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PENGARUH BRAND IMAGE DAN BRAND EQUITY TERHADAP MINAT BELI SEPEDA MOTOR MEREK YAMAHA (Studi pada Konsumen Bahana Ciamis) Rian Hidayat; Sukomo Sukomo; Mukhtar Abdul Kader
Business Management and Entrepreneurship Journal Vol 5, No 2 (2023)
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Rian Hidayat, NIM. 3402160063. “Pengaruh Brand Image dan Brand Equity Terhadap Minat Beli Sepeda Motor Merek Yamaha (Studi pada Konsumen Bahana Ciamis)”. Dibawah bimbingan H. Sukomo, Drs., M.Si. dan Mukhtar Abdul Kader, S.E., M.M. Penelitian ini difokuskan pada Pengaruh Brand Image dan Brand Equity Terhadap Minat Beli Sepeda Motor Merek Yamaha (Studi pada Konsumen Bahana Ciamis).Permasalahan yang dihadapi pada penelitian ini meliputi: 1). Seberapa besar pengaruh brand image terhadap minat beli sepeda motor merek Yamaha pada Bahana Ciamis? ; 2). Seberapa besar pengaruh brand equity terhadap minat beli sepeda motor merek Yamaha pada Bahana Ciamis?; 3). Seberapa besar pengaruh brand image dan brand equity terhadap minat beli sepeda motor merek Yamaha pada Bahana Ciamis? Adapun tujuan penelitian dalam penelitian ini adalah untuk mengetahui: 1) Besarnya pengaruh brand image terhadap minat beli sepeda motor merek Yamaha pada Bahana Ciamis ; 2) Besarnyapengaruh brand equity terhadap minat beli sepeda motor merek Yamaha pada Bahana Ciamis; 3) Besarnya besar pengaruh brand image dan brand equity terhadap minat beli sepeda motor merek Yamaha pada Bahana Ciamis.Metode yang digunakan dalam penelitian ini adalah metode survey dengan pendekatan kuantitatif. Hasil dari penelitian dan pengolahan data menunjukan 1) Brand image berpengaruh positif dan signifikan terhadap minat beli sepeda motor merek Yamaha pada Bahana Ciamis sebesar 26,01% sedangkan 73,99% lainnya dipengaruhi oleh faktor lain yang tidak diteliti; 2) Brand equity berpengaruh positif dan signifikan terhadap minat beli sepeda motor merek Yamaha pada Bahana Ciamis sebesar 50,84% sedangkan 49,16% lainnya dipengaruhi oleh faktor lain yang tidak diteliti; 3) Brand image dan brand equity berpengaruh positif dan signifikan terhadap minat beli sepeda motor merek Yamaha pada Bahana Ciamis dengan besarnya pengaruh 51,98% dan sisanya 48,02% dipengaruhi faktor lain.Diharapkan Bahana Ciamis memperhatikan brand image dan brand equity sehingga akan meningkatkan minat beli sepeda motor Yamaha. Kata kunci: Brand Image, Brand Equity dan Minat Beli Konsumen
Analisis perencanaan sistem jaringan pipa (plumbing) dan sistem reservoar air bersih pada bangunan gedung Rian Hidayat; Athiah Safari; Elfiyusriningsih Syara
PADURAKSA: Jurnal Teknik Sipil Universitas Warmadewa 250-259
Publisher : Program Studi Teknik Sipil, Fakultas Teknik dan Perencanaan, Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/pd.14.2.10980.250-259

Abstract

The PKU Muhammadiyah UNIMUDA Sorong Hospital, located in Sorong Regency, West Papua, is currently in its initial phase of construction. This study aims to analyze the clean water demand, design the water distribution (plumbing) system, and estimate the construction costs of the plumbing and reservoir systems for the hospital's main building. The research method used is descriptive quantitative, utilizing primary data from field observations and secondary data such as architectural plans and technical standards. The water demand calculation is based on the Unit Plumbing Fixture Load (UPFL) method, referring to the Indonesian National Standard (SNI) 8153:2015. The results indicate that the water distribution system is designed by considering the reservoir capacity, pipe dimensions, minimum water pressure, and flow efficiency to support the hospital's operational needs sustainably. Cost estimation is presented in the form of a Bill of Quantities (BoQ), covering key components such as piping, pumps, and plumbing accessories. This research contributes as a technical reference for planning clean water systems in multi-story healthcare facilities and supports efficient and sustainable water management efforts in the West Papua region.
Pengantar Hukum Internasional: Prinsip, Sumber, dan Peranannya Dalam Dunia Modern Syamsuddin, Muh Suharto; Dewi, Mira Nila Kusuma; Hidayat, Rian; A, Amrullah; Octaviany, Resty
Media Hukum Indonesia (MHI) Vol 4, No 1 (2026): March
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.17983465

