Article Per Year (5 Year)
p-Index From 2021 - 2026
11.541
P-Index
This Author published in this journals
All Journal SAINS MEDIKA : JURNAL KEDOKTERAN DAN KESEHATAN Althea Medical Journal Journal of Economics, Business, & Accountancy Ventura Al-Manar : English and Arabic Journal JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal IUS (Kajian Hukum dan Keadilan) Vidya Karya Daya Saing : Jurnal Ilmu Manajemen Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Analisa Desimal: Jurnal Matematika Jurnal Penjaminan Mutu Journal of Natural Science and Integration Dinamisia: Jurnal Pengabdian Kepada Masyarakat JMM (Jurnal Masyarakat Mandiri) MATAPPA: Jurnal Pengabdian Kepada Masyarakat Martabe : Jurnal Pengabdian Kepada Masyarakat IKRA-ITH ABDIMAS JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) FITOFARMAKA: Jurnal Ilmiah Farmasi Jurnal Perspektif Jurnal Ilmiah Tata Sejuta STIA Mataram Social, Humanities, and Educational Studies (SHEs): Conference Series Jurnal Gema Ngabdi Diklat Review : Jurnal manajemen pendidikan dan pelatihan Jurnal Ilmu Komputer dan Bisnis Valid Jurnal Ilmiah Politea : Jurnal Politik Islam JAPRA (Jurnal Pendidikan Raudhatul Athfal) Jurnal Medika Cendikia (e-Journal) Diagnosis: Jurnal Ilmiah Kesehatan Khazanah Pendidikan Islam Abdi Masyarakat Al-Bahtsu : Jurnal Penelitian Pendidikan Islam Reswara: Jurnal Pengabdian Kepada Masyarakat Jurnal Penelitian Pendidikan Indonesia Jurnal ABDIKU Bioscientist : Jurnal Ilmiah Biologi Jurnal Abdimas Sangkabira Jurnal Kampus STIKes YPIB Majalengka GREENOMIKA International Journal of Education, Social Studies, And Management (IJESSM) BIOCHEPHY: Journal of Science Education Jurnal SIAR ILMUWAN TANI Jurnal Indragiri Penelitian Multidisiplin ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship Prosiding Konferensi Nasional PKM-CSR ADPEBI International Journal of Business and Social Science Jurnal Manajemen dan Kewirausahaan PEKBIS Jurnal Bisnis dan Kewirausahaan Jurnal Economica: Media Komunikasi ISEI Riau Jurnal Pengabdian Masyarakat Bhinneka Business Management Jurnal Bisnis Kompetitif Jurnal Penjaminan Mutu DEVOTE: Jurnal Pengabdian Masyarakat Global Jurnal Pepadu Journal of Artificial Intelligence and Digital Business Jurnal Ilmiah Pengabdian dan Inovasi Jurnal Tarombo JIPM: Jurnal Indragiri Penelitian Multidisiplin Innovative: Journal Of Social Science Research Communautaire: Journal of Community Service Jurnal Bintang Pendidikan Indonesia Jurnal Pelita Nusantara : Kajian Ilmu Sosial Multidisiplin Jurnal Pengabdian Masyarakat dan Riset Pendidikan @-Publik: Jurnal Administrasi Publik Jurnal Pengabdian Kompetitif Protein: Jurnal Ilmu Keperawatan dan Kebidanan Jurnal Abdimas Independen Hawa : Jurnal Pemberdayaan Dan Pengabdian Masyarakat (HAWAJPPM) Al-Bahtsu: Jurnal Penelitian dan Pendidikan Islam International Journal of Learning Media on Natural Science
Sri Maryanti
Fakultas Ekonomi Dan Bisnis Universitas Lancang Kuning
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

Published : 130 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Business Management

 1 
Analysis of Consumer Perceptions of Marketing Mix Strategies in the Home Industry of "Ayang" Skin Crackers in Mataram City Oktiani, Asri; Maryanti, Sri
Business Management Vol 4, No 2 (2025): Business Management Mei
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v4i2.8677

Abstract

This research aims to analyze consumer perceptions regarding the implementation of the marketing mix which includes product, price, place and promotion at the Home Industry of Ayang Skin Crackers in Mataram City. The research method used was quantitative descriptive with data collection techniques through observation, interviews, documentation and distributing questionnaires to 70 respondents. Data analysis was carried out using a Likert scale to measure the level of consumer perception. The research results show that consumer perceptions of all aspects of the marketing mix are in the good category, with the product aspect getting the highest assessment, especially in terms of indicators of taste and product variety. Promotion strategies through social media and word of mouth have proven effective in expanding market reach. These findings emphasize the importance of implementing marketing strategies that are adaptive to consumer needs in order to increase customer satisfaction and loyalty. It is hoped that this research can be a reference for small businesses in developing marketing strategies based on consumer perceptions.
Analisis Faktor penghambat perkembangan Ekonomi Kreatif Pada Destinasi Wisata Pantai Sengigi Kabupaten Lombok Barat Oktiani, Asri; Maryanti, Sri; Faezal, Faezal
Business Management Vol 4, No 4 (2025): Business Management November
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v4i4.9811

