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Sosialisasi Pemilu kepada Pemilih Pemula SMKN 5 Batam Oleh Mahasiswa/I Universitas Internasional Batam Bersama Bawaslu Kepri Shelomitha Diah Revi Ayuni; Rismayana Rismayana; Kelvin Tang; Nanda Salsabila; Inocenth Ramdhany; Pauline Natalia; Dennis Sidartha Tan; Angelin Angelin; Fifyanty Fifyanty; Joscelind Him; Leona Stephanie Lesilolo; Muhammad Tsabit Tamani; Owen Evander; Rebecca Friska; Sherly Sherly; Hafizh Akmal; Tri Suhartati; Dion Dewa Barata; Edy Yulianto Putra
National Conference for Community Service Project (NaCosPro) Vol 5 No 1 (2023): The 5th National Conference for Community Service Project 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/nacospro.v5i1.8352

Abstract

Sebagai bentuk partisipatif dalam menjelang pemilihan umum (pemilu) tahun 2024, maka Universitas Internasional Batam melakukan kerja sama dengan Badan Pengawas Pemilu (Bawaslu) untuk melaksanakan sosialisasi terkait pengawasan pemilu partisipatif kepada siswa/i SMKN 5 Batam. Tujuan pengabdian tersebut adalah untuk menyampaikan informasi pemilu dan pengawasan pemilu 2024 kepada para peserta didik yang akan menjadi pemilih pemula kedepanny,a agar semua peserta didik dapat memahami pelaksanaan tahapan pemilu 2024 dan turut berpartisipasi melakukan pengawasan pemilu. Metode pendidikan masyarakat dilakukan dengan metode sosialisasi partisipatif dimana adanya pemaparan materi mengenai pemilu dan melakukan kegiatan workshop seperti sesi kuis berhadiah. Kegiatan ini berhasil meningkatkan pemahaman siswa-siswi SMKN5 Batam tentang pemilu, memberikan edukasi mengenai program Bawaslu, serta mengembangkan keterampilan sosial mereka. Demi kerja sama yang berkesinambungan, disarankan bagi perguruan tinggi untuk melakukan survei terlebih dahulu pada sekolah-sekolah yang akan dikunjungi agar panitia sosialisasi dapat merencanakan kegiatan dengan lebih terstruktur.
Willingness To Pay Premium Product Pada Produk Pembersih Rumah Tangga Yang Dimediasikan Oleh Brand Love Jeffry Kurniawan; Fendy Cuandra; Edy Yulianto Putra
Jurnal Ekuilnomi Vol. 6 No. 1 (2024): Jurnal Ekuilnomi
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekononomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/ekuilnomi.v6i1.864

Abstract

Revolusi industri merupakan suatu perubahan efektivitas dan efisiensi dimana suatu produk kita ketahui bahwa banyak produk-produk yang menjadi saingan dalam pasaran termasuk teknologi sampai produk rumah tangga, hal ini merupakan fenomena yang bagus dalam mengetahui willingness to pay premium product pada jaman sekarang. Dimana kita ketahui bahwa suatu brand sangat mempengaruhi daya tarik seseorang dalam membeli suatu produk namun bukan berarti Branding dapat dikalahkan dengan harga yang sesuai kantong atau kemampuan pada setiap pembeli. Penelitian ini dijalankan dengan mengetahui willingness to pay premium product pada pembersih rumah tangga dengan brand Love sebagai mediasi yang dipengaruhi dari variabel brand image, availlability, price, brand experience dan brand trust. Adapun sampel dari penelitian ini adalah generasi Milenial/Y/Z di Kota Batam,dimana perolehan sampel yaitu sebanyak 283 responden. Selanjutnya, pengolahan data responden pada sampel ini akan memanfaatkan software SmartPLS.3.2.9. Perolehan data uji pada penelitian ini yaitu uji direct memperlihatkan willingness to pay premium product  dipengaruhi posisitif terhadap brand image dan brand trust sedangkan brand availlability, price, dan brand experiencei tidak.adapun hasil uji indirect melalui brand love berhasil memediasi price, brand trust dan brand love, sedangkan availability dan brand experience tidak
The Role of Media in Purchase Intention for Eco-Labelled Products with Advertising Value and Attitude as Mediator Edy Yulianto Putra; Erlin Erlin
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 2 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i2.3861

