Articles
Pendampingan Pemasaran Produk Unggulan Daerah Wajik Tapai Melayu Riau Untuk Menembus Pasar Ekspor
Sri Maryanti;
Nining Sudiar;
Afred Suci;
Hardi Hardi
MATAPPA: Jurnal Pengabdian Kepada Masyarakat Volume 4 Nomor 2 Tahun 2021
Publisher : STKIP Andi Matappa
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DOI: 10.31100/matappa.v4i1.915
The purpose of this community service activity is so that the products produced by Puspa Melayu partners are able to penetrate the export market, considering the sale of this wajik tapai Melayu product to be outside of Pekanbaru city. So far, many food products from outside countries that enter Indonesia reach 4-5%. The methods used in this activity are testing and evaluating wajik tapai Melayu, mentoring, and evaluation of wajik tapai Melayu product packaging as well as marketing workshops using social media. As a result, wajik tapai melayu can be exported because it can last a period of 1 (one) year, the packaging of wajik tapai Melayu products has met export standards that are not easily dented, and partners have been able to use social media for marketing its products such as Facebook, Instagram, JualBuy, and Shopee. The impact of this activity is that the net profit of malay tapai diamonds increased from the year before the community service activity increased to Rp. 516,096,000 - monthly.
PENDAMPINGAN DESAIN KEMASAN WAJIK TAPAI MELAYU RIAU UNTUK MENINGKATKAN PENDAPATAN
Sri Maryanti;
Nining Sudiar;
Afred Suci;
Hardi Hardi
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 4, No 1 (2021): Martabe : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan
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DOI: 10.31604/jpm.v4i1.191-198
This goal is to redesign the packaging for wajik tapai melayu that keep up with the times without changing the logo and product names that were previously known, redesigning the packaging for wajik tapai melayu with more practical steps and calculating the performance of products and packaging for wajik tapai melayu. The method used is to coordinate with partners, assistance by providing views to partners about the redesign of the packaging for wajik tapai melayu and conducting market trials with new packaging from wajik tapai melayu by observing consumer responses related to changes in wajik tapai melayu packaging by going down to the shop where the product is marketed. The results show that 24 months before community service activities began, the average sales of new wajik tapai melayu were around Rp. 67 million per month after the partner's average income was Rp. 114 million per month or an increase of 69.4%. Then the increase in income with the result of an increase of 16.3% on average to IDR 132 million per month. From the p-value .000 *** it can be ignored that the average increase that occurs is significant. That is, offering care and rejuvenation packaging that can significantly increase income for community service partners. The packaging comparison test results show that consumers agree to this contract and significant changes in graphic design and packaging form. Meanwhile, in terms of information on the packaging, there was relatively no significant difference (p-value = .159) between the old packaging and the new package. This is because there is not much information added or given from the two packages, so that the type of information presented is relatively the same by consumers.
Konsep OVOP Untuk Mengidentifikasi Produk Unggulan Daerah (Studi Kasus Wajik Tapai Melayu)
Sri Maryanti;
Nining Sudiar;
Afred Suci;
Hardi
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 3 (2019): Dinamisia: Jurnal Pengabdian Kepada Masyarakat: Special Issues 2 "Semangat Perguruan
Publisher : Universitas Lancang Kuning
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DOI: 10.31849/dinamisia.v3i0.2864
Abstract In this study, One Village One Product (OVOP) was used to analyze regional development with the aim of advancing the economy of a region through the identification of superior products in the area. The purpose of using One Village One Product (OVOP) is to identify regional superior products, identify market potential and identify regional superior product development strategies using SWOT analysis of Wajik Tapai Melayu food product. The results of this study is that there are several products that can be used as regional superior products in Riau, such as Wajik Tapai Melayu food product. This is also supported by the Government of Riau Province which is now proclaiming the development of tourism objects in Riau to attract more tourists to visit Riau. By increasing tourists to Riau will give an impact on the growth of small industries, such as Wajik Tapai Melayu food products which are also Regional Superior Products in Riau. Keywords: Regional Superior Products, Riau Malay Tape Diamond, SWOT Analysis, One Village One Product (OVOP) Abstrak Dalam penelitian ini digunakan One Village One Product (OVOP) yang bertujuan untuk menganalisis pembangunan daerah dengan tujuan memajukan ekonomi suatu daerah melalui identifikasi produk unggulan yang ada didaerah tersebut. Adapun tujuan menggunakan One Village One Product (OVOP) adalah untuk mengidentifikasi terhadap produk unggulan daerah, mengidentifikasi potensi pasar dan mengidentifikasi strategi pengembangan produk unggulan daerah menggunakan analisia SWOT terhadap produk pangan Wajik Tapai Melayu. Hasil dari penelitian ini adalah ada beberapa produk yang bisa dijadikan produk unggulan daerah di Riau salah satunya adalah produk pangan Wajik Tapai Melayu. Hal ini juga didukung oleh Pemerintah Propinsi Riau saat ini mencanangkan pengembangan objek wisata di Riau untuk menarik wisatawan untuk berkunjung ke Riau, dengan meningkatnya wisatawan ke Riau akan berdampak terhadap pertumbuhan industri kecil salah satunya produk pangan Wajik Tape Melayu yang juga menjadi Produk Unggulan Daerah di Riau.
