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All Journal JURNAL AKUNTANSI UNIVERSITAS JEMBER Journal of Accountancy FE UBB Jurnal Pengabdian Kepada Masyarakat Universitas Bangka Belitung Jurnal Akuntansi dan Pajak Jurnal Obsesi: Jurnal Pendidikan Anak Usia Dini Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika Agregat: Jurnal Ekonomi dan Bisnis JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK JEM: JURNAL EKONOMI DAN MANAJEMEN EQIEN - JURNAL EKONOMI DAN BISNIS Journal of Humanities and Social Studies Jurnal STIE Semarang (Edisi Elektronik) PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat JAE (Jurnal Akuntansi dan Ekonomi) ECONOS Jurnal Ekonomi dan Sosial Jurnal Mantik Valid Jurnal Ilmiah International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ekuivalensi JURNAL ILMIAH FEASIBLE (JIF) Jurnal Ilmiah Akuntansi Kesatuan Indonesian Journal of Electrical Engineering and Computer Science MANDAR: Management Development and Applied Research Journal Coopetition : Jurnal Ilmiah Manajemen International Journal Of Science, Technology & Management (IJSTM) International Journal on Social Science, Economics and Art Daengku: Journal of Humanities and Social Sciences Innovation Indonesian Journal of Social Science Research Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan International Journal of Applied Finance and Business Studies JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) International Journal of Science and Society (IJSOC) Jurnal of Applied Business and Banking (JABB) Margin Eco : Jurnal Ekonomi dan Perkembangan Bisnis eScience Humanity Journal Golden Ratio of Finance Management Jurnal Akuntansi dan Keuangan PEKBIS Jurnal Ekonomi dan Bisnis JURNAL ECONOMINA SWARNA Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Indonesia Accounting Research Journal Electronic Journal of Education, Social Economics and Technology Journal of Educational Management Research International Journal of Enterprise Modelling Majority Science Journal Majapahit Journal of Islamic Finance dan Management GEMBIRA (Pengabdian Kepada Masyarakat) Jurnal Pengabdian Masyarakat dan Riset Pendidikan Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Majapahit Journal of Islamic Finance dan Management Jurnal Penelitian Pendidikan Indonesia Economic: Journal Economic and Business SENMEA Cognitionis Civitatis et Politicae Nomico Majalah Ilmiah Peternakan
Suhardi Suhardi
Universitas Pertiba
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Customer loyalty as the key driver of business performance: evidence from digital marketing, service quality, and pricing strategy in online gaming services Genta Aditya; Suhardi Suhardi; Mat Amin
Economic: Journal Economic and Business Vol. 5 No. 2 (2026): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v5i2.1587

Abstract

This study aims to analyze the influence of digital marketing strategies, service quality, and pricing strategies on business performance with customer loyalty as a mediating variable in online gaming services. The approach used was quantitative with an explanatory research design, with data collected through purposive sampling from users of Mobile Legends boosting services. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The results showed that digital marketing strategies, service quality, and pricing strategies significantly influenced customer loyalty, with pricing strategy being the most dominant factor. Customer loyalty was proven to have a significant effect on business performance. However, digital marketing only had a weak direct effect, and service quality did not significantly influence business performance. Furthermore, customer loyalty was able to mediate the influence of digital marketing and pricing strategies on business performance, but not on service quality. These findings confirm that in a competitive digital environment, business performance is more determined by customer loyalty and perceived value than service quality alone.
Customer satisfaction is not enough: examining the weak link between digital service strategies and customer loyalty Indah Julianti; Suhardi Suhardi; Nelly Astuti
Economic: Journal Economic and Business Vol. 5 No. 2 (2026): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v5i2.1590

Abstract

This study aims to analyze the influence of CRM personalization, service responsiveness, and omnichannel integration on customer loyalty, with customer satisfaction as a mediating variable in digital businesses. The study used a quantitative approach with the PLS-SEM method. The results showed that all three variables have a positive and significant effect on customer satisfaction, but do not have a significant direct effect on customer loyalty. Customer satisfaction also cannot significantly mediate the relationship. These findings indicate that digital service strategies are not sufficient to build sustainable customer loyalty without the support of relational factors such as trust and emotional engagement. This study implies that digital businesses need to develop deeper customer relationships to increase customer loyalty.
Entrepreneurial self-efficacy as a key driver of students' entrepreneurial interest: the roles of entrepreneurship education, family support, and access to capital Kalista Kalista; Suhardi Suhardi; Nur Hidayati
Economic: Journal Economic and Business Vol. 5 No. 2 (2026): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v5i2.1591

