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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Pengabdian kepada Masyarakat Desa (JPMD) Jurnal Ekonomi dan Kewirausahaan Kreatif Jurnal Ilmiah Pendidikan Dasar (JIPDAS) Sahmiyya: Jurnal Ekonomi dan Bisnis Jurnal Media Akademik (JMA) Jurnal Ekonomi Bisnis dan Kewirausahaan Indonesian Journal of Islamic Studies
Ferida Rahmawati
Unknown Affiliation
Religion Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Social Sciences Other

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KAJIAN LITERATUR PELUANG DAN TANTANGAN BISNIS KECIL DALAM PERSPEKTIF ENTREPRENEUSHIP Achmad Fauzi; Ferida Rahmawati; Deva Nela Reditha; Jihan Nayla Atikah; Abdi Cahya Subekti
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Publish
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.54724

Abstract

This study aims to analyze the opportunities and challenges of small businesses from an entrepreneurship perspective through a literature review. The results show that small businesses have opportunities through digital technology, changing consumer behavior, government support, and innovation. However, they also face challenges such as limited capital, low innovation, digitalization barriers, limited human resources, and increasing competition. Therefore, entrepreneurial competence, digital utilization, and innovation are needed to support business sustainability and competitiveness
STRATEGI PENDIDIKAN KEWIRAUSAHAAN DALAM MEMBENTUK KARAKTER PENGUSAHA MUDA DAN PELAKU BISNIS KECIL Puput Rifani; Fina Nikmatul Kamelia; Seviani Najiyah; Ferida Rahmawati
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 2 (2026): Volume 11 No. 02, Juni 2026.
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i2.54761

Abstract

Entrepreneurship education is an important effort to develop the character of young entrepreneurs who are creative, innovative, independent, and capable of facing business challenges. This article aims to examine entrepreneurship education strategies in shaping the character of young entrepreneurs and small business actors. The study employed a literature review method by analyzing various sources, including books, scientific journals, and previous research. The findings indicate that entrepreneurship education plays a significant role in fostering self-confidence, creativity, discipline, responsibility, risk-taking ability, and perseverance. Effective strategies include integrating entrepreneurship into learning activities, implementing project-based learning, conducting simple business practices, utilizing digital technology, and collaborating with entrepreneurs and small and medium enterprises (SMEs). Furthermore, entrepreneurship education positively contributes to increasing entrepreneurial interest, business management skills, and the economic independence of young people. Therefore, strengthening entrepreneurship education is essential to support the development of competent and competitive young entrepreneurs.
PEMANFAATAN MEDIA SOSIAL SEBAGAI STRATEGI PEMASARAN DALAM MENINGKATKAN PENJUALAN USAHA BUKET BUNGA PADA MAHASISWA Maratus Shalihah; Rahma Ihda Fatimah Azzahro; Siti Mutmainah; Muhammad Fajrul Falah; Ferida Rahmawati
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 03 (2026): Volume 11 Nomor 03, September 2026 Posted
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i03.55437

Abstract

The current development of digital technology provides increasing opportunities for Micro, Small, and Medium Enterprises (MSMEs) to reach a wider audience through social media. This study aims to examine how social media is utilized as a marketing strategy to increase sales for a flower bouquet business run by a college student. The research used a qualitative approach with a case study method, with data obtained through in-depth interviews with the owner of Alice Flowers, a flower bouquet business that actively uses Instagram and WhatsApp as its primary means of promotion and communication with customers.The results indicate that social media plays a crucial role in supporting business development. Through digital platforms, entrepreneurs can reach more potential customers, strengthen brand awareness, and increase sales volume. However, several obstacles are encountered, such as limited time to create and manage promotional content, obstacles in shipping orders outside the city, the risk of fraud in online transactions, and intense price competition in the market. Based on these findings, this study concludes that the success of digital marketing for young entrepreneurs, particularly college students, is greatly influenced by the ability to optimize engaging organic content, build partnerships with resellers and relevant communities, and implement effective time management in running and developing the business.
MINAT BERWIRAUSAHA GENERASI Z DALAM BIDANG PENDIDIKAN: STUDI LITERATUR Alda Mafrikha Fauziah; Ananda Suci Rahmania; Muhammad Tsaqolain Jaros; Ferida Rahmawati
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 03 (2026): Volume 11 Nomor 03, September 2026 Public
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i03.56329

