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Journal : The Journal of Educational Development

EDUCATIONAL MIXED MARKETING STRATEGIES AND SUSTAINABLE COMPETITIVE ADVANTAGES IN MEDIATING THE INFLUENCE OF MARKETING ORIENTATION OVER MARKETING PERFORMANCE Muhsin, Muhsin; Slamet, Achmad; Wahyudin, Agus
The Journal of Educational Development Vol 5 No 2 (2017): June 2017
Publisher : The Journal of Educational Development

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Currently, the Private Universities (PTS) Management faced with the problems of increasing demand from its stakeholders. On the one hand the fulfillment of quality demands and quality graduates is satisfactory, on the other hand, the resources owned by the PTS is limited. In addition, PTS is also faced with the issue of competition ever increasing harsh: low input, limited resources, especially human resource, and funding. Insufficient resources lead to lower service quality. Low service satisfaction and service quality provide a negative impact on the interest to select or enter PTS. Therefore, it demands a highly credible marketing orientation. Research on the influence of marketing orientation over marketing performance turned out to have a contradiction. Therefore, this study is focused on the variable of mediating mixed marketing strategies and sustainable competitive advantage so as to close the research gap in this study that will be analyzed structurally in order to result in further research. This study was divided into two, namely descriptive and inferential path analyses, employing the SPSS 21. The results showed that in fact the level of marketing orientation, the mixed marketing strategies, and the competitive advantage were in the adequate category, while the marketing performance was experiencing decreases. The results of the path analysis are as follows. The marketing orientation variable affects directly or indirectly (through a mixed marketing strategy and a sustainable competitive advantage) over the marketing performance. The suggestion from this study is the marketing orientation needs to be trained so that optimal impact on the quality of the mixed marketing strategy creates sustainable competitive advantage and improves marketing performance.
The Management of Executive, Copa, Motiva (ECM) Counseling Service in the Primary School Wibowo, Mungin Eddy; Haryono, Haryono; Wahyudin, Agus; Hardiyanti, Dwi
The Journal of Educational Development Vol 5 No 3 (2017): October 2017
Publisher : The Journal of Educational Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jed.v5i3.18129

Abstract

The limitations and difficulties of finding professional counseling teachers with adequate competencies for the elementary school still hamper the effort of developing the counseling service program at school. 130,000 counseling teachers are still needed in junior and senior high school/equivalent, excluding the needs of counseling teachers in elementary school/equivalent. The availability of counseling teachers is far from ideal, there should be an action as a solution from the government and schools demanding that a number of schools are able to develop mechanisms related to service management and procurement of counseling teachers. Therefore, this study offers a solution through a product in the form of a guidebook resulted from of a research and development based on the standard model in the service implementation and guidance at elementary school. This research and development (R & D) study employed Borg and Gall design as well as a model design that adapts the development of McKenny. This study includes 10 procedures introduced by Borg and Gall which were modified into three stages: (1) preliminary study; (2) design development; (3) final product testing. The results show: (1)  preliminary study found that the form of counseling service management model in elementary school has weaknesses, i.e. the implementation has not been referring to the principle of counseling service comprehensively, the involvement of stakeholders has not yet been maximal, the implementation was just remedial-curative and inclusive along with the learning activities. Most primary schools have  not had counseling teachers yet, and there was no evaluation as feedback from the stakeholders; (2) the design development resulted in an Executive, Copa, Motiva (ECM) model as practical solution in counseling service in elementary school; (3) the final product of counseling service management has five management functions: planning, organizing, implementing, evaluating, and reporting. The five management functions in the counseling services in elementary school are used as a standard guideline for preparing the guidebooks produced from this study.
EDUCATIONAL MIXED MARKETING STRATEGIES AND SUSTAINABLE COMPETITIVE ADVANTAGES IN MEDIATING THE INFLUENCE OF MARKETING ORIENTATION OVER MARKETING PERFORMANCE Muhsin, Muhsin; Slamet, Achmad; Wahyudin, Agus
The Journal of Educational Development Vol 5 No 2 (2017): June 2017
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Currently, the Private Universities (PTS) Management faced with the problems of increasing demand from its stakeholders. On the one hand the fulfillment of quality demands and quality graduates is satisfactory, on the other hand, the resources owned by the PTS is limited. In addition, PTS is also faced with the issue of competition ever increasing harsh: low input, limited resources, especially human resource, and funding. Insufficient resources lead to lower service quality. Low service satisfaction and service quality provide a negative impact on the interest to select or enter PTS. Therefore, it demands a highly credible marketing orientation. Research on the influence of marketing orientation over marketing performance turned out to have a contradiction. Therefore, this study is focused on the variable of mediating mixed marketing strategies and sustainable competitive advantage so as to close the research gap in this study that will be analyzed structurally in order to result in further research. This study was divided into two, namely descriptive and inferential path analyses, employing the SPSS 21. The results showed that in fact the level of marketing orientation, the mixed marketing strategies, and the competitive advantage were in the adequate category, while the marketing performance was experiencing decreases. The results of the path analysis are as follows. The marketing orientation variable affects directly or indirectly (through a mixed marketing strategy and a sustainable competitive advantage) over the marketing performance. The suggestion from this study is the marketing orientation needs to be trained so that optimal impact on the quality of the mixed marketing strategy creates sustainable competitive advantage and improves marketing performance.
The Management of Executive, Copa, Motiva (ECM) Counseling Service in the Primary School Hardiyanti, Dwi; Wibowo, Mungin Eddy; Haryono, Haryono; Wahyudin, Agus
The Journal of Educational Development Vol 5 No 3 (2017): October 2017
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jed.v5i3.18129