Abstract

International law is a complex and dynamic normative framework that regulates relations among states, international organizations, and other legal subjects at the global level, emphasizing fundamental principles such as state sovereignty, non-intervention, the prohibition of the use of force, and human rights. This article provides an in-depth analysis of the definition, scope, history, sources, key principles, and the role of international organizations in the context of contemporary challenges, including climate change, cybersecurity, terrorism, migration, and geopolitical conflicts. Using historical, analytical, and case-study approaches, including the 2022 Russian invasion of Ukraine, the author explores the evolution of international law from the 17th century to the current digital era. The main findings indicate that although international law promotes global stability and cooperation, its effectiveness is often undermined by unequal enforcement, the realpolitik of powerful states, and gaps in emerging norms for new issues. This article contributes to the international law literature by advocating structural reforms, such as strengthening enforcement mechanisms and integrating technology, to address 21st-century challenges. 
Digital Poetry And Cultural Identity: Structural Study of The Poems “Hanyalah Anak Desa” and “Sungguh Terlalu, Sangat Menderita” by Gimin Saputra Yulantomo, Aris; Hidayat, Rian; Nelfita, Yulia
Jurnal IKADBUDI Vol. 14 No. 2 (2025): Jurnal Ikadbudi : Jurnal Ilmiah Bahasa, Sastra, dan Budaya Daerah
Publisher : Fakultas Bahasa Seni dan Budaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/ikadbudi.v14i2.90474

Abstract

This study analyzes the meaning and structure of the poems "Hanyalah Anak Desa" and "Sungguh Terlalu, Sangat Menderita" by Gimin Saputra. Using a structuralist approach, the research explores physical elements (diction, rhyme, rhythm, typography) and inner elements (theme, tone, atmosphere, moral message) to understand how the poems reflect social and cultural realities. "Hanyalah Anak Desa" highlights the struggle of a rural child overcoming economic limitations to achieve education, while "Sungguh Terlalu, Sangat Menderita" voices criticism of social injustice. The analysis reveals that physical and inner elements harmoniously support each other in creating profound meanings, emphasizing individual struggles within the context of social inequality. These findings are highly relevant to the Indonesian social context, where poetry serves as a medium for reflection and social critique. This study underscores the importance of structural and semantic analysis in unraveling the complexities of poetry as a rich cultural expression. Keywords: poetry; structural analysis; social critique; Gimin Saputra; Indonesian literature
Social Alienation in the Digital Age: Roland Barthes' Semiotic Analysis of The Meaning of 'Ghaflah' in Qs. Al-A'raf Verse 205 Akhmad Dasuki; Rian Hidayat; Marwa; Shafa; Siti Mudthiya Arpijayanti; Cecep Zakarias El Bilad
Medina-te : Jurnal Studi Islam Vol 22 No 1 (2026): Medina-Te: Jurnal Studi Islam
Publisher : Pascasarjana Universitas Islam Negeri Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/medinate.v21i3.29796

