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All Journal FIAT JUSTISIA: Jurnal Ilmu Hukum Logika : Jurnal Penelitian Universitas Kuningan Jurnal IUS (Kajian Hukum dan Keadilan) Pembaharuan Hukum Syntax Literate: Jurnal Ilmiah Indonesia JURNAL PENDIDIKAN TAMBUSAI YUSTISI Gorontalo Law Review Istinbath: Jurnal Hukum dan Ekonomi Islam Jurnal Hukum Positum PALAR (Pakuan Law review) Pena Justisia: Media Komunikasi dan Kajian Hukum JUSTISI JURNAL USM LAW REVIEW Paulus Law Journal Yustisi: Jurnal Hukum dan Hukum Islam INTERNATIONAL JOURNAL OF SOCIAL, POLICY AND LAW (IJOSPL) International Journal of Social Service and Research Journal Equity of Law and Governance Unram Journal of Community Service (UJCS) Pakuan Justice Journal of Law (PAJOUL) Jurnal Pahlawan Jurnal Sosial dan Sains Journal of Public Representative and Society Provision AHKAM : Jurnal Hukum Islam dan Humaniora Eduvest - Journal of Universal Studies Jurnal Hukum Indonesia Equivalent: Jurnal Ilmiah Sosial Teknik Lex Journal : Kajian Hukum dan Keadilan Socius: Social Sciences Research Journal Journal of Law Review Al-Zayn: Jurnal Ilmu Sosial & Hukum QOSIM: Jurnal Pendidikan, Sosial & Humaniora Indonesian Journal of Law and Justice Causa: Jurnal Hukum dan Kewarganegaraan Kanun: Jurnal Ilmu Hukum Advances In Social Humanities Research International Journal of Nusantara Islam SASI Journal of Law and Legal Reform Konsensus: Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Juris Prima: Jurnal Inovasi Hukum dan Kebijakan
Yenny Febrianty
Universitas Pakuan
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Neuroscience Physics Social Sciences Other

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Journal : Unram Journal of Community Service (UJCS)

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Digital Skills Improvement for MSMEs in Rural Areas for Online Marketing Febrianty, Yenny; Awaludin, Dipa Teruna; Safar, Muh.; Kraugusteeliana, Kraugusteeliana; Suseno, Suseno
Unram Journal of Community Service Vol. 5 No. 3 (2024): September
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v5i3.692

Abstract

This Community Service (PKM) aims to improve the digital skills of MSME actors in rural areas, especially in online marketing, through online training using the Zoom platform. This activity is motivated by the low digital skills of MSMEs in rural areas, which limits their access to the digital market. The method used is participatory action research (PAR), involving 30 MSME actors who are selected by purposive sampling. The training lasts four weeks and includes two weekly sessions, covering material on digital marketing, the use of social media, e-commerce, and marketing performance monitoring. The results showed a significant improvement in participants' digital skills, with an average pre-test score of 45 increasing to 80 on the post-test. Implementing the skills learned also resulted in an increase in engagement on social media by 40% and an increase in online transactions by 20%-30%. Participants gave positive feedback regarding the relevance of the training and the application of the skills taught. This activity fills the gap in previous research by focusing on practical strategies adapted to the conditions of MSMEs in rural areas. The main obstacle faced is the problem of internet connectivity, which needs to be considered in the next training. Overall, this activity has succeeded in increasing the competitiveness of MSMEs in the digital market
Digital Skills Improvement for MSMEs in Rural Areas for Online Marketing Febrianty, Yenny; Awaludin, Dipa Teruna; Safar, Muh.; Kraugusteeliana, Kraugusteeliana; Suseno, Suseno
Unram Journal of Community Service Vol. 5 No. 3 (2024): September
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v5i3.692