Abstract

The Era of Globalization allows the general public to know information and communication technology quickly. One of the information received by the community is environmental problems. This is what makes people aware that environmental damage occurs as a result of the products used can increase the accumulation of waste. As for technological developments that are getting higher in encouraging business people to innovate. Therefore, the purpose of this study is to analyze the influence of entertainment, informativeness, and irritation in determining customer purchase intentions for eco-labeled products mediated by attitude and advertising value. This research method is a quantitative method with a purposive sampling technique. The population in this study is social media users in Batam. The number of respondents in this study was 260 and it had 26 questions. The analysis used in this research is PLS-SEM.
Social Media Development in Herbal Soup Culinary Business in Batam City Giorgyna Giorgyna; Edy Yulianto Putra; Renza Fahlevi; Kelfi Yanti Limanda; Nida Ohanna
International Journal of Economics, Business and Innovation Research Vol. 2 No. 01 (2023): January, International Journal of Economics, Business and Innovation Research
Publisher : Cita konsultindo

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Abstract

L & D Herbal soup is an MSME engaged in the culinary field that was taken over in 2020, after being affected by the Covid-19 virus outbreak. L & D soup which has the opportunity to be able to increase their sales by developing on social media. The purpose of this study is to examine the impact of social media development on market segmentation, uploaded content, and the effectiveness of social media promotional marketing strategies. The author hopes that this writing can provide suggestions and input that can help the smooth running of the L&D Herbal Soup business. The benefit of this writing is to provide marketing strategies through social media networking platforms and assist in market segmentation, so that L&D Herbal Soup becomes better known. This study uses a qualitative data collection method in the form of a questionnaire. Descriptive analysis techniques are used to process the data obtained previously. Based on the findings of this study, the development of L & D Herbal Soup social media is effective and efficient. Because Soup Herbal social media allows potential customers to see a list of available menus. In addition, compared to before posting, the number of visits to Sop Herbal's Instagram has increased significantly.
Penerapan Digital Marketing dan Sales Promotion Pada Hotel Merlin Edy Yulianto Putra; Feby Fitria Salim
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 1 (2023)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jb.v4i1.4074

Abstract

Adanya pandemi Covid-19 sangat mempengaruhi industri pariwisata seperti perhotelan. Hal ini disebabkan karena adanya kebijakan lockdown serta PPKM level 1 – 4 yang mempengaruhi masyarakat dalam beraktivitas. Serta masyarakat juga takut akan terpapar virus Covid-19 yang membuat mereka merasa lebih aman ketika berada di rumah. Oleh karena itu, industri perhotelan mempunyai dampak penurunan yang sangat signifikan terutama di industri perhotelan non-bintang di Kota Batam. Salah satu dari industri perhotelan non-bintang di Kota Batam yaitu Hotel Merlin. Oleh sebab itu, Hotel Merlin harus menerapkan strategi baru seperti mengubah dari pemasaran secara konvensional (offline) ke digital marketing dan menerapkan beberapa strategi promosi agar menarik perhatian tamu. Hasil dari pengabdian ini akan memberikan luaran yang bersifat sustainability, yaitu adanya digital marketing yang dapat digunakan kapanpun. Kemudian merancang price list hotel yang di input kedalam barcode, dan beberapa e-brosur yang dapat menarik perhatian calon tamu. Tujuan dari pengabdian ini agar keberadaan Hotel Merlin semakin dikenal oleh orang lain dan menambah pendapatan hotel (pemulihan) akibat pandemi Covid-19.
Implementation of Online Marketing Strategies Using Social Media For SME Martabak Bangka Sungai Liat Batam Tasya Tasya; Edy Yulianto Putra
ConCEPt - Conference on Community Engagement Project Vol. 3 No. 1 (2023): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

