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All Journal International Journal of Public Health Science (IJPHS) Potensio Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal AKSES: Jurnal Ekonomi dan Bisnis MIX : Jurnal Ilmiah Manajemen E-Dimas: Jurnal Pengabdian kepada Masyarakat Khasanah Ilmu - Jurnal Pariwisata Dan Budaya JRMSI - Jurnal Riset Manajemen Sains Indonesia Jurnal Dinamika Sosial Budaya JAB (Jurnal Akuntansi & Bisnis) BBM (Buletin Bisnis dan Manajemen) Martabe : Jurnal Pengabdian Kepada Masyarakat JURNAL PENDIDIKAN TAMBUSAI International Journal of Social Science and Business ISOQUANT : Jurnal Ekonomi, Manajemen dan Akuntansi JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Jurnal Ilmu Manajemen dan Akuntansi Terapan Jurnal Ekonomi, Manajemen, dan Akuntansi Universitas Ngudi Waluyo Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ilmiah ASET Ekobis: Jurnal Ilmu Manajemen dan Akuntansi Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran Jurnal Pengabdian Masyarakat Indonesia Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Jurnal Pengabdian kepada Masyarakat Asian Management and Business Review MANAJEMEN Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Bussman Journal : Indonesian Journal of Business and Management Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Jurnal Ekonomi Perusahaan BULETIN BISNIS & MANAJEMEN (BBM) Jurnal Pendidikan Dasar dan Sosial Humaniora Journal of Innovation Research and Knowledge Jurnal Pengabdian Mandiri Jurnal Ilmu Hukum, Humaniora dan Politik (JIHHP) NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Journal of Finance and Business Digital (JFBD) Safari : Jurnal Pengabdian Masyarakat Indonesia Profit: Jurnal Manajemen, Bisnis dan Akuntansi Jurnal Pengabdian Ilmu Kesehatan Journal of Management and Social Sciences Journal of Artificial Intelligence and Digital Business Transformasi: Journal of Economics and Business Management Jurnal Ilmiah Ekonomi, Manajemen dan Syariah Innovative: Journal Of Social Science Research Jurnal Bisnis Kolega Jurnal Manajemen Kreatif dan Inovasi Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE) Klabat Journal of Management Journal of Business Management and Economic Development JPNM : Jurnal Pustaka Nusantara Multidisiplin Jurnal Abdimas Indonesia Jurnal IlmiahManajemen, Bisnis dan Ekonomi Kreatif Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Master Manajemen Equivalent : Journal of Economic, Accounting and Management Moneter : Jurnal Ekonomi dan Keuangan Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi International Journal of Halal System and Sustainability Jurnal Manajemen Bisnis Era Digital Jurnal Terobosan Peduli Masyarakat (TIRAKAT) Jurnal Ilmiah Manajemen dan Akuntansi Ekspresi: Publikasi Kegiatan Pengabdian Indonesia Panggung Kebaikan : Jurnal Pengabdian Sosial Masyarakat: Jurnal Pengabdian Jurnal Ekonomi, Akuntasi dan Manajemen Indonesia(JEAMI) Value Management Research Journal of Islamic Entrepreneurship and Business Research Jurnal Pengabdian Ilmu Kesehatan
Heri Prabowo
Universitas PGRI Semarang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Public Health Social Sciences Transportation Other

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Journal : Master Manajemen

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Pengaruh Label Halal dan Brand Trust terhadap Keputusan Pembelian Masker Wajah Wardah Melalui Minat Beli Inayatur Rosidah; Heri Prabowo; Bayu Kurniawan
Master Manajemen Vol. 3 No. 3 (2025): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v3i3.932

