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Analisis continuance usage intention pada penggunaan e-Wallet dengan information use fairness sebagai moderasi Putra, Edy Yulianto; Nicholas, Nicholas; Ariyanto, Hepy Hefri
Journal of Management and Digital Business Vol. 5 No. 1 (2025): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v5i1.1561

Abstract

This study aims to analyze the factors influencing the continuance usage intention (CUI) of e-wallet users in Batam, focusing on the effects of reputation, social media activeness, satisfaction, and information use transparency. Data was collected in Batam using a sample of five e-wallet applications, namely OVO, Gopay, ShopeePay, Dana, and LinkAja, with purposive sampling through an online questionnaire. This study used the SEM-SEM analysis method. The results indicate that reputation and social media activeness do not significantly impact users' CUI, while satisfaction has a positive and significant effect. Additionally, information use transparency was found to reduce fear of identity theft, contributing to users' decision to continue using e-wallets. Information use fairness was also found to have a significant adverse effect on the relationship between fear of identity theft and CUI, suggesting that the fair use of personal data reduces users' concerns. These findings provide new insights for e-wallet providers in designing strategies to enhance user loyalty, particularly by considering transparency and fairness in managing personal data.
Kreativitas, e-WOM, motif, dan kepemimpinan merek dalam membangun minat pembelian ulang: Peran mediasi emosi pada minuman kekinian di Kota Batam Putra, Edy Yulianto; Angelina, Novi; Purwianti, Lily
Journal of Management and Digital Business Vol. 5 No. 2 (2025): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v5i2.1572

Abstract

Social media commerce has increasingly served as a primary platform for sharing product and service information, while also facilitating the buying and selling process. It has become a crucial source of information in consumer purchasing decisions. This study aims to examine the effects of stimuli, namely creativity, electronic word of mouth (E-WOM), motives, and brand leadership, on repurchase intention, with emotion acting as the mediating variable, among consumers of contemporary beverages in Batam City. Data were collected through a questionnaire distributed to 288 respondents and analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method. The findings indicate that creativity, E-WOM, and motives have a significant and positive influence on repurchase intention through emotional mediation. In contrast, brand leadership has no significant effect. This study contributes to a broader understanding of the role of social media in shaping consumer purchasing decisions in the contemporary beverage industry. The findings also provide strategic implications for business actors to focus on enhancing creativity, strengthening word-of-mouth communication on social media, and fostering emotional connections with consumers to encourage repeat purchases.
Peningkatan Purchase Intention melalui Celebrity Endorser, Brand Awareness, Product Quality dan E-Wom dengan Mediasi Brand Image terhadap Klinik Kecantikan di Kota Batam Kesumahati, Erilia; Butarbutar, Hotni Mutiara; Putra, Edy Yulianto
Jurnal Manajemen Stratejik dan Simulasi Bisnis Vol. 5 No. 2 (2024): Jurnal Manajemen Stratejik dan Simulasi Bisnis
Publisher : Fakultas Ekonomi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/mssb.5.2.41-61.2024

Abstract

This study was conducted to determine the impact of celebrity endorsers, brand awareness, product quality and e-WOM in influencing purchase intention towards beauty clinics mediated by brand image and focusing on the people of Batam City. The variables tested in this study include celebrity endorser, brand awareness, product quality, e-WOM, brand image and purchase intention. This study tested 326 respondent data with the help of the SmartPLS 3.0 application. The results of the analysis stated that celebrity endorser and brand image have no effect on purchase intention. Brand awareness does not have a direct effect on purchase intention, brand awareness has an effect on increasing brand image which can increase purchase intention. Product quality and e-WOM have a direct and indirect effect on increasing purchase intention at beauty clinics in Batam City Abstrak Penelitian ini dilakukan untuk mengetahui dampak dari celebrity endorser, brand awareness, product quality dan e-WOM dalam mempengaruhi purchase intention terhadap klinik kecantikan yang dimediasi oleh brand Image dan berfokus pada masyarakat kota Batam. Variabel yang diuji dalam penelitian ini mencakup celebrity endorser, brand awareness, product quality, e-WOM, brand image dan purchase intention. Penelitian ini menguji 326 data responden dengan bantuan aplikasi SmartPLS 3.0. Hasil analisis menyatakan celebrity endorser dan brand image tidak memiliki pengaruh terhadap purchase intention. Brand awareness tidak berpengaruh secara langsung terhadap purchase intention, brand awareness berpengaruh meningkatkan brand image yang dimana dapat meningkatkan purchase intention. Product quality dan e-WOM berpengaruh secara langsung maupun tidak langsung dalam meningkatkan purchase intention pada klinik kecantikan di Kota Batam
Implementasi Strategi Sosial Media Marketing Pada UMKM @keralaparotta_hf Edy Yulianto Putra; Nevi Ariyu De Utami; Gita Aulia; Rena; Julnando Lim; Jason
SAFARI :Jurnal Pengabdian Masyarakat Indonesia Vol. 3 No. 1 (2023): Januari : Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/safari.v3i1.354

