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All Journal Ulul Albab: Jurnal Studi dan Penelitian Hukum Islam Al-Manahij: Jurnal Kajian Hukum Islam Dimas: Jurnal Pemikiran Agama untuk Pemberdayaan JURNAL ISTINBATH Hukum Islam Al-Ahwal: Jurnal Hukum Keluarga Islam MAHKAMAH: Jurnal Kajian Hukum Islam Diroyah : Jurnal Studi Ilmu Hadis Al-Wijdan : Journal of Islamic Education Studies Sinkron : Jurnal dan Penelitian Teknik Informatika Jurnal Pengembangan Teknologi Informasi dan Ilmu Komputer International Journal Ihya' 'Ulum al-Din Maqasid: Jurnal Studi Hukum Islam Jurnal Sains dan Informatika MAGHZA: Jurnal Ilmu Al-Qur´an dan Tafsir Islamic Review : Jurnal Riset dan Kajian Keislaman Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Al-Maslahah Performance : Jurnal Bisnis dan Akuntansi INTEGRITAS : Jurnal Pengabdian Jurnal Sains Manajemen dan Bisnis Indonesia Ilomata International Journal of Management Jurnal Mnemonic Sakina: Journal of Family Studies Jurnal Bimas Islam Al-Qadha: Jurnal Hukum Islam dan Perundang-Undangan Al-Manhaj: Jurnal Hukum dan Pranata Sosial Islam Istinbath : Jurnal Hukum Journal of Islamic Law ELFALAKY: Jurnal Ilmu Falak Journal of Management and Bussines (JOMB) Ilomata International Journal of Management Jurnal Independent MUSHAF: Jurnal Tafsir Berwawasan Keindonesiaan Dynamic Management Journal TEKIBA : Jurnal Teknologi dan Pengabdian Masyarakat Mukaddimah: Jurnal Studi Islam Jurnal Manajemen DIVERSIFIKASI Al-Hilal: Journal of Islamic Astronomy Al-Afaq: Jurnal Ilmu Falak dan Astronomi Pancasila: Jurnal Keindonesiaan Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Al-Manahij : Jurnal Kajian Hukum Islam Maghza: Jurnal Ilmu al-Qur'an and Tafsir Jurnal Manajemen dan Bisnis MASALIQ: Jurnal Pendidikan dan Sains International Journal of Religion Education and Law Jurnal Comparative : Ekonomi Dan Bisnis Review on Islamic Accounting Astroislamica: Journal of Islamic Astronomy MAHAKIM: Journal of Islamic Family Law AL-SULTHANIYAH Journal Of Humanities Community Empowerment Jurnal Akuntansi, Manajemen, dan Perencanaan Kebijakan Al-Bayyinah Jurnal Informatika dan Teknik Elektro Al-Hukama: The Indonesian Journal of Islamic Family Law Studi Multidisipliner: Jurnal Kajian Keislaman Manajemen : Jurnal Ekonomi Journal Electric Field Ektasi : Jurnal Ekonomi, Akutansi dan Organisasi Jurnal Pengabdian Masyarakat Manage Azimuth: Journal of Islamic Astronomy Journal of Islamic Economic and Law (JIEL) Jurnal Indonesia Mengabdi JURNAL MANAJEMEN DAN BISNIS INDONESIA Jurnal Ilmiah Manajemen Dan Kewirausahaan
Ahmad Izzuddin
Universitas Islam Negeri Walisongo Semarang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Social Sciences Other

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Journal : Dynamic Management Journal

 1 
ANALYSIS OF INCREASING CUSTOMER SATISFACTION WITH LEO'S BAKSO IN MASTRIP, JEMBER DISTRICT WITH THE VARIABLES OF SERVICE QUALITY, PRODUCT QUALITY AND LOCATION Yuniar, Etma Klisa; Rahayu, Jekti; Izzuddin, Ahmad
Dynamic Management Journal Vol 8, No 3 (2024): July
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i3.11860

