p-Index From 2021 - 2026
6.932
P-Index
This Author published in this journals
All Journal JIPTEK : Jurnal Ilmiah Pendidikan Teknik dan Kejuruan JIKI Mimbar Pendidikan: Jurnal Indonesia untuk Kajian Pendidikan INVOTEC EDUHUMANIORA: Jurnal Pendidikan Dasar PEDAGOGIA Jurnal SOLMA JURNAL PENDIDIKAN TAMBUSAI Journal of Humanities and Social Studies EDUKATIF : JURNAL ILMU PENDIDIKAN J-Dinamika: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmu Politik dan Komunikasi Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian The Indonesian Journal of Social Studies Journal of Food and Culinary Jurnal Ilmiah Dinamika Sosial PERSPEKTIF Jurnal Ilmiah Edunomika (JIE) Journal of Vocational Education Studies Jurnal Teras Fisika : Teori, Modeling, dan Aplikasi Fisika IJECA (International Journal of Education and Curriculum Application) Community Development Journal: Jurnal Pengabdian Masyarakat Journal of Research and Educational Research Evaluation Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran JOLLT Journal of Languages and Language Teaching EDUCASIA : Jurnal Pendidikan, Pengajaran, dan Pembelajaran Jurnal Media Informatika Inovasi Kurikulum Jurnal Abmas International Journal of Learning and Instruction (IJLI) Petanda : Jurnal Ilmu Komunikasi dan Humaniora Prosiding University Research Colloquium SEIKAT: Jurnal Ilmu Sosial, Politik dan Hukum Innovative: Journal Of Social Science Research Jurnal Inovatif Wira Wacana Media Pendidikan Gizi dan Kuliner JPNM : Jurnal Pustaka Nusantara Multidisiplin Riwayat: Educational Journal of History and Humanities Al Makki Health Informatics Journal Inovasi Jurnal Pengabdian Masyarakat (IJPM) Jurnal Global Ilmiah MEJORA PANDAWA : Jurnal Pengabdian kepada Masyarakat Brand Communication Indonesian Journal of Humanities and Social Sciences Welfare: Jurnal Pengabdian Masyarakat Proceedings of Jogjakarta Communication Conference (JCC)
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : PERSPEKTIF

Optimalisasi Micro Influencer dalam Aktivitas Periklanan di Tiktok (Bigbang Agency) Sanjaya, Risang Abdhi; Mustiawan, Mustiawan; Rahmawati, Yulia
PERSPEKTIF Vol. 14 No. 3 (2025): Perspektif Juli
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v14i3.14972

