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All Journal Voteteknika (Vocational Teknik Elektronika dan Informatika) Jurnal Perikanan dan Kelautan AL-TA´LIM Jurnal Online Mahasiswa (JOM) Bidang Perikanan dan Ilmu Kelautan Eklektika Jiko (Jurnal Informatika dan komputer) JURNAL PENDIDIKAN TAMBUSAI Astonjadro Minda Baharu AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Teknologi Informasi dan Pendidikan Economic Education and Entrepreneurship Journal Asian Journal of Aquatic Sciences Jurnal Magrobis Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Darma Agung Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara Tekper: Jurnal Teknologi dan Manajemen Industri Pertanian SIMBIOSA Jurnal Disrupsi Bisnis Journal of Coastal and Ocean Sciences Mosharafa: Jurnal Pendidikan Matematika Jurnal Vokasi Informatika (JAVIT) Journal of Rural and Urban Community Empowerment Marketing Management Studies Jurnal Inovasi Penelitian dan Pengabdian Masyarakat Jurnal Pajak dan Bisnis (Journal of Tax and Business) Dinamika Lingkungan Indonesia Jurnal WIDYA LAKSMI (Jurnal Pengabdian Kepada Masyarakat) Jurnal Ilmiah Mahasiswa (JIMAWA) Asian Journal of Community Services (AJCS) Dedikasi: Jurnal Pengabdian Kepada Masyarakat Media Bina Ilmiah QISTINA: Jurnal Multidisiplin Indonesia Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Journal of Management and Administration Provision Journal Research of Social Science, Economics, and Management Innovative: Journal Of Social Science Research International Journal of Multidisciplinary Research of Higher Education (IJMURHICA) South East Asian Marine Sciences Journal Jurnal Pengabdian kepada Masyarakat : Kreasi Mahasiswa Manajemen Journal of Innovative and Creativity Banking & Management Review Cakrawala: Jurnal Ekonomi, Manajemen dan Bisnis Jurnal Perikanan dan Kelautan Jurnal Pengabdian Ruru
Thamrin Thamrin
Fakultas Pertanian Universitas Kutai Kartanegara, Jl. Gunung Kombeng No. 27 Tenggarong
Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Nursing Physics Public Health Social Sciences Other

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Journal : Marketing Management Studies

 1 
Influence of service quality and company image on electronic word-of-mouth (eWOM) through customer satisfaction among train passengers at PT. Indonesian Railways (Persero) Regional Division II West Sumatra. Rahma Lisya, Sri; Thamrin, Thamrin
Marketing Management Studies Vol. 4 No. 1 (2024): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v4i1.433

Abstract

This study aims to see the effect of service quality and corporate image on EWOM through consumer satisfaction at PT. KAI Drive SUMBAR. The population of this study is people who have used the services of PT. KAI Drive II SUMBAR in the last 6 months. The number of samples used in this study were 130 respondents. Data was collected by distributing questionnaires online via Google from and data processing was carried out using the SmartPLS software. The results of this study indicate that (1) Service quality has a positive and significant effect on EWOM (2) Service quality has a positive and significant effect on customer satisfaction (3) Corporate image has a positive and significant effect on EWOM (4) Corporate image has a negative effect on customer satisfaction ( 5) customer satisfaction has a negative effect on EWOM (6) Service quality has a negative effect on EWOM through customer satisfaction (7) Corporate image has a positive and significant effect on EWOM through customer satisfaction.
The influence of perceived usefulness, perceived ease of use, perceived risk on behavioral intention for QRIS user Muhammad Yusuf; Rahmiati, Rahmiati; Thamrin, Thamrin
Marketing Management Studies Vol. 4 No. 2 (2024): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v4i2.500

Abstract

The purpose of this study is to analyze: (1) the effect of perceived usefulness on behavioral intention (2) the effect of perceived ease of use on perceived usefulness (3) the effect of perceived ease of use on behavioral intention (4) the effect of perceived risk on behavioral intention for QRIS in Padang. We did this by asking 310 QRIS users in Padang for their opinions. We collected our data directly from these users, who were interested in QRIS payments. Then we used a mix of descriptive and quantitative analysis, including multiple regression, to analyze the data using SmartPLS. The results of the study showed: perceived usefulness and perceived ease of use had a positive significant effect on behavioral intention; perceived ease of use had a positive significant effect perceived usefulness; perceived risk had a negative significant effect on behavioral intention.
The Interplay of Perceived Usefulness, Security, and Lifestyle in Shaping Gen Z's QRIS Usage Intention: A Path Towards a Cashless Padang Rayhan Anugerah Hadikusuma; Thamrin, Thamrin
Marketing Management Studies Vol. 4 No. 3 (2024): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v4i3.530

