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All Journal Primary: Jurnal Pendidikan Guru Sekolah Dasar TEKMAPRO Journal of Industrial Engineering and Management Jurnal Pendidikan Dasar Nusantara P2M STKIP Siliwangi Jurnal Prima Edukasia jurnal niara Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Syntax Literate: Jurnal Ilmiah Indonesia Pendas : Jurnah Ilmiah Pendidikan Dasar JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Jurnal Keperawatan Muhammadiyah Jurnal Ilmiah Keperawatan (Scientific Journal of Nursing) JRB-Jurnal Riset Bisnis Journal of Education Action Research Mimbar Ilmu JTP - Jurnal Teknologi Pendidikan Jurnal Ilmu Kebidanan (Journal of Midwivery Science) Jurnal Samudra Ekonomi dan Bisnis Jurnal Ilmiah Ekonomi Global Masa Kini JURNAL KEBIDANAN KESTRA (JKK) JIMF (JURNAL ILMIAH MANAJEMEN FORKAMMA) Psychopreneur Journal Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Jurnal Penelitian Kebijakan Pendidikan NANAEKE G-Couns: Jurnal Bimbingan dan Konseling Jurnal Pengabdian dan Peningkatan Mutu Masyarakat (JANAYU) Aksiologi : Jurnal Pendidikan dan Ilmu Sosial Jurnal Ekonomi Efektif International Journal of Economics, Management, Business, and Social Science Nursing Care and Health Technology Journal (NCHAT) Jurnal Pengabdian Masyarakat Madani Jurnal Ilmu Kesehatan Insan Sehat ProBisnis : Jurnal Manajemen Jurnal Penelitian Kebijakan Pendidikan Indonesian Journal of Business Analytics (IJBA) Jurnal Ilmu Kebidanan (Journal of Midwivery Science) Jurnal Ekonomi Trisakti Jurnal Penelitian Hutan dan Sumber Daya Alam (PHSDA) Procedia of Social Sciences and Humanities Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Bulletin of Management and Business Journal of Accounting and Finance Management (JAFM) Journal of Islamic Communication and Counseling Business and Entrepreneurial Review Ekonomi Digital Ibnu Sina: Jurnal Kedokteran dan Kesehatan - Fakultas Kedokteran Universitas Islam Sumatera Utara ARMADA : Jurnal Penelitian Multidisiplin Dedikasi Saintek Jurnal Pengabdian Masyarakat West Science Business and Management Journal of Pubnursing Sciences Dirkantara Indonesia Lentera Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka Prosiding Seminar Nasional dan Call For Paper Kebidanan Universitas Ngudi Waluyo Jurnal Ilmiah Mahasiswa Agrokomplek SEWAGATI: Jurnal Pengabdian Kepada Masyarakat TGO Journal of Community Development Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Da'watuna: Journal of Communication and Islamic Broadcasting Jurnal Malikussaleh Mengabdi JER Jurnal Manajemen Kesehatan dan Keperawatan Jurnal Ilmiah Kesehatan Mandira Cendikia Bulletin of Engineering Science, Technology and Industry Jurnal Kebidanan dan Kesehatan DEDIKASI SAINTEK Jurnal Pengabdian Masyarakat JIEP: Jurnal Ilmu Ekonomi dan Pembangunan Indonesian Journal of Social Sciences, Policy and Politics (IJSSPP) Jurnal Kesehatan STIKes Sumber Waras Indonesian Journal of Accounting and Governance Omni Nursing Journal Al-madinah: Journal of Islamic Civilization Jurnal Penelitian Kebijakan Pendidikan Scientific Exploration: Journal Of Indonesian Academic Research Medica Majapahit Jurnal Ilmu Manajemen
Kurniawati
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Journal : JER

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The Influence of M-Commerce Ubiquity and Web Design on Brand Trust M-Commerce Usage Behavior in QRIS Application Users Moderated by Product Reputation H. Nababan, Poltak Haben; Kurniawati
Jurnal Economic Resource Vol. 8 No. 1 (2025): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i1.1214

Abstract

The purpose of this research is to analyze the influence of M-Commerce Ubiquity and Web Design on Brand Trust and M-Commerce Usage Behavior on Qris application users moderated by Product Reputation. Data collection for this study was carried out by filling out questionnaires periodically and online. The number of respondents who were successfully obtained and processed the data was 231 respondents. Research respondents are users who make payments with Qris. The tool used for data processing is Amos. The results of this study indicate that M-Commerce Ubiquity has no effect on Brand Trust, Web Design has a positive effect on Brand Trust, Brand Trust has a positive effect on M-Commerce Usage Behavior, M-Commerce Ubiquity has a positive effect on M-Commerce Usage Behavior mediated by Brand Trust, and Product Reputation moderates the effect of Brand Trust on M-Commerce Usage Behavior is not supported.
The Role of Social Media Marketing Activity in Influencing User Engagement and Brand Loyalty: Brand Ownership through Parasocial Relationships Awalludin, Anjas; Kurniawati
Jurnal Economic Resource Vol. 8 No. 1 (2025): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i1.1337

