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All Journal Tekno - Pedagogi : Jurnal Teknologi Pendidikan Jurnal Pendidikan Indonesia Menara Riau: Jurnal Ilmu Pengetahuan dan Pengembangan Masyarakat Islam Indonesian Journal of Integrated English Language Teaching Jurnal Antropologi: Isu-Isu Sosial budaya JOURNAL OF HEALTHCARE TECHNOLOGY AND MEDICINE Jurnal Zarah Jurnal Obsesi: Jurnal Pendidikan Anak Usia Dini JPPUMA: Jurnal Ilmu Pemerintahan dan Sosial Politik Universitas Medan Area Jurnal Pendidikan Guru JURNAL PENDIDIKAN TAMBUSAI Menara Ilmu Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Diklat Review : Jurnal manajemen pendidikan dan pelatihan JURNAL PENDIDIKAN MIPA Diagnosis: Jurnal Ilmiah Kesehatan Indonesian Journal of Education and Mathematical Science Journal of Applied Science, Engineering, Technology, and Education Jurnal Pengabdian Masyarakat Khatulistiwa Aceh Anthropological Journal JagoMIPA: Jurnal Pendidikan Matematika dan IPA EduLine: Journal of Education and Learning Innovation Jurnal Bio-Geo Material Dan Energi ALACRITY : Journal Of Education Tarbiyah Islamiyah: Jurnal Ilmiah Pendidikan Agama Islam Jurnal Berita Kesehatan Husnayain Business Review Jurnal Karya Abdi Masyarakat Indonesian Research Journal on Education Jurnal Pengabdian Masyarakat Pinang Masak Community Service Journal Of Economic Education SIMPLEX: Journal of Economic Management Jurnal Pengabdian Sosial JUPEMA Jurnal Penelitian Pendidikan Indonesia Adpebi Science Series Inovatif : Jurnal Administrasi Niaga Buletin Dharmas Andalas Jurnal Studi Kasus Kegiatan Masyarakat Journal of Medical Surgical Concerns Jurnal AFIAT Eko dan Bisnis: Riau Economic and Business Review Senadika
Afrida Afrida
Universitas Negeri Medan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Other

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Development of Contextual-Based Interactive Learning Videos Assisted by Edpuzzle on Electrolyte and Non-Electrolyte Solution Materials Sihombing, Tioliska Mawar; Rusdi, M.; Afrida, Afrida
ALACRITY : Journal of Education Volume 5 Nomor 1 Februari 2025
Publisher : LPPPI Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/alacrity.v5i1.636

Abstract

Education is one of the keys to the progress of a country and nation. Because education is a driver of improving the quality of human resources in order to be able to compete in the increasingly sophisticated competition of national life. Therefore, educational institutions must be able to carry out a more quality learning process. The rapid development of technology requires educators to be able to integrate technology in the learning process. The purpose of this study is to determine the feasibility, practicality and effectiveness of the use of contextual-based interactive learning videos assisted by edpuzzle on electrolyte and non-electrolyte solution materials. This research targets the problems that occur in SMA 11 Muaro Jambi Class XII Phase F. This research is a type of development research with the Lee & Owens model which consists of 5 stages (analysis, design, development, implementation and evaluation). Validation from material experts achieved an average score (93.33%), material validation achieved results (95%), teacher assessment questionnaire as practitioners reached (100%), and student assessment questionnaire reached (95.45%) with Very Practical criteria and (96%) with very effective criteria. The results of the study show that the use of contextual-based learning videos assisted by edpuzzle is feasible, practical and effective to be used as a teaching medium.
Catalytic Cracking of Plastic Waste Polypropylene for Gasoline Production Using H-USY and Cr-USY : Catalytic Cracking of Polypropylene Nazarudin, Nazarudin; Ishak, Putri Mutiara; Afrida, Afrida
Jurnal Bio-Geo Material Dan Energi Vol. 2 No. 2 (2022): Journal of Bio-Geo Material and Energy (BiGME), September 2022
Publisher : PUI BiGME Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/bigme.v2i2.31969

