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Journal : Prosiding Seminar Nasional Program Pengabdian Masyarakat

Peningkatan Produktivitas UMKM Melalui Pelatihan Dan Strategi Pengembangan Produk Lokal Di Dukuh Kalangan Ihsan, Farhan Taufiqul; Atmaja, Ragil Nugroho Danu; Mayesti, Reza Tri; Agustina, Putri; Sari, Risa Hentika; Nurlailayah, Prima Diaz Eka; Prasetyo, Edy; Amaludin, Ilham; Alqarnist, Abdul Waiz; Suryani, Lilis
Prosiding Seminar Nasional Program Pengabdian Masyarakat Vol. 8 No. 1 (2025): Rekonstruksi Pendidikan di Indonesia
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/ppm.81.1380

Abstract

The main issue faced by MSMEs in Kalangan Hamlet, Kebon Agung, Imogiri, is the limited knowledge of digital marketing and the lack of innovation in product design. This hinders their competitiveness in the market. The program on digital marketing and product design for MSME actors in Kalangan Hamlet was conducted as an effort to enhance entrepreneurs' understanding and skills in developing more effective and innovative marketing strategies. The goal of this Community Service program is to provide insights into the importance of digital marketing, utilizing social media, and applying attractive product designs to increase sales value. The method used in this program is socialization, which includes delivering materials, interactive discussions, and providing examples of marketing strategies and product designs that align with market trends. The training participants are residents of Kalangan Hamlet who have home-based industries. The socialization and training took place on February 8, 2025, at the Kendalisada Arts Center, Kalangan. The instructors were faculty members and students from UMY. The results of the socialization and training showed that participants gained a better understanding of how to utilize social media as a marketing tool, create engaging content strategies, and the importance of product design that aligns with brand identity. Most participants recognized the need to adapt to technological advancements and began considering the implementation of digital strategies in their businesses. However, challenges arose in direct implementation, particularly the limited access to technology and the readiness of resources. Therefore, follow-up actions such as mentorship or the formation of an MSME community are necessary to ensure the sustainability of the strategies that have been socialized. With this program, it is expected that MSMEs in Kalangan Hamlet will be better prepared to face increasingly competitive market challenges and enhance the sustainable growth of their businesses
Co-Authors Abriyani, Ermi Adam Satya Praba Nugroho, Adam Satya Praba Adityo, Reza Adnan, Mazlini Ahmad Shiddiq, Ahmad Ahmad, Che Nidzam Che Alanindra Saputra Alanindra Saputra Alanindra Saputra Alanindra Saputra Alanindra Saputra Alanindra Saputra ALANINDRA SAPUTRA Alanindra Saputra Alanindra Saputra2 Alqarnist, Abdul Waiz Alvyah, W Riza Amaludin, Ilham Andi Yuliansyah, Andi Andini, Revany Dian Anggraini, Evita Annur Indra Kusumadani antika putri, Nova Arfian, Muhammad Ariyanti, Olivia Puja Ariza Hasibuan, Cindy Arjunani, Rusmalistia Intan Arum Dyah Ripdiyanti Aryani, Resti Atmaja, Ragil Nugroho Danu Aurelia, Fanisha Azizah, Adilla Nur Barbara Gunawan Budi Utami, Lira Budiyanti, Lia Eka Che Nidzam Che Ahmad Chotimah, Yesi Chusna, Puji Asmaul D Djumadi Darliana, Devi Dasmen, Rahmat Novrianda Destama Einstein Shodiq Dewi Eri Ardani DEWI SARTIKA Dwi Rohmahsari Dwi Rohmahsari Edy Prasetyo Efri Roziaty Efry Roziaty Eka Nurjanah, Novita Elok Endang