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The Influence Of Consumer Behavior and Prices On Consumer Decisions to Buy Products At PT. Daikin Airconditioning Indonesia Sri Rezeki; Muammar Rinaldi; Ihdina Gustina; Antonio Lodian
Jurnal Manajemen Bisnis Eka Prasetya Vol 8 No 2 (2022): Edisi September
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v8i2.261

Abstract

This study aims to determine the effect of consumer behavior on consumer decisions at PT. Daikin Airconditioning Indonesia, knowing the effect of price on consumer decisions at PT. Daikin Airconditioning Indonesia, knowing the influence of Consumer Behavior and Prices on Consumer Decisions at PT. Daikin Airconditioning Indonesia. The research methodology used is descriptive quantitative method. The type of data used in this study is quantitative data, namely data obtained in the form of numbers or numbers. Sources of data in the form of primary data and secondary data. Primary data obtained from the results of distributing questionnaires to respondents, secondary data obtained from data and literature relating to the problems discussed. The research population that will be used in the study are all consumers who make purchases at the company during the 2021 period as many as 15,336 consumers. By using the Slovin formula with an error rate of 10%, the number of samples obtained is 100 respondents. Data were analyzed using multiple linear regression analysis method. The results showed that consumer behavior and prices had a positive and significant effect on consumer decisions at PT. Daikin Airconditioning Indonesia
PENINGKATAN VOLUME PENJUALAN: DILIHAT DARI SISI PERSEDIAAN DAN KUALITAS PRODUK Bambang Sutejo; Muammar Rinaldi; Monica Monica
Niagawan Vol 12, No 1 (2023): NIAGAWAN VOL 12 NO 1 MARET 2023
Publisher : Fakultas Ekonomi Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/niaga.v12i1.43790

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Persediaan terhadap Volume Penjualan pada PT. Bilah Baja Makmur Abadi Medan, mengetahui pengaruh Kualitas Produk terhadap Volume Penjualan pada PT. Bilah Baja Makmur Abadi Medan, mengetahui pengaruh Persediaan dan Kualitas Produk terhadap Volume Penjualan pada PT. Bilah Baja Makmur Abadi Medan. Populasi dalam penelitian ini adalah pelanggan dari PT. Bilah Baja Makmur Abadi Medan sebanyak 2.515 responden. Teknik penentuan jumlah sampel yang digunakan dalam penelitian ini adalah rumus slovin dan berjumlah sebanyak 96 responden. Hasil penelitian menunjukkan Persediaan dan Kualitas Produk secara parsial berpengaruh positif dan signifikan terhadap Volume Penjualan pada PT. Bilah Baja Makmur Abadi Medan. Hasil penelitian menunjukkan Persediaan dan Kualitas Produk secara simultan berpengaruh positif dan signifikan terhadap Volume Penjualan pada PT. Bilah Baja Makmur Abadi Medan. Hasil penelitian ini didukung oleh nilai R square (R2) yang artinya bahwa Persediaan dan Kualitas Produk mempunyai pengaruh terhadap Volume Penjualan. Sedangkan sisanya dipengaruhi oleh faktor lain yang berasal dari luar model penelitian ini seperti people, process dan physical evidence.
KEPUTUSAN PEMBELIAN BERDASARKAN BAURAN PEMASARAN Ayu Alfiani Zega; Sylvia Fahzannah; Tio Fanny; Muammar Rinaldi
Niagawan Vol 12, No 3 (2023): NIAGAWAN VOL 12 NO 3 November 2023
Publisher : Fakultas Ekonomi Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/niaga.v12i3.50832

