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Journal : Jurnal Abdidas

Leveraging Digital Marketing for Maritime Logistics in Indonesia Barasa, Larsen; Malau, April Gunawan; Sibarani, Mauritz Halomoan Manontang
Jurnal Abdidas Vol. 5 No. 3 (2024): June, Pages 97 - 300
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdidas.v5i3.930

Abstract

This research explores the utilization of digital marketing and e-commerce platforms for enhancing maritime logistics services in Indonesia. Through qualitative inquiry and descriptive analysis, insights were gleaned from interviews with industry professionals. Key findings highlight the prevalence of social media engagement, widespread adoption of e-commerce platforms, and challenges related to digital literacy and skills development. Benchmarking against international best practices reveals areas of strength and opportunities for improvement. Recommendations include investing in digital skills development, fostering collaboration, embracing technology, prioritizing customer-centricity, and cultivating a culture of continuous improvement. By aligning practices with global standards and leveraging digitalization, Indonesian logistics providers can drive sustainable growth and competitiveness in an increasingly digitalized marketplace
Competitive Strategies of New Ports in a Multi-Facility Environment Malau, April Gunawan; Barasa, Larsen; Simanjuntak, Marihot
Jurnal Abdidas Vol. 5 No. 3 (2024): June, Pages 97 - 300
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdidas.v5i3.931

Abstract

In a dynamic landscape of global trade, the competitiveness of ports is paramount. This research explores the strategies employed by emerging ports to establish themselves amidst established facilities. Through qualitative interviews and descriptive analysis, the study delves into key factors driving port success, including infrastructure investment, operational efficiency, geographic advantage, service portfolio diversification, and marketing prowess. Additionally, it evaluates aspects like financial viability, environmental sustainability, regulatory compliance, technological innovation, human capital development, and risk management. Findings reveal that successful new ports prioritize advanced technology, streamlined processes, strategic locations, specialized services, effective branding, and robust financial management. They also emphasize environmental responsibility, regulatory adherence, innovation adoption, talent cultivation, and risk mitigation. By comprehensively analyzing these elements, this research offers insights crucial for new ports seeking to navigate and thrive within the complex web of port competition.
Enhancing Sustainability Education in Maritime Cadet Training Siahaan, Rosna Yuherlina; Malau, April Gunawan; Herawati , Susi
Jurnal Abdidas Vol. 5 No. 3 (2024): June, Pages 97 - 300
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdidas.v5i3.933

Abstract

This research explores the integration of sustainability concepts into maritime training programs for cadets, focusing on curriculum content, teaching methods, and challenges. Through qualitative analysis, the study identifies a strong emphasis on renewable energy and practical exercises, with opportunities for improvement in energy efficiency and industry engagement. Challenges such as resource constraints and resistance to change are highlighted, underscoring the need for collaborative efforts to promote sustainability within maritime education. The findings emphasize the importance of enhancing curriculum content and teaching methods to prepare cadets for the environmental challenges facing the maritime industry. By addressing these challenges and fostering a culture of sustainability, stakeholders can play a vital role in shaping the future of the maritime sector. The research contributes to a better understanding of sustainability education in maritime training and provides insights to inform future initiatives aimed at fostering environmental stewardship among future maritime professionals.
Co-Authors Adriana Aprilia Agus Ramdani Agustinawati, Meriyanti Ahadianto, Muhammad Sayakfika Alamsyah, Jaya Albert Gamot Malau Ali Muktar Sitompul Andriasan Sudarso Anindya Putri Utami Antoni Arif Priadi Ardy Nugraha ARIF HIDAYAT Ariyanti Sri Sulistyorini Aryaputra Singgih, Jay Awanda, Deta Ayudhia Pangestu Gusti Aziz, Muhammad Mughni Bambang Kurniadi, Bambang Bambang Sumali Barasa, Larsen Brenhard Mangatur Tampubolon Brilliant Handyman Manalu Budi Satria Cahyaningrum, Wida Chanra Purnama Cris Kuntadi Damayanto Purba Damoyanto Purba Dedy Kurniadi Derma Watty Sihombing Desy Anggraini, Rika Dika Handika Munajat Dwi Kurniawan, Wardoyo Edy Kurniawan Elvie Maria Faisal Rahman, Faisal Frans Kalangie, Theo J. Hartati, Diah Vitaloka Hendra Wijaya Henry Ida Ayu Putu Sri Widnyani Iksan Saifudin Imam Fachruddin Imam Fahcruddin Imam Fahcruddin Ismawati, Waode Jan Hotman Jaya Alamsyah Jessica Christyna JHENSLY PEBRY HALOMOAN HUTASOIT Junaidi Junaidi Kartilah, Tetet Kasiono, Roy Kismantoro, Tri Kwartama, Agung Lestari, Widianti Lili Purnamasita Lili Suryati Mangatur Tampubolon, Brenhard Marcelino, Reza Markus Yando Marlin Marlin Mora, Priscilia Motik, Chandra Mudakhir Mudakir, Mudakir Muhammad Adhiwirayuda, Rizky Muhammad Irham Mulyadi, Eko Andi Mulyatini, Nurdiana Nana Trisnawati Nandan Limakrisna Natanael Suranta Nazifah Husainah Nunung Ayu Sofiati (Efi) Nurbaety, Intan Nurhasanah, Meilinasari Nurmala, Eka Peni Cahyati, Peni Prihartanta Prihartanta Purba, Damoyanto Purnomo, Budi Rahmi Trisnayanti Retnaningtyas Widuri Rika Desy Anggraini Riyanto Riyanto Riyanto Rizky Muhammad Adhiwirayuda Rosna Yuherlina Siahaan S Siswanto Sabpatari, Fardhani Sahata Marel Sinaga, Aprilesa Sajim Budi Setiawan Saputra, Dicky Hadi Saragih, Robensius Setiadi, Aries Sibarani, Mauritz Sibarani, Mauritz Halomoan Manontang Siburian, Saidal Sijabat, Panderaja Soritua Simanjuntak, Bernadtua Simanjuntak, M. Marihot Simanjuntak, Marihot Simanjuntak, Marudut Bernadtua Simatupang, Sahattua P. Siregar, Muhammad Sapril Sofyan, Nadiah Soritua Sijabat, Panderaja Sri Nurhayati Suhartini Suhartini Suhartini Suhartini Sukmanofith D. Sulaiman Sulaiman Sulistyo, Marendra Budi Sulistyorini, Ariyanti Sri Sulthan Pasha Ibrahim Sumali, Bambang Supardi Supardi Susi Herawati Susi Herawati Tri Cahyadi Trisnayanti, Rahmi Wibowo, Titis Ari Widjaja, Niken Sitalaksmi Wikrama Wardana Wilhelmus Hary Susilo, Wilhelmus Hary Winarno Winarno Winarno Winarno Wiwoho, Boedojo Yando, Markus Yuzzy Mohamad Fajar