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Journal : E-Journal of Tourism

The Effects of "Search Engine Optimization" on Marketing of Diving Companies in Bali Iola Astried Karisma; I Nyoman Darma Putra; Agung Suryawan Wiranatha
E-Journal of Tourism Volume 6 Number 1 (March 2019)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (455.597 KB) | DOI: 10.24922/eot.v6i1.47981

Abstract

The strategic location of the island of Bali which is surrounded by sea has a great potential for people in Bali to establish a diving company. Some diving companies in Bali have made various strategies to compete offering diving tour packages. Marketing through the internet is the best way that most diving companies in Bali have recently taken. However, to be able to compete with other similar companies on the internet, the website must be easily accessible to internet users, i.e. by appearing on the first page of the Google search engine. SEO or search engine optimization is an internet marketing strategy that serves to increase website visibility by targeting certain keywords. The use of SEO can have a positive impact on increasing online sales, increasing website visibility and brand awareness on the internet. This study aims to analyze the extent to which SEO techniques have a positive impact on the marketing of diving tourism in Bali through the internet, using quantitative descriptive methods. The research was conducted in three selected companies, namely Bali Diving, Atlantis Dune, and Scuba Adventure. The results of the study showed that diving companies in Bali have obtained all the positive impacts of SEO. These impacts were increasing website visibility, brand awareness, and sales. Keywords: Diving in Bali, Internet Marketing, SEO, Bali Tourism.
The Effect of Service Quality in International Airport I Gusti Ngurah Rai on Satisfaction, Image, and Tourists Loyalty Who Visited Bali Saroha Manulang; I Komang Gde Bendesa; I Nyoman Darma Putra
E-Journal of Tourism Volume 2 Number 1 (March 2015)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (327.34 KB) | DOI: 10.24922/eot.v2i1.19439

Abstract

Airport are the first and the last contact point for tourists when they arrive at their holiday destination. Therefore, the airport facilities are a source of first impression that effect the quality expectations of the tourists on holiday activities. Bali as a world class tourism destination to develop and renovate the Ngurah Rai International Airport in order to improve quality of service in order to give higher satisfaction for tourists visiting Bali. Based on this study aims to determine (1) the effect of quality of service to tourists' satisfaction and the image of Bali tourism; (2) the effect of the image of tourism and the quality of service to the loyalty of tourists visiting Bali; (3) the effect of the satisfaction of tourists to the tourism image and loyalty of tourists visiting Bali; (4) the effect of indirect tourism image of the traveler loyalty through satisfaction of tourists; (5) service quality indirectly traveler loyalty through tourism image; and (6) to determine the rating opinion on the quality of service Bali's Ngurah Rai International Airport. Population of this research was all foreign tourists visiting Bali through Ngurah Rai Airport at the time of the research. The research samples included 348 respondents were chosen with nonprobability sampling. accidental sampling technique. Data collected through questionnaires, interviews and observations. The collected data were analyzed with SERVQUAL, Importance Performance Analysis (IPA), and Structural Equation Modelling (SEM) for hypothesis testing. The results showed (1) the quality of service Bali's Ngurah Rai International Airport is a positive effect on tourist satisfaction and the image of Bali tourism; (2) the image of tourism and service quality Bali's Ngurah Rai International Airport is a positive effect on loyalty rating; (3) The traveler satisfaction positive effect on tourism image and loyalty of tourists visiting Bali; (4) Tourism image positive effect on loyalty through satisfaction of tourists; (5) service quality Bali's Ngurah Rai International Airport affect the tourist loyalty through tourism image; and (6) overall rating opinion on the quality of service in the high category, with the highest quality opinions contained in the tangible dimension and the opinion of the lowest quality is below average are in the dimension of reliability.
Bali Imagined in the Context of Tourism I Nyoman Darma Putra; Michael Hitchcock
E-Journal of Tourism Volume 8 Number 2 (September 2021)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v8i2.77749