Abstract

This study aims to analyze the influence of halal labels and brand trust on purchasing decisions for Wardah face masks through purchasing interest in Semarang City Students. The research method used is quantitative with data collection techniques through distributing questionnaires to 384 respondents who use Wardah face masks among Semarang City students. Data analysis was carried out using the Structural Equation Modeling (SEM) technique with the help of SmartPLS software. The results of this study indicate that halal labels do not have a significant effect on purchasing interest and purchasing decisions, brand trust has a significant effect on purchasing interest and purchasing decisions, in addition, purchasing interest is proven to be significant as an intervening variable for brand trust on purchasing decisions, and purchasing interest does not have a significant effect as an intervening variable for halal labels on purchasing decisions. These findings indicate that trust in a trusted product can increase purchasing interest and ultimately drive purchasing decisions. This study provides implications for companies to build brand trust in order to increase purchasing interest and consumer purchasing decisions, especially among students. In addition, the results of this study are expected to be a reference for further research that discusses consumer behavior in the halal cosmetics industry.
Pengaruh Pemasaran Media Sosial, Ulasan Online Konsumen, dan Persepsi Harga terhadap Minat Beli Produk Somethinc: Pada Generasi Z di Kota Semarang dengan Citra Merek sebagai Variabel Mediasi Dewi Septiyani; Heri Prabowo; Rauly Sijabat
Master Manajemen Vol. 3 No. 3 (2025): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v3i3.981