Abstract

Tujuan penelitian ini adalah peran sosial media marketing berperan aktif dalam meningkatkan UMKM kerala parotta untuk bersaing menghadapi kompetitor lain. Metode yang digunakan dalam penelitian ini yaitu menggunakan metode kuantitatif dimana data yang telah didapatkan berdasarakan penyebaran kuesioner yang telah disebarkan terhadap komsumen kerala parotta. Hasil dari penelitian ini menunjukkan bahwa untuk meningkatkan profit UMKM Kerala Parotta harus menggunakan strategi promosi yang tepat dengan menerapkan clustering pelanggan, persona pelanggan, membuat konten yang mernarik serta aspek owned dan earned. Kesimpulan yang dapat diambil dari penelitian ini adalah Pendapatan penjualan kerala parotta dengan list harga yang ditetapkan dapat dikategorikan mengalami peningkatkan, tetapi ditahun 2022 penjualan pada kerala parotta mengalami sedikit penurunan akibatnya promosi yang dilakukan masi tergolong rendah.
Analisis Faktor–Faktor yang Mempengaruhi Brand Loyalty pada Coffee Shop yang ada di Batam: (Analysis of Factors Affecting Brand Loyalty at Coffee Shops in Batam) Edy Yulianto Putra; Vina Liesty Indriani
e-Journal Ekonomi Bisnis dan Akuntansi Vol. 10 No. 1 (2023): e-JEBA Volume 10 Number 1 Year 2023
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/ejeba.v10i1.37121

Abstract

This study aims to hide the factors that influence brand loyalty in coffee shops in Batam City by mediating brand image. The independent variables used in this study include trust, brand recommendations, perceived quality, lifestyle, and service quality. The methodology used in this study is a quantitative research methodology. Researchers used survey techniques through questionnaires to collect data. In this study, purposive sampling was applied, a sampling technique in which taking samples took into account certain criteria. The samples collected were 360 respondents. The data analysis method used is SEM (Structural Equation Modeling) with the help of SmartPLS 3 software.The results of this study found that trust, brand support, lifestyle, and service quality had a significant and positive effect on brand image, while perceived quality had no significant and positive effect on brand image. Meanwhile, brand image has a significant and positive effect on brand loyalty. The role of mediating brand image does not fully work as an intermediary. This is shown by the mediation of brand image does not have a significant and positive effect on the relationship of trust, brand recognition, perceived quality, and lifestyle with brand loyalty, while the relationship of service quality has a significant and positive effect on brand loyalty through brand image.
Peran Media Sosial dalam Pengembangan Pemasaran Busana Muslim pada Toko Fathia Collection Tan, Elvy; Putra, Edy Yulianto
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 1 (2025): Jurnal Pengabdian kepada Masyarakat Nusantara Edisi Januari - Maret
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v6i1.5113