Peran Akademisi Dalam Memajukan UKM Wajik Tapai Melayu
Sri Maryanti;
Nining Sudiar;
Afred Suci;
Hardi
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 5 (2021): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning
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DOI: 10.31849/dinamisia.v5i5.5111
The purpose of this community service activity scheme for the Regional Superior Product Development Program is to overcome the problem of the Malay tapai partner since 2008, namely the texture of the prouduk that hardens before expiration, the processing process is still conventional and the packaging process is inefficient and ineffective. This greatly affects the efforts of PPPUD partners in advancing their business. The methods used are training, mentoring and activity evaluation. The result of this activity is that the texture of the tapai Malay diamond is softer and more durable using Stabilex BR. The processing process is more efficient because partners use a crystallization evaporator which can save 3 hours with the same quantity of dough. The packaging of tapai malay diamonds has undergone a more contemporary change and shortens the time in the packaging and consumption process in the minds of consumers. This PPPUD activity is very beneficial for partners, it is proven that the problems faced by PPPUD partners can be resolved properly, this is the important role of academics in advancing SMEs.
PEMBERDAYAAN MASYARAKAT KELURAHAN RUMBAI PEKANBARU MELALUI PEMANFAATAN KETAPANG SEBAGAI PELUANG USAHA
Sri Maryanti
JURNAL PENGABDIAN KEPADA MASYARAKAT Vol 28, No 2 (2022): APRIL-JUNI
Publisher : Universitas Negeri Medan
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DOI: 10.24114/jpkm.v28i2.23946
Tujuan dari kegiatan pengabdian kepada masyarakat ini adalah (1)memberikan pengetahuan kepada masyarakat kelurahan Rumbai terkait manfaat dari pohon ketapang, (2) memberikan bagaimana pengetahuan membuka peluang usaha,(3) memberikan pengetahuan pembuatan produk dari pohon ketapang. Metode yang digunakan adalah sosialisasi, penyuluhan, pelatihan pembuatan produk dari pohon ketapang dan pemantauan dan evaluasi. Hasil yang diperoleh dari kegiatan ini adalah masyarakat kelurahan Rumbai memeproleh pengetahuan terkait manfaat lain dari pohon ketapang yang dapat dijadikan peluang usaha bukan hanya sebagi pohon pelindung saja, masyarakat memperoleh pengetahuan cara membuat produk sereal ketapang,
Peran Perguruan Tinggi dalam Optimalisasi Penyerapan Tenaga Kerja di Kota Pekanbaru
Sri Maryanti;
Nurhayani Lubis;
Prama Widayat
Jurnal Indragiri Penelitian Multidisiplin Vol. 2 No. 2 (2022): Edisi Mei: Penelitian Multidisiplin
Publisher : Indra Institute Research & Publication
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DOI: 10.58707/jipm.v2i2.145
Penelitian kualitatif deskriptif ini menganalisis peran perguruan tinggi untuk mempersiapkan lulusan yang dihasilkan agar dapat terserap pasar kerja. Dengan permasalahan penelitian yaitu upaya apa yang dilakukan oleh perguruan tinggi untuk melakukan optimalisasi penyerapan tenaga kerja dari setiap lulusan yang dihasilkan?. Manfaat dari penelitian ini dapat membantu pemerintah dalam mengatasi masalah pengangguran seperti : (1) menghasilkan lulusan yang siap kerja dan siap membuka lapangan pekerjaan; (2) melakukan perbaikkan dibidang kurikulum yang selaras dengan kebutuhan pasar kerja. Analisa data kualitatif deskriptif dengan menggunakan teknik pengambilan sampel stratified random sampling. Sampel yang digunakan adalah lulusan yang dihasilkan oleh perguruan tinggi yang ada di Kota Pekanbaru dari tahun 2018 – 2020. Dimana pengangguran untuk tingkat pendidikan sarjana terus meningkat, ditahun 2020 tingkat pengangguran lulusan perguruan tinggi sebesar 21,57% dengan IPK yang dihasilkan oleh setiap lulusan terbilang tinggi, tetapi tidak mampu menjamin lulusan dapat segera diserap pasar kerja. Perguruan tinggi tidak membekali lulusannya dengan keterampilan spesifik terkadang antara teori yang diberikan kepada mahasiswa belum bersifat aplikatif seperti yang dibutuhkan dunia kerja atau kurikulum yang ada selama ini belum mampu mewakili kebutuhan akan dunia kerja, program studi yang ada di perguruan tinggi juga belum mampu mewakili kebutuhan akan pasar kerja. Untuk mengoptimalkan penyerapan tenga kerja bagi lulusan perguruan tinggi maka fihak perguruan tinggi hendaknya bersinergi dengan dunia industri dan pemerintah sehingga menghasilkan kurikulum, program studi yang sesuai dengan kebutuhan pasar kerja. Hendaknya mahasiwa dibekali dengan keterampilan spesifik yang dibutuhkan pasar kerja untuk menghadapi revolusi 5.0 saat ini. Melakukan perbaikkan dari cara pembelajaran,sistem pendidikan serta melengkapi sarana pendidikan.