Abstract

The limitations and difficulties of finding professional counseling teachers with adequate competencies for the elementary school still hamper the effort of developing the counseling service program at school. 130,000 counseling teachers are still needed in junior and senior high school/equivalent, excluding the needs of counseling teachers in elementary school/equivalent. The availability of counseling teachers is far from ideal, there should be an action as a solution from the government and schools demanding that a number of schools are able to develop mechanisms related to service management and procurement of counseling teachers. Therefore, this study offers a solution through a product in the form of a guidebook resulted from of a research and development based on the standard model in the service implementation and guidance at elementary school. This research and development (R & D) study employed Borg and Gall design as well as a model design that adapts the development of McKenny. This study includes 10 procedures introduced by Borg and Gall which were modified into three stages: (1) preliminary study; (2) design development; (3) final product testing. The results show: (1) preliminary study found that the form of counseling service management model in elementary school has weaknesses, i.e. the implementation has not been referring to the principle of counseling service comprehensively, the involvement of stakeholders has not yet been maximal, the implementation was just remedial-curative and inclusive along with the learning activities. Most primary schools have not had counseling teachers yet, and there was no evaluation as feedback from the stakeholders; (2) the design development resulted in an Executive, Copa, Motiva (ECM) model as practical solution in counseling service in elementary school; (3) the final product of counseling service management has five management functions: planning, organizing, implementing, evaluating, and reporting. The five management functions in the counseling services in elementary school are used as a standard guideline for preparing the guidebooks produced from this study.
Co-Authors - FACHRURROZIE - Kardoyo -, Kardiyem -, Kustiani Abdulah Hafiz Achmad Slamet Ade Ismail Aep Wawan Irwan Aep Wawan Irwan Agung Yulianto Agus Ariyanto Agus Hermanto Agusmiati, Dini Ahmad Faris Arifianata, Ahmad Faris Ahmad Nurkhin Ajeng Febriyani, Ajeng Ajeng Rizka Riadiani, Ajeng Rizka Aji Sofanudin Aldila Krisnaresanti, Aldila Amin Pujiati Amir Mahmud Anas Anas, Anas Ani Rusilowati Anindya, Marsya Nabila Anisa Septiani Aenul Fajriah Anita, Nur Anna Kania Widiatami ANNE NURAINI Aprilia Diastini, Aprilia Arief Yulianto Arina Fithrona Ariyanto, Dany Ariyanto, Dany Atik Novitasari, Atik Aulia, Shabrina Caesharah Avia Enggar Tyasti, Avia Enggar Azizah, Farinka Nurrahmah Badingatus Solikhah Baehaqi Bajri, Reza Aed Galib Bani, Fajar Ciputra Daeng Bestari Dwi Handayani Bestari Dwi Handayani Betty Natalie Fitriatin Buana, Rastra Buana, Rastra Budiantoro, Risanda Cahyo Budi Utomo Cendrawati, Lena Chaq, Vida Chusnia Citra Bakti, Citra D. C. Bachtiar D. C. Bachtiar, D. C. D. F. Sari D. F. Sari, D. F. Dani Rahman Hakim, Dani Rahman Dedi Ruswandi Dedi Widayat Dewi, kustiyanti Dewi, Retno Kusumo Dhian Dharma Prayuda, Dhian Dharma Dian Tri Kusumawati, Ois Dian Tri Kusumawati, Ois Dikha Kumalasari Dina Tsabitah, Dina Dwi Cahyaningdyah Dwi Harini Dwi Hermanto Eka Susanti Eko Handoyo Elis Khaerunisa Elsa Puspasari, Elsa Endah, Siti Nur Endah, Siti Nur Endang Susilaningsih Etty Soesilowati Eva Indrayani Fachrurrozie Fadhilah Mahanani Saputri