Abstract

Fuel oil reserves are currently decreasing due to an imbalance between the increasing need for fuel consumption and the finding of new sources to fulfill these needs. On the other hand, plastic waste is also an environmental problem. Plastic waste is a synthetic polymer made from petroleum that is difficult to decompose in nature. An alternative route for waste must be applied to prevent a further environmental problem. Catalytic cracking is one alternative that converts plastic waste into liquid hydrocarbons. This research aims to determine the quantity of gasoline produced from the catalytic cracking process of polypropylene (PP) plastic waste using modified H-USY and Cr-USY catalysts. The sample used was plastic waste derived from bottled water packaging. The plastic waste was cut into small pieces, weighed, and then cracked thermally and catalytically with a catalyst: sample ratio 1:10. The results showed that catalytic cracking of PP waste using the H-USY catalyst produced 20.73% gasoline, while using the Cr-USY catalyst resulted in 14.4% and 13.68% gasoline using Cr-USY catalyst 0.1% and 0.3% respectively.
The Jeme Semende: From Pasemah To The Land of Sang Bumi Ruwa Jurai (The Cultural Identity Study Of Semende Diaspora) Delfi, Maskota; Oktayanty, Yetty; Weintré, Johan Richard; Afrida, Afrida
Jurnal Antropologi: Isu-Isu Sosial Budaya Vol 25 No 2 (2023): December
Publisher : Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jantro.v25.n2.p299-307.2023

Abstract

Ethnic diversity is one of the outstanding characteristics of Indonesian culture. Diversity creates potential challenges and opportunities in the multi-cultural ethnic relations, with positive and negative social capital forming among ethnic groups. The ethnic cultural claim is principally pronounced with the kingship ties that bind the family in the Semende people. They are depicted by the unique Tunggu Tubang family tie system, in which normally the eldest female sibling in a family becomes the main guardian of all family members when the parents have become less able to manage the family house, yard, family agricultural fields,  gardens and foremost the caring of brothers and sisters if in need. This paper is based on the research in the geographical location of the Tanjung Raja district in North Lampung, where one of the sub-districts is inhabited by the Semende people. This study used an ethnographic approach with participatory observation techniques and in-depth interviews of key informants. This research explores the cultural identity of the Jeme Semende diaspora by reconnoitering the knowledge of the actors of what and how these cultural customs are understood and applied in daily life. The research conclusion indicates that the Jeme Semende's cultural identity is maintained despite being surrounded by other ethnic groups in Tanjung Raja. And how "Semendeanness" is constructed in such a way that sometimes manifests as a form of identity supported with their oral myth origins combined with the identity raised in the Semende’s Kuntaw martial arts.
PELATIHAN EDUPRENEUR BERBASIS PENGUATAN JIWA KEWIRAUSAHAAN BAGI ALUMNI PENDIDIKAN EKONOMI DI KOTA PEKANBARU Purnama Sari, Wardani; Naskah, Naskah; Ernita, Mahdar; Rohani, Rohani; Afrida, Afrida
COMMUNITY SERVICE JOURNAL OF ECONOMICS EDUCATION Vol 3, No 1 (2024): Community Service Journal Of Economic Education
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/csjee.v3i1.30894

Abstract

Pendidikan yang sering dipahami sebagai proses pendewasaan diri dipadukan dengan entrepreneur yang dalam bahasa Prancis berarti petualang, pengambil risiko, dan pengusaha. Lokasi pengabdian masyarakat ini berada di kota pekanbaru. Target utama yang menjadi sasaran pengabdian adalah alumni Pendidikan Ekonomi yang ada di daerah Kota Pekanbaru. Adapun pendekatan yang digunakan dalam kegiatan pengabdian masyarakat ini adalah Participatory Action Reseacrh (PAR). Pelaksanaan webinar ini melalui zoom dengan Link Kegiatan ini dilakukan 2 sesi yangman sesi pertama Setiap peserta mengikuti sesi ini dengan serius karena materi yang diberikan memang sangat menarik dan disampaikan oleh salah seoarang dosen yang fokus pada bidang manajemen bisnis. Sesi kedua penjelasan dilanjutkan kepada bagian yang cukup teknis yaitu : teknis pembuatan bimbingana belajar. Pada sesi ini lebih dirinci lagi kepada bimbingan belajar privat, karena hal ini yang sangat mudah di eksekusi oleh mahasiswa serta paling cepat dalam pengimplementasiannya. Serta didapatkan kesimpulan mahasiswa alumni tertarik dengan usaha bidang pendidikan (Edupreneur), Sebagian besar termotivasi dan ingin membuat usaha di bidang pendidikan (Edupreneur).
PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN LAPTOP MEREK ASUS PADA TOKO YULIDA KOMPUTER DI KABUPATEN HULU SUNGAI UTARA Handayani, Ramona; Afrida, Afrida
Inovatif Jurnal Administrasi Niaga Vol. 5 No. 1 (2023): Inovatif Jurnal Administrasi Niaga
Publisher : PPPM STIA Amuntai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36658/ijan.5.1.103