During the process of working on this activity that had been approved, the practicioner realized that so far the owners of the Martabak Bangka Sungai Liat SME had only promoted their SME through manual method, which is from mouth to mouth. Therefore the practicioner concluded that the owner of the Martabak Bangka Sungai Liat SME doesn't yet have a social media account to promote their business. In this activity report, practicioner use social media promotion methods to help introduce Martabak Bangka Sungai Liat SME to wider community. The results of the project were shown in the form of Instagram, Facebook and Whatsapp Business social media accounts. The outputs produced by the practicioner through working on this activity report have been received and used by the owner of the Martabak Bangka Sungai Liat SME.
FAKTOR YANG MEMPENGARUHI PURCHASE INTENTION PADA PRODUK DIOR DIMEDIASI OLEH TRUST Edy Yulianto Putra; Elinda Nurul Hasana Dewi Binti Shahbi; Ferdinand Nainggolan
JURNAL LENTERA BISNIS Vol. 13 No. 2 (2024): JURNAL LENTERA BISNIS, Mei 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i2.1125

Abstract

The purpose of this study is to examine the variables that affect consumers' inclinations to buy products bearing the Dior brand. by using Trust as a mediator between Perceived Quality, Brand Awareness, Brand Image, eWOM, and Celebrity Endorsement, and Purchase Intention as the dependent variable. 260 respondents were gathered by distributing a Google Form questionnaire to Batam City residents who were acquainted with the Dior brand, which served as the research object. The research findings indicate that, when the variables were tested using the direct effect test, all independent variables had significant results; however, when the variables were tested using the indirect effect test, eWOM did not significantly influence consumers' decisions to purchase Dior brand products. The data was tested using the Smart-PLS application
The Impact of Social Media on the Decision to Use Telemedicine Among Batam’s Citizen Putra, Edy Yulianto; Jessy, Jessy
Conference on Business, Social Sciences and Technology (CoNeScINTech) Vol. 2 No. 1 (2022): Conference on Business, Social Sciences and Technology (CoNeScINTech)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

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Abstract

Online consultation or better known as Telemedicine is a technological breakthrough that centered on medical subject, this activity used the internet as their communication media. One of the biggest market potential to promote the telemedicine is social media. This study discusses the influence and impact of surveillance, social interaction, information sharing, entertainment and social media richness towards purchase intention with brand equity as the mediation. The method used in this study is correlational quantitative method with 400 participating respondents and the questionnaire distribution is carried out with the Google Form as a data collection. The outcome of this study revealed that the relationship between surveillance, social interaction, information sharing, entertainment, social media richness and purchase intention with brand equity as the mediating role is significant and positive.
Pengolahan Bahan Organik Menjadi Produk Makanan Kucing “MiMeow” Wirren Chang; Edy Yulianto Putra; Agnes Doraresta Khatarina Tokan; Delfina Muthia Sabella; Dewi Dewi; Mardiana Ng; Serina Serina
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 1 No. 3 (2023): JULI: JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1634.091 KB) | DOI: 10.54066/jrime-itb.v1i3.265

Abstract

Stray cats are usually easily infected with disease because they don't have owners to take care of them, wild cats generally take food in the trash which is definitely not suitable for consumption because it's not only dirty but the food in the trash doesn't contain enough nutrients. This is what made the researchers come up with the idea to produce a healthy and nutritious food for wild cats and domestic cats named "MiMeow". The food produced by the researchers is in the form of wet food. The purpose of this researcher's idea is to do an innovative food business dan also invite people who have bought and used MiMeow products to participate in donating and caring for stray cats. The method used in carrying out cat food production activities is by distributing questionnaires. The results of this study will explain the plans and concepts of MiMeow.
PENINGKATAN PELAYANAN PELANGGAN DAN PROMOSI UMKM LA SANO LIFE UNTUK MENINGKATKAN KEPUASAN PELANGGAN DAN ANGKA PENJUALAN Putra, Edy Yulianto; Ng, Dennys; Wilson, Jhon; Alvina, June; Ng, Selina
ABDI WINA JURNAL PENGABDIAN KEPADA MASYARAKAT Vol. 2 No. 1 (2022): Abdi Wina Edisi Juni 2022
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Kristen Wira Wacana Sumba

