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Haerul, Haerul
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Journal : Seminar Nasional Hasil Penelitian LP2M UNM

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Enhancing Hotel Industry Resilience: The Role of Strategic Innovation Haerul, Haerul; Salam, Rudi; Asmar, Asmar
Seminar Nasional LP2M UNM SEMINAR NASIONAL 2024 : PROSIDING EDISI 4
Publisher : Seminar Nasional LP2M UNM

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Abstract

Abstract. The hotel industry in Indonesia faces an increasingly dynamic and competitive environment, particularly following the impacts of global crises such as the COVID-19 pandemic. This research explores how strategic innovation contributes to enhancing organizational resilience within the Indonesian hotel industry. The study aims to examine the role of innovation in helping hotels adapt to market volatility and sustain long-term performance. Using a qualitative approach, data were collected through in-depth interviews with key stakeholders from various hotels across Indonesia, including managers and innovation teams. The interviews focused on how strategic innovation is employed to mitigate operational disruptions, respond to shifts in customer preferences, and enhance overall resilience. The findings reveal that strategic innovation, particularly in the areas of digital transformation, service development, and operational efficiency, significantly enhances organizational resilience by enabling hotels to adapt swiftly to changing environments. Moreover, hotels that actively foster an innovation culture and integrate technology-driven solutions demonstrate greater agility and sustainability in their operations. The study concludes that strategic innovation is a vital element for building resilience in the Indonesian hotel industry, offering insights for industry practitioners to improve their adaptive capabilities and ensure long-term competitiveness. This research contributes to the growing body of knowledge on resilience in the hospitality sector, particularly in emerging markets like Indonesia, and suggests further studies to explore the quantitative impact of innovation on organizational performance.Keywords: Resilience, Hospitality, Hotels, Innovation.
Co-Authors A.A. Ketut Agung Cahyawan W Abdullah, Muh Tang Adam Rahman Suradi, Adam Rahman Suradi Afrilia, Riska Afriyanti, Riskha Ahmadun, Ahmadun Aisyah, St. Akmal, Muh Ikramullah alfiah alfiah Andi Alamsyah Rivai Andi Cudai Nur Andi Dahmayanti Andi Herwati Anshari Anshari, Anshari Apandi, Apandi Aslinda, Andi Aslinda, Aslinda Azisah, Azisah Azzahra, Rizmada Bambang Sumardjoko Dalanggo, Fania Darmawan Darmawan ernikawati, ernikawati fatimah Fatimah Fitri, Anisa Hadija Hadija Haerani, nining Hanafi, Muh. Alam Nasyrah Harun Joko Prayitno Hasniati, Hasniati Hasriliandi Halim Hatta, Herman Henri Henri, Henri Herman H, Herman Hermansyah Hermansyah Ibrahim Ibrahim Igirisa, Repin Ihlas, Ihlas Iqra, Iqra Irvawansyah, Irvawansyah Irwan, Purnama Ismail Ismail Khaeruddin, Faizah Kurnianingsih Kurnianingsih, Kurnianingsih Maesarah, Maesarah Mahmoud ELSakhawy, Rania Mahmud, Sri Ananda Putri H Manan Sailan Mappiasse, Muh. Faisal Masitah Masitah Mirnawati Mirnawati Muh. Darwis Muhammad Hamad Al-Nil, Barakat Muhammad Ahmad Muhammad Luthfi Muhammad Nurjaya Muhammad Risal, Muhammad Muharam, Rijal Mulyadi Mulyadi Musa Musa Musriwan, Musriwan Mustapa, Mahmud Nana Supriatna Nasir Nasir Nasir Nasrullah, Muh. Nina Agustina, Nina Noeryanto, Noeryanto NOVA MUJIONO Nurdiniawati, Nurdiniawati Nurfitri, Sulistianingsih Nurhaman, Ujang Nurul Fauziah Onasis, Andi Prihandini, Riena Prihantini, Campina Illa Priyatna, Yayat Putra Alam Rachman, M. Arief Rachmatiyah, Rina Rakib, Muh. Rifdan . Rifqie, Dary Mochmad Risdayani, Risdayani RR. Ella Evrita Hestiandari Rudi Salam Sadat, Moh. Anwar Safari, Burhan Ferdyan Sakawati, Herlina Santoso, Pramono Hery Sarino . Sasmayunita, Sasmayunita Sauri, Sopian Seppa, Yusi Irensi Sirajuddin Saleh Sitti Hardiyanti Arhas Sofyani, Umar Sufriadi Sufriadi Suparno Suparno Syahrir Syahrir T, Nuraisyah Faradilla Thahir, Asriani Tolinggi, Safrudin Trilaksono, Wahyu Wahab, Justam S. Wahyudin, Mohamad Widiati, Bibiana Rini Widyawati Widyawati Wikanta, Hadi Yuliana, Lina Yusrina Yusrina Zainal, Henni Zarni Adia Purna Zulfikar, Muh. Ihsan