Articles
QRIS Impactfull: How to Develop Traditional Market Financial?
Nafis, Mochammad;
Pujianto, Wahyu Eko;
Qurratu’aini, Nafia Ilhama;
Sholikhah, Afifatus
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 3 (2025): Dinasti International Journal of Economics, Finance & Accounting (July-August 2
Publisher : Dinasti Publisher
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DOI: 10.38035/dijefa.v6i3.4624
Traditional markets face various environmental challenges that ultimately affect their performance practices; this study aims to analyse digital literature on digital transactions with local knowledge as moderation. Sampling technique: This research was conducted in traditional markets in the Sidoarjo district and involved 263 respondents, including shop owners. Data analysis using quantitative methods, such as SmartPLS 4.0 software, was used to test the research hypothesis. Digital literacy significantly influences the adoption of digital transactions in traditional markets, such as QRIS. Good digital literacy and skills increase the likelihood of merchants adopting the technology significantly when moderated by local knowledge that reinforces the application of technology according to local culture and economic practices. Financial education also encourages digital transactions; merchants who understand financial management are more likely to switch to digital payment systems. Local knowledge strengthens the influence of financial education by tailoring technology to market needs. This study highlights the importance of digital literacy, financial education and the local socio-cultural context in modernising traditional markets in Sidoarjo.
Leadership Agility Terhadap MSMEs Performance: Efek Mediasi Adaptive Capability
Restiani, Veina Ayu;
Boyas, Jeziano Rizkita;
Pujianto, Wahyu Eko;
Violita, Cynthia Eka
JURNAL EKOBIS DEWANTARA Vol 8 No 2 (2025): JURNAL EKOBIS DEWANTARA
Publisher : Program Studi Manajemen Fakultas Ekonomi UST
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DOI: 10.30738/ed_en.v8i2.4491
Tujuan penelitian ini yaitu mengetahui peningkatan kinerja UMKM dengan pengaruh kepemimpinan agility melalui kemampuan adaptif sebagai mediasi. Penelitian ini menggunakan metode kuantitatif, populasi pada penelitian ini yaitu pemilik usaha sentra industri UMKM di Kabupaten Sidoarjo dan menggunakan teknik sampling jenuh dalam menentutkan sampel. Analisis dalam penelitian ini menggunakan SEM-PLS dengan software smartPLS 4.0, hasil penelitian menunjukkan bahwa kepemimpinan agility berpengaruh positif dan signifikan terhadap kinerja UMKM dan kemampuan adaptif, terdapat pengaruh positif dan signifikan kemampuan adaptif terhadap kinerja UMKM, dan adanya pengaruh positif signifikan kepemimpinan agility terhadap kinerja UMKM dimediasi oleh kemampuan adaptif.
PEMBERDAYAAN UMKM TAS DI DESA KLUDAN DENGAN PENGENALAN TEKNOLOGI E-MARKET
Dia, Latifah Irsya;
Pujianto, Wahyu Eko
Abdi Pandawa: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 1 (2024): Kegiatan Pengabdian untuk Masyarakat
Publisher : Universitas Islam Syekh Yusuf Tangerang
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DOI: 10.33592/ap.v3i2.3588
This journal aims to empower Micro, Small and Medium Enterprises (MSMEs) in Kludan Village by introducing e-market technology. Counseling and training are carried out to introduce e-markets as a tool for marketing products and increasing market access. In this training, marketing strategies through e-market platforms, product photography techniques, and the use of applications and websites to promote products are explained. In addition, coaching and training is carried out in terms of business management and administration. The results of this community service activity are increasing the knowledge, skills and confidence of MSME actors in marketing their products through e-market technology. In addition, the use of e-market technology also increases market access for MSME bags in Kludan Village so that they can increase income and advance the local economy.MSME, e-market, training, marketing.