Abstract

This study aims to analyze the influence of entrepreneurship education, family support, and access to capital on students' entrepreneurial interest with entrepreneurial self-efficacy as a mediating variable. The study used a quantitative approach with an explanatory research design. Data were collected through questionnaires distributed to students and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the help of SmartPLS 4. The results showed that entrepreneurship education, family support, and access to capital had a positive and significant effect on entrepreneurial self-efficacy. In addition, entrepreneurial self-efficacy, entrepreneurship education, and family support also had a positive and significant effect on entrepreneurial interest, while access to capital did not have a significant direct effect. The results of the mediation analysis showed that entrepreneurial self-efficacy was unable to significantly mediate the relationship between the independent variables and entrepreneurial interest. This study confirms that psychological and social factors are more dominant than financial factors in shaping students' entrepreneurial interest.
Liquidity, capital structure, and firm value effects on profitability: evidence from plantation companies listed on the Indonesian stock exchange Melani Melani; Suhardi Suhardi; Nadia Sri Rejeki
Economic: Journal Economic and Business Vol. 5 No. 2 (2026): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v5i2.1592

Abstract

This study aims to analyze the effect of liquidity, capital structure, and firm value on the profitability of plantation companies listed on the Indonesia Stock Exchange for the 2020–2024 period. The study used a quantitative approach with panel data from 24 companies, resulting in 120 observations. The research variables were measured using the Current Ratio (CR), Debt to Equity Ratio (DER), Price to Book Value (PBV), and Return on Assets (ROA). The analysis was conducted using panel data regression using the Chow, Hausman, and Lagrange Multiplier tests. The results showed that liquidity had a positive and significant effect on profitability, demonstrating the importance of working capital management in improving a company's operational efficiency. Capital structure had a negative but insignificant effect on profitability due to high financial risk and interest expenses. Meanwhile, firm value did not have a significant effect on profitability because market perception does not directly reflect the operational performance of plantation companies. This study confirms that liquidity management is a key factor in improving the profitability of plantation companies.
Rethinking capital structure and liquidity in technology firms: profitability as the key driver of financial performance Serli Marcelina; Suhardi Suhardi; Mohamad Makrus
Economic: Journal Economic and Business Vol. 5 No. 2 (2026): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v5i2.1593

Abstract

This study aims to analyze the effect of capital structure, profitability, and liquidity on the financial performance of technology sector companies listed on the Indonesia Stock Exchange during the 2020–2024 period. Financial performance is measured using Return on Equity (ROE), while capital structure is proxied by Debt to Equity Ratio (DER), profitability by Return on Assets (ROA), and liquidity by Current Ratio (CR). This research applies a quantitative approach using panel data regression analysis. The selection of the panel data model was conducted through the Chow test, Hausman test, and Lagrange Multiplier test, resulting in the Random Effects Model as the most appropriate model. The findings reveal that profitability has a positive and significant effect on financial performance, indicating that efficient asset utilization contributes to higher shareholder returns. Meanwhile, capital structure and liquidity do not significantly affect financial performance. Simultaneously, the three independent variables also do not significantly explain variations in financial performance. The low coefficient of determination suggests that financial performance in technology companies is influenced by other factors beyond the research model, such as innovation, growth opportunities, and operational efficiency. These findings emphasize the importance of profitability as the primary driver of financial performance in technology firms.
Determinants of employee performance: the mediating role of job satisfaction in competence, motivation, and work environment model Tria Maulia; Suhardi Suhardi; Rahmad Firdaus
Economic: Journal Economic and Business Vol. 5 No. 2 (2026): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v5i2.1594

Abstract

This study aims to analyze the influence of competence, work motivation, and work environment on employee performance with job satisfaction as a mediating variable. This study uses a quantitative approach with Structural Equation Modeling Partial Least Squares (SEM-PLS) analysis. The research sample was 100 formal sector employees in the Bangka Belitung Islands Province. Data were collected using a questionnaire with a Likert scale. The results showed that competence did not significantly influence performance or job satisfaction. The work environment significantly influenced job satisfaction, but did not influence performance. Work motivation significantly influenced performance, but did not influence job satisfaction. Job satisfaction had a positive and significant effect on employee performance and was the variable with the largest influence. These findings indicate that improving employee performance is more effectively done through increasing motivation and job satisfaction supported by a conducive work environment. This study provides an empirical contribution to the human resource management literature regarding the mediating role of job satisfaction in improving employee performance.
Do liquidity, solvency, and profitability affect technology firm growth? Evidence from Indonesia Winda Purnamasari; Suhardi Suhardi; Jufrisani Akbar
Economic: Journal Economic and Business Vol. 5 No. 2 (2026): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v5i2.1595