Abstract

The purpose of this study was to identify parasocial activity and social media marketing activities, user engagement, and brand loyalty, with a primary focus on understanding the extent to which parasocial activity and user engagement affect social media marketing activities and brand loyalty in a given context. The research method involves collecting data through a six-month online survey, participating respondents who are users of the product or service to be studied. Regression analysis was used to measure the relationship between variables such as Parasocial Relationship, Social Media Marketing Activity, User Engagement, and Brand Loyalty, at a significance level of 0.05. The results of the analysis showed that there was a positive and significant relationship between parasocial activities and social media marketing activities, and user engagement was positively and significantly related to parasocial activities. However, no significant relationship was found between parasocial activity or user engagement and brand loyalty, suggesting that other factors may also influence the development of brand loyalty. This research provides useful insights for marketing strategies and brand interactions with consumers in the age of social media, emphasizing the importance of understanding how parasocial activity and user engagement can affect certain aspects of brand and consumer relationships.
The Effect of Constumer Engagement on Positive-Wom and Negative-Wom on Sneakers Brands mediated by Brand Love Mahendra, Bryan Adam; Kurniawati
Jurnal Economic Resource Vol. 8 No. 1 (2025): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i1.1370

Abstract

This study aims to analyze whether there is an impact between brand relationship quality on brand love, brand relationship quality with consumer engagement, consumer community identification with brand love, consumer community identification on consumer engagement, consumer engagement with brand love, brand love with positive word of mouth and brand love with negative word of mouth. The sample obtained amounted to 224 through an online google form, the sampling technique, namely purposive sampling, focused on individuals who have purchased sneakers online on social media with a purchase limit of two times in the past year. In this study using the Structural Equation Model (SEM) with the help of the Amos22 program. The results of this study found that all hypotheses have a positive impact between variables.
The Influence of Artificial Intelligence and Brand Experience on Brand Equity in the Social Security Program for Workers Mariana, Rita; Kurniawati; Masnita, Yolanda
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1595

Abstract

This study examines the influence of Artificial Intelligence (AI) and Brand Experience on the Brand Equity of BPJS Ketenagakerjaan. Against the backdrop of the importance of social protection in Indonesia's economic development, this study highlights how the application of AI, particularly through chatbots, can enhance service efficiency and user experience. The research method employs Structural Equation Modeling (SEM) to analyze data from 319 respondents. The results indicate that AI has a significant positive impact on Self Congruity and Consumer Empowerment, which ultimately enhance Brand Experience. Additionally, Brand Experience is proven to increase Brand Equity. These findings provide insights for BPJS Ketenagakerjaan in designing more effective and relevant service strategies in the digital age.
The Role of Digital Marketing and Promotion in the Business Performance of Small and Medium Enterprises (SMEs) in Developing Countries Mahaliani, Eva; Kurniawati; Masnita, Yolanda
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1640

