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Journal : Social Science Academic

Pendampingan Pemasaran Digital Marketing Tas Anyaman Melalui Media Sosial Facebook Di Desa Prajegan Sukorejo Ponorogo Sari, Ratna; Asfahani, Asfahani; Fikriawan, Suad
Social Science Academic SPECIAL ISSUE: Desa Berdaya dengan Potensi Lokal
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v0i0.5933

Abstract

This study aims to assist basketry craftsmen in Prajegan Village, Sukorejo, Ponorogo, in utilizing Facebook as a marketing tool to increase their product sales. Using the Asset-Based Community Development (ABCD) method, the research identifies local strengths and assets as the foundation for developing a digital marketing strategy. Intensive training and mentoring were provided to enhance the craftsmen's digital skills, particularly in managing Facebook as a promotional platform. The results indicate that this mentoring successfully improved the craftsmen's ability to use Facebook effectively, leading to a significant increase in their product sales. The implementation of this method demonstrates that an asset-based approach and tailored training can empower communities and support the sustainability of small businesses.
Pendampingan Pelatihan Manasik Haji dalam Meningkatkan Pemahaman Siswa tentang Ajaran Islam di SDN 01 Prajegan. Solihah, Mar'ahtus; Asfahani, Asfahani; Fitriawan, Fuad
Social Science Academic SPECIAL ISSUE: Desa Berdaya dengan Potensi Lokal
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v0i0.5935

Abstract

The Hajj pilgrimage is the fifth pillar of Islam, but only some have the opportunity to perform it due to time and cost constraints. However, as Muslims, we must know the pillars and procedures. This community service aims to determine the Hajj manasik training in improving students' understanding of Islamic teachings at SDN 1 Prajegan. The method used in this community service is PAR (Participation Action Research), which involves the community and conducting in-depth interviews with eight students and two religious teachers. The results of this community service show that the Hajj manasik provides profound benefits for students, makes students understand more about the Hajj simulation, and is very effective in helping students understand abstract religious concepts, such as the pillars of Islam and prayer procedures. Students find remembering and practicing Islamic teachings easier after participating in the Hajj manasik activities. Through the assistance of the Hajj Manasik training, students' understanding of Islamic teachings in elementary schools can be improved.
Pemberdayaan UMKM Masyarakat Dalam Pembuatan Tempe Berbahan Dasar Kedelai Di Desa Prajegan Kecamatan Sukorejo Kabupaten Ponorogo Najib, Muhamad; Asfahani, Asfahani; Fathoni, Khoirul
Social Science Academic SPECIAL ISSUE: Desa Berdaya dengan Potensi Lokal
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v0i0.5936

Abstract

Tempeh is made by drying soybeans, which are a good source of nutrition for plants. Making tempeh from soybeans is difficult because of the high price of soybeans and the decline in domestic soybean production, so tempe makers have to think about solutions to these problems. This research was conducted at the tempe making industry located in Prajegan Village, Sukorejo District, Kab ponorogo. The method used in this research is community-based development (ABCD) This service method takes the form of training, which is aimed at KPM students to provide knowledge and soft skills to the training participants.The impact of the training conducted has shown effects, reflected in reactions, learning, behavioral changes, and the results of the training. The participants have completed the training with good skills, making their work more efficient and effective. The chosen business partner is a home industry producing tempeh owned by Mrs. Mariatun. which goes through the production process: soaking, milling, washing, boiling, circulation, fermentation, packaging . The idea for empowering home industry tempe SMEs that are environmentally friendly is to optimize the active participation of owners in innovating and partnering in the processing of tempe home industry production results. This activity took place on July 14, 2024, and was dominated by KPM participants, and it was carried out successfully. Through this activity, participants learn about the health benefits of processed tempeh due to its relatively high nutritional content. Additionally, participants can understand the process and methods of making tempeh, which can become a promising business opportunity
Strategi Marketing melalui pelatihan Marketplace Shoppe untuk Meningkatkan Penjualan Home Industri Sambel Pecel di Desa Prajegan Sukorejo Saputra, Rio Angga; Asfahani, Asfahani
Social Science Academic SPECIAL ISSUE: Desa Berdaya dengan Potensi Lokal
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v0i0.5964

