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Fatimah Azzahra
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Journal : JURNAL ADMINISTRASI DAN PERKANTORAN MODERN

 1 
Pemanfaatan Microsoft Excel sebagai Inovasi Pencatatan Keuangan untuk Meningkatkan Efektivitas UMKM Toko Rizaki Konveksi Mahasiswa Medan ButarButar, Yoseph; Fatimah Azzahra; Elsadai Stela Br Sitepu
Jurnal Administrasi Perkantoran Vol 13 No 2 (2024): Jurnal Administrasi Perkantoran
Publisher : Prodi Pendidikan Administrasi Perkantoran UNIMED

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/judika.v13i2.69823

Abstract

This study aims to determine the effect of using Microsoft Excel in financial recording on the effectiveness of the MSME Toko Rizaki Konveksi Mahasiswa Medan. This research employed a quantitative approach with an associative method. Data were collected through questionnaires distributed to 13 respondents consisting of the owner and employees. Data analysis was performed using simple linear regression through SPSS. The results showed that the use of Microsoft Excel had a positive and significant effect on MSME effectiveness with an R Square value of 0.610 and a significance level of 0.002. This indicates that using Microsoft Excel improves efficiency, accuracy in recording, and better decision-making. These findings demonstrate that digital financial recording using Excel enhances MSME effectiveness and competitiveness in the modern era.
Peran Komunikasi Public Relation (PR) dalam Meningkatkan Loyalitas Pelanggan dan Pertumbuhan Usaha pada Kedai Kopi Fikopi Premium Gayo Fatimah Azzahra; Nosanda Nafisah Saki; Andini Indah Pratiwi; Nelly Armayanti
Jurnal Administrasi Perkantoran Vol 14 No 2 (2025): Jurnal Administrasi Perkantoran
Publisher : Prodi Pendidikan Administrasi Perkantoran UNIMED

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/judika.v14i2.71249

Abstract

This study aims to analyze the role of Public Relations (PR) communication in increasing customer loyalty and business growth. Using a qualitative approach, the study was conducted through in-depth interviews with PR practitioners and business owners, as well as documentation analysis in the form of communication materials and company performance reports. The results indicate that effective PR communication through transparency, responsiveness, and message consistency can build customer trust, which impacts loyalty and business growth. In conclusion, PR plays a strategic role as a bridge between a company and its publics. This study recommends that companies continuously integrate PR strategies into customer relationship management. The implication is that a humanistic and values-based approach to PR communication can be a competitive differentiator amidst intense market competition.
Co-Authors Abdillah Hi Husain Abdul Hamid Gusri Abelia Junika Sari Abellia Putri Achmad Noerkhaerin Putra Adisty Nadyra Kristianti Aditya Dyah Puspitasari Ad’dhan Dhita Afriadi Ahmad Bagus Wicaksono Ahmad Fauzan Nafis Alfikri Syahtua Siregar ALFIN ADAM Alina Halda Nur Alisya Kayla Ramadhani Almira Chandra Lalita Ami Amelia Amiliya Nur Rosyidah Amiratunil Khaira Andini Indah Pratiwi Anisa Saputri Annisa Sofiah Akram Annisah Fatin Aprila Nabila Aprilya Gempani Ariesta Luciana Hendrika Arif Rakhman Arita Marini Arnila Melina Arum Dewi Jayanti Arya Hadi Dharmawan Arzita Diandra Diva Fadhilla Ayu Puspita, Julia Aziz Miftahus Surur Azizah Jumaita Ayu Azmi Asyfia Azra Batrisyia Sabrina Bagus Tri Gryatama Balqisthi Ega Wanda ButarButar, Yoseph Callista Yumna Chulaisy Meidianto Deddy Effendy Delon Sitompul Delvira Juang Utami Putri Derita Ramai Durubanua Diah Septia Ningrum Dicky Iranto Dina Ratih Febrianti Dinar Riftiasari Dinda Aulia Dinda Dwi Azizah Dinda Muhajirina Drs. Radiansyah, M.Pd Elsa Kardian Elsadai Stela Br Sitepu Emmi Suryani Nasution Endang Silaningsih Fahmi Husaini Faisal Halim Soritaon Harahap Fani Fadillah Fatma Erwita Fenny Purwani Fenti Nurhaliza fidhia andani Firda Fauziah Gianiza Faqih Pramana Gita Safitriana Giva Febria Esa Rahman Hanifa Nida An Khafya Hendawati Hendawati Hirlita Anggrayani Ibnu Muhammad Sabili Ilham Aksal Inda Lestari Intan Kumalasari Intan Reynanti Irfan Aditya Ismiatul Ilmiah Jamaludin Jamaludin Jepanya Jepanya Juliana Batubara Julita, Julita Kania Salma Alfiana Karina Andini, Frini Karuniana A. Dianta Sebayang Kholida Atiyatul Maula Khomsah Kamilah Laila Laila Laila Zulfa Fadila Lailatul Mahpuja Dasopang Lutfhia Regina Jambak M Yunus M Yusuf Samad M. Dimas Raditia Maheswari Chandra Kirana Putri Mala Nafisah Malya Savana Kurnia Maryam Jamilah Maulana, Hendra Moenir, Haiyyu Darman Mohamad Misbahudin Muhammad Alfaaiz Ilham Muhammad Alfi Harahap Muhammad Arif Muhammad Farhan Muhammad Luthfi Muhammad Luthfi iznillah Muhammad Naufal Makarim Muhammad Saleh Muhammad Saleh Muhammad Salman Mutiara Nur Nabila Tawaqal Ainy Kusuma Nadra Maulida Nadya Fatimah Azzahra Naela Rosita Naufal Hilmy Fauzan Nayla Tazkiah Nazwa Awlia Maulana Nelis Hernahadini Nelly Armayanti Neni Novalia NINGRUM, TYAS SARI RATNA Nisrina Muthia Yumna Fakhrudin Nosanda Nafisah Saki Noval Wijaya Nur Hapsi Harahap Nurfarida Deliani Nurjumiati Nurjumiati Nurul Ibni Sabella Nyayu Meutia Palahudin, Palahudin Priyono Tri Febrianto Puja Sukma Dhillawanda Nirosyanda Putri Aulia Hakim Putri Herawati, Putri Putri Nabilah Putri Rehulina Br. Ginting Raja Abelda Gusnawati ramadhani ramadhani Rania Shaima Farha Regita Asiah Azzarah Resti Rohayati Ridho Amalan Saufi Sipahutar Ridho Dermawan Rifqi Ahmad Yurcel Rina Susanti Risa Yolanda Rizka Prasetya Rizky Akmalia Rofiyanti Rofiyanti Rosita, Naela Roudhotul Ma’rifah Ryan Pramana Saipul Azhar Salis Irvan Fuadi Salma Nuraini Ginanjar Sara Enjelina Sianipar Shofhal Jamil Sirrul Aulia Siti Fatimatuz Zahro’ Siti Nurhilani Sophie Zafira Tanjung Soraya Medina Ruza Sugeng Arif Sugeng Prayetno Suraya, Rani Syamsir Saili Syarifah Tussuriyani Hasibuan Tamalkhani Syammaun Tessalonika Reinhard Putri Teuku Fadhli Teuku Reza Maulana Ulfa Khoirunnisa Vera Ramadhanty Vili Vili Wahyuni, Esa Nur Wakhidiriono Wakhidiriono Widya Ramadhani Windy Della Sari Wisnu Miftahul Faris Yani Lubis Yen Polisda, Yen Yulia Hanoselina Ziva Trevina Hendrick Zulhendri Zulhendri