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Pendampingan Peningkatan Kapasitas Usaha Kerajinan Kue Tradisional di Kelurahan Lembo Megawaty, Megawaty; Hendriadi, Hendriadi; Toaha, Muhammad; Al Kausar, Al Kausar; Ramli, Abdul Haeba; Mariam, Siti
Jurnal Komunitas : Jurnal Pengabdian kepada Masyarakat Vol. 6 No. 2: Januari 2024
Publisher : Institut Ilmu Sosial dan Manajemen Stiami

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jks.v6i2.3791

Abstract

UKM usaha kerajinan kue tradisonal adalah salah satu jenis kue kering yang diproduksi masyarakat di Kelurahan Lembo Kota Makassar yang mempunyai bahan baku tepung beras lokal dari Kabupaten Sidrap yang mempunyai ciri khas pada kelembutan dan bau daun pandan sehingga menjadi aroma pada kue tersebut. Pembuatan kue tradisional ini telah memafaatkan teknologi sederhana dengan pendidikan tenaga kerja tidak terlalu memerlukan yang strata satu dan cukup mempunyai keterampilan dan ketekenunan serta disiplin kerja yang tinggi. Pada Tahun 1989, usaha kerajinan kue kering tradisonal ini mulai dikenal dan permintaan pasar makin betambah, sehingga perlu adanya pendampingan khususnya kualitas dan kuantitas produksi untuk mengantisipasi persaingan baik dari dalam negeri maupun jenis kue dari negara tetangga seperti kue coklat kering Malaysia dan Singapura. Kendala yang dihadapi mitra adalah aspek pemasaran dan modal usaha terbatas sehingga kapasitas produksi juga terbatas. Dengan adanya fenomena ini bila tidak dilakukan antisipasi, maka mitra program (UKM kerajinan kue tradisonal)   lambat laun akan tergusur produk kue lain sebagai pendatang baru memasuki pasar domestic, olehnya itu tim pelaksana program IbM akan melakuan pendampingan dan pembinaan usaha melalui pendekatan : (i) participatory rapid appraisal method, yaitu dalam mengidentifikasi masalah yang perioritas dan mencari solusinya, maka perlu diikutsertakan mitra, (ii) enterpreneurship capacity building method, yaitu membangun kemampuan tatakelola usaha untuk melakukan suatu perubahan yang berorientasi pada kewirausahaan melalui pendidikan dan pelatihan serta pendampingan dan,   (iii) teknology transfer method, yaitu membantu mitra untuk menerapkan teknologi tepat guna yang mudah dioperasionalkan dan dapat dijangkau biaya produksi.  
Social Media Marketing Strategies and Their Impact on Brand Equity and Buying Interest in Cake & Bakery Mariam, Siti; Defran, Hanif Muhammad
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 5 No. 2 (2024): Mei
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v5i2.698

Abstract

Increasing competition in the food industry, especially in the cake and bread sector, encourages companies to increase their marketing competitiveness through social media, requiring marketers who can build strong brands. Even though the number of followers of a company on social media has become a general indicator, it cannot provide a definite picture of how much buying interest these followers have in the products being sold. This research explores the influence of social media marketing activities on brand equity and purchasing Interest in the food industry, especially in cake and bread products. This study takes a quantitative approach by analyzing data collected from the followers of Kumo Cake's Instagram account. By using a straightforward random sample technique, 122 participants from the Jabodetabek region were chosen for the survey. A Structural Equation Model (SEM) is used for the analytical purpose. The study's findings demonstrate that SMM campaigns boost brand equity, which in turn increases purchase interest, and that brand equity influences buy interest in a positive and statistically significant way. These results have important implications for food sector firms looking to improve their social media marketing strategy in order to raise consumer interest in their brands and products.
IMPROVING THE MARKETING PERFORMANCE OF "BOLEN KITA" MSMEs THROUGH DIGITAL MARKETING STRATEGIES Ismaya, Sakti Brata; Indrajaya, Titus; Purnamasari, Dewi; Mariam, Siti; Rosmiati, Eros
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 3 No. 3 (2023): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v3i3.216