Abstract

This study aims to analyze the factors inhibiting the development of the creative economy in the Senggigi Beach Tourism Destination, West Lombok. The research is motivated by the declining competitiveness of the destination, limited innovation among creative economy actors, and increasing competition from emerging destinations such as the Mandalika Special Economic Zone. A descriptive qualitative method with a case study approach was employed. Data were collected through in-depth interviews, observations, and documentation involving 28 informants from various creative economy subsectors. Data analysis was conducted using a root cause analysis approach, including a Fishbone Diagram and thematic coding. The findings reveal that the main inhibiting factors originate internally, including low product innovation and differentiation, weak digital marketing, limited human resource competencies, and inadequate use of technology and business networks. External factors include the decline in tourist arrivals due to earthquakes and the pandemic, competition with modern destinations, shifting tourist preferences, and suboptimal government support. The interaction between these internal and external factors creates a stagnation cycle that hampers the growth of the creative economy in Senggigi. The study concludes that an integrated strategy is required, encompassing capacity building for creative actors, strengthening digital marketing, enhancing pentahelix collaboration, and repositioning Senggigi as a culture-based creative destination.
Co-Authors ., Ritawiyati Abdul Gani Abdurrazak Ade Irma Silviani Adriani, Puspita afred suci, afred Agustiningsih, Wulandari Alexsander Yandra, Alexsander Alfianti, Anggun Sukma Amalia, Helfi Amalia, Merlly Amiruddin Kalbuadi Amrul Jihadi Andika Noviawan, Lalu Andrayana, Gina Andria, Yass Anwar, Adrianda Apriani, Reni Arista Pradnyani, I G A Arizal N Artami, Ida Ayu Ketut Asri Oktiani Ayuningtyas , Fadilla Cecilia, Sisca Cicilia, Sisca Dayani, Rahman Dede Trie Kurniawan Dede Trie Kurniawan Dewi Rispawati Dewi, Suprayanti Efa Yonnedi Eka Putri, Sinta Widhayani Emi, Febrianty Endrike M Endrike M, Febrianty Emi Faezal, Faezal Fajri, Lalu Moh. Nazar Farrah Azzahra Yulfitriandi Fauzi, Abu Amar Faziah Putri Dwi Yunita Febrian Huamaidi Sukmana Febrianti, Femi Genadi, Yeldy Dwi Gusmarila Eka Putri HANDRA, HEFRIZAL Harahap, Toharuddin Hardi Hardi Hardi ' Hardi Hardi Hardi Hardi Hardi Hardi Hardi Hardi HARDI HARDI Hardi Hardi, Hardi Hasrayati Agustina Hendayani, Nenden Hidayat, Hakmi Hikmi , Henni Comala I Gusti Agung Arista Pradnyani, I Gusti Agung Arista Ibrahim, Mardhiyah Ida Kaniawati idel waldelmi, idel Imelda Helsy, Imelda Inova Fitri Siregar, Inova Fitri Irawan, Moh. Ali Yahya Irwan Cahyadi Jayanti, Ansri Kembang, Lale Puspita Khairunnisah, Noni Antika Khotmi, Herawati Kisman Kisman Kisman Kurniawan, Hakmi Lalu Delsi Samsumar, M.Eng. Lalu Rosmawan Latiar, Hadira Leoni Elda Saputri Lilik Apriani Lilit Rusyati Lishapsari Prihatini Listiawati, Milla Liviawati ' Lubis*, Nurhayani Lucky Lhaura Van FC, Lucky Lhaura M Thamrin M. Thamrin M. Thamrin M.Thamrin ' Mahmuluddin Maria Dewi, Suprayanti Maulana Sani, Maulana Meti Maspupah Meysahrani, Winia Mifatuhrachman Mifatuhrachman Mifatuhrachman, Mifatuhrachman Mubiar Agustin Muhammad Thamrin Muhammad Thamrin Muhammad Thamrin Mukhtar, Siti Nuraeni Muslim, Irwan Nadia Nuril Ferdaus Nahadi Netrawati, I Gusti Ayu Oka Nhestricia, Nhadira Ni Wayan Adelia Mutiara Asri Nila Rahayu Nining Sudiar Nisa Sholehah Pangsuma Nofrizal Nofrizal Nofrizal Nofrizal Nofrizal Nofrizal Novi Fajar Utami Nurhayani Lubis Nurhayani Lubis Nurhayani Lubis nurhayani lubis nurhayani lubis, nurhayani Nurlia, Isriani Nuryani Rustaman Oktiani, Asri Pebrianti Permadi, Lalu Adi Poetri, Fatma Freska Prama Widayat Prama Widayat prama widayat prama widayat, prama Putri, Dwi Noorma R. Riandi, R. Raharja, Rizki Maulana Rahayu, Nila Rahmat Hidayatullah Ramadhani, Ceila Ramadhanta, Frans Rizky Raniaziza, Tansya Retnowati, Weni Riandi Riandi Riandi Ridho Dwi Putra Rispawati, Dewi Rita Wiyati RITA WIYATI Ritawiyati Ritawiyati Ruba’yah Saasa Safrul , Siti Rahmayanti Safrul Rajab Sahari Bulan Samsidar Samsidar satria tri nanda, satria tri Septiani, Emilia Siti Sriyati Sri Hartati Sukardi, Rendi Restiana Suprayanti Martia Dewi Suprayanti Martia Dewi, Suprayanti Martia supriadin supriadin Susanto, Teguh Adhyatma Syahrir Syahrir Syahrul Syahrul Taufiqurrachman Nasihun Tijani Zata Izzati Auladifa Tri Prajarani, Indira Trie Kurniawan, Dede Tsaqafah, Pustaka Fitrah Untung Untung, Untung Vita Amelia, Vita Wahidah, Ananda Wahyu Sopandi Wahyudin, Y.A. Wardani, Laila Wardiningsih, Reny Wiliyani, Siti wiwin hindriyawati Wuryani, Murti Yanti Murni Yeldi Dwi Genadi Yonnedi, Efa Yuliandari, Rini yulina eliza Yunus Abidin Yuspiadi, Yuspiadi Zaenal Wafik, Ahmad Zubaidi, Fitriannisa F Zuber, Konar Zulkarnain