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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Equilibrium JBTI : Jurnal Bisnis : Teori dan Implementasi DERIVATIF Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal Mirai Management Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS EKONOMIS : Journal of Economics and Business Distribusi JURNAL MANAJEMEN (EDISI ELEKTRONIK) Jurnal Manajemen Strategi dan Aplikasi Bisnis Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Jurnal Manajemen dan Bisnis Jurnal Samudra Ekonomi dan Bisnis KREATIF : Jurnal Ilmiah Prodi Manajemen Universitas Pamulang JURNAL LENTERA BISNIS BALANCE: Economic, Business, Management and Accounting Journal Dinasti International Journal of Education Management and Social Science Performance : Jurnal Bisnis dan Akuntansi Journal of Global Business and Management Review International Journal of Economics Development Research (IJEDR) Prosiding National Conference for Community Service Project Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Riset Bisnis dan Manajemen Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat BERNAS: Jurnal Pengabdian Kepada Masyarakat GANDRUNG: Jurnal Pengabdian Kepada Masyarakat JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Ilmiah Satyagraha Jurnal Pengabdian kepada Masyarakat Nusantara International Journal of Social Science and Religion (IJSSR) Jurnal Ekuilnomi DEDIKASI PKM Journal of Entrepreneurship & Business Journal of Social Responsibility Projects by Higher Education Forum MANAJEMEN MOVE: Journal of Community Service and Engagement PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Jurnal Manajemen Stratejik dan Simulasi Bisnis Journal of Management and Digital Business Sehat Rakyat: Jurnal Kesehatan Masyarakat NUSANTARA: Jurnal Pengabdian Kepada Masyarakat JOMPA ABDI: Jurnal Pengabdian Masyarakat JWM (JURNAL WAWASAN MANAJEMEN) Journal of Management Analytical and Solution Safari : Jurnal Pengabdian Masyarakat Indonesia Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Room of Civil Society Development Abdi Wina : Jurnal Pengabdian Kepada Masyarakat Universitas Kristen Wira Wacana Sumba Jurnal Riset Manajemen dan Ekonomi Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES) Conference on Community Engagement Project (Concept) Conference on Business, Social Sciences and Technology (CoNeScINTech) Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Celebes Journal of Community Services Journal Of Management Analytical and Solution (JoMAS) Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) International Journal of Economics, Business and Innovation Research Jurnal Pengabdian Masyarakat Manage Room of Civil Social Development Jurnal Dinamika Manajemen eJEBA JURNAL MANAJEMEN DAN BISNIS INDONESIA Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Putra, Edy Yulianto
Universitas Internasional Batam
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PENINGKATAN RUANG LINGKUP PENJUALAN DAN BRAND KERUPUK ATOM KHAS ANAMBAS Edy Yulianto Putra; Nevi Ariyu De Utami; Gita Aulia; Yeffy Yeffy; Wikandriya Pradinang; Joy Happy Jones
MANAJEMEN Vol 2 No 1 (2022): MEI : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/manajemen.v2i1.143

Abstract

Anambas which has local specialties whose ingredients are made from fresh tuna and then processed into atomic crackers as a typical Anambas souvenir. There is limited distribution so that the product is only known in certain areas without being promoted outside the city. The business development is due to a lack of marketing and the appropriate management has not been applied. This activity aims to help introduce the Atomic Cracker brand so that it is known to the wider community and increase sales. The method of implementing this activity uses qualitative methods. With data collection techniques observation, documentation and interviews. The results of this activity are updating the logo and product packaging, as well as creating Instagram social media accounts. The conclusion of this activity is that the use of marketing using digital media is a new hope for MSMEs Atomic Crackers Typical Anambas to expand marketing by utilizing digital media and directly. The advice that can be given is to pay more attention to social media by regularly uploading content to attract the attention of consumers and looking for more gift shops to maximize sales.
Analisis Faktor yang Mempengaruhi Purchase Behavior (Studi Pada Wanita Muslim Kota Batam) Putra, Edy Yulianto; Firdaus, Nydia Salsabila
BALANCE: Economic, Business, Management and Accounting Journal Vol 20 No 1 (2023): Januari
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/blc.v20i1.15339

