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All Journal Equator Journal of Management and Entrepreneurship Journal Of Management Science (JMAS) JURNAL LENTERA BISNIS eCo-Buss Jurnal Ilmiah Edunomika (JIE) Jurnal Ilmiah Manajemen Kesatuan Enrichment : Journal of Management RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ekonomi Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) International Journal of Applied Finance and Business Studies JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Gemilang: Jurnal Manajemen dan Akuntansi Indonesian Research Journal on Education Innovative: Journal Of Social Science Research Madani: Multidisciplinary Scientific Journal Jurnal Aplikasi Manajemen & Kewirausahaan MASSARO Jurnal Bisnis dan Kewirausahaan El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Digital Innovation : International Journal Of Management Journal of Ekonomics, Finance, and Management Studies International Journal of Economics, Business Management and Accounting Ulil Albab Menulis: Jurnal Penelitian Nusantara JIMEK Krisnadwipayana International Journal of Management Studies
Ikram Yakin
Universitas Tanjungpura
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Journal : JIMEK

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Employer Branding and Compensation Effects on Job Seekers’ Interest in FMCG: Reputation as Mediator Muhammad Arrazi Bagaswara; Arman Jaya; Hasanudin Hasanudin; Ikram Yakin
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 5 No. 2 (2025): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v5i2.6297

Abstract

Today’s increasing number of companies in the Fast-Moving Consumer Goods (FMCG) sector is intensifying the competition among FMCG firms in Indonesia for top talent, which has triggered a “war for talent.” The battle to attract the best employees has become just as intense as the competition for customers, compelling organisations to distinguish themselves from their competitors to be seen as an appealing employer to prospective candidates and current staff. This study aims to identify the key factors that influence Employer Branding (EB) among job seekers in Indonesia to support FMCG companies in crafting more effective recruitment strategies. The research utilised a questionnaire survey with 250 respondents selected through quota sampling. Using Structural Equation Modelling (SEM) with the AMOS 23 tool, the results of this study indicate that company attractiveness, compensation, and company reputation can affect job application interest, where company attractiveness is the most influential factor in job application interest in FMCG companies. Company reputation has also been proven to mediate the influence of company attractiveness on job application desire.
Co-Authors A. Ary Setyawan Achmad Achmad Ahmad Shalahuddin Ahmad Shalahuddin Ahmad Shalahuddin, Ahmad Alessandro, Radja Rayhan Anwar Azazi Aria Elshifa Aripah, Aripah Arman Jaya Asraf Asraf Asraf, Asraf Auliya Citra Bahrur Rosyid Barkah, Barkah Cuhenda, Cuhenda Daud, Ilzar Desi Ulpa Anggraini, Desi Ulpa Dody Pratama Marumpe Dwi Setyorini, Efi Endang Elshifa, Aria Endah Mayasari Erni Yuningsih Erwanto Erwanto Erwanto Estrella, Estrella Eva Desembrianita Eva Yuniarti Utami Eva Yuniarti Utami Fahruna, Yulyanti Farah Juniati Meutianingrum Fatkhulloh, Amal Fauzan, Rizky Fauzia Afriyani Giriati Giriati Hariyono Hariyono Hariyono Hariyono Hasanudin Hasanudin Hasanudin Hasanudin Hasanudin Helma Malini Hendratmoko, Suseno Hendri Khuan Heriyadi, Heriyadi Inzani SL, J Fuji Irine Diana Sari W Ivana, Priska Riafinola J Fuji Inzani SL Jeferson Siahaan John Sihar Manurung - Kamila, Vania Safa Kardini, Ni Luh Karsim Karsim Karsim Karsim Karsim, Karsim Khuan, Hendri Laras Kusuma Astuti Lazuardi, Muhammad Abdul Latief Liau Ie Hau Lie, Lie Lola Malihah M. Irfani Hendri Malihah, Lola Marisca, Tirza Eudia Marlina Mazayatul Mufrihah B11212091 Mbere, Virani Mikael Hendri. S Muhammad Afif Muhammad Arrazi Bagaswara Muhammad Nur Muhammad Yusup Mustika, Uray Ndaru Ni Kadek Suryani Ni Luh Kardini Nurhapizah, Siti Nurmansya, Andry Pramana Saputra Pramana Saputra Pramana Saputra Purmono, Bintoro Bagus Ramadania Ramadania Ramadania Ramadania, Ramadania Ramadhan, Rizani Rena Augia Putrie Ridhota Madini Rovanita Rama Salahuddin, Ahmad Salampessy, Maryam Sari W, Irine Diana Sari, Citra Dewi Yudia Setyawan, A. Ary Shalahuddin, Shalahuddin Sigit Ardi Saputra Sri Hardianty Sri Hartono, Sri Sugianto, Efendi Suryani, Ni Kadek Suseno Hendratmoko Titik Rosnani Tungga Buana Irfana Tuti Sulastri Utami, Eva Yuniarti Vinno Petrus Manoppo Wardana, Rizky Hady Wenny Pebrianti Wibowo, Teguh Setiawan Wijaya, Piter Tanto Wita Syawitri Wulansari K, Rr. Retno Yanti Setianti Yanti, Vera Hari Yulia Ningsih Yulia Ningsih