Abstract

This study aims to examine the effects of Perceived Benefits and Perceived Security on the Continuance Usage Intention of QRIS among Gen Z in the context of a Cashless Society, with Lifestyle as a Moderating Variable. The research employs an associative methodology to identify relationships between multiple independent variables and the dependent variable. The study population comprises Gen Z individuals in Padang City, with a sample of 150 QRIS users selected through purposive sampling within a non-probability sampling framework. Data were collected via questionnaires using a Likert Scale and analyzed using SmartPLS software. The findings reveal that: (1) Perceived Benefits have a positive and significant effect on Continuance Usage Intention; (2) Perceived Security has a positive but non-significant effect on Continuance Usage Intention; (3) Lifestyle does not moderate the effect of Perceived Benefits on Continuance Usage Intention; and (4) Lifestyle weakens the relationship between Perceived Security and Continuance Usage Intention.
The effect of perceived usefulness and perceived security on QRIS continuance usage intention among Generation Z: Lifestyle as a moderating variable Rayhan Anugerah Hadikusuma; Thamrin, Thamrin
Marketing Management Studies Vol. 5 No. 1 (2025): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of Perceived Benefits and Perceived Security on the continuance Usage Intention of QRIS by Gen Z as a Cashless Society, with Lifestyle as a Moderating Variable. The methodology used is associative research, which seeks to identify the relationships between several independent variables and the dependent variable. The study population consists of Gen Z in Kota Padang, with a sample of 150 QRIS users selected through purposive sampling within a non-probability sampling method. Data were collected through a questionnaire using a Likert Scale and analyzed using SmartPLS software. The findings of this study indicate that (1) Perceived Benefits have a positive and significant effect on continuance Usage Intention, (2) Perceived Security has a positive but not significant effect on continuance Usage Intention, (3) Lifestyle does not moderate the effect of Perceived Benefits on continuance Usage Intention, and (4) Lifestyle weakens the relationship between Perceived Security and continuance Usage Intention.
Co-Authors . Zulfan A.A. Ketut Agung Cahyawan W Achmad Noerkhaerin Putra Adiyatma, Patwa Adni, Nailul Adriana, Alysa Adriani Susanty Afrizal Tanjung Agustiarmi, Winda Agustin, R. Sandra Albert Albert Albert Albert Ali Fikri Hasibuan Alit Hindri Yani Alpian Ambiyar, Ambiyar Anak Agung Istri Sri Wiadnyani Ananda, Nahdya Nasri Andi Taufiq Umar Andikha, Muhammad Imam Anori, Sartika Apdillah, Doni Aprinata, Rio Aras Mulyadi Ariusni Ariusni Artha, Dwirani Puspa Asih Kuswardinah Asrizal Ayunda, Fadhilah Putri Bambang Triatma, Bambang Batubara, Ummi Mardhiah Belilasari, Belilasari Bilhuda, Ulwatul Bintal Amin Can, Hafez Adefl Cantika, Aisyah Chandra, Randy Brilliant Clara, Dina Harven Darmi, Darmi Darwin Yunus Defitra, Hersa Javayu Delsina Faiza Delvi, Kasma Muria Deni Efizon Desi