Abstract

This study aims to determine the effect of price on purchasing decisions on Primebatiq, determine the effect of product quality on purchasing decisions on Primebatiq, determine the effect of price and product quality on purchasing decisions on Primebatiq. The research population that will be used in the study are all Primabatiq users who made purchases during the 2020 period as many as 1,374 consumers. By using the Slovin formula with an error rate of 10%, the number of samples obtained is 93 respondents. The results of the research analysis show that price has a negative and significant effect on purchasing decisions on Primebatiq based on the results of partial hypothesis testing, namely tcount -4.873 < - ttable -1.661. The results of the analysis show that product quality has a positive and significant effect on purchasing decisions on Primebatiq based on the results of partial hypothesis testing, namely tcount 2,258 > ttable 1,661. The results showed that Price and Product Quality had a positive and significant effect on Purchase Decisions at Primebatiq based on the results of simultaneous hypothesis testing, namely Fcount 26.832 > Ftable 2.36. The results of this study are supported by the value of R square (R2)= 0.374 meaning that the Purchase Decision variable can be explained by the Price and Product Quality variable of 37.4% while the remaining 62.6% is influenced by other factors originating from outside this research model such as service, advertising, discount, satisfaction, loyalty, behavior, consumer perception and other variables.
Peran Kebijakan Fiskal Terhadap Perekonomian di Indonesia Fildzah Darayani Mujasmara; Rebecka Tri Talita Panggabean; Rizki Samora Muliana; Eko Wahyu Nugrahadi; Muammar Rinaldi
Innovative: Journal Of Social Science Research Vol. 3 No. 6 (2023): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v3i6.6369

Abstract

Sejalan dengan tujuan sistem perekonomian nasional, kebijakan fiskal dapat dijadikan sebagai alat utama selain kebijakan moneter, untuk mencapai tujuan nasional terutama yang bersifat ekonomi. Pendekatan kualitatif merupakan proses analisis tanpa menggunakan rumus dan angka yang berasal dari informasi hasil studi kepustakaan. Adapun hasil penelitian menunjukkan bahwa kebijakan fiskal dalam pembangunan demokrasi di Indonesia bertujuan untuk meningkatkan kesempatan kerja, meningkatkan dan mendistribusikan pendapatan nasional, meningkatkan laju investasi, dan meningkatkan stabilitas perekonomian. Selain itu, dalam mengatasi resesi ekonomi di Indonesia, kebijakan fiskal berperan dalam mendorong tercapainya target-target pembangunan yang telah ditetapkan.
Analysis of the success of MSMEs in West Medan through entrepreneurial behavior and competitive advantage Eko Wahyu Nugrahadi; Muammar Rinaldi
Jurnal Mantik Vol. 7 No. 4 (2024): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v7i4.4604

Abstract

This research aims to determine the influence of entrepreneurial behavior and competitive advantage on the success of grocery MSMEs in Medan Barat Subdistrict. This research uses descriptive and quantitative methods and data sources in the form of primary and secondary data. The population in this research is all grocery MSME owners in every sub-district in West Medan District in 2023. The total sample is 188 grocery MSME owners with a tolerable error rate of 5%. The sampling technique with probability sampling uses simple random sampling. Data were analyzed using multiple linear regression analysis methods. The results of the research show that Entrepreneurial Behavior partially has a positive and significant effect on the success of grocery MSMEs in Medan Barat Subdistrict. Competitive Advantage partially has a positive and significant effect on the success of grocery MSMEs in Medan Barat Subdistrict. The -F test shows that Entrepreneurial Behavior and Competitive Advantage simultaneously influence the success of Grocery MSMEs in Medan Barat Subdistrict. The R Square is 0.589 or 58.9%, which means that Entrepreneurial Behavior and Competitive Advantage influence the success of Grocery MSMEs by 58.9%.  
Analisis Pengaruh PDRB, Angkatan Kerja dan Jumlah Penduduk Terhadap Kemiskinan Provinsi Sumatera Utara Tahun 2001-2020 Bernando Aldo Yosua Tambunan; Elisabeth Silaban; Intan Harahap; Indra Maipita; Muammar Rinaldi
HEMAT: Journal of Humanities Education Management Accounting and Transportation Vol 1, No 2 (2024): Agustus 2024
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/hemat.v1i2.2699