Abstract

This study aims to analyze the influence of liquidity, solvency, and profitability on the growth of technology companies listed on the Indonesia Stock Exchange during the 2020–2024 period. The study used a quantitative approach with panel data obtained from the annual financial reports of 47 technology companies, resulting in 235 observations through a purposive sampling technique. Liquidity was proxied using the Current Ratio (CR), solvency using the Debt to Equity Ratio (DER), and profitability using Return on Assets (ROA), while company growth was measured using asset growth. Data analysis was conducted using panel data regression with a Fixed Effect Model selected based on the Chow and Hausman tests. The results showed that partially, liquidity, solvency, and profitability did not significantly influence the growth of technology companies. However, simultaneously, all three variables significantly influenced company growth, indicating that overall financial condition remains important in supporting company expansion. The coefficient of determination value indicates that the model is able to explain most of the variation in company growth. This finding indicates that technology company growth is more influenced by company-specific characteristics, innovation strategies, and digital business models than individual traditional financial ratios.
The role of customer satisfaction as a mediating mechanism in linking service quality and selling price to business profit: evidence from generation z consumers in micro retail Nerry Arista; Suhardi Suhardi; Mat Amin
Economic: Journal Economic and Business Vol. 5 No. 2 (2026): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v5i2.1601

Abstract

This study aims to analyze the influence of service quality and selling price on business profits through customer satisfaction as a mediating variable, focusing on Generation Z consumers in the context of micro-retail businesses. The study used a quantitative approach with the Partial Least Squares Structural Equation Modeling (PLS-SEM) method on 100 respondents. The results showed that selling price and service quality have a positive and significant effect on customer satisfaction, with selling price having a more dominant influence. Furthermore, customer satisfaction was shown to have a strong and significant influence on business profits. However, the direct effect of selling price and service quality on business profits was not significant. Mediation analysis showed that customer satisfaction fully mediates the relationship between selling price and service quality on business profits. These findings confirm that customer satisfaction is a key mechanism linking marketing strategy to financial performance. This study contributes to broadening the understanding of the role of mediation in the context of micro-businesses and provides practical implications for business actors in increasing profitability through strategies oriented towards customer satisfaction.
Work culture and employee performance in generation z: the mediating role of psychological well-being Karisma Karisma; Rahmad Firdaus; Suhardi Suhardi
Economic: Journal Economic and Business Vol. 5 No. 2 (2026): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v5i2.1602

Abstract

This study aims to analyze the influence of organizational behavior, work motivation, and work culture on the performance of Generation Z employees in the Pangkalpinang Regional Government, with psychological well-being as a moderating variable. Using a quantitative approach and Partial Least Square (PLS-SEM) analysis, this study involved young civil servants to understand the dynamics of their productivity. The results show that work culture has a positive and significant influence on employee performance, both directly and indirectly through psychological well-being. In contrast, organizational behavior and work motivation do not show a significant impact on performance directly. These findings confirm that for Generation Z, a supportive work environment and stable mental health are the main determinants in achieving work efficiency. The implications of this study suggest that local government agencies undertake a more inclusive work culture transformation and pay attention to employee psychological well-being as a strategy to improve bureaucratic performance.
Determinants of culinary MSME sustainability: the role of adaptation strategy in Bangka Belitung Rani Rani; Suhardi Suhardi; Nadia Sri Rejeki
Economic: Journal Economic and Business Vol. 5 No. 2 (2026): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v5i2.1606