DIGITALISASI HOME INDUSTRY PRODUK FASHION GUNA MENINGKATKAN PENDAPATAN KELUARGA
Mahfudhoh, Dalilah Hotimatul;
Pujianto, Wahyu Eko
Abdi Pandawa: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2024): Pengabdian untuk Peningkatan Pemahaman Masyarakat
Publisher : Universitas Islam Syekh Yusuf Tangerang
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DOI: 10.33592/ap.v3i2.3596
The current digital era has a good impact on MSMEs because it is very helpful in marketing products and has a very wide reach. This of course can make it easier for consumers to meet their needs. Most MSMEs still lack knowledge about digital marketing to increase the competitiveness of product sales. This service activity for Hotimah Fashion MSME actors is used to make sales widely through the use of digital marketing. Besides that, digital marketing is also very helpful in the economy, especially in increasing family income which is carried out in this service activity. In this service activity the method used by the author is: (1) the planning stage (2) the planning stage (3) the monitoring stage. Providing assistance to business management related to what social media is currently trending that can be used to increase knowledge and sales competitiveness. The activity lasted for approximately one month. This activity is in the form of making a logo, how to log in to social media and marketing on social media. The results of the activities carried out are the creation of media accounts and product sales marketing to increase knowledge and increase product sales so as to increase the competitiveness of MSMEs
PEMBELAJARAN BAHASA INGGRIS BERBASIS LOCAL WISDOM DI GENIUS OPERATION KALANGANYAR SEDATI
Farin, Ade;
Pujianto, Wahyu Eko
Abdi Pandawa: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 1 (2024): Kegiatan Pengabdian untuk Masyarakat
Publisher : Universitas Islam Syekh Yusuf Tangerang
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DOI: 10.33592/ap.v4i1.3597
English is a world language and the language most often used in international communication. Therefore, it is very important for children to start learning English from a young age to equip them with the skills needed to compete in the future. In addition, it is very important to incorporate local wisdom into teaching English. This activity takes place at Genius Operation Kalanganyar because in Kalanganyar Village there is potential for local wisdom. The purpose of this service is to apply local wisdom in learning English. This type of report uses qualitative and descriptive methods. Data collection techniques include observation, interviews, class action, and documentation. The subject of this service is the children participating in the Genius Operation tutoring which takes place in Kalanganyar Village, Sedati District. The results of this dedication show that this local wisdom-based learning can improve their understanding of English material because the material provided is not far from the surrounding life. The hope for this local wisdom-based learning is that children do not feel bored while learning and are more active in learning activities.
REVITALISASI WISATA PEMANCINGAN DELTA FISHING GUNA MENINGKATKAN PENDAPATAN
Lailiyah, Nurul;
Pujianto, Wahyu Eko
Abdi Pandawa: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 1 (2024): Kegiatan Pengabdian untuk Masyarakat
Publisher : Universitas Islam Syekh Yusuf Tangerang
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DOI: 10.33592/ap.v4i1.3602
Pengabdian kepada masyarakat ini di latar belakangi oleh adanya pandemi covid-19 yang membuat sektor pariwisata mengalami penurunan drastis. Maka dari itu, perlu dilakukan revitalisasi terhadap fasilitas yang berada di area wisata tersebut. Pihak Delta Fishing berusaha untuk memperbaiki kembali fasilitas yang terdapat di area wisata tersebut. Metode pelaksanaan dilakukan dengan menggunakan metode kualitatif deskriptif. Hasil dari pengabdian kepada masyarakat ini yaitu diharapkan bisa mengembalikan kembali wisata Delta Fishing agar ramai pengunjung dan menambah pendapatan pariwisata tersebut. Pemilik Delta Fishing berupaya membuat wisata tersebut menjadi kembali ramai pengunjung. Dengan simpulan bahwa di area wisata tersebut perlu adanya revitalisasi. Kegiatan tersebut bertujuan untuk menarik minat pengunjung kembali agar mengunjungi wisata Delta Fishing.
PEMBERDAYAAN MASYARAKAT DESA SAWOCANGKARING KEC. WONOAYU MELALUI PENGENALAN E-WALLET PADA PENJUAL PAKAIAN ADAT
Khurnia, Siti Lailatul;
Pujianto, Wahyu Eko
Abdi Pandawa: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 1 (2024): Kegiatan Pengabdian untuk Masyarakat
Publisher : Universitas Islam Syekh Yusuf Tangerang
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DOI: 10.33592/ap.v4i1.3639
Perkembangan dunia teknologi saat ini berjalan sangat cepat ke arah yang serba digital. Dengan ini diadakannya program pengenalan e-wallet di Desa Sawocangkring. Dompet digital atau sering dikenal dengan e-wallet adalah sebuah program perangkat lunak (aplikasi), layanan, atau bahkan gadget elektronik yang memungkinkan penggunanya untuk melakukan transaksi online dengan pengguna lainnya, untuk membeli barang dan jasa. Pengabdian ini bertujuan untuk mengenalkan program elektronik berbasis digital yakni E-wallat yang dapat memudahkan masyarakat dalam bertransaksi. Laporan ini menggunakan metode kualitatif. Teknik yang digunakan dalam menjalankan program ini yakni dengan observasi, sosialisasi, pelatihan, dan evaluasi. Subjek pengabdian ini yakni ibu - ibu rumah tangga dan UMKM Pakaian adat yang ada di Desa Sawocangkring Kec. Wonoayu. Hasil dari pengabdian masyarakat ini yakni masyarakat Desa Sawocangkring bisa memahami serta menerapkan e-wallet atau dompet digital seperti Dana sebagai alat transaksi yang mudah dan aman.