Abstract

The cosmetics industry in Indonesia is experiencing rapid growth, encouraging local brands such as Somethinc to continuously innovate in their marketing strategies. This study aims to analyze the influence of social media marketing, online consumer reviews, and price perception on purchase intention of Somethinc products, especially among Generation Z in Semarang City. Brand image is tested as a mediating variable in the relationship between these three factors and purchase intention. This study uses a quantitative approach with a survey method of 399 Generation Z respondents who are Somethinc product users. The sample was determined using a purposive sampling technique and refers to the Slovin formula. Data processing and analysis were carried out using path analysis techniques with the help of SmartPLS 3 software. The results show that social media, online consumer reviews, and price perception have a positive and significant influence on Somethinc's brand image. In addition, brand image is also proven to have a positive and significant influence on consumer purchase intention. However, social media marketing does not directly have a significant influence on purchase intention. In contrast, online consumer reviews and price perception have a positive and significant direct influence on purchase intention. Brand image acts as a strong mediator in strengthening the influence of these three independent variables on purchase intention. These findings suggest that Something needs to strengthen its engaging and interactive social media content strategy, collaborate with influencers, and build two-way communication to enhance its brand image, which will ultimately drive purchasing interest from young consumers.
Co-Authors AB Prabowo Abd. Rasyid Syamsuri Abidin, Muhamad Adika Rahmanto Aditiya Pratama Nugroho Aeni Dieka Prahesti, Ely Agus Sutono Agus Sutono Ahmad Fauzi, Agung Dwi Akyasa, Muhammad Naqi Almansyah Rundu Wonua Amalisa, Popy Nurul Amanda, Maerena Ambarwati, Putri Andry Stepahnie Titing Antik Kristyaningsih Anugrah, Raka Pria Ardisa Lestari, Dwi Asih Niati Aulia Choirunnisa Badriyati, Laila Nurul Bambang Guritno Bambang Guritno Bayu Kurniawan Bayu Kurniawan BAYU KURNIAWAN Bayu Septiawan, Andika Bunyamin Bunyamin C Tri Widiastuti Chadiyan Faturachman Chadyan Fathurachman Darmaputra, M Fajar Darwanto Darwanto Devi Putri Maharani Dewi Ariyanti Dewi Septiyani Dhari, Agita Wulan Dharmaputra, M Fadjar Dhea Rizky A Dhea Rizky Amelia Dian Agustiar Dias Lestari Dimas Juli Pratomo Drifanda, Valdian Dwi Nur Aini, Dwi Dwijayanti, Alina Indra Sakti Efriyani Sumastuti Elisabeth Vita Mutiarawati Elly Ayu Lestari Elza Arindani Dwi Putri Aprilian Ersa Fadilla Darmawati Putri Faizza, Tria Farah Chalida Hanoum Fithri Widyannita Yarisma Gultom, Henry Casandra Hadi, Dwi Prasetiyo Hasrul Fathulloh Hendratmoko, Hendratmoko Henry Casandra Gultom Herdiany, Hapsari Dyah Heri Prabowo Heriyanto, Rizal Herlisa Setiarini Herman Novry Kristiansen Paninggiran Hesty Puspitasari , Ratih Hujianto, Laksono I Wayan Arthana Ida Rosita Ika Indriasari Ika Menarianti, Ika Inayah Adi Sari Inayatur Rosidah Indriasari, Ika Indrisari, Ika Ira Setiawati Ira Setiawati, Ira Jauhari, Mohamat Kayat, Diana Nurul Khalimah, Khalimah Khasan, Muhammad Zaki Fatkhurrohman kresnamurti, agung Kustopo Budiraharjo Kuswardhani, DC Laily Ummayatul Aprilia Sari Laksono Hujianto Lestari, Puji Liyanovitasari, Liyanovitasari Maharani, Silvia Maria Ulfah . Marno Nugroho Meiriyanti, Rita Meiryanti, Rita Meishella Sismi Indah Rahayu MIFTAKHUL JANNAH Miranda Zahro, Farajehan Mochamad Fadjar Darmaputra Mohamad Rizan Mona Saparwati Muarifah, Asna Mahlikhatul Muhammad Danang Nurhidayatul Mubtadin Muhammad Zaki Fatkhurrohman Mukaromah, Nisfiyatul Mustafida, Devi Mustofa, Faizal Gani Nanang Yusroni Nasrul Syahputra Nastiti , Prianka Ratri Niati, Asih Ningrum, Panca Cahya Ningsih, Puspita Jati Dwi Noora Qotrun Nada, Noora Qotrun Noventia Karina Putri Noventina Karina Putri Nugraha, Aryan Eka Prasetya Nugroho Dwi Prasetyo NUR CHOLIFAH Nur Laely Kafi Nurhastuti, Ellinda Febrilia Nurul Hamidah, Nurul Octaviani, Isna Catur Oki Hernanda Yulyanto Popy Dhina Tri Astutik Prianka Ratri Nastiti Prianka Ratri Nastiti, Prianka Ratri PUJI LESTARI Putri, Adelia Sandra Swastika Putri, Aprilia Niken Ayu Saskia Putri, Viki Anjani Qristin violinda Rachmaditya Perdana Kusuma Kresna rafizal Rahma, Nur Rahmat Sudrajat, Rahmat Rama Devara, Hafiz Ratih Hesty Puspitasari Ratih Hesty Utami Ratih Hesty Utami P Ratih Hesty Utami Puspitasari Ratih Pratiwi Ratih Pratiwi Reza Andre Gunawan Riani, Ati Putri Risaldy Rizkhy Himawan Rita Meiriyanti Riyanto Riyanto Riza Dian Cahyani Rizky Agung Nugroho Roistatik, Roistatik Roki Putra, Adimas Ronal Dino Kuncoro Sakti Rr Hawik Ervina Indiworo Rubyah Hutomo Safia, Fidia Okti Safitri, Anik Dian Sapto Budoyo Sapto Budoyo SATRIYAS ILYAS Senowarsito, Senowarsito Septiana Aulia Febrianti Setyorini, Noni Shapna Citra Dewi Sherly Hasna Faradilla Shofif Sobaruddin Akbar Sifana Nahdalia Sijabat, Rauly Silitonga, Lusia Maryani Siti Khoiriyah Subakir, Dyah Tri Suharti Sugiyanto Sugiyanto Sukmawati, Ayu SUTRISNO Sutrisno Sutrisno Sutrisno Sutrisno Sutrisno, Sutrisno Utami P, Ratih Hesty Wahyuhastuti, Novika Wardoyo, Paulus Wawan Priyanto Wibawa, Bayu Arie Widiastuti, C. Tri Wiyaka Wiyaka Zalzalah, Guruh Ghifar