Abstract

This study aims to analyze the influence of access to financing, consumer trust, and business networks on the sustainability of culinary MSMEs, with adaptation strategies as a mediating variable in the post-pandemic period. This study used a quantitative approach with the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method. Data were collected from culinary MSMEs in Bangka Belitung through a purposive sampling technique. The results showed that access to financing, consumer trust, and business networks significantly influenced adaptation strategies. Furthermore, adaptation strategies were shown to have the strongest and most significant influence on business sustainability and acted as a mediator in the relationship between the independent variables and business sustainability. Meanwhile, access to financing did not have a direct effect on business sustainability. These findings indicate that the sustainability of culinary MSMEs is determined not only by the availability of resources but also by the ability of business actors to adapt business strategies to environmental changes. Therefore, strengthening adaptive capacity is a key factor in increasing the resilience and sustainability of culinary MSMEs.
Co-Authors A., WIBOWO Aat Ruchiat Nugraha Abdul Gani Abdul Ghani Yasir Abdul Rasyid Achmad Yanu Aliffianto Adenk Sudarwanto Aditya Ahmad Fauzi Adrie Oktavio Afrizal Afrizal Afrizal Afrizal Agus Sofyan Ahmad Juliyanta ahmad yani Ahmad Yani Ahmad Yani Akbar, Jufrisani Alam Surya Wijaya Amanda, Ferdita Amin, Mat Andi Harmoko Arifin Andi Sri Rezky Wulandari Andre Agasi ANDRI KURNIAWAN Andriana, Nana Anggita Savitri Anggreani, Yulistina Anisa Anisa Anita Anita Arie Fitria Arie Fitria Arif E., M. All Arista Sri Ayu Lestari Arjuna Arjuna Arsita, Herlin Asrul Sani Ayu Windari Azzahra, Azzahra Bagas Olanda Bambang Bernanthos Barokah, Muhammad Bayu Lesmana C., QAMARA Cahaya Okta Ramadani Cery Zepetiyana Chairil Afandy Danang Budi Prasetya Danang Setiawan, Riskal Darus Altin dedi kurniadi Degdo Suprayitno Deli, Deli Desi Ratnasari Diah Fatma Sjoraida Djunaedi Dwi Pranesta, Dhea Edwin Syahada, Levania Eko Riyadi Elismayanti Rembe Ernasari, Desi Erwin Masud Eva Desembrianita Eva Romauli Evisastra Evisastra Fadillah Sabri Faisol Faisol Faiza, Garwa Fariq Zabran Adha Fauzi, Rizal Ula Ananra Fery Frandica Finny Redjeki Firnandes, Firnandes Fithriawan Nugroho Fithriawan Nugroho Fitria, Arie Fryan Sopacua Genta Aditya GESTY ERNESTIVITA Guna, Bucky Wibawa Karya Hamdan Hamdan Hamdan Hamdan Hamdan Hasibuan, Rosida Hatidja, Hatidja Hendi Suprianto Herdiansyah, Sayyid Herlina Hermanto Hermanto Heru Bekti Santosa Hudaeni, Nurul Imron Imron Indah Julianti Indinastin, Indinastin Indri Briliani Irza Ayu Salsabilla Jamaluddin Jamaludin . Jann Hidajat Tjakraatmadja Jenni Lambas Siregar Jufri Sani Akbar Jufrisani Akbar Juhari Junaidi Abdillah Kalista Kalista Karisma Karisma Kismiadi, Kismiadi Lara Anjalita Linawati Linawati1 Listia, Rosa Vavita M Faisal Akbar M. H., WIJAKESUMA M. Yusuf Bahtiar Maera Zasari Marna, Marna Maryani, Cik Maryati Maryati Mat Amin Mat Amin Mauli Sarintan Mega Fatimah Rosana Melani Melani Meylie Cawla Miftachul Amri Mohamad Makrus Mohamad Makrus Muchammad Chusnan Aprianto Muhammad Azril Muhammad Fachri Muhammad Raffi Uz-Zaky Munir Munir, Munir Nadia Sri Rejeki Nadia Sri Rezeki Nadia Sri Rezeki Nadila Febriani Nana Adriana Nasrul Arifin Pohan Nelly Astuti Nelly Astuti Nerry Arista Nur Hidayati Nur Hidayati Nurfa Rini Husvifa Nurisma, Dhea Nurul Hudaeni Oktora, Ria Panca Tuah Tuha Parid Akmal Daffa Prabaswara, Tsaqif Pranata, Agung Puji Astuti Purwasih, Rani Radiansyah, Adrian Rahayu, Olivia Rahmad Firdaus Rahmad Firdaus Rahmad Firdaus Rahmad Firdaus Rahmat Hidayat Rama Debi Satiawan Rani Rani Rean Mitasari Reditayani, Ni Kadek Rejeki, Nadia Sri Rembe, Elismayanti Reniati Reniati Resti Rosanabila Restu Wahyuni Rian Fauzi Ridho Alamsyah Rima Rachmawati Rita Deseria Rizal Ula Ananta Fauzi Rizki Auliddiah Rizki Dila Suhera Rizyana Mirda Sakina Fitri Syahwa Santosa, Tomi Apra Sapira, Bella Sari, Kadek Kartika Serli Marcelina Sevtia Anandita Sidrotun Na'im Siti Aisyah Siti Mujanah Siti Napisah Siti Napisah Soemadijo, Pramita Studiviany Sri Rejeki, Nadia St. Hatidja St.Hatidja Sudarso Kader Wiryono Sugianto Sugianto, Efendi Sutiono Titi Nurjanah Titik Purwanti Titik Purwati Tjiknang, Muhammad Abbyzard Dava Tomi Apra Santosa Tomi Apra Santosa Tongam E Panggabean Tri Agustin, Tri Tri Suparyanto Tria Maulia Tritami, Devita Ulandari, Sintia Usmany, Paul Uz-zaky, Muhammad Raffi Virna Dewi Wangdra, Yvonne Warindra, Ade Septiarisna Wasiman, Wasiman Wicaksana, Hangga WIDIARTA, I P. G. D. Winda Purnamasari Wiyanti S, Lina Yomita, Yomita Yulanda, Siti Ayu Yusuf Bahtiar Zikri, Inanda Zumalia