat Al Qadri Basri Ramadhan Akbar Yusuf Ramadhana, Rahmah Rande Rippa, Ariani RATNAWATI Reski Reski Reski Riska Vianti Risma Asmita Rizki ayu Afrianti Runniarsiti, Runniarsiti Sella Mawarni Sintia Wulandari Siore, Yulsilva Siska Sofyan Sri Wahyuni Sujarwo Sujarwo Sujarwo Sulfah Muhtar Sulfajri Syah, Maenuddin Bustanil Syam, Nur Fatimah Syarifa Ratu Lutfiah Quraish Ihsan Ba’sein ulya, Andi fahrullah Ummul Khaeri Usman, Khadaffy Wahira Wahyu Nugraha Wahyu Sanjaya Wahyuningsih Wahyuningsih Wildana Wildana, Wildana Yunita Randa Bunga Yusran