Yoswati, Desi Dessy Yoswaty Devia Febrina Dewita Dewita Dirmaningsih, Septi Djohan, Deva Dodi Irwan Siregar Driani, Gema Illahi Eddiwan Kamaruddin Efriyeldi, Efriyeldi Eko Wahyu Nugrahadi Elizal, Elizal Fachry Abda El Rahman Fadli, Mohamad Faiza, Deslina Fakri, Rangga Zaumil Farma, Elmi Aulia Fatmawati, Riska Febrianda, Farid Feliatra, Feli Ferdiansyah, Andika Fitri, Nurlaila Fitri, Nurlaili Fitria Arifin, Elfira Gafnie, Ghassani Razan Ginting, Twinta Dellanov Hadiyatma, Patwa Hakim, Sultan Ahmad El Hamidi, Wilzam Haque, Arina Harahap, Fitri Annisa Harahap, Irawan Hasanah, Afifah Nur Helda Helda Hidayat, Aga Azmi Husnawati Husnawati Ida Ayu Putu Sri Widnyani Ifdil Ifdil IKA PUSPA SATRIANNY Ince Raden Irvina Nurachmi irwan chairudin, irwan Irwan Effendi Irwan Limbong Izrawati, Izrawati Jamaludin . Joko Samiaji Julisa, Ulfania Julisa, Ulfilia Kuandi Chandra Kurniawan, Rika La Rianda Lieng, Lieng Lovanda, Andi Luthfiani, Firda M. Delpopi Manik, Pilipus Fiter Matondang, Ridwan Rafsyanjani Meddiati Fajri Putri Meiriza, Mica Siar Meridona, Meridona Mirad, Awis Mohd. Hatta, Mohd. Mubarak Mubarak Muchlis Muchlis Muhammad Edisar Muhammad Natsir Kholis Muhammad Rusdi MUHAMMAD YUSUF Muhson, Nanang Munajat Munajat, Munajat Murad, Auda Muttaqin, Moh Nabila Tasrif Nabilah, Zaimatun NANDA PRATAMA Naserd, Yolanda Febriani Ngazizah, Yeti Nur Nisa, Rahmiyatin Nofi Yendri Sudiar Nofrizal Nofrizal Nuraini Nuraini Nursamsi, Nursamsi Nursamsi, Nursamsi Nursyirwani, Nursyirwani Nurul Husna Oktamelani, Aulia Oktapani, Silm Pakhrur Razi Pambudi, Bagas Ariya Paniska, Almaarif Panjaitan, Erwin Setiawan Pasha, Muhammad Fermi Prasadja Ricardianto, Prasadja Prasiska, Yulia Pratama, Bima Pratama, Farrel Primadi Candra Susanto Putri, Yolandha Rachmadi, Moch Faizal Raden Mohamad Herdian Bhakti RAHAYU, IFNALIA Rahma Lisya, Sri Rahman, Ana Septia Rahmiati Rahmiati Ramadhan Lubis, Rafi Ramses Firdaus, Ramses Rayhan Anugerah Hadikusuma Rery Novio Ridwan Manda Putra Rifardi Rizki, Nida Robin Robin, Robin Rohim, Mustofa Romie Jhonnerie Saidun Hutasuhut Sandi, Widya Ari Sari, Fifian Permata Sari, Yollit Permata Satriany, Ika Puspa Satyawira, Immanuel Grahan Deyon Sawitri, Nadia Shintya, Ellysa Siahaan, Vani Oktavia Sibarani, Choms Gary Ganda Tua Sidauruk, Shanty W Silaban, Santi Maria Simatupang, Wakhinuddin Siringo-ringo, Irpan suriadi Siringoringo, Frido S. Siti Aisyah Siti Fatimah Sitohang, Margaretha Sitohang, Margaretha Sri Ulina Siwi, Menik Kurnia Sofya, Rani Sofyan Husein Siregar Subarkah, Irham Sudjianto Sudjianto, Sudjianto Suharianto , Joko Suheri, Wira Noviana Sukendi Sukendi Sumarno . Suryadi, Gusnan Susanto, Riki Syafruddin Nasution Syahrul Syahrul Syaiful . Syoffnelli, Syoffnelli Syoffnelli, Syoffnelli Tamba, Iventura Tawa, Hasbi Tengku Nurhidayah Tri Kurniawati, Tri Triani, Mike Tua Sibarani, Choms Gary Ganda ULWAN, NASEH Utama Ritonga, Fajar Utari, Vannesa Vivin Seygita, Vivin Wafa, Khairuw Wahyu, Rifkhan Wahyudi, Rido Wardana, Rangga Wilda Welis Yasin, Robiha Yeni, Isra Yohandri Bow Yosefa, Bella Yosi Pahala, Yosi Yuliana Yuliana Yusni Ikhwan Siregar Zhonada, Anggun Zulfikar, Andi Zulkarnain Zulkarnain Zulkifli Zulkifli