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Suhardi Suhardi
Universitas Pertiba
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The effect of service quality, marketing strategy and distribution efficiency on sales with the mediation of consumer trust Rizki Dila Suhera; Suhardi Suhardi
Economic: Journal Economic and Business Vol. 5 No. 1 (2026): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v5i1.1369

Abstract

This study analyzes the influence of service quality, marketing strategy, and distribution efficiency on sales performance with consumer trust as a mediating variable in the beef sales business of MSMEs in Toboali Market. The study used a quantitative approach involving 160 respondents and was analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results showed that service quality and distribution efficiency had a positive and significant effect on sales performance, both directly and through consumer trust. Conversely, marketing strategy did not have a significant effect on consumer trust or sales performance. These findings indicate that in the context of traditional markets and fresh food products, consumers prioritize service quality, product consistency, and smooth distribution over conventional marketing activities. This study confirms the role of consumer trust as an important mediator linking operational practices with sales performance and provides managerial implications for the development of fresh food MSMEs.
The influence of organisational behaviour, inclusive work environment, and career development on the performance of gen z employees with work engagement as a moderating variable Meylie Cawla; Suhardi Suhardi; Hamdan Hamdan; Ahmad Yani
Economic: Journal Economic and Business Vol. 5 No. 1 (2026): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v5i1.1452

Abstract

This study aims to analyze the influence of organizational behavior, inclusive work environment, and career development on the performance of Gen Z employees in Indonesia, with work engagement as an intervening variable. Given Gen Z's dominance in the modern workforce, understanding the factors that drive their productivity is crucial. The research method used was a quantitative explanatory method with a survey technique through a questionnaire to 111 Gen Z employee respondents. Data were analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) to test the structural relationships between variables as well as the moderating and mediating effects. The results show that an inclusive work environment is the most significant driver of work engagement, which then has a positive impact on improving employee performance. Career development has a positive effect, but on a smaller scale. In contrast, organizational behavior does not show a significant influence on work engagement or performance in the context of this study's respondents. These findings confirm that work engagement is a key variable that transforms organizational resources into tangible performance. Therefore, organizations are advised to prioritize the creation of an inclusive work climate to optimize the potential of young employees.
The influence of career development, organisational culture, and employee engagement on productivity through religiosity as a mediating variable Sevtia Anandita; Suhardi Suhardi; Rahmad Firdaus
Economic: Journal Economic and Business Vol. 5 No. 1 (2026): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v5i1.1453

Abstract

Improving work productivity in public service agencies, such as the Population and Civil Registration Office of Bangka Belitung Province, is becoming increasingly crucial in line with the demands for service digitalization and dynamic bureaucratic efficiency. This study aims to analyze the influence of career development, organizational culture, and employee engagement on employee work productivity, with religiosity as a mediating variable. This study uses a quantitative approach with the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method. Data were collected through a structured questionnaire distributed to all employees as research respondents. The analysis results show that career development has a positive and significant effect on religiosity and employee work productivity. Conversely, organizational culture and employee engagement do not show a significant effect on either religiosity or work productivity. Other findings reveal that religiosity is able to partially mediate the effect of career development on work productivity, but does not mediate the relationship between other variables. This study confirms that clarity of structured career development and strengthening religious values ??have a strategic role in maintaining stability and improving employee performance in the public service sector.
The influence of the use of digital technology, market orientation, and entrepreneurial competence on business growth through business adaptability as an intervening variable Ayu Windari; Suhardi Suhardi; Rahmad Firdaus; Nadia Sri Rejeki; Nur Hidayati
Economic: Journal Economic and Business Vol. 5 No. 1 (2026): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v5i1.1454

Abstract

This study aims to analyze the influence of digital technology use, market orientation, and entrepreneurial competence on the growth of Micro, Small, and Medium Enterprises (MSMEs) with business adaptability as an intervening variable. The study used a quantitative explanatory approach with data collection through a Likert-scale questionnaire distributed to MSMEs using a purposive sampling technique. Data analysis was conducted using Structural Equation Modeling based on Partial Least Squares (SEM-PLS) to test direct and indirect relationships between variables. The results showed that market orientation and entrepreneurial competence had a positive and significant effect on business adaptability, while the use of digital technology did not show a significant effect. Business adaptability was proven to have a positive and significant effect on MSME business growth. In addition, business adaptability significantly mediated the influence of market orientation and entrepreneurial competence on business growth, but did not mediate the influence of digital technology use. These findings confirm that business adaptability is a key capability in converting internal resources into sustainable business growth. Meanwhile, digital technology only provides optimal impact when strategically integrated and accompanied by the adaptive capabilities of business actors.
The influence of entrepreneurship education, family support, and campus environment on entrepreneurial interest with self-efficacy as an intervening variable Nadila Febriani; Suhardi Suhardi; Mat Amin
Economic: Journal Economic and Business Vol. 5 No. 1 (2026): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v5i1.1455