Abstract

ABSTRACT This research was conducted to identify factors influencing buying habits toward hijab fashion among Muslim women in Batam City. The object of this study is Muslim women respondents who like to use and buy hijab fashion in Batam City. The independent variables used are Religiosity, Subjective Norm, Brand Knowledge, Perceived Usefulness, Brand Trust, and Attitude as intervening variables, and Purchase Behavior as the dependent variable. This study uses an explanatory method with a quantitative approach with a purposive sampling technique. The data analysis that the author uses is smart PLS. The study results show that five factors influence the habit of buying hijab fashion continuously, with attitudes/behavior as mediationABSTRAKPenelitian ini dilakukan dengan tujuan untuk menganalisis dan mengidentifikasi faktor apa saja yang mempengaruhi kebiasaan membeli terhadap hijab fashion dikalangan wanita Muslim Kota Batam. Objek pada kajian ini adalah responden wanita Muslim yang gemar menggunakan dan membeli hijab fashion di Kota Batam. Variabel independent yang digunakan adalah Religiosity, Subjective Norm, Brand Knowledge, Perceived Usefulness, Brand Trust serta Attitude sebagai variabel intervening dan Purchase Behavior sebagai variabel dependen. Kajian ini menggunakan metode eksplanatori dengan pendekatan kuantitatif dengan Teknik purposive sampling. Analisa data yang penulis gunakan adalah dengan menggunakan smart PLS. Hasil penelitian menunjukkan bahwa terdapat 5 faktor yang mempengaruhi kebiasaan membeli hijab fashion terus menerus dengan sikap/perilaku sebagai mediasi
ANALISIS TINGKAT KUNJUNGAN KEMBALI KONSUMEN PADA LOCAL COFFEE SHOP DI KOTA BATAM Putra, Edy Yulianto
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 14 No 2 (2020): Jurnal Ilmiah Bisnis dan Ekonomi Asia
Publisher : LP2M Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32812/jibeka.v14i2.202

Abstract

This study aims to find the relationship between several variables that affect the level of return visits to the local coffee shop in Batam, including the variable perception of product quality, service, eWOM, trust, and also the experience felt by consumers. The construction of hypotheses and their framework is based on previous researchers who really focus on the level of return visits, so researchers add relationships that have not been previously studied and also with the hope of providing more varied and accurate results. The hope of this research in the future is aimed at increasing return visits to local coffee shops in Batam City, and is also expected to improve the local economy of entrepreneurs in the field, then also be able to provide answers to entrepreneurs to realize what are the concerns of consumers in determining the level of a return visit.
PENGEMBANGAN UMKM SPIRULINABATAM.ID MELALUI MEDIA SOSIAL DAN ANALISA KONSUMEN Putra, Edy Yulianto; Fahlevi, Renza; Fidia; Macnico, Peter; Willam
PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 2 No. 1 (2022): DECEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/prima.v2i1.515

Abstract

Spirulinabatam.Id is a digital MSME engaged in organic health and beauty. The purpose of this research is to analyze segmentation and consumer data on the development of Spirulinabatam.Id MSMEs. This study used observation and survey methods in the form of a questionnaire. Data obtained from interviews with Spirulinabatam.Id partners and questionnaires were distributed online via social media. The respondents used were 42 people who were consumers or customers who had purchased at Spirulinabatam. The results after implementation indicated that Spirulinabatam.Id experienced considerable development with increased transactions made and an increase in new audiences and followers before and after implementation.
PENINGKATAN RUANG LINGKUP PENJUALAN DAN BRAND KERUPUK ATOM KHAS ANAMBAS Edy Yulianto Putra; Nevi Ariyu De Utami; Gita Aulia; Yeffy Yeffy; Wikandriya Pradinang; Joy Happy Jones
MANAJEMEN Vol. 2 No. 1 (2022): MEI : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/manajemen.v2i1.143

