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All Journal SAINSMAT Jurnal Nalar Pendidikan MUSTEK ANIM HA Jurnal Dinamika Pengabdian (JDP) JURNAL ILMU BUDAYA Jurnal Pendidikan Informatika dan Sains Jurnal SOLMA Jurnal Agroqua: Media Informasi Agronomi dan Budidaya Perairan JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) JURNAL PENDIDIKAN TAMBUSAI YUME : Journal of Management GERVASI: Jurnal Pengabdian kepada Masyarakat EIGEN MATHEMATICS JOURNAL Maspul Journal of English Studies (Majesty) Jurnal Akuntansi Kompetif Jurnal Eduscience (JES) Mazahibuna: Jurnal Perbandingan Mazhab Tolis Ilmiah: Jurnal Penelitian Vivabio : Jurnal Pengabdian Multidisiplin Journal La Lifesci Journal of English Language and Education Majesty Journal Pancasakti Journal Of Public Health Science And Research DIKSI: Jurnal Kajian Pendidikan dan Sosial Jurnal Agriculture Prosiding Seminar Nasional Sisfotek (Sistem Informasi dan Teknologi Informasi) Edu Society: Jurnal Pendidikan, Ilmu Sosial dan Pengabdian Kepada Masyarakat SAINSMAT: Jurnal Ilmiah Ilmu Pengetahuan Alam Urecol Journal. Part D: Applied Sciences Hasanuddin Journal of Public Health Sanskara Ekonomi dan Kewirausahaan Mutiara: Multidiciplinary Scientifict Journal IRA Jurnal Pengabdian Kepada Masyarakat JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Alkhidmah: Jurnal Pengabdian dan Kemitraan Masyarakat GEMBIRA (Pengabdian Kepada Masyarakat) PEDAMAS (Pengabdian Kepada Masyarakat) AGROTEKBIS: Jurnal Ilmu Pertanian Amsir Community Service Journal Inovasi Kesehatan Global Berasan: Journal of Islamic Civil Law FISIO MU: Physiotherapy Evidences Bedande': Journal of Language & Literature Joong-Ki Jurnal Wicara Desa
Sarina Sarina
University Of Prof. Dr. Hazairin, SH
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Segmentasi Pelanggan UMKM Aysha’s Brownies Menggunakan Metode RFM, C-Means Clustering dan CLV untuk Mendukung Strategi CRM Zamzani, Muhamad Imron; Wibowo, Singgih Ageng; B, Abdul Rahman; Simanjuntak, Dhea Lisna; Sarina, Sarina
Jurnal Pendidikan Tambusai Vol. 10 No. 1 (2026)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v10i1.37038

Abstract

UMKM Aysha’s Brownies menghadapi kesulitan dalam menjaga loyalitas pelanggan di tengah meningkatnya persaingan produk pangan lokal. Untuk memperkuat strategi Customer Relationship Management (CRM), penelitian ini bertujuan mengidentifikasi pola perilaku pelanggan, membentuk kelompok pelanggan yang lebih terarah, serta menghitung nilai keuntungan pelanggan dalam jangka panjang. Pendekatan yang digunakan meliputi analisis Recency, Frequency, Monetary (RFM), segmentasi menggunakan C-Means Clustering, dan estimasi Customer Lifetime Value (CLV). Data penelitian mencakup 68 pelanggan, diperoleh melalui riwayat transaksi dan kuesioner pendukung. Temuan menunjukkan bahwa penilaian melalui skor RFM mampu menggambarkan variasi tingkat loyalitas pelanggan secara jelas. Hasil pengelompokan membentuk tiga klaster dengan karakteristik berbeda, di mana Klaster 1 memiliki nilai CLV tertinggi (0,6223) dan dikategorikan sebagai kelompok pelanggan paling bernilai. Klaster 2 tergolong pelanggan berpotensi dengan nilai transaksi yang masih rendah, sedangkan Klaster 3 menunjukkan aktivitas pembelian pada tingkat sedang. Secara keseluruhan, integrasi metode RFM, C-Means Clustering, dan CLV terbukti efektif dalam memetakan perilaku pelanggan serta mendukung perancangan strategi CRM yang lebih tepat sasaran. Hasil ini memberi implikasi penting bagi UMKM untuk meningkatkan retensi pelanggan serta mengoptimalkan keuntungan jangka panjang.
Analisis Hukum Islam terhadap Penerapan Kampung Keluarga Berencana (KB); Studi Kasus di Desa Inrello Kecamatan Keera Kabupaten Wajo Aisyah, Siti; Sarina, Sarina
Mazahibuna: Jurnal Perbandingan Mazhab VOLUME 2 ISSUE 1, JUNE 2020
Publisher : Universitas Islam Negeri Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/mh.v2i1.14283

Abstract

 The author’s background raised the title of this thesis to fine out the suitability of the theory and the reality contained in the community against the implementation of the KB Village in Inrello Village Keera District Wajo Regency. The type or research method used is a qualitative research method. Qualitative research has three main keys, namely taking facts based on understanding the subject, observing in detail and in depth, and trying to find new theoretical results that are far from existing theories. Qualitative research or better known as field research starts from observation, then conducts interviews with the community, to obtain accurate data. The results showed that: 1). Lack of education is a trigger factor so that people do not understand the purpose of the implementation of the Village of KB in Inrello Village Keera District Wajo Regency. 2). KB Village Inrello Village has had a positive impact in terms of community welfare both in the economic and educational fields. 3). The implementation of the KB Village in Inrello Village is in accordance with Islamic law, where the KB Village is solely for the good and welfare of the community, it’s just that there are still many people who do not understand because they do not see the Qur,anic foundation and often ignore government programs because they maintain their opinions which is considered the most correct.Keywords: Community Understanding, KB Village, Islamic Law.
Dynamics of Forming Multicultural Awareness of Students at SMKN 5 Gorontalo Bunta, Abd. Firman; Sarina, Sarina; Wicaksono, Muhammad Arif; Dotutinggi, Sanri J.
Journal of English Language and Education Vol 11, No 2 (2026)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jele.v11i2.2166