Abstract

Laporan ini mengkaji penerapan strategi pemasaran digital melalui media sosial pada Toko Fathia Collection, sebuah usaha busana Muslim di Kota Batam. Penelitian ini bertujuan untuk meningkatkan visibilitas merek, keterlibatan pelanggan, dan penjualan dengan memanfaatkan platform Instagram dan TikTok. Metode pelaksanaan meliputi observasi awal, pelatihan sumber daya manusia, pembuatan konten visual berkualitas, serta pengelolaan akun media sosial secara terstruktur. Hasil menunjukkan adanya peningkatan signifikan dalam kesadaran merek, interaksi pelanggan, serta konversi penjualan. Melalui analisis data interaksi, strategi pemasaran yang diterapkan berhasil menjangkau audiens yang lebih luas dan memperkuat loyalitas pelanggan. Penelitian ini menegaskan pentingnya pemasaran digital dalam meningkatkan daya saing usaha di era modern, khususnya bagi bisnis yang ingin beradaptasi dengan perubahan perilaku konsumen. Rekomendasi diberikan untuk diversifikasi konten dan kolaborasi dengan influencer guna mencapai hasil yang lebih optimal. Kata Kunci: Pemasaran Digital, Media Sosial, Busana Muslim, Instagram, Tiktok
Impact of Internet Marketing Capabilities, Orientations, Uncertainty, and Innovation on International Performance Fendy Cuandra; Viviana Angesty; Edy Yulianto Putra; Lady Lady
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol. 16 No. 1 (2025): April 2025
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jbti.v16i1.24990

Abstract

SMEs play a critical role in driving economic development through international expansion in the globalization era. However, understanding which strategic capabilities truly enhance their global performance remains a challenge. This paper examines different factors that influence international performance, with a focus on innovation as a mediating factor. This research utilized a quantitative method and a purposive sampling approach. The data were analyzed by using SPSS and Smart PLS 3.0. The sample was 204 international SMEs from Indonesia. The result found that internet marketing capabilities, learning orientation, entrepreneurial orientation, and market orientation influence the international performance of SMEs. Nevertheless, uncertainty and innovation do not significantly affect the international performance of SMEs, nor does innovation mediate the relationship between market orientation and international performance. The international environment typically requires firms to understand customers' needs and perceive themselves as capable of understanding their competitors. Also, sharing insight with suppliers and other stakeholders helps companies recognize valuable partnerships and enhance their international performance. This study contributes to the understanding of how strategic orientations and internet marketing capabilities drive international SME performance. It challenges the assumption that innovation and uncertainty significantly impact global market success, highlighting instead that SMEs benefit more from market orientation, learning orientation, and digital marketing capabilities in achieving international growth.
The Effect of Social Media Marketing, Brand Image, Promotion, Competitive Advantage, and Service Quality on Firm Performance Kesumahati, Erilia; Jacky, Jacky; Putra, Edy Yulianto
Ekonomis: Journal of Economics and Business Vol 9, No 2 (2025): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i2.2682

Abstract

This study aims to analyze the influence of social media marketing, brand image, promotion, competitive advantage, and service quality on the performance of international travel agents. Data were collected directly by sending an online questionnaire via Google Forms. Respondents included supervisors, managers, and owners who actively manage the agency's social media accounts. The study sample consisted of 107 qualified respondents and was analyzed using Partial Least Squares-Structural Equation Modeling (PLS SEM). The findings indicate that brand image, promotion, competitive advantage, and service quality each have a positive and significant influence on company performance; in contrast, social media marketing does not show any such influence. These results underscore the dominance of brand image, promotion, competitive advantage, and service quality in driving performance in the international travel sector.
BERTOLAK DARI PENGALAMAN MENUJU KESETIAAN: KEPUASAN PELANGGAN SEBAGAI JEMBATAN PENGHUBUNG FAKTOR PADA INDUSTRI JARINGAN TELEKOMUNIKASI Cuandra, Fendy; Tan, Charles; Putra, Edy Yulianto; Purwianti, Lily; Susanto, Stefhani
Equilibrium : Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Vol 14, No 2 (2025): September
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/equili.v14i2.2467