Abstract

This study explores the concept of ghaflah in Surah Al-A'raf verse 205 as an entry point to examine the phenomenon of social alienation in the digital age through Roland Barthes' semiotic approach. The term ghaflah, which literally means negligence or forgetfulness, is analysed on two levels: denotative (literal meaning) and connotative (symbolic/ideological meaning). The main research questions focus on how ghaflah is interpreted semiotically and whether its meaning is relevant to current social phenomena such as doomscrolling, digital alienation, and collective awareness crises. The objective of this study is to uncover the hidden meanings of ghaflah and explain how the concept reflects the socio-psychological conditions of modern society. This research employs a qualitative-descriptive method based on literature review, using Barthes' semiotic theory as the primary analytical framework. Core references include Tafsir al-Misbah, Lisan al-‘Arab, semiotic literature, and contemporary studies on digital media. The analysis is conducted in two stages: (1) interpreting the literal meaning of ghaflah using exegetical and linguistic sources, and (2) extracting the connotative meaning through Barthes' framework to uncover its ideological and mythological dimensions. The findings show that ghaflah is not merely spiritual negligence but also a metaphor for modern human alienation caused by the domination of technology and digital media. In this context, ghaflah functions as a sign of existential, spiritual, and social crises deeply rooted in contemporary life patterns. In conclusion, Surah Al-A’raf: 205 is not only theologically significant but also offers a critical reflection on the destructive impacts of the digital era on human consciousness, meaning, and spiritual values.
Ecoprint Preneur Melalui Sinergi Kreativitas, Tata Kelola Usaha, dan Legalitas Produk Ramah Lingkungan di Kampung Legok, Kelurahan Bajubang, Kabupaten Batanghari Sukatin; Dinda Aulia; Reza Amanda; Siti Nurhikmah; Ulil Absor; Zidan Asror; Rian Hidayat; Irawan Setiawan
Jurnal Riset Multidisiplin Edukasi Vol. 3 No. 2 (2026): Jurnal Riset Multidisiplin Edukasi (Februari 2026)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v3i2.1702

Abstract

The Ecoprint Entrepreneur Program: Synergy of Creativity, Business Management, and Legality of Environmentally Friendly Products is a community service activity that aims to improve the skills, creativity, and understanding of the community in developing creative businesses based on environmentally friendly ecoprinting. This activity was carried out through workshops that included presentations on the basic concepts of ecoprint, awareness of environmentally friendly products, an introduction to business management and product legality, as well as hands-on practice in making ecoprints on fabric and tote bags. The participants were women from the community who had the potential to develop home-based businesses. The results of the activity showed an increase in participants' knowledge and skills in ecoprint techniques, marked by their ability to produce ecoprint products with varied leaf motifs and aesthetic value. In addition, this activity also encouraged a change in the participants' mindset in seeing ecoprint as a business opportunity that can be developed sustainably. The synergy between creativity, understanding of business management, and awareness of product legality is the initial capital in building a competitive ecoprint business that supports environmental preservation and strengthens the local economy.
Implementasi Aksi Clean Up untuk Meningkatkan Kesadaran dan Kebersihan Lingkungan Pesisir di Desa Watorumbe, Kabupaten Buton Tengah muhammad alwi, alwi; Ode Abdul Gamsir, La; Muliati, Eka; Zumar Timboubo, Muh.; Nur Andini, Vika; Fitria Mukti, Elisa; Fiqih, Muhamad; Arman, Arman; Salman, Salman; Hidayat, Rian; Rahman Malsina, Abdul; Sayia, Sayia; Rafiah, Siti; Lisna, Wa; Niati, Wa
Jurnal Pengabdian Kepada Masyarakat Patikala Vol. 5 No. 3 (2026): Jurnal PkM PATIKALA
Publisher : Pusat Pengembangan Pendidikan dan Bakat Indonesia/Education and Talent Development Center of Indonesia (ETDC Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51574/patikala.v5i3.4115

Abstract

The coastal clean-up activity in Watorumbe Village, Central Mawasangka District, Central Buton Regency, aimed to reduce waste pollution in coastal areas while increasing community awareness of environmental cleanliness. The program was conducted on August 10, 2025, involving students, environmental communities, and local residents. The methods included preparation, implementation, and waste collection and disposal to the final landfill. The results indicated active participation of around 60 people, collecting approximately ten large garbage bags of plastic and organic waste. Positive impacts included improved coastal cleanliness, reduced health risks caused by waste, and strengthened community cooperation and environmental concern. However, challenges such as limited waste management facilities and low awareness among some residents remain. Therefore, regular clean-up programs, adequate supporting facilities, and continuous environmental education are recommended to maintain coastal cleanliness sustainably.
KOTAK AMAL PINTAR PENGHITUNG UANG OTOMATIS BERBASIS IOT (INTERNET OF THINGS) Hidayat, Rian; Jayakusuma, Randi; Ridwang; Adriani; Ishak, Lisa Fitriani
VERTEX ELEKTRO Vol. 18 No. 1 (2026): Februari
Publisher : Fakultas Teknik Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/n6ee4z67