Abstract

Multicultural education has a strategic role in forming inclusive attitudes and harmonious social relations in a pluralistic school environment. However, the study of multicultural education has tended to emphasize curricular and cognitive approaches, thus ignoring the role of school social and cultural practices in shaping students' multicultural awareness. This study aims to analyze how school culture shapes students' multicultural awareness and identify challenges in the process of its formation at SMK Negeri 5 Gorontalo. The research uses a qualitative method with a descriptive approach through observation, interviews, and documentation. The results of the study show that students' multicultural awareness is more predominantly formed through daily social practices based on local wisdom, such as collective work, deliberation, and cross-cultural interaction. However, this awareness is still implicit and faces challenges in the form of a lack of reflection on values, exclusive social relations, and a reduction in multicultural meanings in symbolic practices. This study concludes that strengthening school culture needs to be directed at the development of reflective mechanisms so that students' multicultural awareness develops critically and sustainably
Co-Authors Abasa, Rafik M. Abd. Firman Bunta Abd. Rahim Abdullah Abdullah Adam M Tanniewa Aditya Amanda Pane Aisyah Dwi Ayu Alma Alim, Muhammad Harisah Alma, Aisyah Dwi Ayu Alviari, Irfaliani Andriani, Denti Anggia Damayanti Arif, Rifda Nur Hikmahwati Armadi, Yukiman Armin, Adelia Ramadhani Asfaruddin Asfaruddin Asfaruddin Asia M, Asia M Assagaf, Muhammad Dzulfikar B, Abdul Rahman Bahruddin Bahruddin Baiq Desy Aniska Prayanti Bukman Lian, Bukman Chaidir Chaidir Charles Parningotan Haratua Simanjuntak Dahlan Wahyudi Damayanti, Putri Nadila Delfi Puspitasari, Delfi Dewanto, Riski Dewi, Prita Diana Dotutinggi, Sandri J Dwiyanti, Rosa Eddy Silamat, Eddy Edi Kurniawan Edi Susanto Eka Suzanna Falaq, Tiara Nurul Farhan, Muhammad Alif Farida Ariyani Farida Aryani Feni, Rita Fitranita, Vika Halim, Sayyidis Syariful Hamzah, Aksi Hanifa Nuri Santi Hapsa, Nur Hasfikin, Hasfikin Hudzaipi, M. Farabi Iismayanti, Iismayanti Ikhsan Hasibuan In Hi Abdullah Indah Kristiani Siringo Ringo Insih Wilujeng Iradhatullah Rahim Irmayani Irmayani Isontase Isontase, Isontase Isra, Isra Ita Purnama Ita Purnama, Ita Juliastuti Juliastuti Juliastuti Juliastuti Jumadi Jumadi Laifa Rahmawati, Laifa Mala Nurilmala Maryati Maryati Masyhuri Masyhuri Mayong, Mayong Miftah Miftah Mitayanti, Mitayanti Monika, Ines Mugrib, Nuz Chairul Muh. Akbar Fhad Syahril Muhammad Alfian Tuflih Munir Munir, Munir Musi, Muhammad Akil Nafisah Nurulrahmatiah, Wulandari Wulandari, Nafri Yanti Neti Kesumawati, Neti Nur Ilmi Nurbaya Nurbaya, Nurbaya Nurfitra Yanto Nurhikma, Nurhikma Nurlaila Hasmi Nurul Utami, Suci Pantong, Devi Harianti Pertiwi, Andini Phireri, Phireri Pirdayanti, Denda Retno Pratiwi, Wanda Prihanani Prihanani Putri, Vita Salma Rahmadani, Nia Rahman, Nurdin Abd Rahmawati Semaun Rajima, Widyawanti Ramlayani, Ramlayani Rana Fathinah Ananda Regina, Putri Rena Trifebrianti Renses Suryadi Ridwan Mochtar Thaha Rita Hayati Sabrina, Cory Tri Sapar Sapar Saputra, Lianda Simanjuntak, Dhea Lisna Simanullang, Ester Siti Aisyah Siti Holisah Sri Nur Qadri Sri Rika Amriani. H Sudirman Nasir Suherman, Suherman Suherman, Suherman Sukardi Sukardi Sukmawati Sukmawati Sulaeman Sulaeman Sulistyaningsih, Elli Sunarti Sunarti Syamsiar Zamzam Taufiq, Muh. Thoriq, Raga Tinanti , Tinanti Tonra, Wilda Syam Tuflih, Muhammad Alfian Untung Suwardoyo Wibowo, Singgih Ageng Wicaksono, Muhammad Arif Winda Syam Tonra Yashinta Irma Pratami Hematang Yasmin, Firyal Yunus, Sitti Rahma Yusnaweti, Yusnaweti Zakfah, Misnawati Zamzani, Muhamad Imron Zilfana, Zilfana