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (665.677 KB) | DOI: 10.58300/abdiwina.v2i1.257

Abstract

Pelayanan pelanggan dan promosi merupakan dua faktor utama yang menjadi ketertarikan konsumen dalam melakukan pembelian. Namun, suatu bisnis seringkali mengabaikan kedua faktor tersebut, sehingga pada akhirnya penjualan yang dilakukan tidak dapat berkembang secara maksimal. Kegiatan pengabdian kali ini bertujuan meningkatkan tingkat kepuasan pelanggan, exposure toko, dan angka penjualan pada UMKM La Sano Life melalui kegiatan penyuluhan dan pelatihan yang berkaitan dengan cara memaksimalkan pelayanan kepada konsumen, serta cara melakukan promosi yang dapat menarik minat pembeli. Melalui kegiatan ini, pengabdi berhasil meningkatkan tingkat kepuasan pelanggan, exposure toko, dan angka penjualan mitra secara signifikan dalam waktu tiga (3) minggu. Pemilik bisnis dan karyawan La Sano Life harus senantiasa mengunggah konten informatif dan promosi secara berkala untuk memastikan adanya interaksi dengan konsumen, serta memperoleh kesempatan untuk meningkatkan angka penjualan. Mitra juga harus selalu mengingat bahwa pelayanan merupakan faktor utama untuk meningkatkan kepuasan pelanggan, sehingga sikap pelayanan dalam melakukan interaksi dan transaksi dengan konsumen maupun pelanggan merupakan hal yang krusial.
Co-Authors Abue Abue Adeline Adeline Adeline Agnes Doraresta Khatarina Tokan Agustina Fitrianingrum Al Wen Jun, Ervin Setyawan Alex Alex Aliandrina, Dessy Alissya Maidha Fitri Alissya Maidha Fitri Alvina, June Angelin Angelin Angelina Chang Angelina, Novi Angie Angie Angie Angie, Angie Antalius, Yosep Deki Aprianti, Khairani Aqnes Yurian Jayana Arianto, Hepy Hefri Ariyanto, Hepy Hefri Butarbutar, Hotni Mutiara Caroline Marninda Carolyn, Cory Celine Verliem Chandra, Budi Cherllyn Sepvinin Christiarini, Renny Cicillia Chandra Putri Cuandra, Fendy Dedy Cahyono Delfina Muthia Sabella Delnecca Delnecca Dennis Sidartha Tan Dennys Ng Dessy Aliandrina Destiana Safitri Dewi Dewi Dewi Dion Dewa Barata Dion Dewa Barata Eddison, Thomas Elinda Nurul Hasana Dewi Binti Shahbi Elzagi, Verliana Enjelita Enjelita Ericko Ericko Erika Erika Erilia Kesumahati Erlin Erlin Erlin Ervin Setyawan Al Wen Jun Eva Awaliya, Nindi Suhendri, Goharwin, Tiara Plorist Sibarani, Wildani, Feby Safa Zabrina, Eviyani, Estin Rose Fahlevi, Renza Fang, Yockie Fariono Fariono Fatimah Febriani Febiana, Anjela Rini Febriani, Fatimah Febrine Febrine Feby Fitria Salim Feby Fitria Salim Fendy Cuandra Fendy Cuandra Fidia Fifyanty Fifyanty Fiona Jocelyn Fiona Jocelyn Firdaus, Nydia Salsabila Fitri, Alissya