Abstract

Anambas which has local specialties whose ingredients are made from fresh tuna and then processed into atomic crackers as a typical Anambas souvenir. There is limited distribution so that the product is only known in certain areas without being promoted outside the city. The business development is due to a lack of marketing and the appropriate management has not been applied. This activity aims to help introduce the Atomic Cracker brand so that it is known to the wider community and increase sales. The method of implementing this activity uses qualitative methods. With data collection techniques observation, documentation and interviews. The results of this activity are updating the logo and product packaging, as well as creating Instagram social media accounts. The conclusion of this activity is that the use of marketing using digital media is a new hope for MSMEs Atomic Crackers Typical Anambas to expand marketing by utilizing digital media and directly. The advice that can be given is to pay more attention to social media by regularly uploading content to attract the attention of consumers and looking for more gift shops to maximize sales.
The influence of Brand Identification, Self-Expressiveness, and Experience on Repurchase Intention among Consumers of Beauty Clinic Services in Batam Yulianto Putra, Edy; Gamelia, Warni; Hefri Ariyanto, Hepy
Jurnal Manajemen (Edisi Elektronik) Vol. 16 No. 1 (2025): Jurnal Manajemen (Edisi Elektronik)
Publisher : UPT Jurnal & Publikasi Ilmiah SPs Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/jm-uika.v16i1.17507

Abstract

This study aims to analyze and identify the factors influencing re-peat purchase intention in beauty clinic services in Batam. Data for the study were collected through questionnaires distributed to 444 consumers who have experienced beauty clinic services in Batam. The analysis method applied was Structural Equation Modeling - Partial Least Squares (SEM-PLS), which was used to test the validity and reliability of the data and to evaluate the relationships between variables. Demographic data were processed using Statistical Program for Social Science (SPSS). The results of the study indicate varying influences between the variables exam-ined in the beauty clinic services in Batam. Brand identification was found not to have a significant effect on brand love. In contrast, brand love had a significant influence on satisfaction. The experience gained by consumers also had a significant effect on brand love. Furthermore, the satisfaction experienced by consumers positively and significantly influenced repurchase intention. Self-expressiveness also showed a significant influence on brand love. This research reveals that brand love plays a crucial role as a mediator in the relationship with repurchase intention. The findings also suggest that beauty clinics in Batam should focus on de-veloping brand love and positive experiences for consumers. The implications of this study recommend that beauty clinics in Batam prioritize strengthening brand identification and enhancing customer experience in order to increase satisfaction and customer loyalty. This research provides valuable insights for marketing strategies and service development in the beauty industry in Batam.  
The Influence of Perceived Country Origin of Green Products Towards Generation Z: Local vs. Global Christiarini, Renny; Pratama, Desi; Putra, Edy Yulianto
Journal of Entrepreneurship and Business Vol. 5 No. 3 (2024): Journal of Entrepreneurship and Business (October)
Publisher : Program MM Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jeb.v5i3.6878

Abstract

Purpose: This study aims to understand better the perception of the country of origin of green products towards the Generation Z population between local and global brands. This study also serves as a reference for future studies or research on how the influence of perception can determine the weight of how the Generation Z population views and potentially buy an environmentally friendly product between local and global brands. Method: This study uses primary data collected through questionnaires and distributed to the population of Generation Z from the island of Batam, with 376 valid respondents. Indicators from Partial Least Square-Structural Equation Modelling (PLS-SEM) were used to analyze how Local Brands and Global Brands can influence the perception of Green Products from the view of the Country of Origin from the Generation Z population. Result: The results of this study have practical implications, suggesting that the variables used in this study have a positive influence and are significant. For instance, Perceived Brand Globalness (PBG) and Perceived Brand Localness (PBL) have a positive and significant nature toward Brand Stereotype Warmth and Competence. Brand Stereotype Warmth and Competence also positively and significantly affect Perceived Value. Perceived Value also has a positive and significant nature towards Purchase Intentions. These findings are not only insightful but also relevant and applicable to the field of consumer behavior and green products.
The Influence of Social Media Marketing Activities on Consumer Purchase Interest in Bottled Drinking Water Brands (AMDK) Christiarini, Renny; William; Edy Yulianto Putra
Journal of Global Business and Management Review Vol. 6 No. 2 (2024): Journal of Global Business and Management Review
Publisher : Program Sarjana Manajemen Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/jgbmr.v6i2.9995