Abstract

Harga laptop asus terjangkau untuk setiap tipenya. Selain itu, harga yang murah menjadi cara Asus untuk menarik perhatian konsumen, dan kelebihan lainnya adalah Asus memberikan garansi paling lama yaitu 2 tahun. Sedangkan kekurangan dari laptop asus adalah tidak memiliki banyak service center, sehingga jika terjadi kerusakan maka proses perbaikannya lebih lama dibandingkan merk laptop lainnya. Selain itu terlalu cepatnya rilis seri terbaru dengan spesifikasi lebih tinggi dan harga lebih murah, hal ini berdampak pada kepuasan konsumen yang sudah membeli sebelum rilis seri terbaru. Biasanya Asus merilis produk terbarunya sebulan sekali. Kekurangan lainnya adalah keyboard sering bermasalah dan harga sparepart yang masih mahal dibandingkan laptop merek lain. Masalah ini juga biasanya menjadi keluhan pelanggan laptop Asus di toko Yulida Computer Amuntai yaitu masalah gangguan keyboard seperti lengket terutama jika laptop jarang digunakan. jadi kelemahan inilah yang membuat penjualan asus tidak stabil dimana sebelumnya mereka membeli laptop merk asus tapi setelah terjadi kerusakan atau kerusakan mereka beralih ke laptop merk lain khususnya di toko yulida computer. Hal inilah yang melatarbelakangi dilakukannya penelitian yang berjudul “Pengaruh Harga dan Kualitas Produk Terhadap Keputusan Pembelian Laptop Merk Asus Di Toko Komputer Yulida Amuntai Hulu Sungai Utara”. , apakah ada pengaruh secara parsial kualitas produk terhadap keputusan pembelian laptop merek Asus, dan apakah ada pengaruh simultan harga dan kualitas produk terhadap keputusan pembelian laptop merek Asus di Toko Komputer Yu;ida Hulu Sungai Utara. Penelitian ini menggunakan pendekatan kuantitatif dan jenis penelitian asosiatif. Dari pengujian instrumen penelitian semua item pada variabel X1, X2 dan Y dikatakan valid dan reliabel dimana r hitung lebih besar dari r tabel dan nilai cronbanch alpha lebih besar dari 0,6. Dari hasil uji normalitas, jika histogram bar mengikuti garis lonceng, residual berdistribusi normal dan pada citra normal plot P-P dapat diartikan jika titik-titik plot pada citra selalu mengikuti dan mendekati garis diagonal, maka terdistribusi secara normal. Dari uji heteroskedastisitas dapat disimpulkan bahwa tidak terdapat pola yang jelas pada sumbu seperti tidak bergelombang, tidak melebar, dan tidak menyempit tetapi berupa titik-titik acak atau acak, maka tidak terdapat gejala heteroskedastisitas. Dari uji multikolinieritas didapatkan nilai tolerance 0,573 dan nilai VIP 1,746, sehingga diperoleh nilai 0,573 > 0,1 dan 1,746 < 10, maka kesimpulannya tidak ada gejala multikolinearitas. Dari pengujian hipotesis di atas diperoleh nilai sig untuk X1 sebesar 0,683 dan nilai sig X2 sebesar 0,009, maka X1 = 0,683 > 0,05 sehingga kesimpulannya variabel harga (X1) tidak berpengaruh secara parsial terhadap keputusan pembelian (Y) sedangkan X2 (kualitas produk) = 0,009 < 0,05 maka kesimpulannya variabel kualitas produk (X2) berpengaruh secara parsial terhadap keputusan pembelian (Variabel Y), sehingga hipotesis pertama (Ha 1) yang menyatakan bahwa terdapat pengaruh harga secara parsial terhadap keputusan pembelian laptop asus ditolak atau Ho 1 diterima yaitu tidak ada pengaruh harga secara parsial terhadap keputusan pembelian laptop asus. sedangkan hipotesis kedua (Ha 2) ada pengaruh kualitas produk secara parsial terhadap keputusan pembelian laptop Asus diterima. Dan nilai sig 0,001 lebih kecil dari 0,05 atau 0,001 < 0,05 artinya variabel X1 (harga) dan X2 (kualitas produk) secara simultan berpengaruh terhadap variabel dependen (keputusan pembelian), sehingga hipotesis ketiga (Ha3) menyatakan ada pengaruh harga dan kualitas produk secara simultan terhadap keputusan pembelian laptop Asus yang diterima. Untuk koefisien determinan (R square) sebesar 0,204 yang artinya pengaruh variabel bebas (harga dan kualitas produk) terhadap variabel terikat (keputusan pembelian) adalah sebesar 20,4%
The influence of islamic leadership and self efficacy on teacher performance with job satisfaction Yulihardi, Yulihardi; Alhempi, R Rudi; Akmal, Akmal; Febriani, Rina; Afrida, Afrida; Shaddiq, Syahrial
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 9 No. 4 (2023): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020233124