Abstract

Poverty is a condition that has not and has never been resolved on this earth. People who are still in poverty are still found in many countries, even in developed countries the phenomenon of poverty is a serious problem. The purpose of this study was to analyze the effect of Gross Regional Domestic Product (GRDPHB), Labor, Population on Poverty in North Sumatra Province. The analysis used in this study is a time series data analysis model, with secondary data for 2001-2020 obtained from the Central Bureau of Statistics (BPS) of North Sumatra.The results obtained from this study are; In the short term, the variables of GRDPHB (LNX1), Labor Force (LNX2), and Total Population do not have a significant effect on Poverty in North Sumatra Province. However, the Error Correction Term (ECT) is significant in the short run, which indicates an adjustment towards the long-run equilibrium after a shock; In the long run, the GRDP variable (LNXI) has a negative and significant effect on Poverty in North Sumatra Province. Meanwhile, the variables of Labor Force (LNYX) and Total Population are not significant. The Error Correction Model (ECM) used in this study can explain about 87% of the variation in the Poverty variable in North Sumatra Province.
Analisis Pengaruh Ketimpangan Pendapatan dan Upah Minimum Regional Terhadap Kemiskinan di Sumatera Utara Anggrini Manullang; Rian Pasaribu; Rizsa Nabillah; Indra Maipita; Muammar Rinaldi
HEMAT: Journal of Humanities Education Management Accounting and Transportation Vol 1, No 2 (2024): Agustus 2024
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/hemat.v1i2.2826

Abstract

Penelitian ini menganalisis pengaruh ketimpangan pendapatan dan upah minimum regional (UMR) terhadap tingkat kemiskinan di provinsi Sumatera Utara periode 2019-2023. Penelitian menggunakan pendekatan kuantitatif dengan data panel dari 33 kabupaten/kota di Sumatera Utara. Variabel dependen adalah tingkat kemiskinan sedangkan variabel independen adalah ketimpangan pendapatan dan UMR. Model estimasi menggunakan random effect. Hasil uji Chow, Hausman dan LM menunjukkan model random effect paling baik. Hasil analisis menunjukkan ketimpangan pendapatan tidak berpengaruh signifikan terhadap kemiskinan. Sedangkan UMR berpengaruh negatif signifikan terhadap kemiskinan. Secara simultan, ketimpangan pendapatan dan UMR berpengaruh terhadap kemiskinan dengan kontribusi sebesar 20,94%. Disimpulkan bahwa ketimpangan pendapatan dan UMR memiliki peran penting dalam menentukan kemiskinan di Sumatera Utara.
The Effect of Time Pressure and Supervision Actions on Premature Termination of Audit Procedures at the Syamsul Bahri TRB Public Accounting Firm Irawan, Dedi; Muammar Rinaldi; Indra Mawanta Ginting
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 1 (2022): 2023 Global Economy and Business Recovery Strategy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v1i1.157

Abstract

This study aims to determine whether Time Pressure has a significant effect on Premature Sign off of Audit Procedures at Syamsul Bahri TRB Public Accounting Firm, knowing whether Supervision have a significant effect on Premature Sign off of Audit Procedures at Syamsul Bahri TRB Public Accounting Firm and find out whether time pressure and supervision has a significant effect on premature sign off of audit procedures at Syamsul Bahri TRB Public Accounting Firm. The research methodology used is descriptive quantitative method. The type of data used in this study is quantitative data, namely data obtained in the form of numbers or numbers. Data sources are primary and secondary data. Primary data is obtained from questionnaires while secondary data is obtained from theories and journals related to the variables under study. The population in this study was the auditor of Syamsul Bahri's Accounting Office, which amounted to 37 auditors. By using census samples, the number of samples obtained is 37 auditors. The results of the analysis showed that Time Pressure had a significant effect on Premature Sign off of the audit procedures at Syamsul Bahri TRB Public Accounting Firm based on the results of partial hypothesis testing, namely tcount (5,854) <t table (2,03224). The results of the analysis show that Supervision have a significant effect on Premature Sign off of the Audit Procedures at the Syamsul Bahri TRB Public Accounting Firm based on the results of the partial hypothesis test, namely tcount (3.773)> t table (2.03224). The results showed that time pressure and supervision had a significant effect on Premature Sign off of the audit procedures at Syamsul Bahri TRB Public Accounting Firm based on the results of simultaneous hypothesis testing, which was equal to Fcount (25,569)> (Ftable) = (3,28). The results of this study are supported by the value of R square (R2) = 0.601 or 60.1% which means that Time Pressure and Supervision simultaneously have an effect of 39.9% on Premature Sign off of Audit Procedures. While the remaining 59.1% is influenced by other variables not examined, such as materiality, Locus of Control, Risk Audit, Review Procedure, ethical awareness and others.
Pendampingan Guru-Guru SMA Darussalam dalam mendesain dan menerapkan Pembelajaran berbasis Digital Ihdina Gustina; Putri Wahyuni; Dedy Lazuardi; Muammar Rinaldi; Sri Rezeki; Tina Muhardika Handayani
Jurnal Pengabdian Masyarakat Eka Prasetya Vol 2 No 1: Jurnal Pengabdian Masyarakat Eka Prasetya
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat STIE Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jpmep.v2i1.302

