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Journal : Al-Kharaj: Jurnal Ekonomi, Keuangan

Menjaga Keaslian Brand pada Brand Authenticity dengan Menggunakan Metode The Planned Behaviour Arnandi; Kurniawati; Yolanda Masnita
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 9 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i9.4411

Abstract

This study aims to deepen knowledge about the importance of the concept of Social Media Marketing towards Brand Authenticity, as well as to build hypotheses related to consumer potential and managerial implications for marketing. Through an in-depth study of various existing literature, it can be concluded that Social Media Marketing have significant impact to Brand Authenticity. Objectives - This study aims to highlight the mediating role of Value Co-Creation between Social Media Marketing (eWOM, Trendiness, Social Support) and Brand Authenticity. The study conducted a survey of the general public with respondents who use social media such as Instagram, TikTok, Facebook and Twitter with a sample size of 302 using Google Form and Structural Equation Modeling (SEM) to test the relationship hypothesis in the proposed model
Theory of Behaviour dalam Virtual Interactivity untuk Meningkatkan Purchase Intention Latifah Al Khasbi; Kurniawati; Yolanda Masnita
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 9 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i9.4456

Abstract

With the growing evolution of social media, influencers have become an important intermediary between influencers and their audiences through the content they create, which can increase the role of social media as a marketing tool. The beauty industry faces challenges such as buyer disappointment after purchasing ']bnvc products reviewed by influencers, and the existence of influencers who accept endorsements of inauthentic products, causing losses to companies with genuine products and also deceiving their audiences by becoming a marketing medium for inauthentic products. Positive perceptions of the attractiveness of celebrity influencers have the potential to influence purchase intention. This research uses PSB Theory to analyze factors such as celebrity influencer's credibility, celebrity influencer attractiveness, attitude, virtual interactivity, brand awareness, and brand loyalty. It is hoped that the results of this research can become a basis for maximizing purchase intention through the factors of celebrity influencer's credibility, celebrity influencer attractiveness, attitude, virtual interactivity, brand awareness and brand loyalty  
Digital Supply Chain: Is It Important For Enhancing Supply Chain Performance? Danandjojo, Aditya; Juliawan, Freshe; Kurniawati; Masnita, Yolanda
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 10 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i10.3849

Abstract

A supply chain based on technology is very important in Industry 4.0. Unfortunately, several manufacturing companies have not been using optimally this technology. However, big manufacturing companies are. This paper proposes a solution providing good insight based on the digital supply chain. The aim of this study is to provide acceptable digital supply chain implementation, especially for manufacturing companies which still not using the technology in their supply chain process. This research used RBV theory in order to compare the prior study with the current situation. In this research, all the variable studies are positively affecting the supply chain performance. In this study, the implementation of digital supply chain can improve supply chain performance by combining with supply chain quality management practices. Especially with Supply chain agility as a mediating process.
Co-Authors A. Adriana Amal Abdul Ghofar Abrar Agam Muarif Ahmad Fikri Ahmania, Zalfa Ainul Yaqin Salam Albarusi, Ratna Gumintang Alfarez, Sidqi Aluh Nikmatullah Amilatun Azizah Ana Farida Ulfa, Ana Farida Anggela, Sari Anniza Bellarisi Cantika Ar Razi Arnandi Ashari, Novita Astrid Maria Esther, Astrid Maria Aviani, Irena Ayu Lestari Aziz, Akbar Al Azmi A’yuna, Qori Banu Setyo Adi Brigitta Heidy Cahyadi, Irwan Damaiwanti, Auril Damayanty, Thisna Danandjojo, Aditya Darim, Abu Dasfordate , Gamar Enno Destrinelli Devangga Putra Adhitya Pratama Dewi Anggraeni Dg Karra, Aulya Kartini Dian Christina Silalahi Dini Rizki Dominggus, Andre Tandi Bamba Dorina Widowati Endah Yunita Eni Tri Sudarman Erik Kurniadi Evi Nur Cahyanti Faadiyah Nisa Fadli, Kasirul Fatwa Tentama Furi Furnamasari, Yayang Gresloan, Anny H. Nababan, Poltak Haben Haeri, Iman Zanatul Haibar, Rizky Allivia Larasati Haifarashin, Ridha Hapsari Windayanti Harahap, Cicely Delfina Hariyanto, Sufendi Haryani Haryati, Kusma Haryono, Nathasia Elga Hermanto Yaputra Ibrahim, Isra Dewi Kuntary Indah Maya Sari indah mukarromah Indriyani Suroso Iriantika, Purna Tugas Irma Armelia Saputri Irma Seriana Jihaan Mariza Juairiah Juliawan, Freshe Jumiarti, Dede Novita Kaffah Imanuddin M R Santosa Karisma Alva Syahada Khairul Anshar Kholilah, Ema Ainun Kisman Kusuma, Nurhayati Adiratna Labiba, Khusna Latifah Al Khasbi Leki, Regina Destia Leon, Farah Margaretha M, Fakhruddin M. Yudhi Lutfi Machruf, Awalludin Mahaliani, Eva Mahendra, Bryan Adam Mariana, Rita Martine Agustina Meha Masruroh Meri Susanti Miranti Anggorodhiyu Lokantari Mochammad Sabur Moneca Diah Listiyaningsih Muhammad Aufa Akmal Muhammad Luthfi Setyawan Anshory Musyaropah, Ulfah Muzdalifah Novita, Frinda Nugroho, Jawad Nur Farida Nur Hamim Nur Hidayah Nurcahyanti, Ayuni Nurdahliana Nuri Herachwati Nurmadinah Nuryadi Nurzengky Ibrahim Oktara, Bayu Oktaviani Andriani Ony Thoyib Hadiwijaya Pamela Ayesma Patmawati Permana, Mochamad Teguh Pertiwi, Dyah Hanum Prastiyo Diatmono Prihatini, Surya pujiani Purnama, Andriawan Doni Putri, Asti Iryanti Putri, Kinkin Yuliaty S Qamarya, Nurul Qomar, Nurul Izzah Al Rachmad Ikhsan Rachmania, Setyaningsih Rahmah, Umrah Jabal Rahmawati, Mamik Rambu, Sitty Herliyanti Riska Aprilia Harahap Rizka Mulyawan Robiansyah Rosy Pratiwi Rouhillah Rusherina Sairoh salmiani abdul manaf Sambuardi, Rolly Sari, Melita Putri W. Saskia Azahra Fauziah Setyaningsih Rachmania Setyowati, Lis Shine Pintor Siolemba Patiro Silvina Noviyanti Siregar, Muhammad Fahmi Akbar Siswanto Siswohadi Siti Mainah Siti Muniroh Sri Rahmawati Suarha, Cecep Suhendra, Andy Reyhan Sulami, Neti Sulistyawati Suprapto, Aprilia Asharifah Surahma Asti Mulasari Susniwati Syafrisar Meri Agritubella Syamsul Arifin Syamsul Bahri Tadzkirah Teuku Azhari tika aprilia Titik Aryati Tri Ariani Tri Ayu Lestari Natsir Tri Fitriana Sakti Tri Siwi Agustina Tri Wahyuni Sukesi Triadi, Rahma TUTIK RAHAYU Usraleli Verado, Sandy Via Wiyana Vilda Lebbytha Dianie Salshabilla Virna Sulfitri Vonita Indra Andriani Wahyuni, Lidia Watonia Wibowo, Gilang Rahmat Wicaksono, Satya Aji Yenny Rahmawati Yolanda Masnita Siagian Yona Wahyuningsih, Yona Yulisda, Desvina Yushida Yusuf, Saldi Zulfikar Zuliani