Maidha Gamelia, Warni Gautama, Jocky Giorgyna Giorgyna Gita Aulia Golan Hasan, Golan Hafizh Akmal Henderson, Henderson Hisham, Muhammad Rivaldy Hutagalung, Rince Monica Ibrahim, Mukdad Idha Bekti Saskia Lewaimang Ihza, Nurul Ilham syahputra Inocenth Ramdhany Ivone, Ivone Jacky, Jacky Jason Jason Jeffry Kurniawan Jeffry Kurniawan Jessy Jessy Jessy, Jessy Jhon Wilson Jolinna, Cindy Yulianto Joscelind Him Joy Happy Jones julnando lim June Alvina Juwita Depari, Irene Kartika Dewi, Jenny Kelfi Yanti Limanda Kelly tan Kelvin Lie Kelvin Tang Kevin Alexander Khesi, Khesi Kurniawaty, Dewi Kusumo, Pradino Lady Lady Lady Lady, Lady Lenda Lenda Leona Stephanie Lesilolo Leonardo Aprilson Lily Purwianti Lim, Jack Sen Lucky Aprianto Macnico, Peter Maharani, Dita Ayu Sri Mahendra, Rizky Adi Mardiana Ng Marheni, Dewi Khornida Maryati Maryati Mar’ie Wijaya Maytanius, Jerry Meikel Meikel Meikel Meikel Meliana Meliana Melisa Putri Pane Melisa Putri Pane Melissa Lestari Melissa Melissa Melodya, Deslyn Mey, Nabila Arinov Michael Setiawan Michelle Caroline Setijograha Muhammad Syachrani Hafidz Muhammad Tsabit Tamani Nainggolan, Ferdinand Nanda Salsabila Natasya Sapitri Nevi Ariyu De Utami Ng, Dennys Ng, Selina Nicholas, Nicholas Nida Ohanna Nisa Ardhany Damanik Nuraisyah Nuraisyah Nurjanah, Listia Owen Evander Pahlevi, Renza Pauline Natalia Prabowo, Muhammad Ilham Putro Pratama, Desi Pulung Peranginangin Pulung Peranginangin Putra, Herman Eka Putri Tazkia Putri, Inda Meyllya Raisy Raisy Raisy Raisy, Raisy Ratih Anggraini, Ratih Rebecca Friska Rena Richad, Richad Ricky Novendo Rismayana Rismayana Risvi, Hellena Riyan Juliansyah Rizqi Anantia Rizqi Anantia Rooney Saltycia Chairika Sama, Hendi Sama, Hendi Sari Wahyuni, Lily Sudhartio, Selina Ng Sepvinin, Cherllyn Serina Serina Setyawan, Agustinus Sevilla Nadia Amada Shelomitha Diah Revi Ayuni Sherina Sherina, Sherina Sherly Sherly Shevia Sibagariang, Michael Iken Bonar Anju Siti Rohani Stanley Frenovsky Leowardi Stefanus Andrian Suandri, Hardi Susanto, Stefhani Syahputra, Ulung Syarla Audini Saqina Syelen, Syelen Tan Phey Lien Tan, Charles Tan, Elvy Tasya Tasya Gebee Hasvia Tasya Tasya Tata Fransiska Putri Tjang Fang Fang Tony Wibowo, Tony Tri Suhartati Usyel, Zulhad Abdurrahim Valeria Valeria Vanessa Vanessa Venny Chou Vina Liesty Indriani Vina Liesty Indriani Vina Vina Vincent Vincent Viviana Angesty Viviana Angesty Warna Gamelia Wibowo, Tony Wikandriya Pradinang Willam William Wilson, Jhon Wirren Chang Wisnu Yuwono Wui Ching Xena Amanda Yeffy Yeffy Yenny Permata Liegestu Yeronica, Fernanda Yockie Fang Yuliana Shintia Yvonny Yvonny