Abstract

Rapid advancements in digital technology have transformed the landscape of education and the business world, providing significant opportunities for Generation Z (Gen Z) to become edupreneurs thanks to their creativity, adaptability, and technological proficiency. However, their interest in entrepreneurship does not arise spontaneously but is influenced by both internal and external factors. This study, conducted using a qualitative approach and a literature review, aims to analyze the entrepreneurial characteristics of Gen Z, identify the factors influencing their interest in entrepreneurship, and design strategies to foster that interest through education. Data collection was conducted by reviewing relevant academic documents, journal articles, and books. The findings of this study confirm that Gen Z has high entrepreneurial aspirations and a good level of digital literacy, even though they face challenges in the form of consumerist habits and a tendency to prefer instant gratification. Their interest in entrepreneurship in the field of education is influenced by four key factors: intrinsic motivation, self-efficacy (belief in one’s own abilities), support from the family environment, and the quality of the entrepreneurship education they receive. In conclusion, to optimize this potential, five integrated strategies are needed in the context of education: aligning the entrepreneurship curriculum, implementing project-based learning methods, making productive use of digital technology and social media, boosting motivation and self-confidence, and fostering a positive entrepreneurial climate in schools and universities. Through these strategies, educational institutions will not only produce graduates who are ready for the workforce but also foster a generation that is independent, innovative, and capable of creating their own job opportunities.
TRANSFORMASI MEDIA SOSIAL SEBAGAI PUSAT EDUKASI VISUAL: STRATEGI KEWIRAUSAHAAN PENDIDIKAN UNTUK KEBERLANJUTAN KOMUNITAS BELAJAR Afroh Rozana; Anggun Setiani; Syfa Maulidiyah; Baihaqi; Ferida Rahmawati
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.56593

Abstract

Digital transformation has transformed social media from a mere means of communication into an educational space with great potential in supporting the sustainability of learning communities. However, the use of social media as a center for visual education still faces various obstacles, such as low digital literacy, weak content management strategies, and a lack of integration between educational and entrepreneurial aspects. This study aims to analyze the strategy for transforming social media as a center for visual education through an educational entrepreneurship approach to support the sustainability of learning communities in the digital era. The method used is a literature study by reviewing various scientific journals, books, and relevant academic sources. Data were analyzed using qualitative content analysis techniques to gain a comprehensive understanding of the relationship between digital transformation, educational management, entrepreneurship, and the use of social media. The results of the study indicate that the success of transforming social media as a center for visual education is determined by strengthening digital literacy, implementing an entrepreneurial mindset, technology-based learning innovation, managing engaging visual content, and supporting adaptive educational policies and management. The integration of digital technology, educational entrepreneurship, and visual communication strategies can increase community participation, strengthen the sustainability of learning communities, and create a more innovative, inclusive, and competitive educational ecosystem in the digital era.
Implementasi dan Efektivitas Game Edukatif Terhadap Anak Tunarungu di TPQ As-Sakinah Nida Fadhila Safitri; Sabrina Ais Zahra; Alis Kholisoh; Badrani Dhyal Haqqi; Ferida Rahmawati
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 03 (2026): Volume 11 Nomor 03, September 2026 Published
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i03.58015