Fadhillah, Farhan Fahmi Yusuf Farid Ahmadi Farida Damayanti Fariztian, Anies Fariztian, Anies Fathur Rokhman Fauni, Arini Mayang Fauni, Arini Mayang Fiky Yulianto Wicaksono Fiky Yulianto Wicaksono Fiky Yulianto Wicaksono Fithrona, Arina Fitri Apriliani Fityan, Yoni Rofiqotul Hanik Ristiana Hardianto, Rio Noverdhi Hardiyanti, Dwi Hardiyanti, Dwi Harini, Dwi Haryadi - Haryono Haryono Hasan Mukhibad Heri yanto Hidayah, Ari Fatihatul Ibrahim, Arief Budi Ibrotul Lailatur Rohmah, Ibrotul Lailatur Ida Maftukhah Imroatus Sholikhah, Imroatus Indah Anisykurlillah Indrajati, Septian Irawan, Dony Irawan, Dony Ismuni, Mutdi Isnarto, Isnarto Isti Hidayah Jarot Tri Bowo Santoso Jati, Kuat Waluyo Joko Sutarto Joko Widodo Kaefahmi, Amhal Kaffah Imanuddin M R Santosa Ketut Sudarma Khairani, Desy Khoiruman Soleh, Khoiruman Khosidah, Nasihotul Kiswanto - Kiswanto, Kiswanto Kustiani - Laksono Trisnantoro Larasati, Hanum Lasmana, Syaiful Andy Lathifah, Najmi Diyana Lina Maulida Linda Wahyu Setianingrum, Linda Wahyu Lisa Pratiwi Listiyowati listiyowati, Listiyowati M Tirtana Siregar, M Tirtana M. Fauzi Maftukin, Ali MAIMUN MUHIBBUDDIN, MOHAMMAD Malihatus Sholihah Maolana, Irfan Margareta, Rinda Sindhi Marini Marini Masrukan Masrukan Masrukhan Masrukhan Masrukhi Masrukhi Maulani, Afa Nisa Maylia Pramono Sari Mega Hemamalini Fournia Gangga Meilani Intan Pertiwi Mira Ariyanti Moch. Lukluil Maknun Muchsin Muchsin Muhamad Aristiyo, Muhamad Muhamad kadapi, Muhamad Muhammad Feriady, Muhammad Muhammad Irfan Janitra, Muhammad Irfan Muhammad Khafid Muhammad Lukman Hanifa, Muhammad Lukman Muhsin Muhsin mungin eddy wibowo, mungin eddy Nastiti Rahayuni Ni’mah, Siti Khoirun Nina Oktarina Niswah Baroroh Nuhaaya, Ailin Nur Khabibah, Nur Nurinnida, Annisa Ocatavianus, William Oktyama, Gandhis Arine Partono Thomas Patmara, Reza Pramono Sari, Maylia Pujiati, Endang Pujiati, Endang Purniawan, Yustinus Andi Muda Purwadi Suhandini purwadi suhandini Purwantoro, Ihsan Puspitaningrum, Yuliastuty Putra, Ngurah Made Darma Putri, Yuliar Syelvia R. D. Rahmawati R. D. Rahmawati, R. D. Rahayu, Selvia Rahayuni, Nastiti Rahmat Syarifulloh, Rahmat Ramdani, Aditya Rediana Setiyani, Rediana Renaningtyas, Dwi Lestari Rija Sudirja Risanda A. Budiantoro Riswanda Imawan, Riswanda Rizka Fitriani Ronald Sukwadi RR. Ella Evrita Hestiandari Rudianto, Safira Damayanti Ruminta Ruminta Ruminta Rusdarti - Rusli, Tiffany Shahnaz S Martono S. A. Nursaripah S. A. Nursaripah, S. A. S.Martono S.Martono, S.Martono S.Pd. M Kes I Ketut Sudiana . Sabilla, Yassa Sakinah, Syaza Salfira Amalia Listyaningrum, Salfira Amalia Salsabila, Khansa’ Samsudi Samsudi Sandy Arief Santi Rosniawaty Santoso, Arif Gunawan Sari, Astrid Chandra Sari, Puji Novita Septian, Falih Ijlal Setianah, Widi Siswanto, Shantosa Yudha siti hardian Siti Ismuzaroh Slamet Fauzan Sofyan Setiyawan Subagyo Subagyo Sucihatiningsih Dian Wisika Prajanti Sudjarwo, Ragil Sudjarwo, Ragil Sugi Sugi, Sugi Sukandar Sukandar Sukestiyarno Sukestiyarno SUMADI SUMADI Supriyadi Supriyadi Suryaningsih, Devi Sutjiatmo, Bayu Prabowo Suwito Eko Pramono SYARIFUL MUBAROK Tati Nurmala Tati Nurmala Tia Pipit Naovila, Tia Pipit Timorita, Yuda Ayu Tri Handayani, Elfa Dikah Tri Suminar Tri Susilo Wahyu Aji Trisni Suryarini Tusyanah Tusyanah Ulum, Muhammad Saiful Umi Muzayanah Usi Meilani Vierke, Intan Maria Lewiayu Wahyu Lestari WARID ALI QOSIM Wasino Wasino Widiyanto Widiyanto Widiyanto Widiyanto Widiyanto Widiyanto Widodo Widodo Widodo Widodo Widodo, Anung Wiharto, Ega Sih Priyantika Wijayama, Bayu Wiyanto - Yoga Yuniadi Yuana Khoirunisa Yulianto, Agung Yuwariah, Yuyun Yuwariah Yuyun Yuwariah Zaenab Zaenab