Abstract

The contention that Bali has been imagined in the context of tourism and that these images do not necessarily correspond to the realities of the destination is not entirely new. However, what this paper argues is that imaginings have occurred over time and began well before the advent of tourism, before becoming incorporated into a more fully developed and more globally recognised tourism image with many elements of the ‘tourist gaze’. These gazes are not just externally derived, but also owe a lot to local imaginings of what Bali might be, namely the notion that Bali is some kind of heir to the renowned Hindu-Javanese kingdom of Majapahit based in Java. This paper traces the evolution of these images blending earlier reports of seafarers, colonial administrators both Dutch and British, as well as artists who have lived on the island, into the world of the contemporary media-scape.
Co-Authors A.A. Anom Kumbara A.A. Ngr. Anom Kumbara A.A. Ngurah Anom Kumbara Agus Putra Mahendra Alicia Agustina Ginting ANAK AGUNG GDE SUTRISNA WIJAYA PUTRA Anak Agung Ngurah Anom Kumbara Anak Agung Putu Agung Suryawan Wiranatha Antari, Ni Luh Putu Aryasi Aron Meko Mbete Asmyta Surbakti Astawa, Ida Bagus Gde Puja Bertova Simanihuruk Bestari, Ni Made Prasiwi Desi Dwi Prianti Diana Rosca Apria Eddy Setia Eddy Setia Eva Lailatur Riska Gede Ginaya Gede Pasek Putra Adnyana Yasa Gede Suardana Hardiman Hardiman Hardiman Hardiman Husen Hendriyana I B Gde Pujaastawa I B Gde Pujaastawa I Gde Nala Antara I Gde Pitana, I Gde I Gede Adi Sudi Anggara I Gede Girinatha Surya I Gede Mudana I Gst. Bagus Suka Arjawa I Gusti Agung Dyah Maheswari I Gusti Ayu Agung Mas Triadnyani I Gusti Ayu Andani Pertiwi I Gusti Ayu Oka Suryawardani I Gusti Putu Bagus Suka Arjawa I Ketut Ardhana Ardhana, I Ketut Ardhana I Ketut Sudewa I Komang Gde Bendesa I Made Agus Asta Panca I Made Antara I Made Marthana Yusa I Made Suyasa I Nyoman Kutha Ratna I Nyoman Kutha Ratna I Nyoman Larry Julianto I Nyoman Suarka I Nyoman Sudiarta I Nyoman sukiada I Nyoman Sunarta I Nyoman Wahyu Angga Budi Santosa I Nyoman Weda Kusuma I Nyoman Weda Kusuma I NYOMAN WIJAYA I Wayan Ardika I Wayan Artika I Wayan Nuriarta I Wayan P. Windia I Wayan Pantiyasa I WAYAN PASTIKA I Wayan Resen I Wayan Restu Suarmana I Wayan Suardana I Wayan Suardana I Wayan Suardiana I Wayan Suyadnya I Wayan Tagel Eddy I.A. Etsa Pracintya Ida Ayu Etsa Pracintya Ida Ayu Laksmita Sari Ida Ayu Laksmita Sari Ida Bagus Gde Pujaastawa Ida Bagus Gde Pujaastawa Ida Bagus Jelantik Sutanegara Pidada Ida Bagus Rai Putra Indra Bhaskara, Gde Iola Astried Karisma Isvari Ayu Pitanatri Juliana, I Wayan Kanto, Sanggar Ketut Antara Komang Adi Sastra Wijaya Kristiana, Nina Indra Kumbara, Ngr. Anom Luh Putu Puspawati, Luh Putu Made Antara Made Heny Urmila Dewi Made Hery Santosa Mananda, I Gusti Putu Bagus Sasrawan Margaretta Andini Nugroho Maria Matildis Banda Michael Hitchcock Mozes, Getruida Nita Nanang Sutrisno Nengah Bawa Atmadja Nengah Bawa Atmadja Nengah Bawa Atmaja Ngakan Putu Darma Yasa Ni Kadek Dea Adelia Putri Ni Luh Arjani Ni Luh Gede Eni Laksmi Ni Luh Kade Yuliani Giri Ni Luh Ramaswati Purnawan Ni Made Ari Yanti Putri Negara Ni Made Eka Mahadewi Ni Made Ras Amanda Gelgel Ni Made Sri Purnami Ni Made Wiasti Ni Nyoman Arini Ni Putu Evi Wijayanti Ni Putu Ratna Sari Ni Putu Rika Sukmadewi Nonny Aji Sunaryo Nyoman Kutha Ratna Pande Putu Abdi Jaya Prawira Pidada, Ida Bagus Jelantik Sutanegara Prameswari, Ni Putu Laksmi Mutiara Prayoga, I Putu Satria Puji Retno Hardiningtyas Puji Retno Hardiningtyas, Puji Retno Putu Ayu Mira Maharani Putu Gede Sridana Putu Sucita Yanthy Putu Sucita Yathy Putu Titah Kawitri Resen Rahmat Sewa Suraya Ramanda Dimas Surya Dinata Renata Lusilaora Siringo Ringo Rimalinda Lukitasari Rinestu, Tyas Rosvita Flaviana Osin Rustiani, Komang Wahyu Sanjaya, I Wayan Kiki Saortua Marbun Saroha Manulang Sri Jumadiah Sudiksa, I Nyoman Sukariyanto, I Gede Made Surbakti, Asmyta Sutanegara Pidada Ida Bagus Jelantik Sutarwiyasa, I Ketut Syairal Fahmy Dalimunthe Syamsul Alam Paturusi Tjok Istri Priti Mahendradevi Tyas Rinestu Vanesia Amelia Sebayang Westerlaken, Rodney Widiastuti . Yan Yan Sunarya Yan Yan Sunarya Yogi, Ida Bagus Putu Prajna Yohanes Kristianto Yohanis Umbu Roru Yongki Darmawan Yosep Kupertino Ilang Yovanca Koondoko Yuliani Giri, Ni Luh Kade Yuniarto Putri, Aghnia