Abstract

Digital marketing through marketplaces like Shopee is crucial for enhancing product sales. Marketplaces offer a broad platform that allows businesses to effectively reach customers, with features such as paid advertisements and data analytics supporting sales (Suryani & Hamidah, 2022; Rahmawati et al., 2023). This study focuses on digital marketing training for sambel pecel producers in Desa Prajegan Sukorejo, identifying that many entrepreneurs have not fully utilized Shopee's features. Surveys reveal that 65% of producers lack understanding in managing listings, and 72% struggle with promotional tools. The study aims to implement targeted Shopee training to improve sales and expand the market for sambel pecel products. The findings are expected to contribute to local economic development through better use of digital technology
Co-Authors A. Asrijal Abdul Mufid Adam, Ketlin Aprijane Aeeni, Nur Afriani, Gusma Agustin Hanivia Cindy Aini Nurul Akbar, Muhammad Syafi'ul Amri, Miftachul Andi Fitriani Djollong Andy Rachman Aprina Siregar, Lailan Ari Purwanti ARIEF BUDI PRATOMO Arifudin, Opan Artipah, Artipah Ayi Abdurahman Bayani, Bayani Cindy, Hanivia Damayanti, Erma Dawam Multazamy Rohmatulloh Desy Liliani Husain Eko Adhy Setiawan EKO WAHYUDI Elsa Yuniarti Fahrizal, Effan Fauziyati, Wiwin Rif'atul Feri irawan Fikriawan, Suad Fitri Wahyuni Fitriah S. Jamin Fredrik Warwer Fuad Fitriawan, Fuad Hasan, Zainol Hersiyati Palayukan Ibnu Hajar Ilham Ilham Imam Prayogo Pujiono Iqbal, Khurshed Iwan Adhicandra Kadeni Kadeni, Kadeni Khoirul Fathoni Kirom, Ahmad Krisnawati, Nova Liza Husnita M. Daud Yahya, M. Daud Mardhotillah, Bunga Mariana Mariana Marwan Salahuddin Marzuki, Kartini Mochamad Hasyim Moh Masduki, Moh Muh. Arif Muhammadong Muhtarom Mukarromah, Annisa Munazatun, Erfa Munirah Munirah Musa, Muhajir Mutmainnah, Siti Nur Nainggolan, Hermin Najib, Muhamad Nasution, Muhammad Ali Azmi Ninik Sudarwati Nugroho, Anton Priyo Nugroho, Febriawan Ardi Nunung Suryana Jamin Nur Faliza Nurma Yuwita Pahmi Pahmi Pratiwi, Endah Andriani Priyanto Priyanto Prusty, Anjana Puspitarini, Renny Candradewi Putri, Desfita Eka Putrie, Rena Augia Raden Mohamad Herdian Bhakti Rahayu, Indah Rahman Rahman Ratna Ayu Pawestri Kusuma Dewi Ratna Sari Rena Augia Putrie Rifat*, Muhammad Rima Harati Rofiah, Chusnul Sa'diyah, Sa'diyah Sain, Zohaib Hassan Salam, Agus Salamena, Gianita Anastasia Samosir, Hendrik ES Sangrila Puspita Dewi Saputra, Rio Angga Saro'i, Mohammad Saro’i, Mohammad Setiani, Lilis Setiono, Agus Siti Fatimah Solihah, Mar'ahtus Sovia Wulandari Sufyati HS Sugianto, Oga Sugiarto, Fitrah Suryanti Suwarna, A. Idun Suyuti, Suyuti Syafruddin Syafruddin Syatria Adymas Pranajaya Tamrin Fathoni Thelma, Chanda Chansa Travelancya, Terza Ulfa, Risa Alfiyah Vasudevan, Asokan Wahyuniar Wahyuniar Widjaja, Hinijati Wilyanti, Liza Septa Yadav, Uma Shankar Yuwita, Nurma Zahra Rahmatika