Abstract

ABSTRAKPerkembangan teknologi di Indonesia memaksakan perusahaan penyedia layanan internet untuk beradaptasi agar tetap kompetitif. Penelitian ini bertujuan untuk meneliti pengaruh dari faktor-faktor seperti kepercayaan, kualitas layanan, kualitas produk, pengalaman dan citra merek terhadap kesetian pelanggan dan kepuasan pelanggan sebagai mediasi. Data dikumpulkan melalui kuesioner yang diisi oleh 300 responden pengguna layanan internet di kota batam, dan dianalisis menggunakan metode Structural Equation Modeling (SEM) melalui program SmartPLS 3.0. Secara keseluruhan, studi ini menekan pentingnya kepuasan pelanggan dalam meningkatkan loyalitas pelanggan guna untuk memperkuat strategi dalam persaingan antar perusahaan.ABSTRACTThe development of technology in Indonesia forces internet service provider companies to adapt to remain competitive. This study aims to examine the influence of factors such as trust, service quality, product quality, experience, and brand image on customer loyalty, with customer satisfaction as a mediating variable. Data was collected through a questionnaire filled out by 300 internet service users in Batam City and analyzed using the Structural Equation Modeling (SEM) method through the SmartPLS 3.0 program. Overall, this study emphasizes the importance of customer satisfaction in enhancing customer loyalty to strengthen strategies in the competition among companies.
An Expanded Analysis of TRI Theory in Explaining the Adoption of the SRIKANDI Application Ariyanto, Hepy Hefri; Aprianti, Khairani; Putra, Edy Yulianto
Journal of Business and Economics Research (JBE) Vol 6 No 3 (2025): October 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i3.8123