Abstract

Perkembangan teknologi berbasis Internet of Things (IoT) telah membuka peluang baru dalam pengelolaan dana amal di masjid, salah satunya melalui inovasi kotak amal pintar. Penelitian ini bertujuan merancang dan membangun prototipe kotak amal pintar penghitung uang otomatis berbasis IoT yang mampu mendeteksi nominal uang kertas secara real-time dan mengirimkan data ke aplikasi Telegram. Sistem memanfaatkan sensor warna TCS3200 untuk membaca nilai RGB pada uang kertas, Arduino Nano sebagai pengendali utama untuk pemrosesan data, LCD OLED untuk menampilkan informasi, dan NodeMCU ESP32 sebagai modul komunikasi Wi-Fi. Metode penelitian yang digunakan adalah eksperimen, meliputi perancangan perangkat keras dan perangkat lunak, kalibrasi sensor, serta pengujian akurasi deteksi nominal. Hasil pengujian menunjukkan tingkat akurasi 100% untuk pecahan Rp2.000, Rp5.000, Rp10.000, Rp50.000, dan Rp100.000; 80% untuk pecahan Rp20.000; sedangkan pecahan Rp1.000 tidak dapat terdeteksi dengan baik sehingga dikeluarkan dari sistem. Integrasi dengan Telegram memungkinkan pengurus masjid memantau pemasukan sedekah secara transparan dan efisien tanpa membuka kotak amal secara fisik. Sistem ini diharapkan dapat mengurangi kesalahan perhitungan manual, meningkatkan keamanan, dan mendukung modernisasi pengelolaan dana amal di masjid.
Modernisasi Pangan Khas Minangkabau Palai Bada dengan Implementasi Inovasi pada Pengolahan dan Pemasaran Hidayat, Rian; Ihsan, Taufiq; Weriantoni, Weriantoni; Anas, Amrizal; Ediset, Ediset
Agrokreatif: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 9 No. 1 (2023): Agrokreatif Jurnal Ilmiah Pengabdian Kepada Masyarakat
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/agrokreatif.9.1.58-64