Abstract

The influence of Islamic leadership and self-efficacy on teacher performance is a dynamic interplay that can significantly impact the quality of education. Leaders who embrace Islamic principles can create an environment that nurtures self-efficacy among teachers, leading to enhanced motivation, job satisfaction, and ultimately, improved student learning outcomes. This study aims to determine the effect of Islamic leadership and self-efficacy on teacher performance with job satisfaction as an intervening variable The research concept is a path analysis model used to analyze the pattern of relationships between variables to know the direct or indirect effect of the independent variable (exogenous) on the dependent variable (endogenous). The sample of this study was all teachers of SD IT and SMP IT Al-Kautsar Mukomuko as many as 81 teachers. The results of the analysis show that Islamic leadership has a significant positive effect on teacher performance. Self-efficacy has a significant positive effect on teacher performance. Job satisfaction has a significant positive effect on teacher performance; Islamic leadership has a significant positive effect on job satisfaction. The conclusion was job satisfaction mediates the influence of Islamic leadership on teacher performance
Hubungan Tingkat Pengetahuan Dan Perilaku IbuTerhadap Pelaksanaan Deteksi Dini Kanker Serviks Di Puskesmas Lampahan Kecamatan Timang Gajah Kabupaten Benar Meriah Tahun 2022 Fitrianti, Fitrianti; Sari, Febriana; Afrida, Afrida; Afwanah, Afwanah
JOURNAL OF HEALTHCARE TECHNOLOGY AND MEDICINE Vol 9, No 2 (2023): Oktober 2023
Publisher : Universitas Ubudiyah Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33143/jhtm.v9i2.3390

