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All Journal INFORMASI Record and Library Journal Professional : Jurnal Komunikasi dan Administrasi Publik Jurnal Kajian Komunikasi Cosmogov: Jurnal Ilmu Pemerintahan ProTVF JURNAL ILMU PEMERINTAHAN JISPO (Jurnal Ilmu Sosial dan Ilmu Politik) Jurnal Studi Komunikasi Jurnal Obsesi: Jurnal Pendidikan Anak Usia Dini PRofesi Humas Jurnal EMT KITA Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Jurnal Komunikasi JPM (Jurnal Pemberdayaan Masyarakat) JWP (Jurnal Wacana Politik) PROSIDING KOMUNIKASI Prosiding Magister Ilmu Komunikasi INTECOMS: Journal of Information Technology and Computer Science JURNAL PENDIDIKAN TAMBUSAI Jurnal Agregasi Jurnal Ilmu Politik dan Komunikasi TEMALI : Jurnal Pembangunan Sosial JURNAL LENSA MUTIARA KOMUNIKASI Warta Ikatan Sarjana Komunikasi Indonesia Science Education and Application Journal Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Amalee: Indonesian Journal of Community Research & Engagement Jurnal Praksis dan Dedikasi Sosial Management Studies and Entrepreneurship Journal (MSEJ) Mediakom : Jurnal Ilmu Komunikasi Jurnal Penelitian Manajemen Terapan (Penataran) Akrab Juara : Jurnal Ilmu-ilmu Sosial Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Jurnal Cahaya Mandalika Jurnal Ilmiah Wahana Pendidikan Journal La Sociale JURNAL KOMUNIKASI DAN BISNIS Jurnal Pengabdian kepada Masyarakat JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) eScience Humanity Journal Journal Of Human And Education (JAHE) Edukasia: Jurnal Pendidikan dan Pembelajaran Petanda : Jurnal Ilmu Komunikasi dan Humaniora Jurnal Komunikasi Global Journal of Artificial Intelligence and Digital Business Ekalaya: Jurnal Pengabdian Kepada Masyarakat Indonesia Jurnal Cyber PR Innovative: Journal Of Social Science Research AMMA : Jurnal Pengabdian Masyarakat GEMBIRA (Pengabdian Kepada Masyarakat) Jesocin : Journal of Economics, Accounting, Business, Management, Engineering and Society Jurnal Indonesia : Manajemen Informatika dan Komunikasi JUSTICE: Journal of Social and Political Science Jurnal Kajian Budaya dan Humaniora (JKBH) Multi Discere Journal Sawerigading Jurnal Ilmu Komunikasi dan Bisnis INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS)
Diah Fatma Sjoraida
Prodi Hubungan Masyarakat, Fakultas Ilmu Komunikasi, Universitas Padjadjaran, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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INTEGRATING MARKETING PERFORMANCE AND FINANCIAL DISCIPLINE: A VALUE-BASED MANAGEMENT FRAMEWORK FOR SUSTAINABLE GROWTH Diah Fatma Sjoraida; Endang Ruchiyat
Journal of Jabar Economic Society Networking Forum Vol. 3 No. 9 (2026): Jesocin : September
Publisher : Organisasi Kreatif Indonesia Emas

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Background: Marketing activity is often evaluated through reach, traffic, leads, or sales while finance evaluates margins, working capital, liquidity, and risk. When these views remain separated, growth can consume cash and customer acquisition can destroy value.Aims: This article develops a value-based management framework that connects marketing decisions with revenue quality, margins, cash conversion, customer equity, and financial resilience.Research Method: The study uses an integrative conceptual review. Peer-reviewed literature, professional standards, and official institutional sources are synthesized through construct clarification, mechanism mapping, governance analysis, and development of propositions. The article does not report fabricated respondents, database counts, or statistical estimates.Results and Conclusion: The synthesis indicates that organizational value arises when information, decisions, controls, and performance measures operate as an integrated management system. Technology or functional activity alone is insufficient. Clear accountability, reliable data, balanced indicators, and periodic review are the principal enabling conditions.Contribution: The paper offers a practical capability framework and testable propositions that can guide organizational assessment and subsequent empirical research.