ANALISIS STRATEGI PEMASARAN BAKSO DAN JASA PENGILINGAN DAGING DI TOKO SALWA DENGAN STRATEGI DIGITAL MARKETING
Amaliya, Hurum Azzahra;
Wahyu Eko Pujianto
Abdi Pandawa: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 1 (2024): Kegiatan Pengabdian untuk Masyarakat
Publisher : Universitas Islam Syekh Yusuf Tangerang
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DOI: 10.33592/ap.v4i1.3642
Kegiatan pengabdian masyarakat ini bertujuan untuk membantu jasa penggilingan daging di Toko Salwa dalam memberikan pendampingan dan pelatihan mengenai penerapan digital marketing. Penelitian ini menggunakan metode penelitian kualitatif deskriptif dengan metode pelaksanaan pelatihan dilakukan secara luring dengan melibatkan pemilik usaha sebagai partisipan dan melibatkan diskusi dan tanya jawab langsung. Selain itu, penulis juga memberikan bantuan berupa pembuatan akun social media Instagram, dan pengelolaan media digital secara optimal. Hasil dari kegiatan ini menunjukkan pentingnya adaptasi UMKM dengan kemajuan teknologi untuk mengembangkan usaha dan dapat bersaing di era digitalisasi saat ini. Pada judul tersebut, fokus utama adalah transformasi usaha produk bakso dan jasa penggilingan daging di toko Salwa dari bisnis offline menjadi bisnis online melalui penggunaan media sosial.
Driving Structural Equation Modeling (SEM) Growth Innovation and Digital Capabilities
Bramantyo, Sandy;
Wahyu Eko Pujianto
Indonesian Journal of Innovation Studies Vol. 26 No. 3 (2025): July
Publisher : Universitas Muhammadiyah Sidoarjo
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DOI: 10.21070/ijins.v26i3.1376
General Background: In today’s dynamic business environment, small and medium enterprises (SMEs) face increasing challenges that threaten their performance and sustainability. Specific Background: Business owners are compelled to adapt by leveraging innovation and digital transformation, yet the mechanisms linking these elements remain underexplored. Knowledge Gap: Previous studies have not sufficiently examined how digital capabilities mediate the relationship between innovation capability and entrepreneurial performance. Aims: This study aims to investigate the effect of innovation capability and entrepreneurial orientation on entrepreneurial performance, while assessing the mediating role of digital capability. Results: Using purposive sampling, data were collected from 205 SME stakeholders in Sidoarjo and Pasuruan, including shop heads, managers, and supervisors. Analysis with SmartPLS 4.0 revealed that both innovation capability and entrepreneurial orientation significantly enhance entrepreneurial performance. Furthermore, digital capability was found to significantly mediate the positive relationship between innovation capability and performance. Novelty: This research introduces a moderated mediation model that highlights the strat egic importance of digital competence in strengthening innovation-led performance among SMEs. Implications: The findings provide practical insights for SMEs to prioritize innovation and digital development, enabling them to remain competitive in an increasingly digital economy. Highlights: Highlights the mediating role of digital competence in SME innovation. Demonstrates positive impact of innovation and orientation on performance. Uses SmartPLS 4.0 to validate structural relationships in the model. Keywords: Innovation Capability, Entrepreneurial Orientation, Digital Capability, Entrepreneurial Performance
The Effect Of Transformational Leadership On Political Skill With Organizational Commitment As A Moderating
Azhari Ramadhan;
Wahyu Eko Pujianto
Journal Informatic, Education and Management (JIEM) Vol 7 No 2 (2025): AUGUST
Publisher : STMIK Indonesia Banda Aceh
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DOI: 10.61992/jiem.v7i2.138
This study aims to analyze the effect of transformational leadership on political skills with organizational commitment as a moderating variable. This study departs from the need for political parties for human resources who are not only loyal but also competent in building social influence and strategic networks. The research method applies a quantitative approach through a survey technique to 29 Tidar administrators in Sidoarjo Regency. Data processing was carried out using the Partial Least Square (PLS) method using SmartPLS 4.0 software. The research findings show that transformational leadership and organizational commitment have a positive and significant effect on political skills. However, the relationship between transformational leadership and organizational commitment does not show a significant impact on political skills. This finding confirms the significance of the role of inspiring leadership style and emotional commitment of members in shaping socio-political skills, although both do not support each other simultaneously. This study provides theoretical contributions to the development of leadership literature and interpersonal skills in political organizations, as well as practical impacts to improve the quality of leadership and loyalty of party members.