Abstract

Kanker serviks adalah suatu proses keganasan yang terjadi pada leher rahim, sehingga jaringan di sekitarnya tidak dapat melaksanakan fungsi sebagaimana mestinya. Keadaan tersebut biasanya disertai dengan adanya perdarahan dan pengeluaran cairan vagina yang abnormal, penyakit ini dapat terjadi berulang-ulang. Perilaku kesehatan dipengaruhi oleh 3 faktor utama, yakni faktor predisposisi (predisposing factor), faktor pemungkin (enabling factor), dan faktor pendorong (reinforcing factor). Penelitian ini bertujuan untuk Hubungan Tingkat Pengetahuan Dan Perilaku Ibu Terhadap Pelaksanaan Deteksi Dini Kanker Serviks Di Di Puskesmas Lampahan Kecamatan Timang Gajah Kabupaten Bener Meriah Tahun 2022. Jenis penelitian ini observasional analitik, populasi penelitian adalah wanita usia subur. Pengumpulan data menggunakan data primer dan sekunder dan analisa data univariat dan bivariat. Hasil penelitian menunjukkan bahwa Ada hubungan tingkat pengetahuan dengan test IVA pada wanita usia subur (WUS) di Puskesmas Lampahan Kecamatan Timang Gajah Kabupaten Bener Meriah Tahun 2022 dengan nilai signifikansi yaitu 0,000 < 0,05. Ada hubungan sikap deteksi dini kanker leher rahim dengan test IVA pada wanita usia subur (WUS) di Puskesmas Lampahan Kecamatan Timang Gajah Kabupaten Bener Meriah Tahun 2022dengan nilai signifikansi yaitu 0,000 < 0,05.Kata Kunci : Pengetahuan, Perilaku, Deteksi Dini KankerCervical cancer is a malignant process that occurs in the cervix, so that the surrounding tissue cannot carry out its functions as it should. This situation is usually accompanied by bleeding and abnormal vaginal discharge, this disease can occur repeatedly. Health behavior is influenced by 3 main factors, namely predisposing factors, enabling factors, and reinforcing factors.This study aims to determine the relationship between knowledge level and mother's behavior towards the implementation of early detection of cervical cancer at the Lampahan Health Center, Timang Gajah District, Bener Meriah Regency in 2022. This type of research was analytic observational, the study population was women of childbearing age. Data collection uses primary and secondary data and univariate and bivariate data analysis. The results showed that there was a relationship between the level of knowledge and the IVA test in women of childbearing age (WUS) at the Lampahan Health Center, Timang Gajah District, Bener Meriah Regency in 2022 with a significance value of 0.000 <0.05. There is a relationship between the attitude of early detection of cervical cancer and the IVA test in women of childbearing age (WUS) at the Lampahan Health Center, Timang Gajah District, Bener Meriah Regency in 2022 with a significance value of 0.000 <0.05.Keywords: Knowledge, Behavior, Early Detection of Cancer
IMPLEMENTASI SYNTHESIA AI DALAM PENGEMBANGAN VIDEO PEMBELAJARAN ANIMASI UNTUK MENINGKATKAN KOMPETENSI LITERASI DIGITAL GURU Romundza, Febbry; Afrida, Afrida; Asmiyunda, Asmiyunda; Hendra, Hendra; Siregar, Dwi Rahayu; Ulfah, Fadilla
Jurnal Pengabdian Masyarakat Khatulistiwa Vol 8, No 2 (2025): NOPEMBER
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpmk.v8i2.5453