Abstract

The partners in the Community Partnership Program (PKM) activity plan are the teachers of Darusalam Medan Private High School in Medan Petisah District. Through the results of observations and interviews conducted by the proposing team, several priority problems were found by partners, namely: (1). The lack of knowledge of teachers about innovative learning methods so that learning takes place in a monotonous and boring way for students, (2). Teachers lack the knowledge and skills to develop teaching materials so they only use books from the library which are inadequate in number and quality, (3). Lack of opportunity to take part in free training to be able to develop and update teaching methods in accordance with educational developments in the industrial revolution era 4.0, (4) Schools do not yet have an online learning information system (e-learning), (5) Smartphones and laptops owned by students are only used for social media (Facebook, WhatsApp, Instagram), watching YouTube and playing online games during recess using internet facilities both at school and privately owned even though they should be used for learning. The solutions offered to solve partner problems are: 1). Carry out training on fun learning strategies and innovative learning methods for students in the form of blended learning, 2). Carry out training and assistance in the preparation of teaching materials for teachers, 3). Carry out training and mentoring the use of online learning information systems for teachers, 4). Making an online learning information system) that can be accessed via laptops and Android mobile phones, 5). Conduct user training for students. The approach method in implementing PKM uses education, training, practice, and mentoring methods
Pelatihan Bisnis Online Bagi Pelajar Pondok Pasantren Modern Saifullah an nahdiyah Putri wahyuni; Dedy Lazuardi; Muammar Rinaldi; Bambang Sutejo; Ihdina Gustina
Jurnal Pengabdian Masyarakat Eka Prasetya Vol 2 No 2: Jurnal Pengabdian Masyarakat Eka Prasetya
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat STIE Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jpmep.v2i2.385

