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All Journal Bulletin of Electrical Engineering and Informatics Proceedings Konferensi Nasional Sistem dan Informatika (KNS&I) InfoTekJar : Jurnal Nasional Informatika dan Teknologi Jaringan IJCIT (Indonesian Journal on Computer and Information Technology) Technomedia Journal Jurnal Nasional Komputasi dan Teknologi Informasi Journal of Education Technology Aptisi Transactions on Management Aptisi Transactions on Technopreneurship (ATT) CCIT (Creative Communication and Innovative Technology) Journal INFOMATEK: Jurnal Informatika, Manajemen dan Teknologi SENSITEK ADI Journal on Recent Innovation (AJRI) ICIT (Innovative Creative and Information Technology) Journal Journal Sensi: Strategic of Education in Information System CICES (Cyberpreneurship Innovative and Creative Exact and Social Science) Journal Cerita: Creative Education of Research in Information Technology and Artificial Informatics Computer Science and Information Technologies International Journal of Marine Engineering Innovation and Research ADI Bisnis Digital Interdisiplin (ABDI Jurnal) JINAV: Journal of Information and Visualization Journal of Applied Data Sciences IAIC Transactions on Sustainable Digital Innovation (ITSDI) Jurnal Manajemen Retail Indonesia (JMARI) ADI Pengabdian kepada Masyarakat Jurnal (ADIMAS Jurnal) MAVIB Journal : Jurnal Multimedia Audio Visual and Broadcasting Indonesian Journal Accounting (IJAcc) International Journal of Cyber and IT Service Management (IJCITSM) Startupreneur Business Digital (SABDA Journal) Universal Raharja Community (URNITY Journal) Jurnal MENTARI: Manajemen, Pendidikan dan Teknologi Informasi International Transactions on Education Technology (ITEE) Blockchain Frontier Technology (BFRONT) International Transactions on Artificial Intelligence (ITALIC)
Po Abas Sunarya
Universitas Raharja
Religion Aerospace Engineering Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Neuroscience Physics Social Sciences Transportation Other

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Digital Marketing as a Strategy to Improve Higher Education Promotion During the COVID-19 Pandemic Bhupesh Rawat; Po Abas Sunarya; Viola Tashya Devana
Startupreneur Business Digital (SABDA Journal) Vol. 1 No. 2 (2022): October
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1434.742 KB) | DOI: 10.33050/sabda.v1i2.105

Abstract

In the realm of business, one of the most crucial components in establishing a company's success is promotion. As a result, producers will engage in various sorts of promotions, which will be costly. It's not only promotion from one individual to the next. Social media is now frequently employed as a digital marketing approach. Universities recruit students in the same way that businesses do. Promotions are run to boost the number of prospective students who apply to the college. The education sector in Indonesia will be virtually completely crippled by the year 2020. The government is urging the entire community to exercise physical distance in the middle of the COVID-19 outbreak, which is causing great concern among Indonesia's entire population. Universities all around Indonesia are having difficulty operating as a result of this. Almost all colleges have implemented work-from-home policies, which impede academic and non-academic activities and prevent new students from enrolling. The COVID-19 pandemic has resulted in a significant reduction in the number of potential students enrolling at universities. Universities have a hard time promoting and introducing themselves to the general population. Universities can use digital marketing media to promote higher education as one solution. The purpose of this study is to conceptually examine digital marketing strategies to Improve Higher Education Promotion. The research method used is descriptive research. The findings of this study indicate that social media materials play a major role.
Optimizing Online Business Security with Blockchain Technology Nyree Ani; Shofiyul Millah; Po Abas Sunarya
Startupreneur Business Digital (SABDA Journal) Vol. 3 No. 1 (2024): April
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v3i1.488

Abstract

This research discusses the implementation of blockchain technology to improve online business security. The main problem facing online businesses today is their vulnerability to security attacks such as data theft and information leaks. The aim of this research is to optimize online business security by utilizing the advantages of blockchain technology in providing data security, integrity, and transparency. This research method includes a literature review to understand existing online business security frameworks and analysis of possible weaknesses. Next, we designed and implemented a blockchain-based solution to mitigate the identified security risks. Data collection is carried out through security attack simulations and reliability testing of the proposed system. The research results show that the application of blockchain technology significantly increases the security of online businesses, reduces the risk of data theft, and provides a high level of transparency. The conclusions of this research support the view that blockchain can be an effective solution to overcome security problems in the context of online business. This research makes a significant contribution to understanding and applying blockchain technology as an innovative security solution in the context of online business.
Digital Transformation in Public Administration through Digital Leadership to Improve Government Efficiency Muhtarom Muhtarom; Untung Rahardja; Po Abas Sunarya; Arthur Freeman
Technomedia Journal Vol 11 No 1 (2026): June
Publisher : Pandawan Incorporation, Alphabet Incubator Universitas Raharja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/tmj.v11i1.2641