Abstract

ABSTRACTThe rapid development of Artificial Intelligence (AI) has created new opportunities in education, particularly in the development of digital learning media. One of the most innovative applications is Synthesia AI, a platform that enables the creation of animated learning videos with virtual avatars and multilingual automated narration. This study aims to implement the use of Synthesia AI in developing animated instructional videos as an effort to improve teachers’ digital literacy competence. The research employed a descriptive qualitative approach with several stages: needs analysis, teacher training in using Synthesia AI, video production, and evaluation through observation, questionnaires, and interviews. The results indicated that more than 85% of teachers reported increased confidence in creating digital media, 78% were able to design appropriate learning scripts for AI-based videos, and 82% successfully produced animated instructional videos that were engaging, interactive, and curriculum-oriented. Furthermore, teachers’ digital literacy competence improved in four aspects: technological literacy, information literacy, media literacy, and digital pedagogy. These findings highlight that the integration of AI can serve as a practical and innovative solution for teachers to deliver more adaptive, creative, and relevant learning experiences that meet the needs of 21st-century students.Keywords : Synthesia AI, animated instructional video, digital literacy, teachers, artificial intelligence.ABSTRAKPerkembangan teknologi kecerdasan buatan (Artificial Intelligence/AI) telah membuka peluang baru dalam dunia pendidikan, khususnya dalam pengembangan media pembelajaran digital. Salah satu aplikasi yang inovatif adalah Synthesia AI, sebuah platform yang memungkinkan pembuatan video animasi pembelajaran dengan avatar virtual dan narasi otomatis multibahasa. Penelitian ini bertujuan untuk mengimplementasikan penggunaan Synthesia AI dalam pembuatan video pembelajaran animasi sebagai upaya meningkatkan kompetensi literasi digital guru. Metode penelitian menggunakan pendekatan deskriptif kualitatif dengan tahapan: analisis kebutuhan, pelatihan guru dalam penggunaan Synthesia AI, produksi video pembelajaran, serta evaluasi melalui observasi, angket, dan wawancara. Hasil penelitian menunjukkan bahwa lebih dari 85% guru merasa lebih percaya diri dalam membuat media digital, 78% mampu menyusun naskah pembelajaran yang sesuai untuk diintegrasikan ke dalam video AI, dan 82% menghasilkan video pembelajaran animasi yang dinilai menarik, interaktif, dan sesuai kurikulum. Selain itu, kompetensi literasi digital guru meningkat pada aspek teknologi, informasi, media, dan pedagogi digital. Temuan ini menegaskan bahwa pemanfaatan AI dapat menjadi solusi praktis dan inovatif bagi guru untuk menghadirkan pengalaman belajar yang lebih adaptif, kreatif, dan relevan dengan kebutuhan siswa abad ke-21.Kata kunci : Synthesia AI, video pembelajaran animasi, literasi digital, guru, kecerdasan buatan
PENGARUH FINANCIAL DISTRESS, FIRM SIZE DAN GROWTH OPPORTUNITY TERHADAP KEPUTUSAN HEDGING PADA PERUSAHAAN SEKTOR PERTAMBANGAN YANG TEDAFTAR DI BURSA EFEK INDONESIA Afrida, Afrida
Eko dan Bisnis: Riau Economic and Business Review Vol. 12 No. 2 (2021): Determinasi Kinerja, Keputusan Bisnis, dan Perilaku Konsumen pada Berbagai Sek
Publisher : Sekolah Tinggi Ilmu Ekonomi Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36975/jeb.v12i2.320

Abstract

Hegding is an alternative to risk management to protect the assets owned by the company due to foreign exchange risk. Hedging using derivative instruments is a common method used by companies. This study aims to determine the effect of financial distress, firm size and growth opportunity both partially and simultaneously on the company's decision making to hedge.The population in this study were mining sector companies listed on the Indonesian stock exchange for the period 2016-2019. The sampling technique used in this study was purposive sampling method in order to obtain a sample of 32 companies. The technique in this study used logistic regression analysis with SPSS version 16 software.The results of the study found the financial distress variable regression coefficient with a value of -0.909 and a value (sig = 0,000 <0.05), then the financial distress variable had a negative effect on the hedging decision. The regression coefficient for the firm size variable with a value of 0.421 and a value (sig = 0.002 <0.05), then the firm size variable has a positive effect on hedging decisions. The regression coefficient of the growth opportunity variable with a value of 0.225 and value (sig = 0.148> 0.05), then the growth opportunity variable has no effect on hedging decisions. The chi-square value is 50.923 with a significance of 0.000 <0.05, which means that the financial distress, firm size and growth opportunity variables simultaneously affect hedging decisions in mining sector companies listed on the IDX for the 2016-2019 period.
PENGARUH GREEN MARKETING DAN CORPORATE SOCIAL RESPONSIBILITY TERHADAP KEPUTUSAN KONSUMEN MEMBELI PRODUK AIR MINUM DALAM KEMASAN AQUA (Pada Mahasiswa Fakultas Ekonomi Universitas Baiturrahmah Padang) Afrida, Afrida; Febriani, Rina
Eko dan Bisnis: Riau Economic and Business Review Vol. 12 No. 2 (2021): Determinasi Kinerja, Keputusan Bisnis, dan Perilaku Konsumen pada Berbagai Sek
Publisher : Sekolah Tinggi Ilmu Ekonomi Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36975/jeb.v12i2.330

