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Journal : SOLUSI

PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) DAN ONLINE CONSUMER REVIEW (OCR) TERHADAP KEPUTUSAN PEMBELIAN MELALUI SHOPEE Sari, Indah; rinawati, tri; rizkiana, citra
Solusi Vol. 20 No. 2 (2022): April
Publisher : Fakultas Ekonomi, Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/slsi.v20i2.5147

Abstract

This research aims to determine and analysis the influence of the Electronic Word of Mouth and Online Consumer Review on purchasing decisions through Shopee. This type of research is a quatitative descriptive research. The population in this study is students of University Semarang, internet users via marketplace Shopee, with a sample of 96 respondents. The study was done through a survey of Semarang University Student who made transactions through a Shopee and were analyzed with analysis regression. The results of the analysis show that Electronic Word of Mouth and Online Consumer Review has a positive and significant effect on purchase decisions through Shopee.  
Co-Authors Abdul Azis Abdul Karim Abdul Wahid Aceng Kosasih, Aceng Adawiyah, Siti Adikara, Fahmi Surya Adrial Falahi Ahmad, Ruslan Aida Oktasari, Nur Aisyani, Neirista Alfian, Harry Alridho, Muhammad Aminah, Sarah Andi Asrina Ardyansyah Ardyansyah Arifki, Kayla Dwi Arisonabartes, I Kadek Aristoteles Aristyaningrum, Deswita BASTIAN BASTIAN, BASTIAN Br Saragih, Kristian Armelindo Daffa, Baihaqqi Daud, Dahniyar Dewi, Egy Rizqika Dian Farkhatus Solikha, Dian Farkhatus Dirmansyah, Irud Eddy Jajang Jaya Atmadja Efrizah, Doni Emosda, Ratna Herawati Fadhilah, Geby Ayu fatimah Fatimah Fatmah Fatmah Hajrah Hajrah, Hajrah Hamonangan Siallagan Handayani, Lila Hariawan, Desi Antika Harris Effendi Thahar Hasugian, Christnova Herman Harijanto hidayat, kukuh Hutauruk, Rika F Idris, Fairus Prihatin Inayah Inayah Indah Sari Indah, indahrahmahdaniyati Iskandar Iskandar Ismail Rahmad Daulay, Ismail Rahmad Isnawati Isnawati Juchairawati Juchairawati Julia Nuraisyah , Adinda Dwi Fanny, Rahayu Dwi Utami, Rika Widya, Khairul Amri Kurniasari, Yulinda Kurniawan, Fahmi Kurniawan, Jupri Dwi Kusaini, Utami Niki Maharani, Siti Dewi Marwono, Marwono Mayasari, Fitri Metafisika, Kartika Mikal, Ribkayanti Mirza, Averroes Muhajir, Fatimah Muhammad Ferdiansyah, Muhammad Muhammad Hidayat Muhammad Zaki Muntoro, Muntoro Naharuddin Naharuddin Nasir Nofinawati Nofinawati, Nofinawati Nor Mita Ika Saputri, Nor Mita Ika Nur Jannah Nurul Hidayat Nurul Husna Octary, Neike Panggabean, Joel Pasorong, Lusi Permana, Gumiwang Arkadia Putra Pradana, Irfan Dayu Pulungan, Husniah Ramadhani Purnama Dewi, Bela Putri, Megawati Rachma, Annisa Yunia Rama, Rama Ratna Farwati, Ratna Ridha Damasuri, Adisty Rinawati, Tri Rindiany, Rena Rizkiana, Citra Rizqi, Wahyu Salsafia, Aisyah Samariadi, Samariadi Satyawati Surya, Satyawati Septiani, Nyayu Hindun Setyaningsih, Mukti Lestari SGN, Subhan Zein Siregar, Devi Srikandi Siregar, Fitri Ana Siregar, Ryan Wahyudi Sitinjak, Debora Suryani Solfarina, Solfarina soraya, muna Sri Mulyati Sudiyadi, Adinda Putri Suhartono Sukri Syamsuri, Andi Suzanalisa Suzanalisa, Suzanalisa Syaharani, Farah Tanjung, Eka Agustin Tanuwijaya, Anita Telaumbanua, Tri Ananda Theo Jhoni Hartanto, Theo Jhoni Tobing, Renatha Lumban Umi Fathanah ummah, kuntum khaira Uncu, Adeliza Eva Valentine, Fatresia Wahyuda, Dinil Qowim Witri Handayani Yenni Rozimela Yolanda, Nabilah Zachman, Nuraini Zebua, Yuniman