Abstract

This Community Service (PKM) aims to improve the digital skills of MSME actors in rural areas, especially in online marketing, through online training using the Zoom platform. This activity is motivated by the low digital skills of MSMEs in rural areas, which limits their access to the digital market. The method used is participatory action research (PAR), involving 30 MSME actors who are selected by purposive sampling. The training lasts four weeks and includes two weekly sessions, covering material on digital marketing, the use of social media, e-commerce, and marketing performance monitoring. The results showed a significant improvement in participants' digital skills, with an average pre-test score of 45 increasing to 80 on the post-test. Implementing the skills learned also resulted in an increase in engagement on social media by 40% and an increase in online transactions by 20%-30%. Participants gave positive feedback regarding the relevance of the training and the application of the skills taught. This activity fills the gap in previous research by focusing on practical strategies adapted to the conditions of MSMEs in rural areas. The main obstacle faced is the problem of internet connectivity, which needs to be considered in the next training. Overall, this activity has succeeded in increasing the competitiveness of MSMEs in the digital market
Co-Authors ., Nuradi Ade Sathya Sanathana Ishwara Afriliyani Gojali Agustin, Dina Amalia Agustina, Eni Ahmad, Asmida Alam, Nadia Rastika Alvandi, Agung Alwi Renhoren Amak UI Hosnah Ana Riana Andhika Nugraha Utama Andi Muhammad Asrun Andika Agung, Andika Andre Setiawan, Andre Angga Perdana Anggraeni, Siti Wulan Angraeni, Novita Anwar Sulaiman Ardian Ardian Ardian Ardian Arief Fahmi Lubis Arief, M. Rahmad Ariyanto Ariyanto Ariyanto Arkianti Anindita Putri Arzuna, Pit Asmak UI Hosnah Asmak Ul Hosna Asmak Ul Hosna Asmida Ahmad Astuti, Retno Dwi Awalnia Moenek, Elfa Awaludin, Dipa Teruna Azlin, Wildan Al Ghifari Bayuwega Tustikarana BENI SETIAWAN Bintara Sura Priambada Brahmana, Rizkita Butar-Butar, Dinalara D Carwan, Carwan Chairijah . Chairunnisa Chairunnisa Christopher Panal Lumban Gaol Cusa, Jonathan Rey Dadang Sumarna Daffa Muhammad Nazar Dewi Ratnadewanti Diah Turis Kaemirawati Doni Christian Nainggolan Dora Kusumastuti Erlinawati Erlinawati, Erlinawati Fadhilah, Mursal Farahdinny Siswajanthy Fauzan Azima Faturachman Fauziah, Alfiah Farhah Feri Pramudya Suhartanto Fitri, Hidayati Fitria, Mayzara Sari Florentia Febyandani Titu Ghapa, Hasliza Ghilma, Layya Iksiru H. Abid H.M. Yunus Hadi, Zahirul Handoyo DP, Sapto Haruni Ode Hasmiati Hasmiati Henny Saida Flora Heridah, Andi Hidayati Fitri Hilton Taranama P.M. Holili Holili Holili, Holili Hosnah, Amak UI Hulwanullah, Hikam Ichsan, Muhammad Chaerul Isep H Insan Isep H Insan Ishwara, Ade Sathya Sanathana Joko Sriwidodo Joko Widodo Jonathan Rey Cusa Kamila Khaerunisa Kasim, Aksah Khairani, Nisya Hamidah Kholik, Acep Abdul Kraugusteeliana Kraugusteeliana Krisna Murti Kristoffel, Chesario Own Kumala, Brik Larasati, Rindiana Lestari, Sari Indah Madina, Zaskia Mahipal Maria Yeti Andrias Marjan Miharja Maudy Anjani Monica, Tri Muh. Safar, Muh. Muhammad Amin Hamid Muhammad Luthfi Muhammad Omega Yuristyawarman Mustapid, Hidayatul Mustaqim . Mustaqim . Mustaqim Mustaqim Mustaqim Mustaqim Mustaqim Mustaqim, Mustaqim Mustika Mega Wijaya Mustika Mega Wijaya Mustika Mega Wijaya Mustika Mega Wijaya Mustika Mega Wijaya Nadia Rastika Alam Najamuddin Gani Nandang Kusnadi Novia, Elsa Ari Novianty , Rica Regina Okviany , Hana Ratlian Pattipeilohy , Alex Maxer Pebriansyah, Yudi Permana, Hadi Jaya Pohan, Masitah Pransisto, Johamran Priyaldi Priyaldi Priyaldi, Priyaldi Putra, Anggiana Putri, Endah Trisvina Rahayu Putri, Nasya Aliyyah Putri, Viorizza Suciani Raden Muhammad Mihradi Rahayu, Fitrie Aryani Rahmandika, Surya Afif Rindiana Larasati Rini Fitriani Rizka Maulidaen Rustandi Rizkia, Nanda Dwi Roni Jayawinangun Rossa, Reva Della Roy, Muhammad Tahsin Rustandi, Rizka Maulidaen Ryendra, Nadya Restu Sabrina Adelia Febriyanti Sapto Handoyo Sapto Handoyo Sari, Ameliya Ratna Shafa Aulia Kirana Shapira, Kania Sheika Dwi Nabila Sinaga, Walter A.L. Sitinjak, Anggi Dwita Clara Afrilia Suciani Putri, Viorizza Suhermanto, Suhermanto Sulastri Sulastri Sulthan, Fariz M. Supenawati, Erni Suseno Suseno Syahbana, Rio Akmal Taranama P.M., Hilton Tranggono, Emiral Rangga Tustikarana, Bayuwega Viorizza Suciani Putri Vitalia, Filda Wahab Aznul Hidaya Wasito, Lerick Yahman Yahman Yohanes Yulianus Payzon Aituru Yunita, Masna Zacharias, Vasco Javarison Zachrias Rumbewas Zafarina, Yusabihu Zahra Maharani Mulyana Zelika Siti Rahma Zulfiani Zulfiani Zulfiani, Zulfiani