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All Journal IJBE (Integrated Journal of Business and Economics) Perisai : Islamic Banking and Finance Journal MANAJERIAL Dinasti International Journal of Management Science Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Education Management and Social Science Dinasti International Journal of Digital Business Management Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmu Manajemen Terapan (JIMT) Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Quantitative Economics and Management Studies International Journal of Business, Technology, and Organizational Behavior (IJBTOB) Mediastima Journal of Applied Accounting And Business (JAAB) East Asian Journal of Multidisciplinary Research (EAJMR) AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Formosa Journal of Sustainable Research (FJSR) Jurnal Ilmiah Multidisiplin (JUKIM) CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis SENTRI: Jurnal Riset Ilmiah JURNAL ECONOMINA Safari : Jurnal Pengabdian Masyarakat Indonesia Journal of Islamic Economics and Business Journal of Artificial Intelligence and Digital Business Cakrawala: Jurnal Pengabdian Masyarakat Global Eduvest - Journal of Universal Studies Nanggroe: Journal Of Scholarly Service Jurnal Manajemen Kreatif dan Inovasi Ranah Research : Journal of Multidisciplinary Research and Development Jurnal Kabar Masyarakat Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Jurnal Riset dan Inovasi Manajemen Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Nanggroe: Journal of Scholarly Service Jurnal Bisnis dan Ekonomi Pusat Publikasi Ilmu Manajemen Jurnal Ilmiah Ekonomi dan Manajemen Neraca Manajemen, Akuntansi, dan Ekonomi JURNAL RUMPUN MANAJEMEN DAN EKONOMI Indonesian Journal of Economics and Strategic Management Jurnal Manajemen Bisnis Era Digital Journal of Economics and Economic Policy Amwaluna: Jurnal Ekonomi dan Keuangan Syariah Greenation International Journal of Tourism and Management Greenation International Journal of Economics and Accounting AKRUAL : Jurnal Akuntansi dan Keuangan` KINERJA : Jurnal Ekonomi dan Bisnis Jurnal Cendekia Ilmiah Efisiensi: Jurnal Penelitian dan Pengembangan Ilmu Manajemen
Yayan Hendayana
Universitas Bhayangkara Jakarta Raya
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Transportation Other

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Pengaruh Event Sponsorship, Digital Marketing dan Brand Awareness Terhadap Keputusan Pembelian Pada Produk Emina (Studi Kasus Pada Mahasiswa Universitas Bhayangkara Jakarta Raya) Shalsabilla, Mutiara; Hendayana, Yayan; Seno Pitoyo, Bayu; Puspaningtyas Faeni, Dewi; Thamrin, Djuni
Efisiensi: Jurnal Penelitian dan Pengembangan Ilmu Manajemen Vol. 1 No. 3 (2025): Efisiensi: Jurnal Penelitian dan Pengembangan Ilmu Manajemen
Publisher : Yayasan Inovasi Akademi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63217/efisiensi.v1i3.135

Abstract

Pengaruh Event Sponsorship, Digital Marketing Dan Brand Awareness Terhadap Keputusan Pembelian Pada Produk Emina (Studi Kasus Pada Mahasiswa Universitas Bhayangkara Jakarta Raya) adalah artikel ilmiah studi pustaka dalam ruang lingkup Ekonomi dan Bisnis. Tujuan artikel ini untuk mengetahui pengaruh dari Event Sponsorship, Digital Marketing Dan Brand Awareness Terhadap Keputusan Pembelian Pada Produk Emina. Metode riset dengan penelitian terhadap 100 responden dengan metode Non Probability Sampling serta menggunakan teknik purposive sampling. Analisis deskriftif Kuantitatif. Hasil artikel ini: 1) Menunjukan bahwa variabel Event Sponsorship, Digital Marketing dan Brand Awareness secara simultan berpengaruh dan signifikan terhadap variabel depeneden Keputusan pembelian, 2) variabel Event Sponsorship dan Brand Awareness secara parsial memiliki pengaruh dan signifikan terhadap variabel Keputusan Pembelian, 3) variabel Digital Marketing secara parsial tidak berpengaruh signifikan terhadap variabel Keputusan Pembelian.
Penerapan Teori RBV,RDT,SCT,DAN DCT Untuk Meningkatkan Kinerja Dan Daya Saing Perusahaan Secara Global (UMKM) Adriyanto , Rhifwan Aji Bimantoro; Hendayana, Yayan
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.3542

