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All Journal Jurnal Ekonomi dan Bisnis Jagaditha Jurnal Pariwisata Pesona Media Ekonomi dan Manajemen Jurnal Manajemen Indonesia Kinerja: Jurnal Ekonomi dan Manajemen Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen JURNAL MANAJEMEN AFEBI Economic and Finance Review International Journal of Supply Chain Management Minda Baharu ASEAN Journal on Science and Technology for Development International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Dialektika: Jurnal Ekonomi dan Ilmu Sosial Journal of Social Studies (JSS) Community Development Journal: Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Devotion: Journal of Research and Community Service Jurnal Bisnis dan Manajemen (JBM) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Pustaka Mitra : Pusat Akses Kajian Mengabdi Terhadap Masyarakat Journal Of Human And Education (JAHE) Jurnal Manajemen Journal of Innovation Research and Knowledge Jurnal Ilmu Manajemen Mulawarman (JIMM) Jurnal Ilmu Ekonomi Mulawarman (JIEM) SWARNA Asian Journal of Management Analytics Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Economics (IJEC) Jurnal Manajemen dan Bisnis Indonesian Journal of Advanced Research (IJAR) West Science Business and Management ABDIMU Jurnal Pengabdian Kepada Masyarakat INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Management Studies and Business Journal Jurnal Sipakatau PRIMER: Jurnal Ilmiah Multidisiplin SWARNA: Jurnal Pengabdian Kepada Masyarakat PENG: Jurnal Ekonomi dan Manajemen Jurnal Abdimas Peradaban Inovasi Teknologi Masyarakat Branding: Jurnal Manajemen & Bisnis International Journal of Technology and Education Research INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen FORUM EKONOMI: Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Ekonomi Syariah Mulawarman (JESM)
ZA, Saida Zainurossalamia
Department Of Management, Faculty Of Economics And Business, Mulawarman University, Jl. Tanah Grogot No. 1, Gn. Kelua, Samarinda 75117, Indonesia
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Strategic Management: Analysis of the Influence of Influence Factors on Company Performance Mendrofa, Syah Abadi; Sihite, Toga Sehat; Asrijal, Andi; Zainurossalamia, Saida; Asnawati
International Journal of Economics (IJEC) Vol. 3 No. 1 (2024): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i1.886

Abstract

This study aims to investigate the impact of implementing strategic management on the performance of PT XYZ, an important provider of electricity services in the industry. Intense competition, dynamic changes in the business environment, and customer needs demand the adoption of effective strategies. This research employs qualitative methods and a case study approach at PT XYZ. Data were gathered through in-depth interviews with company management and analysis of internal documents, as well as direct observation of operational activities. The findings of this study demonstrate that the implementation of efficacious strategic management exerts a positive influence on the efficacy of PT XYZ. By adopting a lucid and well-defined strategy, the company is capable of optimising the utilisation of its resources, augmenting its competitive edge, and fortifying its client relationships. Furthermore, strategic management enables companies to identify and address the risks inherent to their operational activities.
Ekuitas merek terhadap keputusan pembelian Ismail, Ismail; Suharno, Suharno; Zainurossalamia, Saida
Jurnal Ilmu Manajemen Mulawarman (JIMM) Vol. 8 No. 3 (2023): September
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jimm.v8i3.10019

Abstract

Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh ekuitas merek yang terdiri dari: Kesadaran Merek, Persepsi kualitas, Asosiasi Merek, dan Loyalitas merek terhadap Keputusan Pembelian di Siliwangi Coffee Samarinda. Pene;itian dilakukan menggunakan metode analisis regresi linieer berganda terhadap 60 orang yang merupakan pengunjung dari Siliwangi Coffee. Hasil penelitian menunjukkan bahwa secara simultan ekuitas merek yang terdiri dari: Kesadaran Merek, Persepsi kualitas, Asosiasi Merek, dan Loyalitas merek berpengaruh signifikan terhadap keputusan pembelian. Secara parsial, Persepsi Kualitas, Asosiasi Merek, dan Loyalitas Merek berpengaruh positif dan signifikan terrhadap keputusan pembelian. Sedangkan secara parsial Kesadaran Merek berpengaruh negatif tidak signifikan terhadap keputusan pembelian. Sehingga diharapkan siliwangi coffee memperbaiki kesadaran merek pelanggan atas siliwangi coffe agar kedepannya dapat berkontribusi secara signifikan terhadap keputusan pembelian konsumen.
Pengaruh konflik peran, wewenang karyawan dan budaya organisasi terhadap kinerja karyawan Heriyadi, Heriyadi; Robiansyah, Robiansyah; Zainurossalamia, Saida
Jurnal Ilmu Manajemen Mulawarman (JIMM) Vol. 8 No. 4 (2023): November
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jimm.v8i4.10287