Abstract

The objective of this study is to examine the purchase intention of bottled drinking water (AMDK) in Batam. The sample gathered consists of 400 social media user and consumers of AMDK brand in Batam. The main data was collected via an online surveys using Google Forms. The method of sampling utilized is non-probability sampling. This research uses quantitative analysis methods with the Partial Least Squares (PLS) and data processing and testing using SPSS Statistic. The research findings indicate that elements including entertainment, engagement, current fashion, customization, and e-WOM have a significant positive impact on brand awareness and brand image. However, interaction does not show a significant positive impact on brand awareness. Brand awareness and brand image significantly impact on purchase intention.
Implementasi Strategi Pemasaran Digital pada By Kala Nail Studio melalui Content Promotion Khesi, Khesi; Putra, Edy Yulianto
Celebes Journal of Community Services Vol. 3 No. 2 (2024): Juni - November
Publisher : STIE Amkop Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kegiatan PKM ini bertujuan untuk meningkatkan strategi pemasaran digital By Kala Nail Studio, sebuah usaha yang berfokus pada layanan nail art, manicure, pedicure, extensions, dan press-on nails di Kota Batam. Kegiatan ini berfokus pada optimalisasi pemasaran digital melalui produksi konten video untuk platform media sosial Instagram Reels dan TikTok serta pemanfaatan iklan berbayar (paid ads) untuk memperluas jangkauan audiens. Hasil dari kegiatan ini menunjukkan adanya peningkatan signifikan pada metrik media sosial yaitu jumlah pengikut, jangkauan, dan interaksi serta peningkatan omzet sebesar 5-10%. Temuan ini menunjukkan bahwa strategi pemasaran berbasis konten visual dan iklan berbayar dapat menjadi pendekatan efektif dalam meningkatkan eksposur dan pertumbuhan layanan usaha nail art. Kegiatan ini diharapkan dapat menjadi model bagi UMKM lainnya dalam memanfaatkan media sosial sebagai sarana promosi yang strategis.
Faktor yang Mempengaruhi Kepuasan dan Niat Pembelian Ulang dengan Peran Moderasi Biaya Peralihan dan Komitmen Perbankan Digital Putra, Edy Yulianto; Tan, Elvy; Purwianti, Lily
Jurnal Samudra Ekonomi dan Bisnis Vol 16 No 1 (2025): JSEB
Publisher : Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v16i1.10805