Abstract

Tujuan penelitian ini adalah untuk mengkaji penerapan teori Resource-Based View (RBV), Resource Dependency Theory (RDT), Dynamic Capabilities Theory (DCT), dan Social Cognitive Theory (SCT) dalam meningkatkan kinerja serta daya saing perusahaan secara global, khususnya pada Usaha Mikro, Kecil, dan Menengah (UMKM). Metode penelitian yang digunakan adalah literature review dengan pendekatan konseptual, yaitu menelaah dan mensintesis berbagai temuan empiris serta teori yang relevan dari penelitian terdahulu. Pendekatan ini berfokus pada pengembangan kerangka berpikir yang komprehensif guna memahami faktor internal dan eksternal yang memengaruhi kinerja UMKM. Hasil kajian menunjukkan bahwa keempat teori tersebut saling melengkapi dan membentuk kerangka peningkatan kinerja UMKM secara holistik. RBV memberikan fondasi kekuatan internal melalui pengelolaan sumber daya yang bernilai, unik, dan sulit ditiru sebagai sumber keunggulan kompetitif. RDT membantu UMKM dalam memanfaatkan serta mengelola ketergantungan terhadap lingkungan eksternal, seperti akses modal, jaringan bisnis, teknologi, dan pasar. DCT memungkinkan UMKM untuk beradaptasi secara dinamis terhadap perubahan lingkungan melalui inovasi, pembelajaran berkelanjutan, dan reconfigurasi sumber daya. Sementara itu, SCT memperkuat aspek perilaku dan psikologis pelaku usaha, termasuk motivasi, efikasi diri, dan kemampuan pengambilan keputusan. Integrasi keempat teori ini menjadi dasar strategis bagi UMKM untuk meningkatkan kinerja dan daya saing di tingkat global.
Integrasi Teori Manajemen Strategis Dalam Peningkatan Kinerja UMKM di Indonesia: Studi Literature Chandra, Jony; Hendayana, Yayan
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 2 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (November-Desember 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i2.6906

Abstract

Penelitian ini bertujuan untuk mengintegrasikan empat teori manajemen strategis Resource-Based View (RBV), Resource Dependence Theory (RDT), Dynamic Capabilities Theory (DCT), dan Social Cognitive Theory (SCT) dalam menjelaskan peningkatan kinerja UMKM di Indonesia. Metode yang digunakan adalah studi literatur kualitatif dengan menganalisis jurnal nasional terakreditasi SINTA 1–3 serta referensi internasional periode 2019–2025. Hasil analisis menunjukkan bahwa kinerja UMKM meningkat ketika sumber daya internal (RBV) dan jejaring eksternal (RDT) dikelola secara adaptif melalui kapabilitas dinamis (DCT) dan didukung oleh efikasi diri serta pembelajaran sosial SDM (SCT). Manajemen Sumber Daya Manusia (MSDM) strategis berperan sebagai mediator yang menghubungkan keempat teori tersebut untuk membentuk kinerja berkelanjutan. Penelitian ini memberikan kontribusi teoretis bagi pengembangan manajemen strategis lintas teori, serta implikasi praktis bagi UMKM dalam memperkuat daya saing, inovasi, dan ketahanan bisnis di era digital.
Integration of Corporate Performance Theory, Resource-Based View, Resource Dependency, Dynamic Capabilities, and Social Cognitive Theory in Enhancing the Competitiveness of SMEs in Indonesia Sabarini, Nur Endah; Hendayana, Yayan
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 2 (2025): Dinasti International Journal of Education Management And Social Science (Decem
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i2.5800