Abstract

Tujuan dari penelitian ini adalah untuk menguji pengaruh Konflik Peran,Wewenang Karyawan, dan Budaya Oorganisasi terhadap Kinerja karyawan PT. Matahari Departement Store Mall Lembuswana Samarinda. Pengambilan data penelitian menggunakan metode Slovin . Sampel yang digunakan dalam penelitian ini yaitu sebanyak 50 responden dengan kriteria karyawan yang sudah bekerja diatas satu tahun masa kerja pada PT. Matahari Departement Store Mall Lembuswana. Penelitian ini menggunakan analisis regresi linier berganda dengan SPSS sebagai alat hitungnya. Hasil penelitian menunjukkan bahwa terdapat pengaruh positif dan tidak signifikan Konflik Peran terhadap Kinerja Karyawan. Dan terdapat pengaruh positif dan signifikan Wewenang Karyawan terhadap Kinerja Karyawan. Serta terdapat pengaruh positif dan tidak signifikan Budaya Organisasi terhadap Kinerja Karyawan.
Pengaruh value proposition dan promosi terhadap minat beli produk wrangler jeans Fahlevi, Muhammad Rhesa Aditya; Hudayah, Syarifah; Zainurossalamia ZA, Saida
Jurnal Ilmu Manajemen Mulawarman (JIMM) Vol. 8 No. 2 (2023): Juni
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jimm.v8i2.10323

Abstract

Tujuan dari penelitian ini adalah Untuk mengetahui pengaruh value proposition terhadap minat beli produk wrangler jeans (Universitas Mulawarman) dan untuk mengetahui pengaruh promosi terhadap minat beli produk wrangler jeans (Universitas Mulawarman). Alat analisis yang digunakan adalah regresi linear berganda. Berdasarkan hasil penelitian ini menunjukkan bahwa value proposition berpengaruh positif atau mempunyai pengaruh yang kuat terhadap minat beli dan promosi berpengaruh positif atau mempunyai pengaruh yang kuat terhadap minat beli.
Pengaruh perilaku pengguna dan nilai virtual item serta kepuasan terhadap intensi pembelian virtual item pada game online pubg mobile Supriono, Agus; Zainurossalamia, Saida; Wahyuni, Sri
Jurnal Ilmu Manajemen Mulawarman (JIMM) Vol. 8 No. 4 (2023): November
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jimm.v8i4.11291

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Perilaku Pengguna, Nilai Virtual Item dan Kepuasan Game Terhadap Intensitas Pembelian. Metode pengambilan sampel yang digunakan dalam penelitian ini adalah Purposive sampling. Sampel yang digunakan dalam penelitin ini adalah sebanyak 60 responden. analisis data yang digunakan dalam penelitian ini adalah SPSS 24. Hasil penelitian ini menunjukkan: Perilaku Pengguna (X1) berpengaruh positif terhadap Intensitas Pembelian. Hasil menyatakan bahwa semakin tinggi Perilaku Pengguna maka Intensitas Pembelian akan semakin tinggi. Nilai Virtual Item (X2) Berpengaruh Positif Terhadap Intensitas Pembelian. Hasil menyatakan bahwa semakin tinggi Nilai Virtual Item maka Intensitas Pembelian akan semakin tinggi. Kepuasan Game (X3) Berpengaruh Positif Terhadap Intensitas Pembelian (Y)  maka Hasil menyatakan bahwa semakin tinggi Kepuasan Game maka Intensitas Pembelian akan semakin tinggi.
Strategi Pemasaran Menggunakan Matriks SWOT dan QSPM pada Pupuk Non-Subsidi NPK Pelangi PT Pupuk Kaltim Purwadi, Rendi; Suharno, Suharno; Zainurossalamia ZA, Saida
DIALEKTIKA: Jurnal Ekonomi dan Ilmu Sosial Vol 8 No 1 (2023): Dialektika : Jurnal Ekonomi dan Ilmu Sosial
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Islam Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36636/dialektika.v8i1.1864

Abstract

Fertilizer is a supporter of food security, the existence of AFTA provides opportunities for Indonesian fertilizer producers to open up global markets as well as being a challenge for the domestic fertilizer industry. Determining where the position of non-subsidized NPK Pelangi fertilizer in facing market competition and implementing the best strategy to increase sales of non-subsidized NPK Pelangi fertilizer is very necessary for the company. The stages carried out in the research are as follows, the data collection stage through interviews and questionnaires and the IFE and EFE Matrix data processing stages, the analysis stage using the SWOT Matrix and the decision-making stage using the QSPM Matrix. Based on the analysis of the internal and external matrix (IE), the non-subsidized NPK Pelangi fertilizer is located in quadrant IV, namely Grow and Build and the best strategy that can be carried out internally is the Market Development Strategy with the highest score of TAS 6,226, namely marketing non-subsidized NPK fertilizer products. Pelangi collaborates with the Prosperous Program Makmur.
DIGITAL MARKETING STRATEGY ANALYSIS OF PRODUCT PURCHASING DECISIONS AT THE TIKTOK SHOP Kespandiar, Tengku; Mokhamad Arwani; Saida Zainurossalamia ZA; Silvia Ekasari; Donny Dharmawan
Journal of Innovation Research and Knowledge Vol. 3 No. 10: Maret 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jirk.v3i10.7553

Abstract

The aim of this research is to analyze digital marketing strategy analysis of product purchasing decisions at the TikTok Shop. This type of research is survey research. The population in this research are buyers who have a TikTok account and have shopped at the TikTok Shop. Because the population is so large, the sample taken was limited to 50 respondents. Data analysis in research uses simple linear regression using the partial (t) test. The research results show that electronic word of mouth has a positive and significant effect on product purchasing decisions at the TikTok Shop.
Bibliometric Analysis of Digital Transformation in Business Strategic Judijanto, Loso; Oktawiranti, Anggi; Za, Saida Zainurossalamia; Mahmuddin, Mahmuddin; Antoni, Antoni
West Science Business and Management Vol. 2 No. 04 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i04.1501

Abstract

This study employs a bibliometric analysis to explore the academic landscape of digital transformation in business strategy. Utilizing the Scopus database and VOSviewer software, the study analyzes key themes, research trends, and collaboration patterns from 2000 to 2023. The findings highlight the centrality of digital transformation in shaping organizational strategies and its strong connections with concepts such as digital business strategy, data analytics, and sustainability. Emerging trends include the growing integration of digital transformation with sustainable development goals and its application in specific industries such as manufacturing and SMEs. The study identifies prominent contributors and geographic hubs, revealing the dominance of developed countries in this field while noting limited representation from developing economies. Key challenges, such as data integration, conceptual ambiguity, and regional disparities, are discussed alongside opportunities for future research. This study provides valuable insights for academics, practitioners, and policymakers aiming to leverage digital transformation for strategic and sustainable business growth.
Strategi Pemasaran Untuk Meningkatkan Daya Saing Bisnis Pasca Pandemi Covid-19 pada Toko Hijup Putri Meisy Alfian Damayanti; Saida Zainurossalamia
MAMEN: Jurnal Manajemen Vol. 2 No. 3 (2023): Juli 2023
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v2i3.1619

