Article Per Year (5 Year)
p-Index From 2021 - 2026
8.432
P-Index
This Author published in this journals
All Journal IPTEK Journal of Proceedings Series Jurnal Hospitality dan Manajemen Jasa Tax & Accounting Review Jurnal Pendidikan Biologi Indonesia Jurnal Dimensi EDUKATIF : JURNAL ILMU PENDIDIKAN BIORMATIKA : JURNAL ILMIAH FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN Meteor STIP Marunda Dinasti International Journal of Management Science Dinasti International Journal of Education Management and Social Science Dinasti International Journal of Digital Business Management Jurnal Abdidas Tematik : Jurnal Teknologi Informasi Komunikasi Journal of Innovation in Educational and Cultural Research Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Journal Of Business, Finance, and Economics (JBFE) Journal of Accounting and Finance Management (JAFM) Jurnal Karya Abdi Masyarakat Jurnal Marine Inside Jurnal Teknologi dan Vokasi Physical Therapy Journal of Indonesia Jurnal Sosial dan Bidang Pendidikan (SABIQ) Proceeding Of International Conference On Education, Society And Humanity Action Research Journal Greenation International Journal of Economics and Accounting International Journal of Educational Practice and Policy Fundamental and Applied Management Journal
April Gunawan Malau
Sekolah Tinggi Ilmu Pelayaran Jakarta, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Transportation Other

Published : 54 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Fundamental and Applied Management Journal

 1 
Digital Marketing Capability as a Strategic Driver of Competitive Positioning in Indonesian Shipping Companies: An Operational Excellence Perspective Barasa, Larsen; Simanjuntak, Marihot; Malau, April Gunawan; Wahid, Ahmad
Fundamental and Applied Management Journal Vol. 4 No. 1 (2026): Fundamental and Applied Management Journal
Publisher : Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66314/famj.v4i1.420

Abstract

The integration of digital marketing capabilities into strategic management frameworks represents a critical yet underexplored dimension of competitive positioning in maritime transportation. This study examines how Indonesian shipping companies leverage digital marketing strategies — including social media engagement, platform-based logistics marketing, and digital branding — as instruments of strategic decision-making to improve market share and service differentiation. Drawing on dynamic capabilities theory and operational excellence frameworks, the study employs a qualitative research design involving semi-structured interviews with 25 key informants across eight Indonesian shipping companies. Thematic analysis, cross-group comparison, and narrative synthesis were applied to examine patterns across executive, marketing, and operational perspectives. Findings reveal four principal capability dimensions: digital channel integration, data-driven customer engagement, brand differentiation through digital platforms, and performance-aligned digital communication. Critically, competitive positioning gains are most pronounced when digital marketing capabilities are embedded within operational excellence structures, particularly in firms that align digital communication strategies with balanced scorecard or performance management systems. The study contributes a contextually grounded framework for digital marketing capability development in emerging-market maritime firms, with practical implications for industry managers, policymakers, and institutional stakeholders in Indonesia's sea transportation sector.
Co-Authors Aditya Rinaldi Adriana Aprilia Agus Ramdani Agustinawati, Meriyanti Ahadianto, Muhammad Sayakfika Alamsyah, Jaya Albert Gamot Malau Ali Muktar Sitompul Andriasan Sudarso Anindya Putri Utami Antoni Arif Priadi Ardy Nugraha ARIF HIDAYAT Ariyanti Sri Sulistyorini Aryaputra Singgih, Jay Awanda, Deta Ayudhia Pangestu Gusti Aziz, Muhammad Mughni Bambang Kurniadi, Bambang Bambang Sumali Brenhard Mangatur Tampubolon Brilliant Handyman Manalu Budi Satria Cahyaningrum, Wida Chanra Purnama Cris Kuntadi Damayanto Purba Damoyanto Purba Dedy Kurniadi Derma Watty Sihombing Desy Anggraini, Rika Dika Handika Munajat Dwi Kurniawan, Wardoyo Edy Kurniawan Elvie Maria Faisal Rahman, Faisal Frans Kalangie, Theo J. Hartati, Diah Vitaloka Hendra Wijaya Henry Ida Ayu Putu Sri Widnyani Iksan Saifudin Imam Fachruddin Imam Fahcruddin Imam Fahcruddin Ismawati, Waode Jan Hotman Jaya Alamsyah Jessica Christyna JHENSLY PEBRY HALOMOAN HUTASOIT Junaidi Junaidi Kartilah, Tetet Kasiono, Roy Kwartama, Agung Larsen Barasa Lestari, Widianti Lili Purnamasita Lili Suryati Mangatur Tampubolon, Brenhard Marcelino, Reza Markus Yando Marlin Marlin Meilinasari Nurhasanah Hutagaol Mora, Priscilia Motik, Chandra Mudakhir Mudakir, Mudakir Muhammad Adhiwirayuda, Rizky Muhammad Irham Mulyadi, Eko Andi Mulyatini, Nurdiana Nana Trisnawati Nandan Limakrisna Natanael Suranta Nazifah Husainah Nunung Ayu Sofiati (Efi) Nurbaety, Intan Nurmala, Eka Peni Cahyati, Peni Prihartanta Prihartanta Purba, Damoyanto Purnomo, Budi Rahmi Trisnayanti Retnaningtyas Widuri Rika Desy Anggraini Riyanto Riyanto Riyanto Rizky Muhammad Adhiwirayuda Rosna Yuherlina Siahaan Rosna Yuherlina Siahaan S Siswanto Sabpatari, Fardhani Sahata Marel Sinaga, Aprilesa Sajim Budi Setiawan Saputra, Dicky Hadi Saragih, Robensius Setiadi, Aries Sibarani, Mauritz Sibarani, Mauritz Halomoan Manontang Siburian, Saidal Sijabat, Panderaja Soritua Simanjuntak, Bernadtua Simanjuntak, M. Marihot Simanjuntak, Marihot Simanjuntak, Marudut Bernadtua Simatupang, Sahattua P. Siregar, Muhammad Sapril Sofyan, Nadiah Soritua Sijabat, Panderaja Sri Nurhayati Suhartini Suhartini Suhartini Suhartini Sukmanofith D. Sulaiman Sulaiman Sulistyo, Marendra Budi Sulistyorini, Ariyanti Sri Sulthan Pasha Ibrahim Sumali, Bambang Supardi Supardi Susi Herawati Susi Herawati Susi Herawati Titis Ari Wibowo Tri Cahyadi Tri Kismantoro Trisnayanti, Rahmi Vidya Selasdini Wahid, Ahmad Wardoyo Dwi Kurniawan Wibowo, Titis Ari Widjaja, Niken Sitalaksmi Wikrama Wardana Wilhelmus Hary Susilo, Wilhelmus Hary Winarno Winarno Winarno Winarno Wiwoho, Boedojo Yando, Markus Yuzzy Mohamad Fajar Zahra, Sopia