Abstract

This study aims to explore the integration of corporate performance theory, Resource-Based View (RBV), Resource Dependency Theory (RDT), Dynamic Capabilities Theory (DCT), and Social Cognitive Theory (SCT) in enhancing the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. MSMEs face various challenges, including limited innovation, restricted access to financing, low digital competencies, dependence on external resources, and insufficient adaptive capabilities. This research employs a systematic literature review method, collecting, classifying, and analyzing recent relevant literature, including journals, research reports, and academic publications, to develop an integrative conceptual framework. The findings indicate that optimizing internal resources through RBV, managing external dependencies through RDT, developing adaptive capabilities through DCT, and enhancing individual self-efficacy and social learning through SCT collectively contribute to improving MSME performance and competitiveness. The study recommends strategies such as strengthening internal capacities, fostering external collaborations, adopting technology, and implementing integrated policy support. These findings provide both theoretical and practical foundations for policymakers and MSME actors to achieve sustainable competitive advantages and guide future empirical research focused on MSME development in Indonesia.
Integration of the Resource-Based View, Resource Dependence Theory, Dynamic Capabilities, Social Cognitive Theory, and Firm Performance Theory in Explaining the Performance of Digital MSMEs in Indonesia Alfarisi, Ade; Hendayana, Yayan
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 2 (2025): Dinasti International Journal of Education Management And Social Science (Decem
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i2.5822

Abstract

Digital transformation has changed the global business landscape and requires Micro, Small, and Medium Enterprises (MSMEs) in Indonesia to strengthen their competitiveness through resource-based strategies and adaptive innovation. This article aims to integrate five key theories in strategic management to explain the performance of digital MSMEs, namely: (1) Firm Performance Theory, which assesses organizational success multidimensionally through the Balanced Scorecard; (2) Resource-Based View (RBV), which emphasizes the importance of valuable, rare, difficult to imitate, and organized resources; (3) Resource Dependence Theory (RDT), which highlights the management of external dependencies on suppliers, customers, and institutions; (4) Dynamic Capabilities (DC), which explains the process of sensing, seizing, and reconfiguring resources to adapt to environmental changes; and (5) Social Cognitive Theory (SCT), which emphasizes the role of self-efficacy and collective efficacy as drivers of entrepreneurs’ innovative behavior. The literature review shows that RBV provides an internal foundation, RDT connects organizations with external resources, DC serves as a bridge for strategic adaptation, SCT provides behavioral microfoundation, and performance theory provides a measure of organizational success. This article identifies research gaps in multi-level and longitudinal integration and proposes a research agenda based on a mediation-moderation model to strengthen the performance and sustainability of digital MSMEs in Indonesia.
Integrated Digital Human Capital Model: From VRIN (RBV) Resources to Transformation Capabilities (DCT) and Company Performance. Isnawati, Isnawati; Hendayana, Yayan
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 2 (2025): Dinasti International Journal of Education Management And Social Science (Decem
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i2.5823

Abstract

The hyper-dynamic business environment in technology companies requires companies to not only have a competitive advantage, but also the ability to consistently sustain that advantage. This literature review article aims to formulate a new conceptual framework that explains how Strategic Human Resource Management (SHRM) transforms internal resources into superior performance. This model is based on the Resource-Based View (RBV), which identifies Digital Human Capital (DHC) as the primary VRIN (Valuable, Rare, Inimitable, Non-substitutable) resource. This integration is expanded with Dynamic Capabilities Theory (DCT), where SHRM is hypothesized as the main mechanism for sensing, seizing, and transforming HCD to align with market demands. At the micro level, Social Cognitive Theory (SCT) provides a behavioral foundation that explains employee self-efficacy and collective learning as drivers of these dynamic capabilities. Through extensive literature analysis, it was found that the relationship between resource ownership (RBV) and performance is facilitated by dynamic processes (DCT) that are fundamentally driven by SHRM. This article also highlights the relevance of Resource Dependency Theory (RDT) in the context of talent acquisition, complementing the internal perspective. The main contribution is the proposal of a comprehensive model that bridges the macro strategic view with the micro behavioral foundation in the context of digital HR.
The Integrated Strategic-Behavioural Framework (ISBF): Synthesizing Dynamic Capabilities, Resource Management, and Self-Efficacy for Enhanced Competitiveness in Indonesian Language Skill Training Centers (LSTCs) Sutarman, Tatang; Hendayana, Yayan
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 3 (2025): Dinasti International Journal of Education Management and Social Science (Febru
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i3.5864