Abstract

The success of a company in influencing consumers in purchasing decisions is strongly supported through a healthy lifestyle for consumers. So the company must determine the right marketing strategy to survive and handle competition.  The purpose of this study was to determine the factors that influence consumer decisions to buy bottled drinking water for students of the Faculty of Economics, University of Baiturrahmah Padang. The research method used is descriptive quantitative method. The population in this study were students of the Faculty of Economics, University of Baiturrahmah Padang who made purchasing decisions for bottled drinking water of Aqua. The sample in this study were 247 respondents. The data analysis technique in this study is multiple linear regression consisting of a partial test (t test), simultaneous test (f test), and determinant coefficient (R-Square).The results of this study indicate that green marketing partially has a significant positive effect on the decision to purchase bottled drinking water for the students of the Faculty of Economics, University of Baiturrahmah Padang. Meanwhile, partially coporate social responsibility has no significant positive effect on the decision to purchase bottled drinking water for Aqua students at the Faculty of Economics, University of Baiturrahmah Padang. Meanwhile, the simultaneous test shows that green marketing and corporate social responsibility have an effect together.
Co-Authors Abu Bakar Afdal Mazni Afwanah, Afwanah AH, Nurkamelia Mukhtar Aisy, Rihadatul Akhmad Akhmad Akmal Akmal Aldila, Febri Tia Amrullah Amrullah Anshary, Nur Asmiyunda, Asmiyunda Asyar, Rayandra Aulia Sanova Aulia, Nabila Nurul Ciseta Yoda, Tilawatil Darman Darman David Malik Dewi, Fatria Dewi, Fitria Dina Dwi Nuryani Dwi Agus Kurniawan Edi Indrizal Ellya Roza Epinur Epinur Erliza, Erliza Ermayanti Ermayanti Ernawati Ernawati Ernita, Mahdar F, Ikhsan Febbry Romundza Febriana Sari, Febriana Febrina, Putri Firdiawan Ekaputra Fitria, Qorbi Fitrianti Fitrianti, Fitrianti Fuldiaratman Ginting, Jonson Handrian Haerani, Herty Hairul Anwar, Hairul Halking Halking, Halking Handayani, Ramona Hardianti Arifin Harizon Harizon Haryanto Haryanto Hasibuan , M Haris Effendi Hendra Hendra Heriyanti Heriyanti, Heriyanti Indryani, Indryani Irwanto Irwanto Ishak, Putri Mutiara Isramiharti Isramiharti Karlina Karlina Kriswantoro Kriswantoro Kurniawan, Dwi Agus M Rusdi Madani, Willy Faisal Maria Silalahi Maskota Delfi Masruhim, Amir Maularefa, Rani Aulia Mayvira, Mayvira Miharti, Izra Miski, Cut Raudhatul Muhammad Haris Effendi Hasibuan Muhammad Irwansyah, Muhammad Muhammad Rusdi Mukaromah, Anisa Noor Munawwaroh, Putri Mya Yuwanita Suhanda Nanda Nanda Naskah, Naskah Nasution, Melda Diana Naswir, Muhammad Nazarudin novferma, novferma Nur, Muhammad Nur Said Nurhasanah Bakhtiar, Nurhasanah Nurmala Dewi, Nurmala Nyimas Muazzomi Pratiwi, Inggrit Purba, Hengki Saputra Purnama sari, Wardani Putri Roudhoh Putri, Al Miftah Diana Raden Rudi Alhempi Rayandra Asyhar Reswita, Yefri Rina Febriani, Rina Febriani Robiatul Adawiyah Rohani Rohani Romundza, Febbry Rosnania, Rosnania S, Andry Wibowo Sarah Wulandari Sari, Lolita Sasih, Agustin Wela Septa, Ifel Yoanda Sihombing, Tioliska Mawar Siregar, Dwi Rahayu Siregar, Masyunita Siti Helmyati Solly Aryza Suandi, Edi Suharto Suharto Sukma Erni Sulaksono, Aulia Sanova Sulistiawati Sulistiawati Survani, Rifki Syahrial Shaddiq Syaiful . Ulfah, Fadilla Umar Faruq Utami, Andita Weintré, Johan Richard Wilda Syahri Wirandi, Hazqi Shahib Yelvita Sari Yetty Oktayanty Yonny Arita Taher Yulihardi Yuniarccih, HR Yusnaidar, Yusnaidar Zurweni Zurweni