CLOUD ACCOUNTING CONTROLS FOR SMALL AND MEDIUM ENTERPRISES: A FRAMEWORK FOR RELIABLE DIGITAL RECORDS Bucky Wibawa Karya Guna; Diah Fatma Sjoraida
Journal of Jabar Economic Society Networking Forum Vol. 3 No. 1 (2026): Jesocin : January
Publisher : Organisasi Kreatif Indonesia Emas

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Background: Organizations increasingly depend on cloud accounting controls, yet visible activity does not by itself demonstrate reliable capability or sustainable value. Fragmented responsibilities, weak evidence, and locally optimized metrics can cause decisions about small to create unmanaged exposure elsewhere. Aim: This article develops a governance framework that connects cloud accounting controls, small, and medium enterprises through five mutually reinforcing capabilities: data integrity, model and technology controls, human judgment, accountability, and continuous monitoring. Method: The paper uses an integrative conceptual review. Established management research, professional standards, and institutional guidance are synthesized through construct clarification, mechanism mapping, risk-control analysis, and proposition development. It does not report respondents, sample statistics, or causal estimates. Results: The synthesis indicates that performance becomes more resilient when decision rights, data definitions, controls, escalation paths, and learning routines are designed as one management system. The proposed model links each capability to observable evidence and balanced indicators. Contribution: The article offers an auditable implementation sequence and propositions that can be tested in later empirical research.
BUSINESS CONTINUITY CAPABILITY IN REGIONAL ENTERPRISES: INTEGRATING SCENARIOS, CONTROLS, AND ADAPTIVE LEARNING Asep Gunawan; Diah Fatma Sjoraida
Journal of Jabar Economic Society Networking Forum Vol. 3 No. 5 (2026): Jesocin : May
Publisher : Organisasi Kreatif Indonesia Emas

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Background: Organizations increasingly depend on business continuity capability in regional enterprises, yet visible activity does not by itself demonstrate reliable capability or sustainable value. Fragmented responsibilities, weak evidence, and locally optimized metrics can cause decisions about process discipline to create unmanaged exposure elsewhere. Aim: This article develops a governance framework that connects business continuity capability in regional enterprises, process discipline, and partner coordination through five mutually reinforcing capabilities: end-to-end visibility, process discipline, partner coordination, risk-based controls, and adaptive learning. Method: The paper uses an integrative conceptual review. Established management research, professional standards, and institutional guidance are synthesized through construct clarification, mechanism mapping, risk-control analysis, and proposition development. It does not report respondents, sample statistics, or causal estimates. Results: The synthesis indicates that performance becomes more resilient when decision rights, data definitions, controls, escalation paths, and learning routines are designed as one management system. The proposed model links each capability to observable evidence and balanced indicators. Contribution: The article offers an auditable implementation sequence and propositions that can be tested in later empirical research.
RESPONSIBLE INNOVATION IN PRODUCT PORTFOLIO GOVERNANCE: BALANCING EXPERIMENTATION, RISK, AND VALUE Arif Budi Raharja; Diah Fatma Sjoraida
Journal of Jabar Economic Society Networking Forum Vol. 3 No. 8 (2026): Jesocin : August
Publisher : Organisasi Kreatif Indonesia Emas

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Background: Organizations increasingly depend on responsible innovation in product portfolio governance, yet visible activity does not by itself demonstrate reliable capability or sustainable value. Fragmented responsibilities, weak evidence, and locally optimized metrics can cause decisions about capability development to create unmanaged exposure elsewhere. Aim: This article develops a governance framework that connects responsible innovation in product portfolio governance, capability development, and role clarity through five mutually reinforcing capabilities: inclusive participation, capability development, role clarity, fair accountability, and institutional learning. Method: The paper uses an integrative conceptual review. Established management research, professional standards, and institutional guidance are synthesized through construct clarification, mechanism mapping, risk-control analysis, and proposition development. It does not report respondents, sample statistics, or causal estimates. Results: The synthesis indicates that performance becomes more resilient when decision rights, data definitions, controls, escalation paths, and learning routines are designed as one management system. The proposed model links each capability to observable evidence and balanced indicators. Contribution: The article offers an auditable implementation sequence and propositions that can be tested in later empirical research.