Abstract

The study aims to examine the impact of service quality, reputation, customer trust, price perception, satisfaction, switching costs, and commitment on the repurchase intentions of digital banking app users. The research targets digital banking app users who remain uncertain about trust, reputation, and satisfaction. The findings indicate that service quality, reputation, and customer trust significantly affect customer satisfaction, while price perception has no significant impact due to the minimal cost differences among digital banking services. Service quality, reputation, and trust indirectly influence repurchase intentions through satisfaction as a mediating variable. Switching costs were found to moderate the relationship between satisfaction and repurchase intentions, while commitment does not. This suggests that customer satisfaction directly affects repurchase intentions without the need for commitment as a moderating variable.
Co-Authors Abue Abue Adeline Adeline Adeline Agnes Doraresta Khatarina Tokan Agustina Fitrianingrum Alex Alex Aliandrina, Dessy Alissya Maidha Fitri Alissya Maidha Fitri Alvina, June Angelin Angelin Angelina Chang Angelina, Novi Angie Angie Angie Angie, Angie Antalius, Yosep Deki Aprianti, Khairani Aqnes Yurian Jayana Arianto, Hepy Hefri Ariyanto, Hepy Hefri Butarbutar, Hotni Mutiara Caroline Marninda Celine Verliem Chandra, Budi Christiarini, Renny Cicillia Chandra Putri Cuandra, Fendy Dedy Cahyono Delfina Muthia Sabella Delnecca Delnecca Dennis Sidartha Tan Dennys Ng Dessy Aliandrina Destiana Safitri Dewi Dewi Dewi Dion Dewa Barata Dion Dewa Barata Eddison, Thomas Elinda Nurul Hasana Dewi Binti Shahbi Elzagi, Verliana Enjelita Enjelita Ericko Ericko Erika Erika Erilia Kesumahati Erlin Erlin Erlin Eva Awaliya, Nindi Suhendri, Goharwin, Tiara Plorist Sibarani, Wildani, Feby Safa Zabrina, Eviyani, Estin Rose Fahlevi, Renza Fang, Yockie Fariono Fariono Fatimah Febriani Febiana, Anjela Rini Febriani, Fatimah Febrine Febrine Feby Fitria Salim Feby Fitria Salim Fendy Cuandra Fendy Cuandra Fidia Fifyanty Fifyanty Fiona Jocelyn Fiona Jocelyn Firdaus, Nydia Salsabila Fitri, Alissya Maidha Gamelia, Warna Gamelia, Warni Giorgyna Giorgyna Gita Aulia Golan Hasan, Golan Hafizh Akmal Henderson, Henderson Hisham, Muhammad Rivaldy Hutagalung, Rince Monica Ibrahim, Mukdad Idha Bekti Saskia Lewaimang Ilham syahputra Inocenth Ramdhany Ivone, Ivone Jacky, Jacky Jason Jason Jeffry Kurniawan Jeffry Kurniawan Jessy Jessy Jessy, Jessy Jhon Wilson Jolinna, Cindy Yulianto Joscelind Him Joy Happy Jones julnando lim June Alvina Juwita Depari, Irene Kelfi Yanti Limanda Kelly tan Kelvin Lie Kelvin Tang Kevin Alexander Khesi, Khesi Kurniawaty, Dewi Kusumo, Pradino Lady Lady Lady Lady, Lady Lenda Lenda Leona Stephanie Lesilolo Leonardo Aprilson Lily Purwianti Lucky Aprianto Macnico, Peter Maharani, Dita Ayu Sri Mahendra, Rizky Adi Mardiana Ng Marheni, Dewi Khornida Maryati Maryati Mar’ie Wijaya Maytanius, Jerry Meikel Meikel Meikel Meikel Meliana Meliana Melisa Putri Pane Melisa Putri Pane Melissa Lestari Melissa Melissa Melodya, Deslyn Mey, Nabila Arinov Michael Setiawan Michelle Caroline Setijograha Muhammad Syachrani Hafidz Muhammad Tsabit Tamani Nainggolan, Ferdinand Nanda Salsabila Natasya Sapitri Nevi Ariyu De Utami Ng, Dennys Ng, Selina Nicholas, Nicholas Nida Ohanna Nisa Ardhany Damanik Nuraisyah Nuraisyah Nurjanah, Listia Owen Evander Pahlevi, Renza Pauline Natalia Prabowo, Muhammad Ilham Putro Pratama, Desi Pulung Peranginangin Pulung Peranginangin Putra, Herman Eka Putri Tazkia Putri, Inda Meyllya Raisy Raisy Raisy Raisy, Raisy Ratih Anggraini, Ratih Rebecca Friska Rena Richad, Richad Ricky Novendo Rismayana Rismayana Risvi, Hellena Riyan Juliansyah Rizqi Anantia Rizqi Anantia Saltycia Chairika Sama, Hendi Sama, Hendi Sari Wahyuni, Lily Sudhartio, Selina Ng Serina Serina Setyawan, Agustinus Sevilla Nadia Amada Shelomitha Diah Revi Ayuni Sherina Sherina, Sherina Sherly Sherly Shevia Sibagariang, Michael Iken Bonar Anju Siti Rohani Stanley Frenovsky Leowardi Stefanus Andrian Suandri, Hardi Susanto, Stefhani Syarla Audini Saqina Syelen, Syelen Tan Phey Lien Tan, Charles Tan, Elvy Tasya Tasya Gebee Hasvia Tasya Tasya Tata Fransiska Putri Tjang Fang Fang Tony Wibowo Tony Wibowo, Tony Tri Suhartati Valeria Valeria Vanessa Vanessa Venny Chou Vina Liesty Indriani Vina Liesty Indriani Vina Vina Vincent Vincent Viviana Angesty Viviana Angesty Wikandriya Pradinang Willam William Wilson, Jhon Wirren Chang Wisnu Yuwono Wui Ching Xena Amanda Yeffy Yeffy Yenny Permata Liegestu Yeronica, Fernanda Yockie Fang Yuliana Shintia Yvonny Yvonny