Abstract

Abstract The COVID-19 pandemic has provided a significant impetus for Micro, Small and Medium Enterprises (MSMEs) to adopt online business models to survive. Amid these changes, promoting MSMEs through online media, such as Instagram, Facebook, WhatsApp and other social media platforms, has become a common choice. This research focuses on the case of the MSME "Bolen Kita" and aims to investigate the positive impact of digital marketing strategies in improving the marketing performance of these MSMEs. This study uses qualitative and quantitative data analysis techniques to gain insight into how digital marketing strategies have positively impacted the marketing performance of "Bolen Kita" MSMEs throughout the pandemic. The findings of this research will likely provide helpful direction for other MSMEs looking to bolster their presence in today's digital business ecosystem. In the context of the pandemic, digital marketing strategies are an efficient tool for increasing visibility and a critical factor in determining whether micro, small, and medium-sized enterprises (MSMEs) will survive this difficult time.
Customer Engagement, Customer Satisfaction, Customer Commitment And Customer Loyalty Pratama, Mario Putra; Ramli, Abdul Haeba; Mariam, Siti
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 3 (2023): JIMKES Edisi Desember 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v11i3.2309

Abstract

This research is quantitative research with a causal relationship to determine the direct influence customer engagement, customer satisfaction, customer commitment to customer loyalty and knowing the indirect effects, customer engagement, customer satisfaction, customer commitment to customer loyalty on the Tokopedia application. Data collection was carried out using the information gathering method through a survey with a questionnaire. The population in this study is someone who has used Tokopedia, regularly uses Tokopedia, lives in Jabodetabek and is at least 17 years old. The questionnaire collected 120 respondents using the Hair et al. (2019) Questionnaires collected from 120 respondents. The sampling method used is non-probabilitysampling with techniques purpose sampling. Based on the research results, 7 hypotheses can be accepted, namely customer engagement influential customer commitment, customer satisfactioninfluential customer commitment, customer engagement influential customer loyalty, customer satisfaction influential customer loyalty, customer commitment influential customer loyalty, customer engagement influential customer loyalty in mediation customer commitment, customer satisfaction influential customer loyalty mediated customer commitment. Therefore, it is important for the Tokopedia platform to improve customer engagement which can improve customer loyalty. The aim of this research is to determine the direct effect customer engagement, customer satisfaction, customer commitment to customer loyalty and also to determine the indirect influence of customer engagement, customer satisfaction, as well as customer commitment to customer loyalty shown to consumers using the Tokopedia application. Keywords: customer engagement, customer satisfaction, customer commitment, customer loyalty
The Influence of Promotion and Perceived Trust on Purchase Intention in Beauty Product E-Commerce Thamanda, Dhea Rusli; Mariam, Siti; Ramli, Abdul Haeba
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 4 (2024): JIMKES Edisi Juli 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i4.2641

Abstract

This study is a quantitative study to determine the direct influence between promotion, attitude, perception of trust, perception of ease of use, perception of usefulness on purchase intention on Sociolla e-commerce. Data collection in this study was conducted through a survey with a questionnaire in the form of a google form. The population in this study were Sociolla e-commerce consumers who live in the province of DKI Jakarta, have made transactions more than twice and are 17 years of age and over. The questionnaires collected amounted to 135 respondents using the formula (Hair et al., 2020). Sampling used a purposive sampling technique, then the data was processed using a multiple regression analysis method. Based on the results of the study, from the 5 hypotheses accepted, namely promotion has a positive effect on purchase intention, attitude has a positive effect on purchase intention, perception of trust has a positive effect on purchase intention, perception of ease of use has a positive effect on purchase intention, perception of benefits does not have a positive effect on purchase intention. The results of this study are expected to provide input for beauty product e-commerce to better understand customer needs and continue to develop better digital sales strategies to help consumers in their shopping activities. Keywords: Promotion, Attitude, Perceived Trust, Perceived Ease of Use, Perceived Usefulness, Purchase Intention.
Social Media Marketing, Brand Image, Brand Awareness, Perceived Quality And Purchase Intention In Skincare Product Users Oktavia, Kiki Nur; Mariam, Siti
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 5 (2024): JIMKES Edisi September 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i5.2780

Abstract

This study aims to examine the influence of social media marketing on brand image, brand awareness, and perceived quality in skincare product users. Research methods using quantitative approach descriptive causality. The sample consisted of 105 respondents who are active skincare users on instagram. Data were collected through online questionnaires and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results showed that social media marketing has a significant and positive influence on brand image, brand awareness, and perceived quality, which can increase purchase intention. These findings indicate that an increase in social media marketing can increase consumer purchase intention. Based on the results of this study, it is recommended that skincare companies are advised to continue to optimize social media marketing strategies to build a positive brand image, increase brand awareness, and strengthen perceived quality in order to create consumer desire to buy products.
The Effect Of Service Quality And Customer Satisfaction On Customer Loyalty In Coffee Shop Saputra, Radiansyah Harry; Mariam, Siti; Ramli, Abdul Haeba
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 5 (2024): JIMKES Edisi September 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i5.2824

