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All Journal INFORMASI Record and Library Journal Professional : Jurnal Komunikasi dan Administrasi Publik Jurnal Kajian Komunikasi Cosmogov: Jurnal Ilmu Pemerintahan ProTVF JURNAL ILMU PEMERINTAHAN JISPO (Jurnal Ilmu Sosial dan Ilmu Politik) Jurnal Studi Komunikasi Jurnal Obsesi: Jurnal Pendidikan Anak Usia Dini PRofesi Humas Jurnal EMT KITA Jurnal Komunikasi JPM (Jurnal Pemberdayaan Masyarakat) JWP (Jurnal Wacana Politik) PROSIDING KOMUNIKASI Prosiding Magister Ilmu Komunikasi INTECOMS: Journal of Information Technology and Computer Science JURNAL PENDIDIKAN TAMBUSAI Jurnal Agregasi Jurnal Ilmu Politik dan Komunikasi TEMALI : Jurnal Pembangunan Sosial JURNAL LENSA MUTIARA KOMUNIKASI Warta Ikatan Sarjana Komunikasi Indonesia Science Education and Application Journal Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Amalee: Indonesian Journal of Community Research & Engagement Jurnal Praksis dan Dedikasi Sosial Management Studies and Entrepreneurship Journal (MSEJ) Mediakom : Jurnal Ilmu Komunikasi Jurnal Penelitian Manajemen Terapan (Penataran) Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Jurnal Cahaya Mandalika Jurnal Ilmiah Wahana Pendidikan Journal La Sociale JURNAL KOMUNIKASI DAN BISNIS Jurnal Pengabdian kepada Masyarakat JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) eScience Humanity Journal Journal Of Human And Education (JAHE) Edukasia: Jurnal Pendidikan dan Pembelajaran Petanda : Jurnal Ilmu Komunikasi dan Humaniora Jurnal Komunikasi Global Journal of Artificial Intelligence and Digital Business Ekalaya: Jurnal Pengabdian Kepada Masyarakat Indonesia Jurnal Cyber PR Innovative: Journal Of Social Science Research INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS) GEMBIRA (Pengabdian Kepada Masyarakat) Jurnal Indonesia : Manajemen Informatika dan Komunikasi JUSTICE: Journal of Social and Political Science Jurnal Kajian Budaya dan Humaniora (JKBH) Jurnal Ilmu Komunikasi dan Bisnis
Diah Fatma Sjoraida
Prodi Hubungan Masyarakat, Fakultas Ilmu Komunikasi, Universitas Padjadjaran, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Journal : ProTVF

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Film narratives as public relations in Hollywood-China soft power rivalry Suprapto, Deddy; Sjoraida, Diah Fatma; Salam, Syahrul
ProTVF Vol 10, No 1 (2026): March 2026
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/ptvf.v10i1.61924

