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Journal : Jurnal Ilmiah Ekonomi Global Masa Kini

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The Influence Of Perceived Ease Of Use On The Intention To Use Digital Payment Applications In Transactions Purwanto, Hendra; Adi, Handaru Indrian Sasmito; Astuty, Henny Sri; Suwarno
Jurnal Ilmiah Ekonomi Global Masa Kini Vol. 15 No. 2 (2024): Vol 15, No 2
Publisher : Universitas Indo Global Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jiegmk.v15i2.4813

Abstract

In the digital era, technology has advanced rapidly, including in Indonesia. One significant innovation is the use of digital payment applications such as OVO, DANA, GoPay, and others, which facilitate daily transactions without the need for cash. This study employs a library research method to examine the influence of perceived ease of use and perceived usefulness on the intention to use digital payment applications. Based on simultaneous testing results, both perceived ease of use and perceived usefulness positively impact the decision to adopt these applications. This finding aligns with the study by Arif et al. (2022), which demonstrated that positive perceptions of technology significantly influence application adoption. Digital payment applications offer several advantages, including convenience, time efficiency, and enhanced security compared to cash transactions. Additional features such as promotions, cashback, and integration with other platforms further enhance user appeal. This research supports the Technology Acceptance Model (TAM), emphasizing the critical role of perceived ease of use and usefulness in driving the adoption of new technologies. Furthermore, these technologies align with governmental policies promoting financial inclusion and the establishment of a cashless society. The continuous development of these applications is expected to improve efficiency and convenience in Indonesia's payment systems. These findings have practical implications for application developers to enhance user interfaces, system reliability, and feature innovations to expand market share. Overall, digital payment applications play a crucial role in supporting Indonesia's digital economic transformation and serve as a foundation for marketing strategies and public policies regarding financial inclusion. Keywords: Perceived Ease of Use, Interest in Use, Digital Payment Applications, Transactions.
Co-Authors Adi, Handaru Indrian Sasmito Adiputra, Dede Kurnia Agus Subagyo Agustin, H.C. Kis Ahmad Agus Alim Ahmad Yusam Thobroni, Ahmad Yusam Ai Fauziah Aklani, Syaeful Anas Aksono HP., Eduardus Bimo Al arif, Mohammad Anam Alifianda, Aulia R. Alkusani Amal, Mohammad Noor Azmai Andrinaldo, Arisky Anita Rauzana Arifin, Daud Astri Riance Ayu Juni Sihombing Bahrullah Akbar Capricornness, Vincent Christian, Marvin Christian, Yefta Dandi Novriansya Deby Fauzi Asidiqi Deli, Deli Dewi Anggraini Didik Himmawan Diwa Ardhaza Elisa Ambarwati, Mei Elly Lestari Rustiati Elmo Novera Elvika Fit Ari Shanti, Elvika Fit Ari Emy Koestanti Sabdoningrum Endah Puji Astuti, Endah Puji Erwin Fajriyati Nur Azizah Faqih Faizal Rahman Faris Salman Faza Fidyah Fitrawati, Fidyah Friska, Renny Ginanjar, Ajeng Haeriah Hafid Nur Muhammad Helmi Putra, Satria Hendra Purwanto Henny Sri Astuty Herman Hernawaty Heru Baskoro IGG Heru Marwanto Ikhwatul, Nisa Indra Sidharta Indro Kirono Ira Sari Yudaniayanti Irma Idayati Irmayuni Isroani, Farida Jeni Amperasari Jesselyn Jitarunas, Ahmad Jongudomkarn, Darunee Josua Yoprisyanto Juanita Kadek Rachmawati Karma Iswasta Eka Karo-karo, Desniwaty Kesuma, Indrawati Mara Khanand, Nadeem Kharisma Krisda Siagian Kuncorojati, Suryo Kurniawan , Bagus Lenni Fitri Letri Yuniar Harum Lutfiyati, Afi M. Anam Al Arif M. Hanif Satria Budi Mahdalena Maya Sari Mubarok, Fahmi Mugirah Muhaammad Fitra Zambak Muhammad Almi Hidayat Muhammad Erwan Syah Muhammad Habibi Muhammad Hatta Muhammad Iqbal Muhammad Noor Hidayat Muslich Marzuki Mahdor Nadliroh, Fatihatun Nalendra, Agustinus D. Ngurah Ayu Nyoman Murniati Niken Wulandari Nisa Ikhwatul Noorjahan, Momin Nur Faliza Nuraini AR, Nuraini Nurrohmad, Edi Onrizal Onrizal Permatasari, Fitri A. Pratiwi, Dian Neli Pratiwi, Shella Priyambodo Purnamaningsih, Nur’Aini Purwandi, Nellsen Putra, Tria Sasangka Putu Suwarta Rachmawati Rahmahani, Jola Rahmani, Anggi Rahmanto , Endy Satya Ramadhan, Puja Rizqy Rara Irbah Fitriana Karimah Ratna Lestari Rengasamy, Dhanuskodi Retnosyari Septiyani Rizki, Alia Rohana Ronal Aprianto Rozi Rukmi, Dwi Kartika Salleh, Annas Sari, Putri Desi Wulan Sendora, Desta Septiyani, Retnosyari Shella Pratiwi Sherlyna Puasari Silva Izza Majida Soeharsono Soraya Tanjung, Febrian Sri Hidanah Sriyanto Subata , Imam Sukaris Supriyadi Surajiyo Surajiyo SUTIKNO Syaeful Anas Aklani Tatik Ariyati TRI PRABOWO Tri Sunarsih Trilas Sardjito Tyasningsih, Wiwiek Wahyono, Agus Warseno, Agus Wenny Savitri Wicaksana, Ancha Budi Wijanarko, Wahyu Wijayanti, Ika Dewi Wira Dharma Wiwik Misaco Yuniarti Yekki Yasmin Yoputra, Keaton Yulianna Puspitasari Yunus , Muchammad Yunus, Muchammad Zahidi, Salman