Abstract

This study aims to analyze the influence of Entrepreneurship Education, Family Support, and Campus Environment on Entrepreneurial Interest with Self-Efficacy as an intervening variable. The phenomenon of low entrepreneurial interest among college graduates despite various strengthening programs has been implemented is the main background of this study. Using a quantitative approach, data was collected through an online questionnaire from 125 students who have taken entrepreneurship courses. Data analysis was conducted using the Partial Least Squares Structural Equation Modeling (PLS-SEM) technique using SmartPLS software. The results showed that Entrepreneurship Education and Family Support have a positive and significant effect on Self-Efficacy. However, it was found that the Campus Environment has no significant effect on students' Self-Efficacy or Entrepreneurial Interest. Self-Efficacy proved to be a strong predictor of Entrepreneurial Interest and plays a significant mediator in bridging the influence of education on interest. This finding confirms that strengthening psychological aspects through self-confidence is far more effective than simply providing physical facilities on campus. This study recommends the need for synchronization between the academic curriculum and family emotional support in order to crystallize students' entrepreneurial mentality.
The influence of work-life balance, internal communication, and empowerment on employee performance with employee engagement as an intervening variable in star-rated hotels in Pangkalpinang Bagas Olanda; Suhardi Suhardi; Siti Napisah
Economic: Journal Economic and Business Vol. 5 No. 1 (2026): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v5i1.1456

Abstract

The hospitality industry demands high-performance employees amidst operational dynamics and continuous service pressures. This study aims to analyze the influence of work-life balance, internal communication, and empowerment on employee performance, with employee engagement as an intervening variable, in a star-rated hotel in Pangkalpinang. A quantitative approach was used using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method. Data were collected from 120 star-rated hotel employees selected through purposive sampling with a minimum tenure of one year. The results show that internal communication and empowerment have a positive and significant effect on employee engagement, while work-life balance has no significant effect on employee engagement. However, work-life balance has a significant direct effect on employee performance. In addition, employee engagement mediates the effect of internal communication and empowerment on employee performance, but does not mediate the effect of work-life balance. These findings confirm that in the hospitality context, relational and psychological factors of the organization are more effective in improving performance than work-life balance alone.
Career motivation, internship experience, and soft skills on work interest in students with the mediating role of work readiness perceptions Nasrul Arifin Pohan; Mat Amin; Suhardi Suhardi
Economic: Journal Economic and Business Vol. 5 No. 1 (2026): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v5i1.1463

Abstract

The dynamics of the modern job market require college graduates to not only excel academically but also possess adequate professional preparedness. This study aims to analyze the influence of career motivation, internship experience, and soft skills on the work interest of students at the Faculty of Economics and Business (FEB) of Pertiba University, with perceived work readiness as a mediating variable and Grade Point Average (GPA) as a control variable. This study used a quantitative approach with an explanatory design. Data were collected through a structured questionnaire distributed to final-year students who had participated in the internship program. Data analysis was conducted using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with the assistance of SmartPLS software. The results showed that internship experience and soft skills had a positive and significant effect on perceived work readiness, while career motivation had no significant effect. Perceived work readiness was shown to partially mediate the relationship between internship experience and soft skills on work interest. Meanwhile, GPA did not show a significant effect on work interest. These findings emphasize the importance of strengthening practical experience and developing interpersonal competencies in higher education.
Work discipline as the main determinant of employee performance: the role of competence, motivation, and job satisfaction in public service organizations Anggita Savitri; Suhardi Suhardi; Hamdan Hamdan
Economic: Journal Economic and Business Vol. 5 No. 2 (2026): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v5i2.1584