Abstract

This study examines the role of digital marketing and promotion in the business performance of small and medium-sized enterprises (SMEs) in developing countries, particularly Indonesia. In the face of intense competition, SMEs are required to leverage digital media to sustain and grow their businesses. The objective of this study is to comprehensively investigate how digital marketing capabilities and their adoption through promotions can enhance SME productivity. Additionally, this research analyzes the impact of customer relationship orientation and technology orientation on SME business performance in developing country markets. The research method uses cross-sectional data obtained through a questionnaire distributed via Google Forms on social media to SME owners in Indonesia who have started their businesses within the past year. The findings reveal that competition intensity has a significant influence on promotion. Furthermore, customer relation orientation and technology orientation have a significant influence on digital marketing capability. Additionally, digital marketing capability and promotion have a significant influence on business performance.
Co-Authors A. Adriana Amal Abdul Ghofar Abrar Agam Muarif Ahmad Fikri Ahmania, Zalfa Ainul Yaqin Salam Albarusi, Ratna Gumintang Alfarez, Sidqi Aluh Nikmatullah Amilatun Azizah Ana Farida Ulfa, Ana Farida Andre maulana Anggela, Sari Anggi Puspita, Lintang Anniza Bellarisi Cantika Ar Razi Aris Munandar Arnandi Ashari, Novita Astrid Maria Esther, Astrid Maria Aviani, Irena Ayu Lestari Aziz, Akbar Al Azmi A’yuna, Qori Banu Setyo Adi Brigitta Heidy Cahyadi, Irwan Damaiwanti, Auril Damayanty, Thisna Danandjojo, Aditya Darim, Abu Dasfordate , Gamar Enno Destrinelli Destrinelli Devangga Putra Adhitya Pratama Devina Sukmawati Dewi Anggraeni Dg Karra, Aulya Kartini Dian Christina Silalahi Dini Rizki Dominggus, Andre Tandi Bamba Dorina Widowati Endah Yunita Eni Tri Sudarman Erik Kurniadi Evi Nur Cahyanti Faadiyah Nisa Fadli, Kasirul Fatwa Tentama Firdaus Wajdi, Firdaus Furi Furnamasari, Yayang Gresloan, Anny H. Nababan, Poltak Haben Haeri, Iman Zanatul Haibar, Rizky Allivia Larasati Haifarashin, Ridha Hapsari Windayanti Harahap, Cicely Delfina Hariyanto, Sufendi Haryani Haryati, Kusma Haryono, Nathasia Elga Hermanto Yaputra Ibrahim, Isra Dewi Kuntary Iip Sarip Hidayana Indah Maya Sari indah mukarromah Indrianto, Nino Indriyani Suroso Iriantika, Purna Tugas Irma Armelia Saputri Irma Seriana Irmawati Jihaan Mariza Juairiah Juliawan, Freshe Jumiarti, Dede Novita Kaffah Imanuddin M R Santosa Karisma Alva Syahada Kartika Firdasari Khairul Anshar Khairullah, Afif Dzaky Kholilah, Ema Ainun Kisman Kusuma, Nurhayati Adiratna Labiba, Khusna Latifah Al Khasbi Leki, Regina Destia Leon, Farah Margaretha Listanty Widya Anggraeni M, Fakhruddin M. Yudhi Lutfi Machruf, Awalludin Mahaliani, Eva Mahendra, Bryan Adam Mariana, Rita Markhmadova, Zhansaya K. Martine Agustina Meha Masruroh Mawaddah, Hawina Nur Meri Susanti Metilda Miranti Anggorodhiyu Lokantari Mochammad Sabur Moneca Diah Listiyaningsih Muhammad Aufa Akmal Muhammad Luthfi Setyawan Anshory Musyaropah, Ulfah Muzdalifah Novita, Frinda Nugrahaeni Prananingrum Nugroho, Jawad Nur Farida Nur Hamim Nur Hidayah Nurcahyanti, Ayuni Nurdahliana Nuri Herachwati Nurmadinah Nuryadi Nurzengky Ibrahim Oktara, Bayu Oktaviani Andriani Ony Thoyib Hadiwijaya Pamela Ayesma Patmawati Permana, Mochamad Teguh Pertiwi, Dyah Hanum Prastiyo Diatmono Prihatini, Surya pujiani Purnama, Andriawan Doni Putri, Asti Iryanti Putri, Kinkin Yuliaty S Qamarya, Nurul Qomar, Nurul Izzah Al Rachmad Ikhsan Rachmania, Setyaningsih Rahadian, Dimas Rahmah, Umrah Jabal Rahmawati, Mamik Rambu, Sitty Herliyanti Riska Aprilia Harahap Rizka Mulyawan Robiansyah Rosy Pratiwi Rouhillah Rufus Goang Swaradesy Rusherina Sairoh salmiani abdul manaf Sambuardi, Rolly Sari, Melita Putri W. Saskia Azahra Fauziah Setyaningsih Rachmania Setyowati, Lis Shine Pintor Siolemba Patiro Silvina Noviyanti Siregar, Muhammad Fahmi Akbar Siswanto Siswohadi Siti Mainah Siti Muniroh Sri Rahmawati Suarha, Cecep Suhendra, Andy Reyhan Sulami, Neti Sulistyawati Suprapto, Aprilia Asharifah Surahma Asti Mulasari Susniwati Syafrisar Meri Agritubella Syamsul Arifin Syamsul Bahri Tadzkirah Tavid, Kevin Akbar Teuku Azhari tika aprilia Titik Aryati Tri Ariani Tri Ayu Lestari Natsir Tri Fitriana Sakti Tri Siwi Agustina Tri Wahyuni Sukesi Triadi, Rahma TUTIK RAHAYU Usraleli Verado, Sandy Via Wiyana Vilda Lebbytha Dianie Salshabilla Virna Sulfitri Vonita Indra Andriani Wahyuni, Lidia Watonia Wibowo, Gilang Rahmat Wicaksono, Satya Aji Yenny Rahmawati Yolanda Masnita Siagian Yona Wahyuningsih, Yona Yulisda, Desvina Yushida Yusuf, Saldi Zulfikar Zuliani