Abstract

Learning for deaf children requires media that suits the characteristics of visual learning so that the material can be understood more effectively. One innovation that can be implemented is the use of educational games as an interactive and fun learning medium. This study aims to describe the implementation and analyze the effectiveness of an educational game of guessing the hijaiyah letters in the learning of deaf children at TPQ As-Sakinah. The study used a qualitative approach with a case study design. Data were obtained through observation, semi-structured interviews, and documentation, then analyzed through the stages of data reduction, data presentation, and drawing conclusions. The results showed that the implementation of the educational game was carried out through a group game of guessing the hijaiyah letters using simple media such as letter cards, a whiteboard, and sign language. The implementation of this game was able to increase student participation, motivation, concentration, and social interaction during the learning process. In addition, the educational game helped deaf children recognize the hijaiyah letters, improved memory, and facilitated understanding of the material through a visual approach that suited their learning needs. Although there are differences in abilities and needs for assistance for each student, the use of educational games has been proven to create a more active, collaborative, and enjoyable learning atmosphere. Thus, educational games can be an effective alternative learning medium to support Islamic Religious Education for deaf children.
ENTREPRENEURIAL MINDSET GENERASI Z PADA USAHA HEWAN QURBAN: STUDI KASUS DI PETERNAKAN HEWAN ASYIFA Dianah Nur Arofah; Salsabila Febri Urianti; Rizka Wulan Meilasari; Ferida Rahmawati
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 03 (2026): Volume 11 Nomor 03, September 2026 Completed
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i03.58065

Abstract

Generation Z is known as a generation that has a close relationship with digital technology, creativity, and high adaptability. The involvement of Generation Z in the qurban animal business sector is an interesting topic of study because this business has seasonal characteristics, market uncertainty, and requires the ability to build consumer trust. This study aims to analyze the form of the entrepreneurial mindset of Generation Z in managing and developing a qurban animal business at Asyifa Animal Farm. This study uses a qualitative approach with a case study method. Data were obtained through in-depth interviews with business owners, field observations, and documentation. Data analysis was conducted through the stages of data reduction, data presentation, conclusion drawing, and verification. The results show that the entrepreneurial mindset of Generation Z in the qurban animal business is reflected through several main aspects, namely the ability to identify business opportunities, the courage to take calculated risks, creativity and innovation in marketing, and the ability to develop business networks. This study shows that business success is not only determined by economic capital but is also influenced by an entrepreneurial mindset that is adaptive, innovative, and capable of dealing with business uncertainty.
PENERAPAN PEMASARAN DIGITAL BAGI UMKM DI ERA DIGITAL: LITERATURE REVIEW Ceren Desta Joina; M.Irfansyah Afsalu Ramedhon; Sofiatun Anisa; Aqila, Reva Nur; Ferida Rahmawati
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 03 (2026): Volume 11 Nomor 03, September 2026 Posted
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i03.58438