Abstract

This research proposes the Integrated Strategic-Behavioural Framework (ISBF) to enhance the competitiveness of Indonesian Language Skill Training Centers (LSTCs) that prepare Migrant Workers (PMI). Current LSTCs suffer from a performance gap, failing to meet high international skill demands, unlike competitors like Vietnam. The framework argues that sustained competitiveness is achieved not by possessing resources alone, but by dynamically aligning internal resources with external demands (DC bridging RBV and RDT) while ensuring optimal individual performance (SCT) under an ethical mandate (CPT). The study recommends LSTCs prioritize intangible asset investment and institutionalize dynamic adaptation routines to elevate Indonesia's position in the global skilled labour market.
The Influence of the Blue Economy on National Economic Growth Mariyatul Qibtiyana; Istianingsih Sastrodiharjo; Yayan Hendayana
Greenation International Journal of Economics and Accounting Vol. 2 No. 2 (2024): (GIJEA) Greenation International Journal of Economics and Accounting (June - Au
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijea.v2i2.224

Abstract

Economic growth is the main focus of the country's development, especially measured through Gross Domestic Product (GDP). In the Indonesian context, the blue economy concept is a promising strategy because of the abundant potential of marine resources. This study aims to analyze the influence of the blue economy on economic growth in Indonesia. Through a literature review, it is revealed that the government has implemented various innovative policies and financial instruments to support the blue economy. The research results show that the blue economy has a significant influence on economic growth. However, the challenge of maximizing the benefits of marine resources while maintaining environmental sustainability remains the main focus. By maintaining the sustainability of marine resources, Indonesia can build a strong and sustainable blue economy, providing long-term economic and social benefits for its people.
The The Development of Management Theories From an Academic Lens: A Systematic Literature Review and Current Challenges Rachman, Faizal; Hendayana, Yayan
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 5 No. 1 (2025): April | International Journal of Business, Technology and Organizational Behavi
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v5i1.358