Abstract

This study aims to find out and analyse the influence of Service Quality, Product Quality and Location on customer satisfaction of Leo meatballs in Jember City. The data used in this study is in the form of primary data obtained through the distribution of questionnaires, interviews and observations and the use of secondary data through documentation. The population in this study is Leo Mastrip meatball consumers, while the sample size of 102 respondents using accidental sampling to Leo meatball consumers who are purchasing products. xFor dataxanalysis, the authors used multiple linear regression analysis. Based on the results of hypothesis testing, it can be stated that ServicexQuality has a significant effect on Leo Mastrip Meatball Customer Satisfaction, Product Quality has a significant effect on Leo Mastrip Meatball Customer Satisfaction, and Location has a significant effect on Leo Mastrip Meatball Customer Satisfaction, as well as simultaneously Service Quality, xProduct Quality, andxLocation havexa simultaneous impact on Customer Satisfaction.
ANALYSIS OF PROMOTIONAL STRATEGIES THROUGH SOCIAL MEDIA, WORD OF MOUTH, AND QUALITY OF SERVICE ON CONSUMER DECISIONS Sari, Sinta Anggita; Fatimah, Feti; Izzuddin, Ahmad
Dynamic Management Journal Vol 9, No 2 (2025): April
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v9i2.13845

Abstract

The development of digital technology and the fierce competition between internet service providers encourage the importance of effective marketing strategies. This study aims to analyze the influence of social media promotion, word of mouth (WOM), and service quality on consumer decisions to use IndiHome in Jember. The quantitative method was used by surveying 120 IndiHome customers in Jember, analyzed using multiple linear regression. The results showed that social media promotion and WOM had a positive and significant effect on consumer decisions, while service quality had a varied effect depending on reliability, convenience, and satisfaction. This research contributes to the development of digital marketing strategies by emphasizing the importance of social media, WOM, and improving service quality to increase IndiHome's competitiveness. These findings can serve as a reference for internet service providers in designing more effective and customer-satisfaction-oriented marketing strategies.
DEVELOPING A MARKETING STRATEGY USING SWOT ANALYSIS IN THE DIGITAL ERA ON MOOI DONUT MSMES ON KALIMANTAN STREET, SUMBERSARI DISTRICT, JEMBER REGENCY Fitria, Aulia ul; Izzuddin, Ahmad; Tyas, Wenny Murtalining
Dynamic Management Journal Vol 8, No 3 (2024): July
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i3.11973

