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All Journal Parole: Journal of Linguistics and Education JUPIIS: Jurnal Pendidikan Ilmu-ilmu Sosial Jurnal Al Bayan: Jurnal Jurusan Pendidikan Bahasa Arab Al-Lisan LISANIA Jurnal Ilmu dan Pendidikan Bahasa Arab Al-Manar : English and Arabic Journal LingTera Taqdir KREDO : Jurnal Ilmiah Bahasa dan Sastra Arabi : Journal of Arabic Studies Arabiyatuna : Jurnal Bahasa Arab Jurnal Madah LISANIA: Journal of Arabic Education and Literature Suar Betang LISANAN ARABIYA: Jurnal Pendidikan Bahasa Arab Jurnal Onoma: Pendidikan, Bahasa, dan Sastra Jurnal Bahasa Indonesia bagi Penutur Asing (JBIPA) Bahasa Indonesia Prima TSAQOFIYA : Jurnal Pendidikan Bahasa dan Sastra Arab An Naba Jurnal Pemikiran dan Penelitian Pendidikan Islam ALSUNIYAT: Jurnal Penelitian Bahasa, Sastra, dan Budaya Arab Anaphora: Journal of Language. Literary and Cultural Studies Aphorisme: Journal of Arabic Language, Literature, and Education Al-Fathin: Jurnal Bahasa dan Sastra Arab 'A Jamiy: Jurnal Bahasa dan Sastra Arab Thariqah Ilmiah ; Jurnal ilmu-ilmu kependidikan & Bahasa Arab FiTUA : Jurnal Studi Islam Alibbaa': Jurnal Pendidikan Bahasa Arab JL3T (Journal of Linguistics, Literature and Language Teaching) Jurnal Pendidikan Guru (JPG) Nusantara: Jurnal Pendidikan Indonesia Jurnal Pendidikan dan Pembelajaran Indonesia (JPPI) Tafkir: Interdisciplinary Journal of Islamic Education Mantiqu Tayr: Journal of Arabic Language Muhadasah : Jurnal Pendidikan Bahasa Arab Al Intisyar: Jurnal Pendidikan Bahasa Arab Loghat Arabi: Jurnal Bahasa Arab & Pendidikan Bahasa Arab Al-Lisan: Jurnal Bahasa Lingua Franca AKSARA: Jurnal Bahasa dan Sastra Asalibuna Jurnal Bastra (Bahasa dan Sastra) Jurnal Semiotika-Q: Kajian Ilmu al-Quran dan Tafsir Borneo Journal of Language and Education AL-KILMAH Assuthur: Jurnal Pendidikan Bahasa Arab Naskhi: Jurnal Kajian Pendidikan dan Bahasa Arab Jurnalistrendi: Jurnal Linguistik, Sastra dan Pendidikan MEMACE Taawun: Jurnal Pengabdian kepada Masyarakat Al-Irfan: Journal Of Arabic Literature and Islamic Studies JURNAL PESASTRA ( PENDIDIKAN BAHASA DAN SASTRA) e-Journal of Linguistics
Supriadi, Rinaldi
Universitas Pendidikan Indonesia
Religion Arts Humanities Computer Science & IT Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Transportation Other

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Journal : e-Journal of Linguistics

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The Cognitive Shortcuts for Social Influence of MSME Food and Beverage Ads: The Corpus Based Analysis Eky Erlanda Edel; Eri Kurniawan; Rinaldi Supriadi
e-Journal of Linguistics Vol. 20 No. 1 (2026): January
Publisher : The Doctoral Studies Program of Linguistics of Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/ejl.2026.v20.i01.p01

Abstract

This study conducts a corpus-based analysis of MSME catalogs to illustrate how the cognitive shortcuts of persuasion techniques can effectively influence the target customer in food and beverage promotion, particularly from a psychological perspective. This qualitative descriptive study investigates a specialized corpus of MSME food and beverage promotions derived from the product catalogs at BRI EXPO (RT) 2025 from 6 categories of the cognitive shortcuts: authority, social proof, consistency, reciprocity, scarcity, and linking to increase social influence by Cialdini’s Principles of Persuasion. The data consists of product descriptions within the food and beverage category, resulting in 6814 tokens. The data is categorized using concordance software Sketch Engine. The data analysis used domain, taxonomic, componential, and cultural theme analysis. The final findings of this research reveal that MSME food and beverage ads predominantly use the cognitive shortcuts of commitment, reciprocity, scarcity, and social proof to persuade consumers linguistically. These shortcuts are often represented through verbs and adjectives emphasizing quality, trust, exclusivity, and community validation. Each product category applies these shortcuts differently, reflecting both market positioning and cultural values. While authority and liking are less frequently used, their inclusion could enhance emotional and credibility-based appeal. It is clear that this study contributes to the marketing corpus, particularly on promotion catalogs of MSMEs.
The Realization of Interpersonal Meaning in Arabic–Indonesian Command Speech Acts of Farha Movie: A Systemic Functional Linguistics Study Zahra Aulia Hanifa; Mohamad Zaka Al Farisi; Rinaldi Supriadi
e-Journal of Linguistics Vol. 20 No. 1 (2026): January
Publisher : The Doctoral Studies Program of Linguistics of Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/e-jl.2026.v20.i01.p07