Abstract

This study aims to analyze the influence of competence, work discipline, and motivation on employee performance with job satisfaction as a mediating variable at the Pangkalpinang Class I Immigration Office. The study used a quantitative approach with the Structural Equation Modeling method based on Partial Least Squares (SEM-PLS). The research sample consisted of 80 respondents taken using a saturated sampling technique. Data were collected through a Likert scale questionnaire and analyzed using SmartPLS. The results showed that work discipline had a positive and significant effect on employee performance and job satisfaction, as well as being the most dominant factor in improving performance. Motivation had a positive and significant effect on job satisfaction, but did not directly affect performance. Meanwhile, competence did not significantly affect performance or job satisfaction. Job satisfaction also did not significantly affect performance and was unable to mediate the relationship between variables. These findings indicate that employee performance in public service organizations is more determined by work behavior, especially discipline, than technical abilities or psychological factors.
Personal branding, product quality, and price as determinants of purchase decisions: the mediating role of marketing strategy in local culinary smes Cery Zepetiyana; Suhardi Suhardi; Afrizal Afrizal
Economic: Journal Economic and Business Vol. 5 No. 2 (2026): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v5i2.1585

Abstract

This study aims to analyze the influence of personal branding, product quality, and price on purchasing decisions with marketing strategy as a mediating variable in culinary businesses in Pangkalpinang City. The study used a quantitative approach with a survey method of 100 consumers selected through a purposive sampling technique. Data were collected using a five-point Likert scale questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) assisted by SmartPLS. The results showed that personal branding and product quality had a positive and significant effect on purchasing decisions, while price did not have a significant effect. In addition, personal branding and price had a significant effect on marketing strategy, but product quality did not. Marketing strategy also had no significant effect on purchasing decisions and was unable to mediate the relationship between the independent variables and purchasing decisions. These findings indicate that consumer purchasing decisions are more influenced by the strength of business actor identity and product quality than by price or marketing strategy. This study contributes to the development of purchasing decision models in culinary MSMEs by emphasizing the limited role of marketing strategy as a mediating variable.
Financial determinants of firm value in telecommunications companies: evidence from the Indonesian stock exchange Eva Romauli; Suhardi Suhardi; Rita Deseria
Economic: Journal Economic and Business Vol. 5 No. 2 (2026): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v5i2.1586