Abstract

This study examines the role of digital leadership in accelerating digital transformation within public administration to improve governmental efficiency. The objective of this research is to analyze how digital leadership influences the effectiveness, transparency, and service quality of public sector institutions in the digital era. This study employs a quantitative approach using survey data collected from 125 public sector employees, complemented by Structural Equation Modeling-Partial Least Squares (SEM-PLS) to test the relationships between variables. The results indicate that digital leadership has a significant positive effect on the success of digital transformation initiatives, which in turn enhances operational efficiency, decision-making speed, and public service delivery quality additionally, organizational readiness and technological infrastructure are identified as supporting factors that strengthen these relationships. In conclusion, the study highlights that effective digital leadership is a critical driver in ensuring successful digital transformation in public administration, thereby improving overall government performance, and it is recommended that policymakers invest in leadership development and digital capability enhancement to sustain long-term efficiency gains.
Optimizing Pricing and Digital Marketing to Strengthen Consumer Loyalty in Startupreneur: Optimalisasi Harga dan Digital Marketing untuk Meningkatkan Loyalitas Konsumen Startupreneur Po Abas Sunarya; Muhamad Ikhsan Mustopa; Dwi Julianingsih; Natalie Bibils; Chua Toh Hua
ADI Bisnis Digital Interdisiplin Jurnal Vol 6 No 1 (2025): ADI Bisnis Digital Interdisiplin (ABDI Jurnal)
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/abdi.v6i1.1224

