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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Equilibrium JBTI : Jurnal Bisnis : Teori dan Implementasi DERIVATIF Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal Mirai Management Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS EKONOMIS : Journal of Economics and Business Distribusi JURNAL MANAJEMEN (EDISI ELEKTRONIK) Jurnal Manajemen Strategi dan Aplikasi Bisnis Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Jurnal Manajemen dan Bisnis Jurnal Samudra Ekonomi dan Bisnis KREATIF : Jurnal Ilmiah Prodi Manajemen Universitas Pamulang JURNAL LENTERA BISNIS BALANCE: Economic, Business, Management and Accounting Journal Dinasti International Journal of Education Management and Social Science Performance : Jurnal Bisnis dan Akuntansi Journal of Global Business and Management Review International Journal of Economics Development Research (IJEDR) Prosiding National Conference for Community Service Project Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Riset Bisnis dan Manajemen Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat BERNAS: Jurnal Pengabdian Kepada Masyarakat GANDRUNG: Jurnal Pengabdian Kepada Masyarakat JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Ilmiah Satyagraha Jurnal Pengabdian kepada Masyarakat Nusantara International Journal of Social Science and Religion (IJSSR) Jurnal Ekuilnomi DEDIKASI PKM Journal of Entrepreneurship & Business Journal of Social Responsibility Projects by Higher Education Forum MANAJEMEN MOVE: Journal of Community Service and Engagement PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Jurnal Manajemen Stratejik dan Simulasi Bisnis Journal of Management and Digital Business Sehat Rakyat: Jurnal Kesehatan Masyarakat NUSANTARA: Jurnal Pengabdian Kepada Masyarakat JOMPA ABDI: Jurnal Pengabdian Masyarakat JWM (JURNAL WAWASAN MANAJEMEN) Journal of Management Analytical and Solution Safari : Jurnal Pengabdian Masyarakat Indonesia Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Room of Civil Society Development Abdi Wina : Jurnal Pengabdian Kepada Masyarakat Universitas Kristen Wira Wacana Sumba Jurnal Riset Manajemen dan Ekonomi Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES) Conference on Community Engagement Project (Concept) Conference on Business, Social Sciences and Technology (CoNeScINTech) Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Celebes Journal of Community Services Journal Of Management Analytical and Solution (JoMAS) Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) International Journal of Economics, Business and Innovation Research Jurnal Pengabdian Masyarakat Manage Room of Civil Social Development Jurnal Dinamika Manajemen eJEBA JURNAL MANAJEMEN DAN BISNIS INDONESIA Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Putra, Edy Yulianto
Universitas Internasional Batam
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Journal : Equilibrium

 1 
ANTESEDEN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN PADA BRAND FASHION LOKAL DIKOTA BATAM Putra, Edy Yulianto; Syelen, Syelen; Nainggolan, Ferdinand
Equilibrium: Jurnal Penelitian Pendidikan dan Ekonomi Vol. 21 No. 02 (2024): Equilibrium: Jurnal Penelitian Pendidikan dan Ekonomi
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/equi.v21i02.9672