Abstract

This study aims to explore the relationship between atmosphere, employee attitudes, service quality, coffee quality, and customer satisfaction on customer loyalty in coffee shops. The research method used is quantitative with a descriptive approach. Data collection using a survey and distributed via a google form barcode with a questionnaire, a data analysis method using Structural Equation Modeling (SEM). The research findings show that atmosphere, employee attitudes, and coffee quality have a significant effect on customer satisfaction, while service quality does not show a significant impact. Customer satisfaction, in turn, has a positive effect on customer loyalty. This study emphasizes the importance of a pleasant atmosphere, positive employee attitudes, and high coffee quality in increasing customer satisfaction and loyalty. These findings provide valuable insights for coffee shop managers in designing strategies to improve customer experience and ensure their loyalty. Keywords: Atmosphere, Employee Attitude, Service Quality, Coffee Quality, Customer Satisfaction, Customer Loyalty.
The Role of Corporate Image, Quality Service and Customer Satisfaction To Intention Behavior and Customer Loyalty Ardhana, Nugroho Aji; Mariam, Siti; Ramli, Abdul Haeba
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 5 (2024): JIMKES Edisi September 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i5.2825

Abstract

This study aims to investigate the relationship between corporate image, service quality, customer satisfaction, behavioral intention, and customer loyalty at PT Indomarco Prismatama ( Indomaret ). The research utilizes a quantitative approach with a descriptive design, involving 155 respondents selected through purposive sampling. Data were collected using an online questionnaire and analyzed using Partial Least Squares – Structural Equation Modeling (PLS-SEM). The findings indicate that corporate image positively and significantly influences customer satisfaction, which in turn influences behavioral intention and customer loyalty. Additionally, service quality is shown to positively impact both corporate image and customer satisfaction. Validity and reliability tests confirm that all variables in the model exhibit good quality. The study supports all proposed hypotheses and is consistent with previous research, highlighting the importance of corporate image, service quality, and customer satisfaction in influencing behavioral intention and customer loyalty. Managerial implications include the need to focus on enhancing service quality and strengthening corporate image to increase customer satisfaction and loyalty. Limitations of the study include the restricted sample scope to the Jabodetabek area and the use of online data collection methods. Future research is recommended to expand the sample scope and consider longitudinal approaches. Keywords: Corporate Image, Service Quality, Customer Satisfaction, Behavioral Intention, Customer Loyalty.
The Influence of the Usefulness of Electronic Word of Mouth Information on Tourists' Visiting Intentions Arifah, Muhammad Syahroni; Mariam, Siti; Ramli, Abdul Haeba
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 5 (2024): JIMKES Edisi September 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i5.2826

Abstract

This study aims to examine the effect of argument quality, source credibility, information needs, and quantity of Electronic Word of Mouth (EWOM) information on information usefulness and the effect of information usefulness on visiting intentions. This research focuses on Tiktok social media users who are looking for information about tourist attractions in the Thousand Islands. The method used in this research is quantitative method with Structural Equation Modeling (SEM) technique using SmartPLS 3.0 software. Data were collected through an online survey involving 120 respondents. The results showed that argument quality, source credibility, and EWOM information needs have a significant positive influence on the usefulness of EWOM information. However, information quantity does not have a significant influence on information usefulness. In addition, information usefulness is shown to have a significant positive influence on visit intention. This research provides important implications for digital marketing strategies, particularly in the context of tourism, by emphasizing the importance of the quality and relevance of information delivered through social media platforms such as Tiktok. The findings also show that although the quantity of information available is high, the quality of relevant and credible information remains a key determinant in increasing information usability and driving consumer intention to visit. This research is expected to contribute to the EWOM literature and become a reference for the development of marketing strategies in the digital era.Keywords: EWOM, information usefulness, visit intention, source credibility, argument quality
Peningkatan Keterampilan Membaca Permulaan Siswa melalui Kartu Kata Berbasis Wayang Sukuraga Sari, Hani Mayang; Uswatun, Din Azwar; Amalia, Arsyi Rizqia; Mariam, Siti; Yohana, Erni
Jurnal Basicedu Vol. 6 No. 5 (2022)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/basicedu.v6i5.3557