Abstract

This study explores the optimization of micro influencer utilization in digital advertising campaigns conducted by BIGBANG Agency on the TikTok platform. The main issue addressed is the selection process of micro influencers to ensure maximum impact on clients' advertising efforts, emphasizing the importance of trustworthiness, expertise, and attractiveness. Employing a qualitative approach and a case study method, data were collected through in-depth interviews, observations, and documentation involving the agency and selected micro influencers. The source credibility theory serves as the primary analytical framework. The findings reveal that BIGBANG Agency selects micro influencers based on honesty, audience engagement levels, content quality, and the alignment of appearance and communication style with the product’s character. The agency also allows creative freedom, enabling influencers to produce authentic yet campaign-aligned content. Open, flexible, and collaborative communication strategies are key to creating genuine and relevant content, which enhances audience trust and promotes campaign effectiveness. The study's limitation lies in its single-object focus and descriptive nature without quantitative effectiveness measurement. Future research should include multiple agencies for a more comprehensive comparison and adopt a quantitative approach to evaluate campaign performance more accurately.
Co-Authors ., Sunanto Abdul Haris Ade Juwaedah Adinda Anisa Afriani, Julia Agung Febriyano Agustina, Putri Satriani Ai Mahmudatusaadah Ai Mahmudatussa’adah Ai Nurhayati Al Arif, Muhammad Arham Alhapip, Leli Ali Khomsan Alifya Azhar Alindra, Afridha Laily Alya Amrina Rosyada Ana Ana Anam, Alifa Aflahul Andini , Irna Fitri Anggir Nurdianti Apipaturohmah, Pipa Arisman Insani Arsyadani, Robby As'ari Djohar Asep Maosul Atat Siti Nurani Azriliyani, Raeisya Azrilliyani, Raeisya Cepi Riyana, Cepi Chandani, Laksmiatin Zulfa Choiriyah, Arika Dadang Sukandar Dede Trie Kurniawan Deni Darmawan Detta Melsya Sari Devi, Ranisa Dina Thaib, Dina Dinn Wahyudin, Dinn Djoko Widodo Elis Endang Nikmawati Eliza Novrianti Rahayu Ellis Endang Nikmawati Elly Lasmanawati Endang Susilaningsih Fadilah, Aulia Farzand Abdullatif Fazira, Syachnazya Aurellia Febriani, Kana Filsya Rosdiana Sugianto Firza, Yohannes Fitria, Neng Gaida Farhatunnisa Gita Garnapuspita Gulo, Nur’ainun Hafizha, Faiza Zalfa Hafiziani Eka Putri, Hafiziani Eka Hairunnisa Hairunnisa Hamidah, Siti Sofia Hariyati, Farida Hariyati, Farida Afif Hartanto, Imani Hartono Hartono Herdina, Risa Hery Murnawan, Hery Hisny Fajrussalam Humairoh, Durorin Ibtida’iyah, Ibtida’iyah Indradewa, Rhian Iqbaldi, Ryanda Irvan, Mohamad Farizqo Irwan, Muhamad Isma Widiaty Jamilah, Luthfiyah Junita, Junita Holifah Karpin Karpin Khaerani, Diyah Luthfika Khotimah, Wininda Qusnul Khusna, Hifa Zaimatul Kinasih, Estining Titah Komalasari, Dwi Rosella Komariah Komariah Laksita, Eldyana Citra Laksmi Dewi, Laksmi Lalita Hanief, Lalita Laras Nur Amalia Lestari, Indah Beti Madani, Alvis Alicia Majid, Novita Maki Zamzam Maknun, Johar Martono, Anang Tri Mas’udah, Husna Zuhrotul Meiriska Silfia Sari Supriatna Mohtar, Khumairah Mokhamad Syaom Barliana Muadi Muadi, Muadi Muhamad Gilang Predana Mujahid, Muhammad Widzar Muktiarni, Muktiarni Mustiawan Mutiara, Eka Ariya Nabilah, Titania Nafiisah, Rahmah Nayundha Yustriana Nenden Rosana Ngizati, Naila Alfi Nia Lestari, Nia Ningrum, Nawang Sih Kusuma Nisa Solihat Novera Herdiani, Novera Novi Andayani Praptiningsih Nurani, Atat Siti Nurhaliza, Yunia Nurud Diniyah Panca Dewi Purwati, Panca Parahita, Syifana Dila Popy Gustini Pradikto, Sugeng Pramestia, Reka Ardiyana Pramudita, Andhini Prasetya, Sesarino Prastya, Angga Primanita Sholihah Rosmana Pristiyono, Pristiyono Priyandita, Siska Ayu Puspitarini, Mas Arum Putra, Gilang Kumari Putri, Arma Luthfiana Putri, Indah Amalia Putri, Isma Carissa Putri, Nia Basita Putri, Syachna Karunia Eka Rahma, Helda Rahmaliaputeri, Adinda Gita Rahman Arief Setiawan Ramadhan, Mohammad Azril Ramatillah, Diana Laila Rerey Realistiya Riana Dwi Wulansari Ridho, Farah Abidah Iliyina Rita Patriasih Robby Firliandoko Robi Hikmat Safitri, Laela Sagitaria, Salsa Bintang Sanjaya, Risang Abdhi Sanyoto, Ongky Dwi Satriya Wijaya Sefia, Vema Setiawan, Muhammad Rifki Setiawati, Titin Sinaga, Kristina Soffiana Agustin, Soffiana Sofyan Iskandar, Sofyan SOLIHIN, OLIH Sri Mustika Sri Subekti Sri Subekti Subagyo, Norita Agustina Sudewi Yogha Sukarelawati, Sukarelawati Suryaningsi Suryaningsi Susilo Tri Widodo, Susilo Tri Syafrudin, Dimas Anas Tati Setiawati Thariq, Muhammad Abil Tiara, Andys Tititri Suciani Trisya Risti Nurshadrina Tsani, Ghalby Muhammad Tyastiningsih, Vivin Ulhaq, Sintia Veithzal Rivai Zainal Vina Dwiyanti Wahdiyati, Dini Wahyuni, Nur Indah Wangi, Faras Panca Wijianto, W Windy Aledya Rosyani Wiwin Novitasyari Wulandari, Evita Yessy Yolanda Yufrida, Yufrida Yuliani, Magvira Yulianingrum, Anggraita Yusuf, Azahra Yustia Zain, Farah Meliani Mahardya Zakiyah, Vivy Zulnisa Addawiyah