Penggunaan Short Message Service Ibu Nifas Terhadap Minat Kontrasepsi Jangka Panjang (MKJP) di BPM Siti Zubaidah Kenteng Nogotirto Gamping Sleman Yogyakarta
Wiwin Hindriyawati;
Sri Maryanti
Jurnal Medika Cendikia Vol 3 No 02 (2016): JURNAL MEDIKA CENDIKIA
Publisher : STIKes Karsa Husada Garut
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Technology Short Message Service (SMS) developed at this time. SMS into a technology that is inseparable from our daily lives1). Utilization in health services will be a need and become eligible to do. Data BKKBN DIY in January to August 2015 stating that all EFA actively KB 432 386 couples, who recorded IUD users is 105 882 (24.47%), implant 29 297 (6.7%)2). Data postpartum mother in BPM Siti Zubaidah 2014 3 months 40 puerperal women, in one year more than 150, but not comparable to the use of contraceptives LTM in one year there are two acceptors LTM. To determine the effect of the use of short message service postpartum mother to the interest of long-term contraception. Methods using a quasi-experimental (control group pretest-posttest). The research subjects are grouped into two which received different treatment. Each group received pretest (T1) and posttest (T2) to the questionnaire instrument. And given questionnaire at the time after being given treatment. Results analysis Spearman rho p: 0.000, and the coefficient of determination r: 0.9442, r2: 0. 891 (89.1%) due to increased interest in SMS, 10.9% were due to other factors. T test paired t test P: 0033. Conclusion the use of SMS has the effect of increasing interest in long-term contraception.
MODEL PENDIDIKAN KARAKTER PADA SATUAN PENDIDIKAN RAUDLATUL ATHFAL (STUDI IMPLEMENTASI PENGEMBANGAN KARAKTER SEJAK USIA DINI PADA RA DHARMA WANITA KEMENAG BENGKULU SELATAN)
Sri Maryanti
Al-Bahtsu : Jurnal Penelitian Pendidikan Islam Vol 1, No 1 (2016): JUNI
Publisher : IAIN Bengkulu
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DOI: 10.29300/btu.v1i1.357
At this time, the entire human form, not intelligence alone but the whole psychic prowess. Experts call this period as the golden age of development. Early childhood education is very important because it determines the quality of human resources in the future. This is due to the formation of the human brain is most rapid at the age when the child is at an early age. The problem in this research is how the implementation of character education, a model developed and the character values instilled in early childhood in Raudhatul RA Ministry religion Dharma Wanita South Bengkulu. This study aims to determine the implementation, the model and the value of character education in early childhood in Raudhatul Raudhatul RA RA Ministry religion Dharma Wanita South Bengkulu. This research is a field research using qualitative descriptive method. The research subject throughout the teacher / tutor in Raudhatul RA. Raudhatul RA Ministry of Dharma Wanita South Bengkulu religion which amounted to 7 people. Data collection instruments used were interviews, documentation and observation. The results showed that the implementation of character education in Raudhatul RA RA Raudhatul Dharma Wanita South Bengkulu religious ministry is carried out through three main pillars, namely the development of policies, the development of learning and partnership. The value of the characters are developed that character value in relation to God (Allah Habl min) Rated character in relation to oneself (Habl min al-nafs) Values in conjunction with other characters (Habl min al-nas wa al- bi'ah) value nationality (Habl min al-watan). Models developed in the cultivation of character is a model of collaboration and integration models ekstrakuikuler models.