Abstract

Background: Film has been playing more of the role as a symbolic tool for public relations to externalize countries’ soft power and nationalism in such geo-political competition among major countries in world communication. Purpose: This study aims to analyse how these filmic narratives function as public relations texts within the sphere of soft power competition between Hollywood and Chinese cinema through an analysis of both the ideological meaning and cultural significance constructed around these personalities, figures, and ideas on a global scale. Methods: Drawing on the qualitative comparative case study methodology and a media political economy model, this study examines theme narratives of certain Hollywood and Chinese films that depict representations of national identity and geopolitical interests along three dimensions; (a) literary narrative, (b) censorship laws, and (c) capitalist structure of media. Results: I find that Hollywood films promote a narrative of global leadership, technological advancement and liberal values in the context of what I call “entertainment capitalism”, while Chinese movies emphasize nationalism, state ideology and reinterpreting history under conditions of “state capitalism” with severe media regulation. Conclusion: In both cases, film narratives work as symbolic public relations rather than institutional ones that frame these forms of soft-power competition between Hollywood and China Implications: The study emphasizes the value of storytelling in film that changes as the experiential space is utilized for public diplomacy; here, it promises contributions to theorization in film studies, cultural diplomacy and international communication research.
Co-Authors Aat Ruchiat Aat Ruchiat Nugraha Achmad Abdul Basith Achwan Noorlistyanto Adi Adrie Oktavio Adzkia Kirana Dipa Ahmad Zain Sarnoto Ali, Makhrus Alvionita Anggraeni, Armastasya Alwi, Faisyal Muhammad Syahri Amri, Miftachul Andi Harmoko Arifin Andri Kurniawan ANDRI KURNIAWAN Andriya Risdwiyanto Andriya Risdwiyanto Anton PW Nomleni Arvin Hardian Asmawi, Awing Asmawi, Awing Asmawi, Awing Asrul Sani Asrul Sani Atwar Bajari Aulia Rahman Aulia Rahman Awing Asmawi Bachtiar, Alfan Buky Wibawa Karya Guna Cucu Sugyati cucu sugyati Daniel Pasaribu Deddy Mulyana Dede Abdul Hasyir Dede Mariana Devi Andriyani Diah Sri Rejeki Dicky Yusuf Budiman Kusmayadi Dipura, Agus Sukarna Dirgantara, Khantia Ridwan Diwyarthi , Ni Desak Made Santi Dorthy Ellayany Sinaga Dwi Masrina Edwin Rizal Evi Meidasari M Evi Novianti Fauzi, Rizal Ula Ananta Feliza Zubair Feliza Zubair Fierda Sarpangga Fitria Adianti Putri Fitria, Arie Guna, Bucky Wibawa Karya Guna, Buky Wibawa Karya Hadi Suprapto Arifin Hamka Hanny Hafiar Hanny Hafiar Hatidja, St Hayati, Neni Nur Hendrik Hendrik Heru Ryanto Budiana Hidayah, Yuly Iriana Bakti Julinta Paulina Kholidil Amin Kokom Komariah Lukiati Komala Lukiati Komala Lukiati Komala Erdinaya M. Anton Fatoni M. Fatah Wiyatna M. Taufiq Rahman, M. Taufiq Mayang Riyantie, Mayang Metasari, Rean Mohammad Edy Nurtamam, Mohammad Edy Muhamad Fatah Wiyatna Muhammad Luthfi Naufal Haidar Ahmada Nayla Erzani Novianty Djafri Novie Indrawati Sagita Nungraha, Aat Ruchiat Nur Hasan Nurhasanah Pasaribu Nurul Hudaini Nuryah Asri Sjafirah Nuryah Asri Sjafirah, Nuryah Asri Occe Luciana, Occe Palupi, Rety Pane, Muhammad Mulyadi Paul Sopacua Priyatna, Centurion C. Priyo Subekti Rahim, Fachrulsyah Alif Mahendra Rangkuti, Ismaliyah Yusuf Rasyid Rasyid, Rasyid Rasyid Tarmizi Reffali, Soni Rembe, Elismayanti Renata Anisa Retasari Dewi Rikhansa, Nadhifa Risnawati Risnawati Riza Noviana Khoirunnisa Rizal Ula Ananta Fauzi Robbikal Muntaha Meliala Rostika Yuliani Rully Khairul Anwar S. Kunto Adiwibowo Salam, Syahrul Salampessy, Maryam Samuna, Samuna Santosa, Tomi Apra Silvina Mayasari Simamora, Benget Siti Aisyah Siti Masruroh Sitinah, Sitinah Suar, Abi Sudarmo Sudarmo Sudi, Mohamad Suhardy Suharry, Suharry Sunardi Sundari, Ineu Purwadewi Suprapto, Deddy Susanne Dida Susie Perbawasari Suwandi Sumartias Syauqy Lukman Tiurmaida, Serepina Tongam E Panggabean TRISNAWATI KUSUMAWARDHANI Umul Khasanah Ute Lies Siti Khadijah Uud Wahyudin WIJOYO, HADION Wulandari, Andi Sri Rezky Yanti Setianti Yovita Elsa Sekar Dyatmika Yudhakusuma, Dudi Yusra, Wildan Yustikasari Zulham