Co-Authors Aat Ruchiat Aat Ruchiat Nugraha Achmad Abdul Basith Achwan Noorlistyanto Adi Adrie Oktavio Adzkia Kirana Dipa Agus Rahmat agus rahmat Agus Sukarna Diputra Ahmad Zain Sarnoto Ali, Makhrus Alvionita Anggraeni, Armastasya Andi Harmoko Arifin ANDRI KURNIAWAN Andri Kurniawan Andriya Risdwiyanto Andriya Risdwiyanto Anton PW Nomleni Arif Budi Raharja Arvin Hardian Asep Gunawan Asmawi, Awing Asmawi, Awing Asmawi, Awing Asrul Sani Asrul Sani Atwar Bajari Aulia Rahman Aulia Rahman Awing Asmawi Bachtiar, Alfan Bucky Wibawa Karya Guna Buky Wibawa Karya Guna Carolline Sekar Karunia Putri Centurion Chandratama Priyatna Cucu Sugyati cucu sugyati Daniel Pasaribu Deddy Mulyana Dede Abdul Hasyir Dede Mariana Devi Andriyani Diah Sri Rejeki Dian Wardiana Sjuchro Dicky Yusuf Budiman Kusmayadi Dirgantara, Khantia Ridwan Diwyarthi , Ni Desak Made Santi Dorthy Ellayany Sinaga Dwi Masrina Edwin Rizal Endang Ruchiyat Evi Meidasari M Evi Novianti Faisyal Muhammad Syahri Alwi Fauzi, Rizal Ula Ananta Feliza Zubair Feliza Zubair Fierda Sarpangga Fitria Adianti Putri Fitria, Arie Guna, Bucky Wibawa Karya Guna, Buky Wibawa Karya Hadi Suprapto Arifin Hamka Hanny Hafiar Hanny Hafiar Hatidja, St Hayati, Neni Nur Hendrik Hendrik Heru Ryanto Budiana Hidayah, Yuly Iriana Bakti Ismaliyah Yusuf Rangkuti Julinta Paulina Kholidil Amin Kokom Komariah Lukiati Komala Lukiati Komala Lukiati Komala Erdinaya M. Anton Fatoni M. Fatah Wiyatna M. Taufiq Rahman, M. Taufiq Mayang Riyantie, Mayang Metasari, Rean Miftachul Amri Mohammad Edy Nurtamam, Mohammad Edy Naufal Haidar Ahmada Nayla Erzani Novianty Djafri Novie Indrawati Sagita Nungraha, Aat Ruchiat Nur Hasan Nurhasanah Pasaribu Nurul Hudaini Nuryah Asri Sjafirah Nuryah Asri Sjafirah, Nuryah Asri Occe Luciana, Occe Palupi, Rety Pane, Muhammad Mulyadi Paul Sopacua Priyatna, Centurion C. Priyo Subekti Putri, Jihan Tertia Nugraha Rahim, Fachrulsyah Alif Mahendra Rasyid Rasyid, Rasyid Rasyid Tarmizi Rembe, Elismayanti Renata Anisa Retasari Dewi Rikhansa, Nadhifa Risnawati Risnawati Riza Noviana Khoirunnisa Rizal Ula Ananta Fauzi Robbikal Muntaha Meliala Rostika Yuliani Rully Khairul Anwar S. Kunto Adiwibowo Salampessy, Maryam Salsabila Andiana Samuna, Samuna Santosa, Tomi Apra Silvina Mayasari Simamora, Benget Siti Aisyah Siti Masruroh Sitinah, Sitinah Soni Reffali Suar, Abi Sudarmo Sudarmo Sudarmo Sudi, Mohamad Suhardi Suhardi Suhardy Suharry, Suharry Sunardi Sundari, Ineu Purwadewi Suprapto, Deddy Susanne Dida Susie Perbawasari Suwandi Sumartias Syahrul Salam Syauqy Lukman Tiurmaida, Serepina Tongam E Panggabean TRISNAWATI KUSUMAWARDHANI Umul Khasanah Ute Lies Siti Khadijah Uud Wahyudin WIJOYO, HADION Wulandari, Andi Sri Rezky Yanti Setianti Yovita Elsa Sekar Dyatmika Yudhakusuma, Dudi Yusra, Wildan Yustikasari Zahra, Vannisa Jasmine Az Zulham