Pemberdayaan Perekonomian Dan Analisa Usaha Melalui Pembuatan Tepung Mocaf Di Kecamatan Siak Hulu Pekanbaru
Sri Maryanti;
Rita Wiyati;
Muhammad Thamrin
Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 1 (2018): Prosiding PKM-CSR Konferensi Nasional Pengabdian kepada Masyarakat dan Corporate Socia
Publisher : Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI)
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Cassava cultivation in Siak Hulu District Kampar Riau of Province sold more in the form of primary goods or just processed into tape, opak and traditional cakes that have less economic value. This is because the lack of knowledge of farmers related to other processed cassava is one of them Flour Mocaf which has a function similar to wheat flour, rice and other flour, this flour has a huge market potential so it is very likely to be developed among farmers . So the level of dependence on wheat can be reduced, considering flour is imported products. The method used for making mocaf flour is cassava peeled, washed to mucil on cassava is lost and cut small then soak in drum that contains water for 3 days or 72 hours ago dried and finely ground and packed. If analyzed making mocaf flour is very likely for new farmers or entrepreneurs to start their business with greater profit, especially if processed products made from mocaf flour can be produced variously will certainly bring in greater profit. This means that after this activity, more farmers know the other benefits of cassava which has added value higher. Cassava can be processed into substitution products from wheat by way of processing cassava into mocaf flour through a very simple process so easily understood by farmers who have different educational background.
Peran Informasi Pemasaran pada Usaha Wajik Tape Melayu Provinsi Riau
Sri Maryanti;
Nining Sudiar;
Afred Suci;
Hardi Hardi
Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 3 (2020): Peran Perguruan Tinggi dan Dunia Usaha Dalam Pemberdayaan Masyarakat Untuk Menyongsong
Publisher : Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI)
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DOI: 10.37695/pkmcsr.v3i0.793
Wajik Tape Melayu merupakan salah satu usaha kecil menengah yang berdiri sejak tahun 2008. Pada awalnya hasil produksi wajik hanya dipasarkan di sekitar Kota Pekanbaru. Sejak tahun 2011, pemasaran produk Wajik Tape Melayu telah merambah ke luar kota, termasuk luar provinsi. Melihat kondisi tersebut penulis tertarik untuk mengkaji tentang peran informasi pemasaran pada usaha Wajik Tape Melayu. Hal ini dilakukan selain untuk mengembangkan usaha masyarakat dan untuk turut serta mengembangkan produk unggulan daerah khas provinsi Riau. Metode yang digunakan adalah kepustakaan atau studi literatur. Hasil penelitian menunjukan bahwa keberadaan dan pemanfaatan informasi pemasaran dapat dilakukan melalui beberapa langkah yaitu mengindentifikasi kebutuhan informasi, mengembangkan informasi, melakukan analisis informasi, pendistribusian dan penggunaan informasi. Dapat disimpulkan bahwa informasi pemasaran memiliki peranan yang sangat penting dalam usaha Wajik Tape Melayu. Beberapa faktor yang mempengaruhi peranan informasi tersebut adalah adanya tekanan persaingan, pertumbuhan pasar, usaha untuk meminimalisir kesalahan, dan meningkatnya harapan konsumen. Informasi penting yang dibutuhkan dalam pengembangan usaha Wajik Tape Melayu antara lain informasi terkait situasi persaingan, kondisi perekonomian, peraturan perundang-undangan, dan kondisi internal perusahaan