Abstract

This article explores the evolution of management theories from an academic perspective by comparing the major theoretical schools from classical to contemporary thought. It aims to uncover the strengths, limitations, and research gaps within the management literature, while evaluating how these theories cope with globalization, digitalization, and economic change. The analysis is supported by historical trend data and visualizations. The findings suggest that while classical and behavioral theories retain partial applicability, contingency and dynamic capability theories offer more relevant frameworks for today's organizational challenges. Keywords: management theory; globalization; digitalization; leadership; dynamic capabilities
Co-Authors Adela Rizkha Adilah Nisrina Ayu Sagita Adler Haymans Manurung Adriyanto , Rhifwan Aji Bimantoro Afif Maulana Ibrahim Afifah, Ni'matul Agus Setyo Pranowo Alfarisi, Ade Alfia Dwi Cahyani Alfiandi, Abi Alya Zulfa Cahyani Amalia, Dianita Nur Andrian Andrian Andryana Mei Evita Sari Angelina Virgilia Putri Deo Anggraini, Rany Anglia Banda Sutomo, Woro Anjarini, Dianita Anna Wijayanti Anna Wijayanti Annisa Azahra Aulia Annisa Puspasari Anom, Sulung Anugerah Dachi ARDIAN, RIFKI Ari Sulistyowati Ari Sulistyowati Ari Sulistyowati, Ari ARIS MAULANA Aris Maulana Arya Bayu Sayeti Bambang Karsono Basofi, Gigih Bayu Sayeti, Arya Berliana febrianti Chandra, Jony Chuck Noris Rupelu Cindy Febya Riska Citra Amelia Citra Amelia, Citra Crist Doohan Ananda Mayki Damar Asmarani Damayanti, Endah Suci Dedy Kurniawan Nasution Dewi Puspaningtyas Diah Tri Solehati Diana Noviyanti Dianita Anjarini Didin Sjarifudin, Didin Dini Khairiah Dita Pratiwi Dita Pratiwi Djaddang, Syahril Doni Ferdinan Irawan Dunggio, Maryam Dwi Putri Aprillia Dyah Pratiwi El-Kafafi, Siham Ende, Ende Euis Bandawaty Evi Permatasari Fadila Kurniasih Fahmi Sahlan Fitriani Thalitha Franco Nero Rupelu Geralda, Hani Gigih Basofi Guntur Ade Saputra Hadita Hadita Hadita, Hadita Halim, Mohd Hani Geralda Hani Hardiyanti Hapsari, Rosma Titis Hapzi Ali Hapzi Ali Hapzi Ali HARI MOEKTIWIBOWO Hasnawati, Risa Hendrick Moses S M Heny Herawati Hindra, Firdaus Hudoyo, Temi Huiser Mangalindung, Giovani Husni Fauzi Ibrahim, Afif Maulana Idel Eprianto Idel Eprianto Iis Mulianingsih Indah Sari Ningrum Indra Samuel Intan Fadhilah S Intan Natalia Isnawati Isnawati Istianingsih Istianingsih, Istianingsih Istianingsih Sastrodiharjo Istianingsih Sastrodiharjo, Istianingsih Ivan Ardiansyah Jocrien Renwarin, Joseph Martinio Joseph Martinio Jocrien Renwarin Juliana K. Farhan Rizki Abdulaziz Kania Rifdah Gunawan Kefas Kristian Telaumbanua Khairiah, Dini Khalishah Ika Putri Kharismatul Ula, Elok Khusnul Dhian Shabira Lalu Martin Agung Pratama Layyina Galuh Purnama Leonaldi Hutajulu MA, Muhammad Adil. Maiyona Dannisya Mangalindung, Giovani Huiser Manurung, Gerson Marina Tuku marisa cantika Mariyatul Qibtiyana Martinio Jocrien Renwarin, Joseph Martinio, Joseph Maryam Dunggio Megan Lituhayu Mohammad Fahrizal Mombang Sihite Muhamad Elzan Musyafa Muhamad Ramdan Muhammad Dzaky Mulyawati, Sesi Nabila Salsabila Nadia Putri Iskandar Nasution, Novrihan Leily Navanti, Dovina Nawang Dwi Anjani Neng Siti Komariah Ni Nyoman Sawitri Ni'matul Afifah Nida Fitriyani Nikken Syakira Haq Nisa Nabilla Nopita Riyanti Novia Hanifah Rahma Nur Endah Sabarini Nurlina - Nurlina - Nurul Cahyani Nurul Rahmah Nurulhuda, Elly Soraya Pramesti Nurul Adinda Prayogo, Sulung Anom Putri Mutiara Putri Regita Sari putri, Syalwa widya Qibtiyana, Mariyatul Rachman, Faizal Rahmadani, Meira Rahmat Pramukti Rany Anggraini Renwarin, Joseph M J Rezki Nabilawati Rianto, Muhammad Richo Rido Akbar Ridwan Ridwan Rieki Indra Bratamanggala Rifki Ardian Rifqoturrohmah Risa Hasnawati Riska, Cindy Febya Riyanti, Nopita Rizky Edi Nurdiansyah Rizky Maulana Rosalina, