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ZA, Saida Zainurossalamia
Department Of Management, Faculty Of Economics And Business, Mulawarman University, Jl. Tanah Grogot No. 1, Gn. Kelua, Samarinda 75117, Indonesia
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DIGITAL MARKETING STRATEGY ANALYSIS OF PRODUCT PURCHASING DECISIONS AT THE TIKTOK SHOP Kespandiar, Tengku; Mokhamad Arwani; Saida Zainurossalamia ZA; Silvia Ekasari; Donny Dharmawan
Journal of Innovation Research and Knowledge Vol. 3 No. 10: Maret 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jirk.v3i10.7553

Abstract

The aim of this research is to analyze digital marketing strategy analysis of product purchasing decisions at the TikTok Shop. This type of research is survey research. The population in this research are buyers who have a TikTok account and have shopped at the TikTok Shop. Because the population is so large, the sample taken was limited to 50 respondents. Data analysis in research uses simple linear regression using the partial (t) test. The research results show that electronic word of mouth has a positive and significant effect on product purchasing decisions at the TikTok Shop.
Bibliometric Analysis of Digital Transformation in Business Strategic Judijanto, Loso; Oktawiranti, Anggi; Za, Saida Zainurossalamia; Mahmuddin, Mahmuddin; Antoni, Antoni
West Science Business and Management Vol. 2 No. 04 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i04.1501

Abstract

This study employs a bibliometric analysis to explore the academic landscape of digital transformation in business strategy. Utilizing the Scopus database and VOSviewer software, the study analyzes key themes, research trends, and collaboration patterns from 2000 to 2023. The findings highlight the centrality of digital transformation in shaping organizational strategies and its strong connections with concepts such as digital business strategy, data analytics, and sustainability. Emerging trends include the growing integration of digital transformation with sustainable development goals and its application in specific industries such as manufacturing and SMEs. The study identifies prominent contributors and geographic hubs, revealing the dominance of developed countries in this field while noting limited representation from developing economies. Key challenges, such as data integration, conceptual ambiguity, and regional disparities, are discussed alongside opportunities for future research. This study provides valuable insights for academics, practitioners, and policymakers aiming to leverage digital transformation for strategic and sustainable business growth.
Strategi Pemasaran Untuk Meningkatkan Daya Saing Bisnis Pasca Pandemi Covid-19 pada Toko Hijup Putri Meisy Alfian Damayanti; Saida Zainurossalamia
MAMEN: Jurnal Manajemen Vol. 2 No. 3 (2023): Juli 2023
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v2i3.1619

Abstract

The purpose of this study is to identify and plan marketing strategies that can increase the competitiveness of women's hijup shops after the covid-19 pandemic by using the SWOT analysis method. The phenomenon that exists is that women's hijup shops are facing quite fierce competition, marked by the increasing number of shops and online shops selling similar products. The SWOT analysis method is carried out by analyzing the IFAS (Internal Factors Analysis Summary) and EFAS (External Factors Analysis Summary) factors at the women's hijup shop to find out and assess what strengths, weaknesses, opportunities and threats are currently owned. Data collection techniques were obtained through observation, interviews and distributing questionnaires to the female hijup shop customers, totaling 40 respondents. From the results of data analysis, the total score of the IFAS and EFAS strengths factors has a total score of 3,442, weaknesses 2,720, opportunities 3,348, and threats 2.525. it is known that the difference in the total score of the strength and weakness factors is (+) 0.72, while the difference in the total score of the opportunity and threat factors is (+) 0.82. These results indicate that women's hijup shops are in quadrant I (Aggressive). The Hijup Putri shop is currently in a favorable situation, because the Hijup Putri shop has great strengths and opportunities, so it can take advantage of the opportunities that exist to the fullest. The strategy that must be implemented by Toko Hijup Putri is to support an Growth Oriented Strategy.
Strategi Pengembangan Usaha Terhadap Kinerja Pemasaran Usaha Home Lavacakery pada Covid-19 Sinta Nur Rahmadana; Saida Zainurossalamia ZA
MAMEN: Jurnal Manajemen Vol. 2 No. 3 (2023): Juli 2023
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v2i3.1989

Abstract

The purpose of this study is to explain the strategies applied to the Lavacakery business in business development towards marketing performance during the Covid-19 period. The type of research used is descriptive qualitative. In this study, the data used was data derived from primary and secondary data using a SWOT analysis tool. The data collection technique carried out was by observation, interviews, documentation, and dissemination of questionnaires to Lavacakery consumers, totaling 65 respondents. The results of this study obtained a total score from the IFAS factor and EFAS strength having a total score of 2.973, weakness of 0.47, odds of 2.47, and threats of 1.130. And it is known that the difference in the total score factor of strength and weakness is (+) 2.503, while the difference in the total score of opportunities and threats (+) is 1.34. The results show that through the SWOT diagram, the Lavacakery Business is in quadrant I, namely SO, namely in the application of various business developments carried out by Lavacakery can maximize the strength of the company in order to seize various opportunities so that it can balance competitors.
Analisa sensitivitas respon konsumen, persepsi kualitas produk terhadap ekstensifikasi merek (brand extansion) Istiqomah; Hudayah, Syarifah; Zainurossalamia ZA, Saida
INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Vol. 19 No. 1 (2023): Februari
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jinv.v19i1.2463

Abstract

Penelitian ini bertujuan untuk mengetahui Analisa Sensitivitas Respon Konsumen, Persepsi Kualitas Produk Terhadap Ekstensifikasi merek (Brand Extansion) Motor Honda Jenis Matic di Samarinda. Penarikan sampel dalam penelitian ini menggunakan metode non probability sampling, dengan menggunakan teknik sampling insidental. Sampel yang digunakan adalah Pengguna Motor Honda jenis Matick di Samarinda. Jumlah sampel yang digunakan adalah 100 responden. Metode Penelitian yang digunakan adalah metode kuantitatif deskriptif, metode statistik yaitu uji validitas dan reliabilitas dengan bantuan smart PLS. Hasil penelitian ini menunjukkan bahwa variabel Analisa Sensitivitas Respon Konsumen, Persepsi Kualitas Produk secara parsial dan simultan berpengaruh positif signifikan terhadap Ekstensifikasi (Brand Extansion) Motor Merk Honda Jenis Matick di Samarinda
SOSIALISASI PENGGUNAAN QUICK RESPONSE CODE INDONESIAN STANDARD (QRIS) PADA PELAKU USAHA UMKM Mardiani, Eri; ZA, Saida Zainurossalamia; Setyadi, Djoko; Hudayah, Syarifah; Irwansyah, Irwansyah
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2024): Volume 5 No. 2 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i2.27088

Abstract

Banyak konsumen beralih ke pembayaran digital karena adanya sejumlah faktor yang memengaruhi preferensi dan perilaku konsumen terkait teknologi pembayaran digital. Salah satu faktor utama adalah kenyamanan dan kemudahan. Quick Response Indonesian Standard (QRIS) telah menjadi standar pembayaran digital di Indonesia yang memungkinkan pelanggan untuk melakukan pembayaran melalui platform apapun, termasuk aplikasi perbankan, dompet digital, atau mesin EDC.Tujuan pengabdian ini menjadi salah satu metode efektif untuk menyampaikan informasi tentang QRIS kepada pelaku usaha UMKM. Dalam workshop tersebut, dapat belajar secara langsung tentang langkah-langkah praktis dalam mengimplementasikan QRIS dalam operasi harian .Metode pengabdian ini bersifat hybrid yaitu pemberian materi melalui via zoom meeting dan kunjungan langsung kepada pelaku usaha UMKM di Pusat Souvenir dan Kuliner UMKM Kota Tua (Souvenir and Culinary). Hasil pengabdian ini memberikan solusi dengan luaran diantaranya Peningkatan pengetahuan dan keterampilan teknologi pelaku usaha UMKM terkait QRIS, Penyediaan solusi keamanan dan privasi data yang memadai untuk mitra, terakhir Meningkatnya tingkat penerimaan konsumen terhadap pembayaran digital menggunakan QRIS dengan strategi yang telah diberikan.
EDUKASI KEUANGAN DIGITAL: MEMBANTU MASYARAKAT MENGELOLA UANG SECARA EFISIEN Oktawiranti, Anggi; Achmad, Gusti Noorlitaria; Fitriansyah, Fitriansyah; Asnawati, Asnawati; Rahmawati, Rahmawati; Za, Saida Zainurossalamia
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2024): Volume 5 No. 2 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i2.27750

Abstract

Kegiatan Pengabdian Kepada Masyarakat ini bertujuan untuk memberikan edukasi keuangan digital kepada masyarakat, khususnya di Samarinda dan Kalimantan Timur, Indonesia. Melalui upaya kolaboratif yang melibatkan beberapa perguruan tinggi, termasuk Universitas Widya Gama Mahakam Samarinda, Universitas Mulawarman Samarinda, Universitas Muhammadiyah Kalimantan Timur, dan Universitas Mulawarman, program ini menggunakan Zoom Cloud Meeting sebagai platform penyampaian edukasi. Proyek ini berfokus pada mengatasi tantangan literasi keuangan dan keterbatasan pemahaman tentang konsep keuangan digital di kalangan masyarakat. Dengan mengembangkan materi edukasi yang terstruktur dan modul interaktif yang dapat diakses melalui platform daring, inisiatif ini bertujuan memberdayakan individu dengan pengetahuan dan keterampilan praktis untuk mengelola uang secara efisien di era digital. Keberhasilan program akan dievaluasi berdasarkan umpan balik peserta dan peningkatan yang terukur dalam tingkat literasi keuangan di komunitas yang dituju.
THE INFLUENCE OF FEAR OF MISSING OUT (FOMO) ON IMPULSE BUYING WITH PRODUCT UNIQUENESS AS A MODERATING VARIABLE Maharani, Dewi; ZA, Saida Zainurossalamia; Asnawati, Asnawati; Putra, Johni Eka; Desembrianita, Eva
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.14309

Abstract

ABSTRACT This research is quantitative research with an exploratory approach, namely an approach that uses a number of previous studies as the main foundation to strengthen the new arguments that the researcher has designed. The previous research referred to in this article is . The data used in this research is primary data that researchers obtained from Tiktokshop, Shopee and Marketplace consumers. The data used in this research was analyzed using the smart PLS 4.0 analysis tool. The result in this article show the Fear of Missing Out variable can have a positive relationship and a significant influence on Impulsive Buying Decisions because the P-Values value is positive and is below the 0.05 significance level, namely 0.006 . This can be caused by the greater the Fear of Missing Out, consumers are more targeted, want to follow trends, and make impulsive purchasing decisions. In the next line, which is also a different formulation from the two studies above, is the Product Uniqueness variable which is believed to moderate the influence of the Fear of Missing Out variable on Impulsive Buying Decisions. This can be proven because the P-Values value is positive and is below the 0.05 significance level, namely 0.000, more significant than the direct test of 0.006. These results indicate that curiosity, desire to buy, and the feeling of not wanting to miss the trend will increase if FOMO is accompanied by a unique product that attracts consumers. Thus the first and second hypotheses in this research can be accepted. Keywords: Fear of Missing Out, Impulse Buying, Product Uniequeness
COLLABORATIVE LEADERSHIP AND COMPETENCE AS PREDICTORS OF COLLABORATIVE BEHAVIOR AND PERFORMANCE AMONG EDUCATIONAL STAFF IN HIGHER EDUCATION: EVIDENCE FROM AN INDONESIAN PUBLIC UNIVERSITY Yusna Yusuf; Saida Zainurossalamia ZA; Heni Rahayu Rahmawati
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1294

Abstract

This study investigates the impact of collaborative leadership and competence on employee performance, focusing on the mediating role of collaborative behavior among administrative civil servants at the Rectorate of Universitas Mulawarman, Indonesia. This study employs a quantitative explanatory design utilizing Partial Least Squares Structural Equation Modeling (SEM-PLS) with SmartPLS 4. Data were gathered from 168 respondents using a validated questionnaire assessing leadership, competence, collaboration, and performance indicators. The findings indicate that both collaborative leadership and competence exert significant positive effects on collaborative behavior, which, in turn, significantly enhances employee performance. Although collaborative leadership does not directly affect performance, it indirectly affects it through collaborative behavior, suggesting a full mediation pattern. Competence has both direct and indirect effects on performance, affirming that technical, digital, interpersonal, analytical, and adaptive competencies improve performance outcomes when manifested in collaborative action. This study contributes to the theoretical understanding by refining social exchange theory and competency-based human resource management within a behavioral collaboration framework. It identifies collaborative behavior as a central mechanism linking managerial capability and professional competence to institutional performance. The results offer practical implications for higher education governance, highlighting the importance of participatory decision-making, transparent information systems, and integrated competency development programs that promote interunit collaboration and enhance service quality.
Pemanfaatan Teknologi Informasi dalam Memasarkan Produk UMKM: Es Teh Pramuka di Kota Samarinda Zainurossalamia ZA, Saida; Purwinahyu, Purwinahyu; Oktawiranti, Anggi; Safi’uddin, Syahrul; Pratama, Hanifan Ega; Tappang, Kalfizer; Athif, Athalla Abiyyu; Aji Ripaldi, Andi Ahmad
ABDIMU Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2025): September
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/abdimu.v4i2.15520

Abstract

Penelitian ini bertujuan untuk mendeskripsikan pemanfaatan teknologi ainformasi dalam mendukung pemasaran UMKM baru, studi kasus pada usaha Es Teh Pramuka di Samarinda. Usaha ini menghadapi keterbatasan dalam menjangkau konsumen akibat minimnya visibilitas digital. Untuk mengatasi tantangan tersebut, dilakukan intervensi dengan mendaftarkan lokasi usaha ke Google Maps dan membuat akun Maxim Merchant. Metode yang digunakan adalah kualitatif deskriptif dengan pendekatan studi kasus. Pengumpulan data dilakukan melalui observasi lapangan, wawancara dengan pemilik usaha, dan dokumentasi kegiatan digitalisasi. Hasil menunjukkan bahwa pendaftaran Google Maps meningkatkan visibilitas dan kredibilitas usaha, memudahkan konsumen menemukan lokasi usaha serta mendorong peningkatan kunjungan langsung. Sementara itu, penggunaan Maxim Merchant memberikan akses ke layanan pesan-antar tanpa biaya komisi, memungkinkan perluasan jangkauan konsumen. Meskipun dampak kuantitatif terhadap penjualan masih terbatas karena usaha berada pada tahap awal digitalisasi, hasil awal menunjukkan perubahan positif dalam strategi pemasaran
Co-Authors A. Asrijal A.A. Ketut Agung Cahyawan W Ade Judiarni, Justina Adi Anwar Adi Putra adi wahyudi, adi Adila Nazwa Fitri Agung Wibowo Agung Wibowo Agus Supriono Agus Susanto Ahmad Abdurrohman Aji Ripaldi, Andi Ahmad Aji Sutansyah Alan Nuari Alfin Nur Bahar Amrullah Amrullah Ana Yohana Anak Agung Gede Sugianthara Andi Nikarsanti Andi Saadillah Andre Andre Andri Wiranata Anggi Oktawiranti Anggi Oktawiranti Anindya, Fahira Anisa Mulyasa Insani Antoni Antoni Antoni Antoni Apriliyanti, Ester Ardi Paminto Ari K. Christian ARINDA ZEN TIFFANY Arkanudin Rizki Permono Asnawati Asnawati Asnawati Asnawati Asnawati Asnawati Asnawati Asnawati Asriani Asriani Athif, Athalla Abiyyu Aulia Melinda Putri Ayu Safitri Az-Zahra Firda Apriliansyah Bagus Setya Rintyarna Bahar, Ferialdy Idhar Benediktus Parmonangan Simangunsong Bernard Ak Stephen Jussem Bessy, Dian Savira Chaerul Adisatria Chandra Bagus Agung Pratama Christian, Ari K. Damayanti, Alfinah Dedi Djalipa Dedy Darmawan Della Febiani Dwi Sumadi Dewi Agustina Solihin Dewi Maharani Dharmawan, Dhany Isnaeni Dicky Jhon Anderson Butarbutar Dinata, Andi Irma Diny Ayu Ermalia Putri Dio Caisar Darma Dirga Lestari Djoko Setyadi Donny Dharmawan Dwi Setyo Aji Dyfa Falasyifa Eko Sudarmanto Erwin Erwin Ester Apriliyanti Eva Desembrianita Fachmi Azhari Fahlevi, Muhammad Rhesa Aditya Fahmi Indra Rosadi Fahrizal Anwar Falasyifa, Dyfa Farinda Hidayah Wati Firmannudin, Firmannudin Fitri Anto Fitriansyah, Fitriansyah Fransiska Septa Amelia Berlianti Ganiswan, Sandra Gelen, Esrah Gusti Noorlitaria A Gusti Noorlitaria Achmad Hairul Anwar, Hairul Haribowo, Rio Helda Ranti Monica HENI AMELIA Heni Rahayu Rahmawati Heni Rahayu Rahmawati Henrika, Margareth Heriyadi, Heriyadi Herning Indriastuti Herry Ramadhani Hiram Ting Indra Kurniawan Irianingsih, Weny Irianto, Ellen D. Oktanti Irsan Tricahyadinata Irwansyah Irwansyah Ismail Ismail Istiqomah Istiqomah Istiqomah J Kuleh J. Kuleh J. Kuleh Jajik Puswahono Jati Kasuma Jati Kasuma Johni Eka Putra Joni Pratikno Judiarni, Justina Ade Judijanto, Loso Juliansyah Roy Kadafi, M. Amin Kespandiar, Tengku Kevin Reza Riskiandi Elvandara Kharimansyah Imansyah Khotimatul Barki Kristiani Indah Sello Kristiani, Dhea Nofa Laksono Trisnantoro Lingli Prixi Tuela Lisma Wati Listia Wati, Winda Loso Judijanto Luis Nanda Sukmana Lusiana Desy Ariswati Luxy Rizkyanto M. Huanza Maharani Eka Putri Maharani, Dewi Mahmuddin Mahmuddin Mardiani, Eri Marsuki Marsuki, Marsuki Maulana Suef Maulana, Rafif Rakha Mawardi Sukardi Mega Fatimah Rosana Meisy Alfian Damayanti Mendrofa, Syah Abadi Michael Hadjaat Mikael Rendy Balpa Mikhael Eky Richman Mokhamad Arwani Muammar Kadafi Muhamad Teguh Setiadi Muhammad Arsyad Arsyad Muhammad Fahreza Firdaus Muhammad Fahruzi Muhammad Shofwan Rasyidi Muhammad Sholeh Muhammad Yoga Fernando Muhammad Yusuf Amin Mulyadi Mulyadi Musdalifah Azis Nadila Oktaviani Nadila Oktaviani, Nadila Nadiya Rizky Apriyani Nani Nani Nasra Nico Djundharto Djajasinga Nisa, Febriana Khoirun Noorlitaria, Gusti Nuphanudin, Nuphanudin Nur Aini Luthfiyyati Nur Hayati Nurfahrina Nurfahrina Nurlianty, Sophia Nurmiati, Ai Siti Oktaviani, Rizka Purwati Oktawiranti, Anggi Olga Indriani Dwi Ahmad Pamasang S Siburian Pamasang S Siburian Pamasang S. Siburian Pamasang S. Siburian Pamasang Siburian Pratama, Chandra Bagus Agung Pratama, Hanifan Ega Priyagus Purwadi Purwadi Purwadi Purwadi, Rendi Purwinahyu, Purwinahyu Puspitasari, Annisa Putri Putra, Johni Eka Putri Ayu Permata Devi Rahayu, Betty Rahmawati Rahmawati Rahmawati, Heni Rahayu Rahmawati, Rahmawati Reza Fahd Adrian Rhandy Chandra Wahyudi Riyo Dewa Nugraha Robiansyah, Robiansyah Roza, Yanti Mulia Sadariah Sadariah Safi’uddin, Syahrul Salma Nabila Samorga Yosier Shaiful - Sherina Elvira Nur Ramadhani shibghati Mutia Hasanah Siburian, Pamasang S Sihite, Toga Sehat SILVIA EKASARI Sinta Nur Rahmadana Siswahyudianto Siti Amalia Siti Nurhayati Sri Mintarti Sri Mintarti Sri Wahyuni Sri Wahyuni Sri Wahyuni sugeng raharjo Suharno Suharno Suharno Suharno Suharno Suharno Sukadi, Iwan Sariono Sukisno S. Riadi Sukisno S. Riadi Sukisno S. Riadi Sukmana, Luis Nanda Sulistia, Bonita Suryo Mulyono, Nugroho Swietenia Dwi Salsabila Syahara, Niar Syahrianti Syam, Syahrianti Syarifah Hudayah Tappang, Kalfizer Tekat Sukomardojo Timmy Emelia Sitania Tisya Fitria Muditha Titis Sri Wulan Tituk Utari Tria Juliastuti Vazha Tania Soraya Vauza Wafiq Fadillah Wasil Muhammad Widaryo, Chandika Mahendra Widayanti, Nurfiza Wirasmi Wardhani Yonathan Pongtuluran Yosier, Samorga Yuneli, Jane Yunita, Eva Anggra Yusna Yusuf Zainal Abidin Zainal Ilmi Zunan Setiawan