Abstract

This study aims to examine how interpersonal meaning in Arabic command speech is realized in the film Farha (2021) and how it is transferred into Indonesian subtitles. Employing a descriptive qualitative method, the research draws on Systemic Functional Linguistics (SFL) and directive speech act theory to analyze 117 command clauses taken from the film and its official subtitles. Each clause was examined through the interpersonal categories of mood, obligation, polarity, person, and tenor to assess the strength and equivalence of illocutionary force across languages. The findings indicate a predominant use of imperative mood, high obligation, positive polarity, and second-person forms, reflecting direct and hierarchical communication typical of conflict settings. Overall, the Indonesian subtitles maintain the core interpersonal force of the Arabic source text, though some shifts occur in obligation intensity, command merging, and lexical choices. This study contributes a systematic model for evaluating interpersonal equivalence in Arabic–Indonesian audiovisual translation.
Co-Authors 'Ali, Mad Abdul Majid Abdul Majid Adelpina, Dea Agustika Putri, Kristie Ahmad Juliar Fahri Aisyah Sajidah Al Farisi, Mohammad Zaka Al Munawar, Agil Husein Al-Rafi'i, Mushthafa Shadiq Alfarizi, Muhammad Faqih Ali, Mad Alviona Dwinanda Sari Amelya, Asy Syifa Reza Anandiar, Iqlima Najmi Amalia Anwar Sanusi Anwar Sanusi Asep Sopian Asep Sopian Aulia, Novica Azharunnailah, Hana Aziz, Riza Abdul Candraningsih, Made Dewi Dandi Donovan Dyas Saputra Dzihni Azka Sabila Eky Erlanda Edel Eri Kurniawan Eri Kurniawan Fadheela EF, Maulida Auladina Fahri, Ahmad Juliar Fairuza Mumtaz Farhan Fuadi Farisi, Mohamad Zaka Al Fauzaan, Farhan Fitri, Nurul Framesthia, Luthfi Mustika Fuadi, Farhan Hana Azharunnailah Hanifah Nurfitri Haryono, Abdullah Hikmah Maulani Humairoh, Jasmine Afifah Ilham, Muhammad Arifin Istiqomah, Salma Nur Kasver Mathiessen Kevin Andrian Seda Khidir Sumawikarta Khoerun nisa, Salma L. Alfalaq Bangkit Sanjaya L. Alfalaq Bangkit Sanjaya Luthfiyyahsyah, Puteri Shabrina Mad 'Ali Mad Ali Maman Abdurrahman Maman Abdurrahman Maulidiya, Amanda Meftahi, Maria Mia Nurmala Miftahul Akhera Idris Mohamad Zaka Al-Farisi Mohammad Zaka Al Farisi Muhammad Abi Farhan Muhammad Arifin Ilham Muhammad Arifin Ilham Mulyanti, Wida Murphy, Muhammad Ade Muthilillah, Annisa Zharfan Nadia Putri Kusriani Nafis, Zain Nalahuddin Saleh Novia, Tria Novianto, Syam Anis Nunung Nur Fitriyani Nurhaliza, Tria Novia Nurstalis, Raihan Nursyamsiah, Nunung Nursyamsyiah, Nunung Nurul Fitriyah Prissa, Salma Salsabila Putri Maulani Rahmadita Putri, Adibah Ulaya Qodri, Asri Nurul Rahmah, Lutfiah Ramanda, Rifaldi Rangkuti, Alpan Noor Habib Robi M, Ahmad Waladi Safira Nur Rizqina Saimin, Afriazil Arief Salsabila Zahra, Salsabila Salsabila, Salma Salsabila, Shafa Sambo, Faisal Hamdani Sandriwan, Andri sanusi, Anwar Sasnitya, Raden Sawitri, Harani Septiani, Dea Shaqil, Sulthan Arifin Shofa Musthofa Khalid, Shofa Musthofa Shofwan Sholahudin Siti Nursa'adah Siti Nursaadah, Siti Sofyan Sauri Sofyan Sauri Sofyan Sauri, Sofyan Sudana, Dadang Syabani, Gina Purnama Syarifah Nurul Ma’rifah Syihabuddin Syihabuddin Syihabuddin Tatang Tatang Tatang Tiara Indah Sari Tibia Nalurita Rachmani Triya Fadhilah Dhianty Putri Ulpah, Siti Marya Umam, Ahmad Zaimul Yayan M.A Nurbayan Yuke Pitaloka Putri Yulia Yuliani, Sri Zafirah, Keysha Shira Zahra Aulia Hanifa Zaka Al Farisi, Mohamad