Abstract

Study aims to analyse the strategies to enchance the sales of Donat Mooi, a micro, small, and medium enterprise (MSME), in the digital era where consumers are increasingly adopting online purchasing. The study proposes using SWOT analysis as a strategy to address competition and improve the business's competitiveness. The focus is on identifying effective marketing alternatives to overcome challenges faced by Donat Mooi. The qualitative-descriptive method use with direct interviews, observations also literature reviews. It shows from SWOT analysis and Internal-External Matrix indicate the Donat Mooi currently holds a "Hold and Maintain" position. This analysis identifies the potentials and challenges encountered by the enterprise in the digital market. The recommended strategy emerging from this research is an intensive-aggressive approach, enabling Donat Mooi to leverage its internal strengths while addressing threats and capitalizing on external opportunities more effectively. Thus, this study not only provides insights into the current conditions of Donat Mooi but also offers concrete guidelines for actions aimed at enhancing competitiveness and ensuring the sustainability of the business in an evolving digital landscape.
Co-Authors Abd Charis Fauzan Abd. Rouf, Abd. Abdillah, Hartawan Abdul Hakim Abdul Malik Karim Amrullah Achmad Rosidi, Achmad Adeyanto, Zamroni Agus Yulianto Ahmad, Mohd Razlan Akbar, Reza Akhmad - Husein Albab, Muhammad Ulil Alfarisi, Ach. Fadhail Alfikri, Ahmad Faiz Shobir Alief Muhammad Alpaten, Ulil Albab Al aulia Amelia, Dewi Alvinatul Amrullah, Abdul Karim Andri, Sela Septi Angelika, Jessica Julian Ansori, Redhitya Wempi Anugerah, Ghifari Fajar Aprilia, Ira AR, Zulfahmi Ari Susanti Aries Maesya Arisafitri, Novi Ariwibowo, Bagus Joni Ariyanti, Dyah Asrori, Tamam Azkarrula, Youla Afifah Basid, Abd. Budi Santoso Budiarto, Adi Camelia, Mirza Hidayatul Cantika Zaddana Dani Hari Tunggal Prasetiyo Djamaluddin, Thomas Djoko Wahyudi dwi ayu lestari, dwi ayu Eko Budi Satoto Eko Setiawan Evi Wahyuni, Evi Fadil SJ Fakhruddin Fakhruddin Farhatin, Dila Fashihuddin, Muhammad Fathor, Rozy Feti Fatimah Fika Afhamul Fuscha Fitria, Aulia ul Gozi, Ahmad Hady, Intan Ferial Hamas, Nuril Fathoni Haris Hermawan, Haris Hermin Arista Hesty Kesuma Putri Hidayah, Nailul Alvi Hidayat, Ehsan Hikmah, Nuzul Hoffmann, Susanne M. Irfan, Moh. Jamil, Faishol Karim Faiz, Abd. Kartini, Dwi Putri Kasuwi Saiban Khamdani, Achmad Rifqi Kurniawati Kurniawati Kusumawardani, Dyah Luthfi, Nur Ahmad M. Syaoqi Nahwandi Mahendra, Yusril Maheni Ika Sari Mahmudah, Yumna Mahsun Mahsun Makhturoh, Siti Mas Ahmad Baihaqi Masuwd, Mowafg Abrahem Misdiyanto Misdiyanto, Misdiyanto Moh. Halim Mohammad Iqbal Irfany Muhammad Himmatur Riza Muhammad Rasyid, Muhammad Muhammad Said Fadhel Muhsin Aseri, Muhsin Musahadi Musahadi, Musahadi Muslich Shabir Muslich Shabir Mutiara Tembang Langit Naelul Marom Nanda Khoirun Nisa Nasihun Amin Ni'ami, Mohammad Fauzan Ni’ami, Mohammad Fauzan Novita Sari Nur afdal Purnama putra Nur Amelia Ridha Nurdiansyah, Putra Pandu Dinata Nurfidiyanti, Hana Sri Nurkhanif, Muhammad Paramita, Fina Pratna Putri, Dwi Nissa Kamalia Rahayu, Jekti Rahmalia Rahmalia Rahman, Muhammad Habibur Rahmatullah, M. Azam Raizza Kinka Intifada Redhitya Wempi Ansori Rekyan Regasari Mardi Putri, Rekyan Regasari Mardi Restu Trisna Wardani RETNO SULISTYOWATI reza akbar Rifki Muslim Rifqatul Husna Rifqi, Mohammad Iqbal Risa Rosalina Rizal Ramadhan Rizal Ramadhan Roibin Rouf, Abd Rusdiyanto Rusdiyanto Safira, Yunita Filda Dewi Said Fadhel, Muhammad Samsuryaningrum, Ira Puspitadewi Sari, Sinta Anggita Siti Makhturoh Sofiatul Hasanah Suharto, Akhmad Sunyoto, Andrik Suwarto Suwarto Syifa, Siti Nur Tatit Diansari Reskiputri, Tatit Diansari Trias Setyowati, Trias Tyas, Wenny Murtalining Wafa, Zaein Wahyu Wulandari Wahyudi, Rizal Wardana, Andhena Wisnu Wibowo, Yohanes Gunawan Widyasari S, Citra Winahyu, Pawestri Yani, Rindi Yaqin, Alamul Yuli Wahyuni Yuniar, Etma Klisa Zaman, Fakhru