Abstract

This study aims to analyze the factors that affect the readiness and willingness of state civil servants to adopt the SRIKANDI Application, which is a digital system in managing archives and correspondence. The researcher used the expanded Technology Readiness Index (TRI) theory to look at the factors that encourage or hinder application users, then analyzed using statistical methods. Using quantitative methods and the Partial Least Squares-Structural Equation Modeling (PLS-SEM) technique on survey data of 422 State Civil Apparatus in the Riau Islands Provincial Government. The results of the study show that the driving factors of the technology readiness index have a significant effect on behavioral intentions, organizational commitment has a significant effect on behavioral intentions, and then behavioral intentions have a significant effect on user behavior. Meanwhile, the technological readiness index barrier does not have a significant effect on behavioral intentions, and the conditions that facilitate it do not have a significant effect on behavioral intentions. This study found that there are several factors that can affect employees in using the SRIKANDI Application. Driving factors such as confidence to use technology and the desire to try new things. Conversely, inhibiting factors such as discomfort and insecurity also have a major effect on the intention to use it. In addition, the organization's commitment to provide adequate training and facilities for technology also has a big influence on the intentions and behavior of employees in using the SRIKANDI Application.
Co-Authors Abue Abue Adeline Adeline Adeline Agnes Doraresta Khatarina Tokan Agustina Fitrianingrum Alex Alex Aliandrina, Dessy Alissya Maidha Fitri Alissya Maidha Fitri Alvina, June Angelin Angelin Angelina Chang Angelina, Novi Angie Angie Angie Angie, Angie Antalius, Yosep Deki Aprianti, Khairani Aqnes Yurian Jayana Arianto, Hepy Hefri Ariyanto, Hepy Hefri Butarbutar, Hotni Mutiara Caroline Marninda Celine Verliem Chandra, Budi Christiarini, Renny Cicillia Chandra Putri Cuandra, Fendy Dedy Cahyono Delfina Muthia Sabella Delnecca Delnecca Dennis Sidartha Tan Dennys Ng Dessy Aliandrina Destiana Safitri Dewi Dewi Dewi Dion Dewa Barata Dion Dewa Barata Eddison, Thomas Elinda Nurul Hasana Dewi Binti Shahbi Elzagi, Verliana Enjelita Enjelita Ericko Ericko Erika Erika Erilia Kesumahati Erlin Erlin Erlin Eva Awaliya, Nindi Suhendri, Goharwin, Tiara Plorist Sibarani, Wildani, Feby Safa Zabrina, Eviyani, Estin Rose Fahlevi, Renza Fang, Yockie Fariono Fariono Fatimah Febriani Febiana, Anjela Rini Febriani, Fatimah Febrine Febrine Feby Fitria Salim Feby Fitria Salim Fendy Cuandra Fendy Cuandra Fidia Fifyanty Fifyanty Fiona Jocelyn Fiona Jocelyn Firdaus, Nydia Salsabila Fitri, Alissya Maidha Gamelia, Warna Gamelia, Warni Giorgyna Giorgyna Gita Aulia Golan Hasan, Golan Hafizh Akmal Henderson, Henderson Hisham, Muhammad Rivaldy Hutagalung, Rince Monica Ibrahim, Mukdad Idha Bekti Saskia Lewaimang Ilham syahputra Inocenth Ramdhany Ivone, Ivone Jacky, Jacky Jason Jason Jeffry Kurniawan Jeffry Kurniawan Jessy Jessy Jessy, Jessy Jhon Wilson Jolinna, Cindy Yulianto Joscelind Him Joy Happy Jones julnando lim June Alvina Juwita Depari, Irene Kelfi Yanti Limanda Kelly tan Kelvin Lie Kelvin Tang Kevin Alexander Khesi, Khesi Kurniawaty, Dewi Kusumo, Pradino Lady Lady Lady Lady, Lady Lenda Lenda Leona Stephanie Lesilolo Leonardo Aprilson Lily Purwianti Lucky Aprianto Macnico, Peter Maharani, Dita Ayu Sri Mahendra, Rizky Adi Mardiana Ng Marheni, Dewi Khornida Maryati Maryati Mar’ie Wijaya Maytanius, Jerry Meikel Meikel Meikel Meikel Meliana Meliana Melisa Putri Pane Melisa Putri Pane Melissa Lestari Melissa Melissa Melodya, Deslyn Mey, Nabila Arinov Michael Setiawan Michelle Caroline Setijograha Muhammad Syachrani Hafidz Muhammad Tsabit Tamani Nainggolan, Ferdinand Nanda Salsabila Natasya Sapitri Nevi Ariyu De Utami Ng, Dennys Ng, Selina Nicholas, Nicholas Nida Ohanna Nisa Ardhany Damanik Nuraisyah Nuraisyah Nurjanah, Listia Owen Evander Pahlevi, Renza Pauline Natalia Prabowo, Muhammad Ilham Putro Pratama, Desi Pulung Peranginangin Pulung Peranginangin Putra, Herman Eka Putri Tazkia Putri, Inda Meyllya Raisy Raisy Raisy Raisy, Raisy Ratih Anggraini, Ratih Rebecca Friska Rena Richad, Richad Ricky Novendo Rismayana Rismayana Risvi, Hellena Riyan Juliansyah Rizqi Anantia Rizqi Anantia Saltycia Chairika Sama, Hendi Sama, Hendi Sari Wahyuni, Lily Sudhartio, Selina Ng Serina Serina Setyawan, Agustinus Sevilla Nadia Amada Shelomitha Diah Revi Ayuni Sherina Sherina, Sherina Sherly Sherly Shevia Sibagariang, Michael Iken Bonar Anju Siti Rohani Stanley Frenovsky Leowardi Stefanus Andrian Suandri, Hardi Susanto, Stefhani Syarla Audini Saqina Syelen, Syelen Tan Phey Lien Tan, Charles Tan, Elvy Tasya Tasya Gebee Hasvia Tasya Tasya Tata Fransiska Putri Tjang Fang Fang Tony Wibowo Tony Wibowo, Tony Tri Suhartati Valeria Valeria Vanessa Vanessa Venny Chou Vina Liesty Indriani Vina Liesty Indriani Vina Vina Vincent Vincent Viviana Angesty Viviana Angesty Wikandriya Pradinang Willam William Wilson, Jhon Wirren Chang Wisnu Yuwono Wui Ching Xena Amanda Yeffy Yeffy Yenny Permata Liegestu Yeronica, Fernanda Yockie Fang Yuliana Shintia Yvonny Yvonny