Abstract

In the digital economy era, consumer loyalty has become a strategic asset for startupreneurs operating amid dynamic competition and information dense markets. This study examines the integrative role between pricing strategies based on Behavioral Economics principles and digital marketing approaches in shaping and enhancing consumer loyalty. Techniques such as anchoring price, scarcity marketing, bundling, and framing are synergistically combined with digital marketing tactics including social media utilization, content personal ization, and micro influencer engagement to create more resonant and recur ring consumer experiences. Through a qualitative method based on litera ture studies and observations of several digital startups in Indonesia, this study finds that ethical price optimization and adaptive digital campaigns not only drive short-term conversions but also build customer trust and retention in the long term. These findings indicate that strategies rooted in consumer behavior understanding and supported by digital marketing technology can serve as an important catalyst for the sustainable growth of startupreneurs. Recommendations are formulated to encourage the implementation of strategies that are not only market-competitive but also aligned with transparency, sustainability, and modern business ethics. The novelty of this study lies in its integrative approach, combining behavioral-based pricing strategies with digital marketing techniques to build consumer loyalty among startupreneurs. This approach remains under explored in the context of startups in developing countries, particularly Indonesia, and thus offers a fresh perspective for sustainable digital business models.
Co-Authors Abbas, Maulana Abdillah, Mohamad Faisal Abdul Mukarobi Qodratullah Achmad Benny Mutiara Achmad Rachmat S Adrian Sean Bein Ahmad Roihan Ajeng Toyibah, Restu Aji Kusuma Wardana Al Fakhriza, M Farhan Al- Bahra Al-Farouqi, Kamal Arif Al-Kamari, Omar Arif Alexander Williams Alfiah, Fifit Ali Djamhuri Alwiyah Alwiyah Aminuyati Andi Nugroho Andi Nugroho, Andi Andreansyah, Tedy Andri Cahyo Purnomo Angel, Mary Anita Restuintin Annisa, Shifa Dini Any, Berlin Apriliasari, Dwi Arief Saptono Arthur Freeman Asep Saifudin Asri, Moke Aulia Anjani, Sheila Bayu Porsea Yudha Bein, Adrian Sean Bennet, Daniel Benny Mutiara Bernard, Doucette David Bhupesh Rawat Canara, Clarosa Charlotte Pasha Chen, Shih Chih Choi, Lee Kyung Cholisoh, Novi Chua Toh Hua Cucut Susanto Damanik, Dian Maharani Danny Manongga Deddy Rusdiansyah Dedy Prasetya Kristiadi Delfi Martika Sari Delhi, Ariana Desy Apriani Devi Rositawati Diah Aryani, Diah Dina Satriani Djulian Daniel Dwi Julianingsih Dwi Oktavionita, Siti Dian Cahya Eduard Hotman Purba Ega Novita Andriani Eka Putra, Fajar Januar Ely Nuryani Erick Febriyanto Erick Fernando B311087192 Fachri Bayu Wardana Fae, Nahlie Fahmi Husaini Fajar, Alfie Aulia Fakhrezzy, Muhammad Faturahman, Adam Fauzan, Jimmy Filza Harry Prayogo Firda Nopia Andini Firiza, Muhammad Daffa Fitra Putri Oganda Fitri Ayu Febriani Fitriawati, Nora Friandi, Sendy Zul Fuji Yono Giandari Maulani, Giandari Godwin, Gelard Gulo, Nitema Handra, Tessa Harahap, Eka Purnama Hardjanto Nusantoro Henderi . Hermawan, Pandu Hikam, Ihsan Nuril Ifran Sanni Ignasius Raffael Santoso Ignatius Joko Dewanto Ignatius Joko Dewanto Ignatius Joko Dewanto Ihsan Nuril Hikam Ikraman, Ikraman Ilamsyah Ilamsyah Immaniar, Dewi Immaniar1, Dewi Indra Susilawati Insanahsan, Muhammad Irma Ayu Rodatin, Irma Ayu Isrial, Isrial Jasmine Dara Assyifa Jenny Januarini Joshua Dylan Julianingsih, Dwi Junaidi Junaidi Juniar, Hega Lutfilah Kamal, ⁠Abdullah Arif Kaniya Agi Fatima Khairul Khairul, Khairul Khairunisa, Alfiah Khoirunisa, Alfiah Krisandi Aprilyanto Lakshmi Devi Leli Lestari Santoso, Nuke Puji Lestari, Fauziyyah Husna Nurdiayanah Lic, Yung-Ming Lim, Clara Pasha Lisa Anisah Lola Sartika Lusyani Sunarya Lusyani Sunarya Madani, Muchlishina Maisuri Tri Dayanti Marantika, George Iwan Mardiana Mardiana Marviola Hardini Maulana Abbas Maulana, Sabda Mawar Indah Septiani Melvin Ismanto Meri Mayang Sari Meriyana Sunengsih Milani, Milani Millah, Shofiyul Mintauli Debataraja Mochamad Heru Riza Chakim Muhamad Ikhsan Mustopa Muhamad Iqbal Wahib Muhamad Yusup Muhammad Fadli Salim Muhtarom Mulyati Mulyati Mulyati Mustofa, Kenny Ilyas Natalie Bibils Nawi, Mohd Nasrun Mohd Neli Widi Astuti Nicola, Gabriela Nina Rahayu Ninda Lutfiani Novi Cholisoh Nuke Puji Lestari Santoso Nur Aini Nur Azizah Nurhaeni, Tuti nursaputri, Pipit Nusantoro, Hardjanto Nyree Ani Padeli Padeli Pangestu, Prisilia Santoro Partono Siswosuharjo Pasaribu, Johni S Peh, Zucheng Permono, Tinton Yuan Prabowo, Dimas Aditya pratiwi, Dinda suci Prihandoko . Prihandoko Prihandoko Qurotul Aini Rafika, Ageng Setiani Rahayu, Nina Rakhmansyah, Mohamad Ramiro Santiago Ikhsan Ratu Nanda Juwita Reynoldus Andrias Sahulata Ria Dwi Anjani Richard Evans Ricka Anggie Fadyla Rifqa Nabila Muti Rise Wijoyo Jati Romdoni, Mochamad Yusuf Ruhiawati, Irma Yunita Ruli Supriati, Ruli Ryo Satya Pradhana Sabda Maulana Salman, Nur Salsabillah Devia Khansa Samuel David Tiwa Sandro Alfeno, Sandro Santoso, Nuke Puji Lestari Sany, Mutiara Triana Saptoro, Arief Saputra, Subhan Ahmad Sayyida Sayyida Shofiyul Millah Sholeh, Oleh Shylvia Ratna Dewi Sihotang, Sondang Visiana Silawati, Nur Siti Dian Cahya Dwi Oktavionita Siti Nurindah Sari siti Nurindah Sari Sondang Visiana Sihotang Sri Rahayu SRI RAHAYU Suci Fitriyani Drajat Sudaryono Sudaryono Sugeng Santoso Sugeng Widada Sugina, Sugina Sunandar, Endang Sunarjo, Richard Andre Sunarti Sunarya Sunarya Sunarya, Lusyani Suryaman, Fitria Marwati Susanto, Sugeng Susetyono, Eko Syahyono, Syahyono Tarmizi, Rasyid Tinton Yuan Permono Tri Cahyo Nugroho Triyono . Untung Rahardja Vertika Agarwal Viola Tashya Devana Warnars, Harco Leslie Hendric Spits Warseno Xolani, Zanele Yono, Fuji Yudha Abimanyu Yudha, Bayu Porsea Zaenudin, Muhammad Zebua, Selamat