Rasmani, Upik Endang Setyaningsih Eva Khusnul Khotimah Eva Khusnul Khotimah Fadilah, Fari Fajrin, Latifah Permatasari Farhan, Muhammad Ghalbi Farid Nur Yusron Farisa, Deasy Fatimah Muyassarah Fatwa, Zahra Putri Fikayuniar, Lia Fitrianingtyas, Anjar Gunarti, Neni Sri Guntur Nurcahyanto Handoko Santoso Handoko, Teguh Hardianto, Alden Ganendra Madhava Priya Hari Setiono, Hari Hariyatmi Hariyatmi Haryanto Haryanto Haryoto Haryoto Hastowati, Harini Hening Widowati Hidayana, Nugrhainy Ihsan, Farhan Taufiqul Ike Wartini Ningsih Ilmidaviq, Muhammad Bahril Ima Aryani Indah Pratiwi, Afifah intan permata sari Irfan Akbar Irma Irma Iwan Muhamad Ramdan Iyan Sofyan Iyan Sofyan, Iyan Jamil, Nazia Joko Ariyanto Joko Ariyanto jumiatmoko jumiatmoko Kamilah, Kamilah Karina, Siska Kedurang, Afrizzal Pebriansyah Khaira, Miftahul Khairi, Zawil Khoirussyihab, Naufal Kholika Fitri, Apriliani Kistantia Elok Mumpuni Kristiani Wahyu Widiastuti, Yuanita Kun Harismah Lantika, Virda Lesmana, Dimas Chandrasekha Lestari, Ida Ayu Indira Dwika Lestari, Rosiana Lilis Suryani Lina Agustina Lina Mufidatun Qonitat1 Majid, Afifah Nurhasanah Makatitar, Markus Samuel Victor Mandiri, Listy Hasti MARIDI MARIDI Maridi, M Mariska, Refi Maulana, Arbi Mayesti, Reza Tri Mazwar Ismiyanto Meidiana, Laily Maudi Mimien Henie Irawati Mohamad Amin Mohamad Amin Muhammad Hafizh Muhammad Hasby Muhammad Luthfi Hidayat Muhammad Yafiz, Muhammad Mujiyati, Siti Mukarromah, Tsali Tsatul Munica, Silva Agnes Muyassarah, Fatimah NABILA, MUTIARA Najdah Pertiwi Nasution, Muhammad Irwan Padli Nazili, Muhammad Haqi Novita Eka Nurjanah, Novita Eka Nugraheni, Eka Pratiwi Nunuk Sulistyanti Nunuk Sulistyanti Nur Hayati Nur, Sulistia Nuriyah, Sinta Nurjannah, Nofa Nurlailayah, Prima Diaz Eka Nurmiyati Nurmiyati Nurmiyati Nurmiyati Nurul Hikmatul Qowi Nurul Khikmah Oktavia, Princes Orinta Oria, Susi Ina Pamasti, Annisa Cahyaning Peni Indrayudha Pratama, Rucci Nabil Pratiwi, Eka Larasati Zulfa Prayudani, Yanu Puput Putri Kus Sundari Purwandari, Wahyu Putri, Puput Novita Puwati, Panca Dewi Qonitat, Lina Mufidatun Rafly, Muhammad Rahmadhani, Salsabila Nur Rahmah, Meily Aulia Rahmawati, Arik Raissa Amanda Putri Ramadhan, Muhammad Iqbal Ramadhanty, Putri Gayatri Rasuane Noor Resti Rahmawati Rina Astuti Rina Astuti Risanti, Dina Riski Amalia, Riski Risna, Kamelia Ristika, Nindar RIZKA NURFITRIANTI Robani, Dimar Mizanudin Rochmahtun, Siti Rohmah, Triyan Rifa'i Nur Runing Dwi Utami1 Sabdina, Berlian Achya Putri Said Affandi Sania Rahayu Sania Rahayu Santhyami Santhyami Santhyami Saputra, Dimas Sarah, Farikha Muya Sari, Risa Hentika Sari, Siti Kartika Satiti, Dinar Indriati Seno, Hernandito Aryo Setyowati, Yanti Shofiatin Zuhro, Nurul Sianipar, Masria Phetheresia Sinangkling, Nizar Nauli Siti Naily Rohmah Siti Wahyuningsih Sofyan Anif Sri Mulyani Sri Wahyuningsih, Eko Sri Widoretno Sri Widoretno Sugiharta, Sudrajat Suhairi , Suhairi Suhairi Suhairi Sujarot, Sujarot Suparti Suparti Suparti Suparti Suparti Suparti Suryani, Eva Dwi Sutrisno, Sutrisno Syadat, Muhammad Anwar Syafira, Dinda Syafitri, Anggun Tika, Nisa Yulis Triastuti Rahayu Trio Ageng Prayitno, Trio Ageng Trisnawati Trisnawati Tyastuti, Erma Musbita Ubudiyah, Masunatul Upik Elok Endang Rasmani Usman, Ricky Utami, Runing Dwi Wahyudyanti, Nuzulia Rizkika Wahyuningsih, Eko Sri Wan Nasriha Wan Mohamed Salleh Wardani, Jhera Cesaria Wati, Desti Ambar Widiastuti, Yuanita Kristiani Wahyu Wijayanti, Ismi Puji Winarji, Bambang Winduargo, Bias Yasir Sidiq Yohana Yohana1 Yohana, Y Yuningsih, Septi Erma Yusron, Farid Nur Zahirana, Hafidzo Zainuddin, Zainuddin Zulperi, Dzarifah