Abstract

The Community Partnership Program (CPP) to help businesses grow and develop is carried out in the Panas Minder group (Palai Bada Khas Minangkabau Moderized) which is located in Pauh District, Padang City. The product of Panas Minder's business is typical Minangkabau Palai Bada food, the product is still being processed and marketed traditionally so that the product does not last long and only has a local market share. The objectives of the activities are to improve the processing of Palai Bada products by implementing innovation in the combustion processes, and improve the marketing strategy of Palai Bada products by adopting digital marketing. The mentoring methods used to assist partners are field meetings and business meeting. The results of the coaching activities are partners have adopted combustion innovationsusing modern Furcase and Panas Minder partners have been trained and guided to take advantage of digital marketing by creating websites and official Instagram lines.
Co-Authors 3Mareta Kemala Sari A, Amrullah Abu Tholib Achmad Rivai Syahputra Achmad, M. Djanib Adi Purnama Adriani Agianto Agus Subekti Agustin, Hilda Ahmad Safei aida ningsih, nur Akhmad Dasuki Ali Yusri aliya setiyani, metty Amrizal Anas anda restu, delpa Andi Supriansyah Anggi, Febbinur Anggraini, Syatia Duwi Anisa, Sofi Apendi Arsyad Arman Arman Arti Yoesdiarti Aryastuti, Nurul Asni Asni Astuti, Nuraini Budi Athiah Safari Aulia, Windi Auliya, Rizki 〖Desmar Rodian Afandi Budiman, Cipta Cecep Zakarias El Bilad chaniago, alfi Damayanti, Elisa Debby Okti Maharani Desi, Erawati Desmar Rodian Afandi Dina Dwi Nuryani Dinda Aulia Dwi Krisbiantoro Dwiyanti, Rosyidah Ediset, Ediset Eko Sri Wiyono Elfiyusriningsih Syara Fathur Rismansyah Fatmawati F, Fatmawati Firges, Hega Hegia Fitria Mukti, Elisa fitriyasari Gilar Budi Pratama Hasirun, Hasirun Hayatun Nufus Heri Purwanto Hesti Asriwandari HL, Rahmatiah I. L, Stefanus Ibnu Romadhon Iin Solihin Imam Budiawan Imran Anwar Kuba Indah Sari Indra Masrin Indra Suharman Indra Susila Iqbal, Nabiha Amaliah Irawan Setiawan Islami, M. Fiqri Al Jamin, Awaluddin Jayakusuma, Randi Juaidah Agustina, Juaidah Julyani, Dahliya Kader, Mukhtar Abdul Kadori Haidar Khairani Putri, Khairani Kinanti Azani, Fauzia Kudrat Sunandar Kurniati Kusumo, Haryono La Ode Ismail Ahmad, La Ode Ismail Liana Mulkufya Lisa Fitriani Ishak Lisna, Wa Lomba Sultan M. Abie Rafdi Fauzy M. Cece Ariwirdana M. Trihudiyatmanto Mahda, Mahda Majid, Anugrah Makhrup , Abdul Gani Maprasit, Lateefah Martini Djamhur, Martini Marwa MilaFikriyah, MilaFikriyah Mira Nila Kusuma Dewi Missriani Missriani, Missriani Muhamad Fiqih, Muhamad muhammad alwi, alwi Muhammad Basir Muhammad Firdaus Muhammad Saleh Ridwan Muliati, Eka Muslim Afandi Mustafa, Zulhas'ari Nasution, Zubeir Ahmad Nelfita, Yulia Niati, Wa Ninda Novita Ninik Hasanah Nofialdi, Nofialdi Noor Ellyawati nopika, depi Nova Suryani Nur Alia Sumanti Nur Andini, Vika Nurani Khoerunnisa Nurdiana, Lela Nurfebrian, Adji Nurfiqih, Nurfiqih Nurul Azmita Octaviany, Resty Ode Abdul Gamsir, La Pindarwati, Atut Qadir Gassing Rafiah, Siti Rahman Malsina, Abdul Rahman, Ashari Ramli, Rosmini Ranggi Praharaningtyas Aji RATNAWATI Ray H, Bobby Restu Rahmat Fajri Reva Deviana Reza Amanda Reza Reza Rida Purnama Sari Ridwang Rika Hariance Rina Susanti Rini Hakimi Riri Lovita Rismia Agustina Roida Pakpahan Roza Yusfiandayani S Siswanto Salfen Hasri Salman Salman Salsabila Rosnie Salsabillah, Al Mahira Sarbani Sayia, Sayia Sepsol Voni Septian, Reza Shafa Simbolon, Dasinto Siti Mudthiya Arpijayanti Siti Nurhikmah Siti Rukiyah, Siti Sohiron Subhanjaya Angga Atmaja Sukarno Sukatin Sukomo Sukomo Sumanto, Sumanto Suparno Suparno Supriyadi Supriyadi Supriyadi Susanto, Yohanes Syafwandi, Syafwandi Syamsuddin, Muh Suharto Syarah Khairat Syuryani Syuryani Taufiq Ihsan Tawaqal, Ridwan Thomas Aldi Fikri Tita Rosita Ulil Absor Usman, Yusri Utari Puspita Sari Violeta Inayah Pama Vivi Febria Purwasih Vonny Indah Mutiara Wahyudin Wahyudin Wardaya, Muhari Ilham Weriantoni, Weriantoni Winda Dwi Yanthi Wulandari, Mona Pitri Yahya Yahya Yola Malinda Yolamalinda Yolamalinda Yonariza Yonariza Yos Sudarman Yuerlita Yulantomo, Aris Yulianingsih, Evi Yulinda Yulinda Yulmitra Handayani Zainal Arifin Zamzami Zamzami Zidan Asror Zubeir Ahmad Nasution Zumar Timboubo, Muh.