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All Journal IAES International Journal of Artificial Intelligence (IJ-AI) Cakrawala Pendidikan Al-Qanun: Jurnal Pemikiran dan Pembaharuan Hukum Islam Jurnal Sekolah Dasar DE JURE Jurnal Kesehatan Masyarakat Teosofi: Jurnal Tasawuf dan Pemikiran Islam IJTIHAD Jurnal Wacana Hukum Islam dan Kemanusiaan Intizar Jurnal Pendidikan Islam Jurnal Pendidikan Agama Islam (Journal of Islamic Education Studies) Jurnal Pendidikan: Teori, Penelitian, dan Pengembangan Jurnal Ilmiah Pendidikan Pancasila dan Kewarganegaraan Briliant: Jurnal Riset dan Konseptual Edcomtech Jurnal Kajian Teknologi Pendidikan AL QUDS : Jurnal Studi Alquran dan Hadis Hayula: Indonesian Journal of Multidisciplinary Islamic Studies PRofesi Humas AJIS : Academic Journal of Islamic Studies MODELING: Jurnal Program Studi PGMI Dinamisia: Jurnal Pengabdian Kepada Masyarakat Islamika: Jurnal Keislaman dan Ilmu Pendidikan Kumawula: Jurnal Pengabdian Kepada Masyarakat Jurnal Karinov JPP (Jurnal Pendidikan dan Pembelajaran) Indonesian Journal of Data and Science Abdi Kami : Jurnal Pengabdian Kepada Masyarakat Hijai - Journal on Arabic Language and Literature G-Couns: Jurnal Bimbingan dan Konseling Ulumuna ABDIMASY: Jurnal Pengabdian dan Pemberdayaan Masyarakat Alsina : Journal of Arabic Studies Lingua Franca IJCOSIN : Indonesian Journal of Community Service and Innovation Journal of Language, Literature, and Arts (JoLLA) Analisa: Journal of Social Science and Religion Journal of Islamic History and Manuscript EDUCATUM: Scientific Journal of Education Innovation for Community Service Journal Tifani : Jurnal Penelitian dan Pengabdian Kepada Masyarakat Al-A'raf: Jurnal Pemikiran Islam dan Filsafat ABDI KAMI: Jurnal Pengabdian Kepada Masyarakat
Ahmad Munjin Nasih
Universitas Negeri Malang
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Journal : PRofesi Humas

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Student information preferences and the role of social media in Indonesian higher education Prabawangi, Rani Prita; Fatanti, Megasari Noer; Nasih, Ahmad Munjin
PRofesi Humas Vol 10, No 2 (2026): February 2026
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v10i2.58978

Abstract

Background: Research has well documented how social media acts as a primary information source for both enrolled and prospective students. However, universities often lack clear, evidence-based guidance on how to engage their internal and external audiences. This knowledge gap forces university public relations (PR) teams to rely on trial and error, often struggling to create impactful content. Purpose: This study investigates student preferences for social media content and information sources to enlighten university PR staff who want to improve their institutional communication. Methods: This research employed a mixed-methods approach, combining a quantitative survey of 330 students with qualitative insights gathered from focus group discussions (FGDs) and in-depth interviews with 150 students. The survey included current students because they were once prospective students, so they could give insights as both prospective and current students. Results: Students trust unofficial sources (such as community accounts) and direct recommendations from those closest to them more than official university channels. They are also much more interested in authentic, story-based content. Conclusions: The implications of these findings suggest that, to increase engagement and institutional image, campus social media teams should consider presenting story-based content and increasing audience interactivity. Implications: To strengthen their image and engagement, the teams need to prioritize story-based content, amplify credible community voices, and increase two-way engagement. Universities are also advised to create secondary accounts to post more entertaining and light-hearted content to reduce audience reliance on unofficial sources, and or collaborate with community-driven accounts.
Co-Authors AA Sudharmawan, AA Abd. Syakur Abdul Basid Achmad Sulthoni Achmad Sultoni Achmad Sultoni Achmad Yani Adim Firmansah Agung Kurniawan Ah. Zakki Fuad Ahmad Nurdiansyah, Ahmad Ahmad Taufiq Ahmad Taufiq Ahmed, Bakri Mohamed Bkheet Aji Prasetya Wibawa Aman Santoso Andriansyah, Muhammad Rizal Anik Nur Handayani Arbin Janu Setiyowati, Arbin Aripriharta - Awalya Siska Pratiwi Azizah, Desi Fatkhi Bagaskoro, Muhammad Cahyo Bkheet Ahmed, Bakri Mohammed Chafis, M. Chairul Dyah S.Y Agustin Dza Himmatin Aliyyah Dzulfikar Rodafi Edy, Duwi Leksono Eli Hendrik Sanjaya Erfandy Erfandy Faidzin, Ilham Fatihin, Muhammad Khoirul Harits Ar Rosyid Hariyono Hariyono Hetti Rahmawati Hidayatullah, Hengki Tri Hurriatus Tsaniyah Qutby Ibnu Ato'ilah Ibnu Samsul Huda Ika Yunia Fauzia Imam Alfianto Imam Asrori Imanuel Hitipeuw Irhamni Jauharoti Alfin Jevri Tri Ardiansah Kamaluddin Nurdin Marjuni Khoirul Adib Khoirul Adib Kholisin Kholisin Kholisin Khusna, Nur Jazah Anil Khusnah, Ni'mah Ziyadatul Kukuh Miroso Raharjo Lilik Nur Kholidah Mahfud, Choirul Maisyaroh Mardan Umar Mardan Umar Marissa Tichlova Ma`ali, Abul Megasari Noer Fatanti Meidi Saputra Mochammad Rizal Ramadhan Moh. Fauzan Moh. Khasairi Moh. Safii Moh. Saifulloh Mohammad Rohmanan Muhammad Agus Muljanto Muhammad Fahmi Hidayatullah Muhammad Turhan Yani Muyasaroh Nandang Mufti Nashih, Nadia Fauziyah Ni'mah Ziyadatul Khusnah Ni'mah Ziyadatul Khusnah Niken Prasetyawati Novel, Novel Nunung Suryati Nur Anisah Ridwan Nur Faizin Nur Faizin Nur Lailatul Fithriyah Nur Mutamakkin Oktaputriviant, Nidia Rizqi Paramita, Farah Praja, Rafli Indar Primardiana Hermilia Wijayati Purwatiningsih, Ayu Qomarudin, A. Rafli Amirul Husain Rahmad Rafid Ramadhan, Mohammad Rizal Ramli, Supian Rani Prita Prabawangi Ratna Rintaningrum Rif’an, Ali Rochmawati, Rochmawati Rosidah, Sari Ailla RR. Ella Evrita Hestiandari Rr. Poppy Puspitasari Saida Ulfa Santre, Siriporn Satia Nur Maharani Setiawan Setiawan Siti Lailatul Isnaini Suarmini, Ni Wayan Sunaryono Sunaryono Supian Syahri, Moch. Tambak, Syahraini Tasmuji Tasmuji, Tasmuji Titis Thoriquttyas Yahmin Yahmin Yani, Achmad Yusuf Hanafi