Abstract

Penelitian ini bertujuan untuk meningkatkan keterampilan membaca permulaan siswa melalui kartu kata berbasis wayang sukuraga di kelas 3 SDN Curug Luhur. Jenis penelitian yaitu Penelitian Tindakan Kelas (PTK) dengan menggunakan model Kemmis dan Mc. Taggart yang dilakukan sebanyak 2 siklus. Partisipan dalam penelitian yaitu siswa kelas 3 SDN Curug Luhur Kecamatan Sagaranten Kabupaten Sukabumi tahun ajaran 2021-2022 dengan sampel 9 orang. Instrument penelitian menggunakan lembar observasi dan tes. Hasil penelitian keterampilan membaca siswa melalui kartu kata berbasis wayang sukuraga memperoleh ketuntasan tes dengan hasil 67% kategori cukup pada pra siklus, pada siklus I meningkat menjadi 78% kategori baik dan pada siklus II 89% kategori sangat baik. Hasil observasi guru menghasilkan rata-rata 70 kategori cukup pada siklus I dan 82 kategori baik pada siklus II. Hasil observasi aktivitas siswa menghasilkan rata-rata 70 kategori cukup pada siklus I dan 80 kategori baik pada siklus II. Berdasarkan hasil observasi disimpulkan bahwa melalui kartu kata berbasis wayang sukuraga dapat meningkatkan keterampilan membaca permulaan pada siswa kelas 3 SDN Curug Luhur.
Co-Authors - Khaeruman Abdul Haeba Ramli, Abdul Haeba Aditya Halim Perdana Kusuma Putra Putra Adrifa, Zacky Putra Agung Aji Perdana Agung Edi Rustanto Ahmad Suriansyah Ahmad Zainal Ajat Sudrajat Al Kausar, Al Kausar Almansuri, Anton Amalia Sapriati Amrullah Amrullah Ardhana, Nugroho Aji Arif, Zaenal Arifah, Muhammad Syahroni Arifin, Antoni Ludfi Arsyi Rizqia Amalia Aulia, Nur Nabila Azhar Nampira, Ardi Bagiastra, I Ketut bt Rushdi, Hashlina Budi, Erwanto Budi, Erwanto Catur Kepirianto Cholifihani, Muhamad Cholifihani, Muhammad Damayanti, Si Luh Putu Dedi Junaedi, Dedi Defran, Hanif Muhammad Dewi Purnamasari Dewi, Maya Puspita Diatmika, Anak Agung Ketut Dihin Septyanto Din Azwar Uswatun Djoko Sutrisno Ekawati, Rosa Eni Rosnija Eric Hermawan Ernawati Ernawati Eros Rosmiati Evi Novita Fadillah, Nida Sri Nur Fatiani, Kurunul Fika Aryani Hamidah, Asti Hendriadi, Hendriadi Herlina Herlina Hidayat, Yusup Rachmat I Ketut Suma I Wayan Suastra Ida Bagus Putu Arnyana Ida Nurhaida Imelda Fajriati Indrajaya, Titus Irsan Tricahyadinata IRWANSYAH Irwansyah Irwansyah Ismaya, Sakti Brata Judijanto, Loso Juliana Juliana Kadafi, M. Amin Kalim, Muchamad Nur Kanaya, Aida Suni Khoidar Amirus Khoirunisa, Nurul Laela Fitriani, Baiq Lutfiyah, Zalfa Waspa Macdhy, Reshanty Dea Nur Maharani, Alfiana Citra Majid Wajdi Maksum Radji Maratis, Jerry Megawaty Meidiyanty, Elvira Muhammad Nafi Annury, Muhammad Nafi Naldo, Jufri Naldo Nefianto, Tirton Nurishlah, Laesti Nurpadilah, Maila Oktavia, Kiki Nur Omar, Rina Haji Panji Kresna, Egi Petrus Jhon Alfred Depa Dede Pindiharti, Dewi Prakoso, Hauzan Afif Prasetyo, Wisnu Budi Pratama, Mario Putra Purbasari, U.K. Purnomo, Subekhi Hadi Rahayu Apriliaswati Ramdan Samadi, Mochammad Riyanti Riyanti Rohani, Laila Rois, Ajun Rojuaniah Rojuaniah Ropi Marlina Rozamuri, Arif Murti Saadillah, Ramdhani Saputra, Radiansyah Harry Sari, Fitri Eka Sari, Hani Mayang Sayyidatul Fadlilah Septiningrum, Kartika Ayu Setyaningrum, Angela Selvia Shunhaji, Akhmad Silvester Masias Siso Sina, Muhammad Ibnu Sinaga, Samuel J. Siti Nurhidayati Siti Tarwiyah Sujatmiko, Anang Suriyadi, Suriyadi Suroyo Suroyo Surryanto Djoko Waluyo Suryani, Devina Ratna Susanto Susanto Sutawidjaya, Ahmad Hidayat Sutawijaya, Ahmad Hidayat Syahla, Tamara Syech Idrus Thamanda, Dhea Rusli Toaha, Muhammad Vikaliana, Resista Wicaksana, Harits Hijrah Widiyanti, Indri Ayu WIJAYA WIJAYA, WIJAYA Yogi Prihandoko Yohana, Erni Yolanna, Yolla Yusuf, Marwah