Abstract

This study aims to analyze the effect of company size, capital structure, liquidity, and profitability on firm value in telecommunications companies listed on the Indonesia Stock Exchange for the 2020–2024 period. The study uses a quantitative approach with panel data regression analysis. The research sample consisted of 19 telecommunications companies with a total of 95 observations selected using a purposive sampling technique. The analytical method used is the Fixed Effect Model based on the results of the Chow and Hausman test. Firm value is measured using Price to Book Value, firm size using total assets, capital structure using the Debt to Equity Ratio, liquidity using the Current Ratio, and profitability using Return on Equity. The results show that liquidity has a negative and significant effect on firm value, while firm size, capital structure, and profitability have no significant effect. Simultaneously, all independent variables affect firm value. These findings indicate that investors in the telecommunications sector pay more attention to the efficiency of liquidity management and financial stability in assessing companies. This study provides implications for company management in optimizing financial policies to increase firm value.
Co-Authors A., WIBOWO Aat Ruchiat Nugraha Abdul Gani Abdul Ghani Yasir Abdul Rasyid Achmad Yanu Aliffianto Adenk Sudarwanto Aditya Ahmad Fauzi Adrie Oktavio Afrizal Afrizal Afrizal Afrizal Agus Sofyan Ahmad Juliyanta Ahmad Yani Ahmad Yani ahmad yani Akbar, Jufrisani Alam Surya Wijaya Amanda, Ferdita Amin, Mat Andi Harmoko Arifin Andi Sri Rezky Wulandari Andre Agasi ANDRI KURNIAWAN Andriana, Nana Anggita Savitri Anggreani, Yulistina Anisa Anisa Anita Anita Arie Fitria Arie Fitria Arif E., M. All Arista Sri Ayu Lestari Arjuna Arjuna Arsita, Herlin Asrul Sani Ayu Windari Azzahra, Azzahra Bagas Olanda Bambang Bernanthos Barokah, Muhammad Bayu Lesmana C., QAMARA Cahaya Okta Ramadani Cery Zepetiyana Chairil Afandy Danang Budi Prasetya Danang Setiawan, Riskal Darus Altin dedi kurniadi Degdo Suprayitno Deli, Deli Desi Ratnasari Diah Fatma Sjoraida Djunaedi Dwi Pranesta, Dhea Edwin Syahada, Levania Eko Riyadi Elismayanti Rembe Ernasari, Desi Erwin Masud Eva Desembrianita Eva Romauli Evisastra Evisastra Fadillah Sabri Faisol Faisol Faiza, Garwa Fariq Zabran Adha Fauzi, Rizal Ula Ananra Fery Frandica Finny Redjeki Firnandes, Firnandes Fithriawan Nugroho Fithriawan Nugroho Fitria, Arie Fryan Sopacua Genta Aditya GESTY ERNESTIVITA Guna, Bucky Wibawa Karya Hamdan Hamdan Hamdan Hamdan Hamdan Hasibuan, Rosida Hatidja, Hatidja Hendi Suprianto Herdiansyah, Sayyid Herlina Hermanto Hermanto Heru Bekti Santosa Hudaeni, Nurul Imron Imron Indah Julianti Indinastin, Indinastin Indri Briliani Irza Ayu Salsabilla Jamaluddin Jamaludin . Jann Hidajat Tjakraatmadja Jenni Lambas Siregar Jufri Sani Akbar Jufrisani Akbar Juhari Junaidi Abdillah Kalista Kalista Karisma Karisma Kismiadi, Kismiadi Lara Anjalita Linawati Linawati1 Listia, Rosa Vavita M Faisal Akbar M. H., WIJAKESUMA M. Yusuf Bahtiar Maera Zasari Marna, Marna Maryani, Cik Maryati Maryati Mat Amin Mat Amin Mauli Sarintan Mega Fatimah Rosana Melani Melani Meylie Cawla Miftachul Amri Mohamad Makrus Mohamad Makrus Muchammad Chusnan Aprianto Muhammad Azril Muhammad Fachri Muhammad Raffi Uz-Zaky Munir Munir, Munir Nadia Sri Rejeki Nadia Sri Rezeki Nadia Sri Rezeki Nadila Febriani Nana Adriana Nasrul Arifin Pohan Nelly Astuti Nelly Astuti Nerry Arista Nur Hidayati Nur Hidayati Nurfa Rini Husvifa Nurisma, Dhea Nurul Hudaeni Oktora, Ria Panca Tuah Tuha Parid Akmal Daffa Prabaswara, Tsaqif Pranata, Agung Puji Astuti Purwasih, Rani Radiansyah, Adrian Rahayu, Olivia Rahmad Firdaus Rahmad Firdaus Rahmad Firdaus Rahmad Firdaus Rahmat Hidayat Rama Debi Satiawan Rani Rani Rean Mitasari Reditayani, Ni Kadek Rejeki, Nadia Sri Rembe, Elismayanti Reniati Reniati Resti Rosanabila Restu Wahyuni Rian Fauzi Ridho Alamsyah Rima Rachmawati Rita Deseria Rizal Ula Ananta Fauzi Rizki Auliddiah Rizki Dila Suhera Rizyana Mirda Sakina Fitri Syahwa Santosa, Tomi Apra Sapira, Bella Sari, Kadek Kartika Serli Marcelina Sevtia Anandita Sidrotun Na'im Siti Aisyah Siti Mujanah Siti Napisah Siti Napisah Soemadijo, Pramita Studiviany Sri Rejeki, Nadia St. Hatidja St.Hatidja Sudarso Kader Wiryono Sugianto Sugianto, Efendi Sutiono Titi Nurjanah Titik Purwanti Titik Purwati Tjiknang, Muhammad Abbyzard Dava Tomi Apra Santosa Tomi Apra Santosa Tongam E Panggabean Tri Agustin, Tri Tri Suparyanto Tria Maulia Tritami, Devita Ulandari, Sintia Usmany, Paul Uz-zaky, Muhammad Raffi Virna Dewi Wangdra, Yvonne Warindra, Ade Septiarisna Wasiman, Wasiman Wicaksana, Hangga WIDIARTA, I P. G. D. Winda Purnamasari Wiyanti S, Lina Yomita, Yomita Yulanda, Siti Ayu Yusuf Bahtiar Zikri, Inanda Zumalia