Abstract

The purpose of this study is to identify and plan marketing strategies that can increase the competitiveness of women's hijup shops after the covid-19 pandemic by using the SWOT analysis method. The phenomenon that exists is that women's hijup shops are facing quite fierce competition, marked by the increasing number of shops and online shops selling similar products. The SWOT analysis method is carried out by analyzing the IFAS (Internal Factors Analysis Summary) and EFAS (External Factors Analysis Summary) factors at the women's hijup shop to find out and assess what strengths, weaknesses, opportunities and threats are currently owned. Data collection techniques were obtained through observation, interviews and distributing questionnaires to the female hijup shop customers, totaling 40 respondents. From the results of data analysis, the total score of the IFAS and EFAS strengths factors has a total score of 3,442, weaknesses 2,720, opportunities 3,348, and threats 2.525. it is known that the difference in the total score of the strength and weakness factors is (+) 0.72, while the difference in the total score of the opportunity and threat factors is (+) 0.82. These results indicate that women's hijup shops are in quadrant I (Aggressive). The Hijup Putri shop is currently in a favorable situation, because the Hijup Putri shop has great strengths and opportunities, so it can take advantage of the opportunities that exist to the fullest. The strategy that must be implemented by Toko Hijup Putri is to support an Growth Oriented Strategy.
Strategi Pengembangan Usaha Terhadap Kinerja Pemasaran Usaha Home Lavacakery pada Covid-19 Sinta Nur Rahmadana; Saida Zainurossalamia ZA
MAMEN: Jurnal Manajemen Vol. 2 No. 3 (2023): Juli 2023
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v2i3.1989