Abstract

The rapid development of information and communication technology has transformed marketing strategies, particularly for Micro, Small, and Medium Enterprises (MSMEs). Digital marketing has become an effective approach to improving competitiveness and expanding market reach in the digital era. This study aims to examine the implementation of digital marketing in MSMEs through a literature review. The research employs a literature review method by analyzing previous scientific studies related to digital marketing practices in MSMEs. The findings indicate that the use of social media, online marketplaces, WhatsApp Business, content marketing, and Search Engine Optimization (SEO) significantly enhances brand awareness, broadens market access, strengthens customer relationships, and increases sales performance and business sustainability. However, the implementation of digital marketing still faces several challenges, including limited digital literacy, inadequate human resources, insufficient technological infrastructure, and financial constraints. Therefore, continuous training, mentoring, and collaboration among the government, higher education institutions, and the private sector are essential to improve the digital capabilities of MSME owners. With proper implementation, digital marketing can become a strategic driver of digital transformation and sustainable business growth for MSMEs in the digital era.
Co-Authors Abdan Syakuro Abdi Cahya Subekti Abdul Malik Karim Amrullah Abidzar Al Ghifari ACHMAD FAUZI Ade Gunawan Afila Firda Arifa Afrisa Zayyana Afroh Rozana Ahmad Abdussalaam Ahmad Makhasin Ma’arif Akbar Muhammad Farizi Alda Mafrikha Fauziah Alis Kholisoh Alizah Sholekhah Alya Nadiastuti Amelia Gita Maharani Amrullah, Muhammad Agung Ana Aufa Hanifah Ananda Suci Rahmania Anggun Setiani Anindia Ameliani Fernanda Anis Meliyanti Aqila, Reva Nur Arditya Prayogi Arina Sabila Hanifa Arsya Ma’wa Ni’matul Izzati aulia damayanti Azzahra, Hana Syaifa Badrani Dhyal Haqqi Brillian Galang Irzaqi Ceren Desta Joina Citra Dwi Safitri Deva Nela Reditha Dewi Fatimah Azzahra Dewi Masithoh Dianah Nur Arofah Dinda Aulia Agustin Dwi Septi Rahayu Emi Nurlaela Erni Dina Zuliyanti FANDI KURNIAWAN Farah Abidah Maryam Farah Dilah Zahra Fina Nikmatul Kamelia Finta Nur Febriana Hafna Sari, Dinda Haniatul Kiromah Harits Mafaza Ahsan Hikma Fitriani Hikmah Ramadhani Imam Prayogo Pujiono Ira Rihhadatul 'Aisy Haafidzoh Irshofa Hany Isti Ghotsah Jihan Nayla Atikah Jumhuriyatus Sa’diyah Kharismatul Khasanah Kistanti kistanti kistanti Lathifatus Sa Diyyah Lestari, Reva Indah Lu'lu 'Aabidah Lulu ‘Aabidah M. Dimas Abdurrohman M. Iqodzul Himam Abil Izz M.Iqodzul Himam Abil Izz M.Irfansyah Afsalu Ramedhon Maratus Shalihah Masrurotul Usna Maulana Dzhirosofar Putra Suliwa Minatu Dhorifah Muhamad A’tho Fiizatillah Muhamad Khansa Maulana Muhammad Fajrul Falah Muhammad Nabil Al Hikam Muhammad Nur Ilham Muhammad Tsaqolain Jaros MUHAMMAD YUSUF Muhammad Zakki Musyafa Muhammad Zufar Sabiq Nabila Hasna Utama Nabila Imtiyas Ramadhani Nadzifah A’isyah Fauzi Nafilatul Khusna Nagita Rahma Sari Najwatul Istiqomah Neza Dwi Nasyfa Nida Fadhila Safitri Nisrina Luthfiya Azam Nisrina Qurrotul Ain Nur Khasanah Nurul Aditya Azizah Nurul Ilma Aulia Padmisari Kumara Puput Rifani Rahma Aulia Irmiati Rahma Ihda Fatimah Azzahro Rahma Nafalina Azzahra Ramadhina Qurrota Ayun Risna Afiana Rizka Wulan Meilasari Rizki Latifatun Nisa Rizkiatul Nadila Rizqi Nur Amalya Rosalina Rr. Fiana Sabrina Saadiyah Fajar Sabrina Ais Zahra Salma Kusuma Listiani Salsabila Febri Urianti Sasa Refiatul Alfianti Selvia Azzahra Apriliandis Septia Rosada Seviani Najiyah Shinta Alvy Rizqiyana Shiva Amiliya Aidah Shofiatul Kamaliah Sintia Nabila Esa Kartini Siti Anisa Al Maulani Siti Anisa Almaulani Siti Mutmainah Siti Nur Azizah Sofiatun Anisa Sofya Marsa Khairunnisa Syfa Maulidiyah Taufiqoh Khasanah Tia Meisaroh Titis Aji Nawang Wulan Trinindita Nayla Nabila Ulva Milda Tisana Widi Jauza Labilla Widiani Kusuma Dewi Wildan Khairil Anam Wirdad Hifa Wisnu Adji Yusuf Syahputra Yusnita Hikmawati Zahwa Ardhinia Naisa Zalfaa Zayyana Zidan El Zaldie Ziyadah El Fadllilah