Abstract

During this pandemic, there have been many significant changes, including business. Business during the Covid-19 pandemic has become more or less a challenge and opportunity for business people, including the younger generation (millennial generation). This training provides insight and knowledge about the importance of learning entrepreneurship or business like what many business people do, such as creating new products or adding product variations. During the Covid-19 pandemic, millennials are also required to be digitally literate and creative in business, and not only compete but collaborate
Co-Authors Achmad Adek apriyandi Agustiana, Intan Rizki Ainul Mardhiyah, Ainul Ainun Saskia Nasution Amelia , Ananda Amelia, Regita Amril Amril Amril Ananda, Wizya Vita Andi Angela Anggraini Anggrini Manullang Anton Eka Saputra Anton Eka Saputra Antonio Lodian Antonio Lodian Avis Ayu Alfiani Zega Azzahra, Nabila BAMBANG SUTEJO Bambang Sutejo, Bambang Bernando Aldo Yosua Tambunan Br Silalahi, Hanna Hotmian Br Tarigan, Sri Wulandari Busiara, Abraham Cinta Marito Simbolo Debi Masri Debi Masri, Debi Dedeng Irawan dedi irawan Dedy Lazuardi Dedy Lazuardi Desma Erica Maryati Manik Dianita, Ami Diki Purnomo Dionisius Sihombing Edwin Sugesti Nasution Effendi, Ihsan Eko Wahyu Nugrahadi Eko Wahyu Nugrahadi Elisabeth Nainggolan Elisabeth Silaban Essi Laura Amanda Fadila Nisa Fadly, Nizamil Fahmi Ashari S. Sihaloho Fazira, Laila Era Febriana Verawaty Siagian Felix Felix Fildzah Darayani Mujasmara Fitri Yani Panggabean Friera, Ambrosya Gaby P.F Tampubolon Ginting, Era Mustika Haddad Alwi Haifa Azalia Pinem Halomoan Hutajulu HANDAYANI, TINA MUHARDIKA Harahap, Intan Hasibuan, Muhammad Rifqi Farhan Hasugian, Lola Alvita Hermansyah Hermansyah Hidayat, Agus Rahmad Hidayati, Sabilah Hilma Harmen Hutagalung, Joshua Ihdina Gustina Imamul Khaira Indra Maipita Indra Maipita Indra Mawanta Ginting Indriani, Selvi Intan Harahap Irma Herliza Rizki Irvan Rolyesh Situmorang Kartika, Anggi Khafi Puddin, Khafi Lazuardi, Dedy Limbong, Nikasyah Lokot Muda Harahap, Lokot Muda Lubis, Atika Atayarisah Lubis, Nazia Safira Lubis, Siti Chairani M Yudi Fajri Manalu, Christin Lince Natalia Manurung, Eka Valentina Manurung, Johanes Adrian Marpaung, Debora Tarigas Mela Novita Rizki Mesak Iek Mirnawati Mirnawati Monica Monica Muhammad Aldo Muhammad Bukhori Dalimunthe Muhammad Nazly Muhammad Ras Muis Muhammad Ras Muis Mujasmara, Fildzah Darayani Muliani, Rizka Munthe , Justin Theo Nadapdap, Yemima Eleonore Naibaho, Hotmaria Silva Dewi Nainggolan, Elisabeth Nanda Fridani Napitupulu, Venesia Nasution, Armin Rahmansyah Nasution, Putri Rahmadani Nico Nico Noni Rozaini Nova Khairunisa Putri Nugrahadi, Eko Nur Azizah, Esyha Pane, Idrus Hamonangan Panggabean, Rebecka Tri Talita Panjaitan, Rona A. P. Parno Sumanro Mahulae Pratama, Muhammad Farid Pulungan, Fikri Ardiansyah puspitasari, angelin PUTRI WAHYUNI Putri Wahyuni Putri Wahyuni Putri, Anggi Emalia Ramadhani, Nabila Rizki Rangga Restu Prayogo, Rangga Restu Ras Muis, Muhammad Raymon Pernando Pasaribu Rebecka Tri Talita Panggabean Reynalda Utari Karo-Karo Rian Pasaribu Richna Handriyani Rico Ramadhanu Rifqah Harahap Riris Amigo Simatupang Rizki Samora Muliana Rizsa Nabillah Romagiano Machario Sembiring Safitri, Laila Safitri, Maulinda Safitri, Putri Najwa Saputra, Firman Selen Anggereyani Sesilia Ariska Shinta Feronica Shinta Shinta Siburian, Rowinna Sihotang, Irene Chechilia Silaban, Elisabeth Sinaga, Anisa Fitria Sinurat, Evelyn Sitanggang, Enzelina Sitepu, Jupianus Sitio, Fridayani M. Situmorang, Frenky Sri Rejeki Sri Rezeki Sri Rezeki Sri Rezeki Sudirman Sudirman Sugara, Wira Hadi Sutantio, Andy SYAHPUTRA, OKY Syahrani, Desi Syamsul Arifin Syaputra, Iqbal Sylvia Fahzannah Tambunan, Toman Sony Tampubolon, Novia Christiani Tiffanny Calista Susanto Tina Muhardika Handayani Tina Muhardika Handayani Tio Fanny Toman Sony Tambunan TRI WULANDARI Trisna Saputri Verasuna Manik, Dwi Widuta, Lara Yonson Pane Yoshua, Bernando Aldo Yudho Wibowo Yuwanti Anlikie