Abstract

The purpose of this study is to explain the strategies applied to the Lavacakery business in business development towards marketing performance during the Covid-19 period. The type of research used is descriptive qualitative. In this study, the data used was data derived from primary and secondary data using a SWOT analysis tool. The data collection technique carried out was by observation, interviews, documentation, and dissemination of questionnaires to Lavacakery consumers, totaling 65 respondents. The results of this study obtained a total score from the IFAS factor and EFAS strength having a total score of 2.973, weakness of 0.47, odds of 2.47, and threats of 1.130. And it is known that the difference in the total score factor of strength and weakness is (+) 2.503, while the difference in the total score of opportunities and threats (+) is 1.34. The results show that through the SWOT diagram, the Lavacakery Business is in quadrant I, namely SO, namely in the application of various business developments carried out by Lavacakery can maximize the strength of the company in order to seize various opportunities so that it can balance competitors.
Co-Authors A. Asrijal A.A. Ketut Agung Cahyawan W Ade Judiarni, Justina Adi Anwar Adi Putra adi wahyudi, adi Agung Wibowo Agung Wibowo Agus Supriono Agus Susanto Ahmad Abdurrohman Aji Ripaldi, Andi Ahmad Aji Sutansyah Alan Nuari Alfin Nur Bahar Amrullah Amrullah Ana Yohana Anak Agung Gede Sugianthara Andi Nikarsanti Andi Saadillah Andre Andre Andri Wiranata Anggi Oktawiranti Anindya, Fahira Anisa Mulyasa Insani Antoni Antoni Antoni Antoni Apriliyanti, Ester Ardi Paminto Ari K. Christian ARINDA ZEN TIFFANY Arkanudin Rizki Permono, Arkanudin Rizki Asnawati Asnawati Asnawati Asnawati Asnawati Asnawati Asnawati Asriani Asriani Athif, Athalla Abiyyu Aulia Melinda Putri Ayu Safitri Az-Zahra Firda Apriliansyah Bagus Setya Rintyarna Bahar, Ferialdy Idhar Benediktus Parmonangan Simangunsong Bernard Ak Stephen Jussem Bessy, Dian Savira Chaerul Adisatria Chandra Bagus Agung Pratama Christian, Ari K. Damayanti, Alfinah Dedi Djalipa Dedy Darmawan Dewi Maharani Dharmawan, Dhany Isnaeni Dicky Jhon Anderson Butarbutar Dinata, Andi Irma Diny Ayu Ermalia Putri Dio Caisar Darma Dirga Lestari Djoko Setyadi Donny Dharmawan Dwi Setyo Aji Dyfa Falasyifa Erwin Erwin Ester Apriliyanti Eva Desembrianita Fahlevi, Muhammad Rhesa Aditya Fahmi Indra Rosadi Fahrizal Anwar Falasyifa, Dyfa Firmannudin, Firmannudin Fitri Anto Fitriansyah, Fitriansyah Fransiska Septa Amelia Berlianti Ganiswan, Sandra Gelen, Esrah Gusti Noorlitaria A Gusti Noorlitaria Achmad Hairul Anwar, Hairul Haribowo, Rio Helda Ranti Monica HENI AMELIA Heni Rahayu Rahmawati Henrika, Margareth Heriyadi, Heriyadi Herning Indriastuti Herry Ramadhani Hiram Ting Indra Kurniawan Irianingsih, Weny Irianto, Ellen D. Oktanti Irsan Tricahyadinata Irwansyah Irwansyah Ismail Ismail Istiqomah Istiqomah Istiqomah J Kuleh J. Kuleh J. Kuleh Jajik Puswahono Jati Kasuma Jati Kasuma Johni Eka Putra Judiarni, Justina Ade Judijanto, Loso Juliansyah Roy Kadafi, M. Amin Kespandiar, Tengku Kevin Reza Riskiandi Elvandara Kharimansyah Imansyah Khotimatul Barki Kristiani Indah Sello Kristiani, Dhea Nofa Laksono Trisnantoro Lisma Wati Listia Wati, Winda Loso Judijanto Luis Nanda Sukmana Lusiana Desy Ariswati Luxy Rizkyanto M. Huanza Maharani Eka Putri Maharani, Dewi Mahmuddin Mahmuddin Mahmuddin Mahmuddin Mardiani, Eri Marsuki Marsuki, Marsuki Maulana Suef Maulana, Rafif Rakha Mawardi Sukardi Meisy Alfian Damayanti Mendrofa, Syah Abadi Michael Hadjaat Mikael Rendy Balpa Mikhael Eky Richman Mokhamad Arwani Muammar Kadafi Muhamad Teguh Setiadi Muhammad Arsyad Arsyad Muhammad Fahreza Firdaus Muhammad Fahruzi Muhammad Shofwan Rasyidi Muhammad Sholeh Muhammad Yusuf Amin Mulyadi Mulyadi Musdalifah Azis Muzakki, Hadad Nadila Oktaviani Nadila Oktaviani, Nadila Nadiya Rizky Apriyani Nani Nani Nico Djundharto Djajasinga Nilawati Nilawati Nisa, Febriana Khoirun Noorlitaria, Gusti Nuphanudin, Nuphanudin Nur Aini Luthfiyyati Nur Hayati Nurfahrina Nurfahrina Nurlianty, Sophia Nurmiati, Ai Siti Oktaviani, Rizka Purwati Oktawiranti, Anggi Olga Indriani Dwi Ahmad Pamasang S Siburian Pamasang S Siburian Pamasang S. Siburian Pamasang S. Siburian Pamasang Siburian Pratama, Chandra Bagus Agung Pratama, Hanifan Ega Purwadi Purwadi Purwadi Purwadi, Rendi Purwinahyu, Purwinahyu Puspitasari, Annisa Putri Putra, Johni Eka Rahayu, Betty Rahmawati Rahmawati Rahmawati, Heni Rahayu Rahmawati, Rahmawati Reza Fahd Adrian Rhandy Chandra Wahyudi Riyo Dewa Nugraha Robiansyah, Robiansyah Roza, Yanti Mulia Sadariah Sadariah Safi’uddin, Syahrul Salma Nabila Samorga Yosier Sandy, Aisyah Trees Shaiful - Sherina Elvira Nur Ramadhani shibghati Mutia Hasanah Siburian, Pamasang S Sihite, Toga Sehat SILVIA EKASARI Sinta Nur Rahmadana Siti Amalia Siti Nurhayati Sri Mintarti Sri Mintarti Sri Wahyuni Sri Wahyuni Sri Wahyuni Sudarmanto, Eko sugeng raharjo Suharno Suharno Suharno Suharno Suharno Suharno Sukadi, Iwan Sariono Sukisno S. Riadi Sukisno S. Riadi Sukisno S. Riadi Sukmana, Luis Nanda Suryo Mulyono, Nugroho Swietenia Dwi Salsabila Syahara, Niar Syahrianti Syam, Syahrianti Syarifah Hudayah Tappang, Kalfizer Tekat Sukomardojo Timmy Emelia Sitania Tisya Fitria Muditha Tituk Utari Tria Juliastuti Vazha Tania Soraya Vauza Wafiq Fadillah Wasil Muhammad Widaryo, Chandika Mahendra Yonathan Pongtuluran Yosier, Samorga Yuneli, Jane Yunita, Eva Anggra Yusna Yusuf Zainal Abidin Zainal Ilmi Zunan Setiawan