Abstract

AbstrakDunia fashion di Indonesia mengalami perkembangan pesat karena adanya modernisasi desain. Dalam kehidupan sehari-hari pakaian turut menjadi tolak ukur dalam menilai perbedaan status antar kelompok tertentu, karena hal ini orang-orang lebih suka memilih brand fashion dari luar negeri ketimbang brand fashion lokal karena dinilai lebih dapat meningkatkan gengsi. Permasalahan tersebut juga terjadi di Kota Batam, karena hal tersebut penelitian ini dibuat untuk mengetahui lebih dalam mengenai peminatan pada brand fashion di kota Batam, dengan menguji pengaruh dari citra merek, harga, promosi, kualitas produk, kualitas pelayanan, terhadap loyalitas pelanggan oleh kepuasan pelanggan. Variabel tersebut digunakan sebagai anteseden dalam menginvestigasi masalah yang disebutkan sebelumnya. Objek pada penelitian ini berfokus pada Brand Fashion lokal di Kota Batam dengan populasi adalah masyarakat Kota Batam yang dipilih sesuai dengan kriteria sampel yaitu generasi muda di Kota Batam yang pernah membeli Brand Fashion lokal.” Metode yang digunakan pada penelitian ini adalah metode kuantitatif, kemudian data yang terkumpul dianalisa menggunakan SmartPLS dan PLS-SEM. Hasil yang diperoleh dari penelitian ini memberikan sebuah insight bahwa kepuasan pelanggan dalam hal ini tidak dipengaruhi oleh citra merek dan promosi yang biasanya selalu berpengaruh signifikan, begitu juga dengan loyalitas pelanggan dalam hal ini juga tidak terbukti secara signifikan dipengaruhi oleh citra merek, kualitas produk, dan pelayanan. Kata kunci: citra merek; harga; promosi; kualitas pelayanan; loyalitas pelanggan; kualitas produk; kepuasan pelanggan AbstractThe fashion industry in Indonesia has developed significantly due to the modernization of design. In daily life, clothing has also become a benchmark in measuring status differences between certain social groups. Because of this, people prefer to choose fashion brands from abroad rather than local fashion brands because they are considered to be able to increase prestige. These problems also occur in Batam City, so this study was made to find out more about the interest in fashion brands in Batam City. By examining the influence of brand image, price, promotion, product quality, service quality, on customer loyalty by customer satisfaction. These variables are used as antecedents in investigating the previously mentioned problems. The object of this study focuses on local fashion brands in Batam City with the population being the people of Batam City selected in accordance with the sample criteria, namely the younger generation in Batam City who have purchased local fashion brands.The method used in this research is quantitative method, then the data collected is analyzed using SmartPLS and PLS-SEM. The findings from this study indicate that customer satisfaction is not impacted by brand image and promotion, which typically have a significant effect. Additionally, customer loyalty is not significantly influenced by brand image, product quality, and service in this context. Keywords : brand image; price; promotion: service quality; customer loyalty; product quality; customer satisfaction
Co-Authors Abue Abue Adeline Adeline Adeline Agnes Doraresta Khatarina Tokan Agustina Fitrianingrum Alex Alex Aliandrina, Dessy Alissya Maidha Fitri Alissya Maidha Fitri Alvina, June Angelin Angelin Angelina Chang Angelina, Novi Angie Angie Angie Angie, Angie Antalius, Yosep Deki Aprianti, Khairani Aqnes Yurian Jayana Arianto, Hepy Hefri Ariyanto, Hepy Hefri Butarbutar, Hotni Mutiara Caroline Marninda Celine Verliem Chandra, Budi Christiarini, Renny Cicillia Chandra Putri Cuandra, Fendy Dedy Cahyono Delfina Muthia Sabella Delnecca Delnecca Dennis Sidartha Tan Dennys Ng Dessy Aliandrina Destiana Safitri Dewi Dewi Dewi Dion Dewa Barata Dion Dewa Barata Eddison, Thomas Elinda Nurul Hasana Dewi Binti Shahbi Elzagi, Verliana Enjelita Enjelita Ericko Ericko Erika Erika Erilia Kesumahati Erlin Erlin Erlin Eva Awaliya, Nindi Suhendri, Goharwin, Tiara Plorist Sibarani, Wildani, Feby Safa Zabrina, Eviyani, Estin Rose Fahlevi, Renza Fang, Yockie Fariono Fariono Fatimah Febriani Febiana, Anjela Rini Febriani, Fatimah Febrine Febrine Feby Fitria Salim Feby Fitria Salim Fendy Cuandra Fendy Cuandra Fidia Fifyanty Fifyanty Fiona Jocelyn Fiona Jocelyn Firdaus, Nydia Salsabila Fitri, Alissya Maidha Gamelia, Warna Gamelia, Warni Giorgyna Giorgyna Gita Aulia Golan Hasan, Golan Hafizh Akmal Henderson, Henderson Hisham, Muhammad Rivaldy Hutagalung, Rince Monica Ibrahim, Mukdad Idha Bekti Saskia Lewaimang Ilham syahputra Inocenth Ramdhany Ivone, Ivone Jacky, Jacky Jason Jason Jeffry Kurniawan Jeffry Kurniawan Jessy Jessy Jessy, Jessy Jhon Wilson Jolinna, Cindy Yulianto Joscelind Him Joy Happy Jones julnando lim June Alvina Juwita Depari, Irene Kelfi Yanti Limanda Kelly tan Kelvin Lie Kelvin Tang Kevin Alexander Khesi, Khesi Kurniawaty, Dewi Kusumo, Pradino Lady Lady Lady Lady, Lady Lenda Lenda Leona Stephanie Lesilolo Leonardo Aprilson Lily Purwianti Lucky Aprianto Macnico, Peter Maharani, Dita Ayu Sri Mahendra, Rizky Adi Mardiana Ng Marheni, Dewi Khornida Maryati Maryati Mar’ie Wijaya Maytanius, Jerry Meikel Meikel Meikel Meikel Meliana Meliana Melisa Putri Pane Melisa Putri Pane Melissa Lestari Melissa Melissa Melodya, Deslyn Mey, Nabila Arinov Michael Setiawan Michelle Caroline Setijograha Muhammad Syachrani Hafidz Muhammad Tsabit Tamani Nainggolan, Ferdinand Nanda Salsabila Natasya Sapitri Nevi Ariyu De Utami Ng, Dennys Ng, Selina Nicholas, Nicholas Nida Ohanna Nisa Ardhany Damanik Nuraisyah Nuraisyah Nurjanah, Listia Owen Evander Pahlevi, Renza Pauline Natalia Prabowo, Muhammad Ilham Putro Pratama, Desi Pulung Peranginangin Pulung Peranginangin Putra, Herman Eka Putri Tazkia Putri, Inda Meyllya Raisy Raisy Raisy Raisy, Raisy Ratih Anggraini, Ratih Rebecca Friska Rena Richad, Richad Ricky Novendo Rismayana Rismayana Risvi, Hellena Riyan Juliansyah Rizqi Anantia Rizqi Anantia Saltycia Chairika Sama, Hendi Sama, Hendi Sari Wahyuni, Lily Sudhartio, Selina Ng Serina Serina Setyawan, Agustinus Sevilla Nadia Amada Shelomitha Diah Revi Ayuni Sherina Sherina, Sherina Sherly Sherly Shevia Sibagariang, Michael Iken Bonar Anju Siti Rohani Stanley Frenovsky Leowardi Stefanus Andrian Suandri, Hardi Susanto, Stefhani Syarla Audini Saqina Syelen, Syelen Tan Phey Lien Tan, Charles Tan, Elvy Tasya Tasya Gebee Hasvia Tasya Tasya Tata Fransiska Putri Tjang Fang Fang Tony Wibowo, Tony Tri Suhartati Valeria Valeria Vanessa Vanessa Venny Chou Vina Liesty Indriani Vina Liesty Indriani Vina Vina Vincent Vincent Viviana Angesty Viviana Angesty Wibowo, Tony Wikandriya Pradinang Willam William Wilson, Jhon Wirren Chang Wisnu Yuwono Wui Ching Xena Amanda Yeffy Yeffy Yenny Permata Liegestu Yeronica, Fernanda Yockie Fang Yuliana Shintia Yvonny Yvonny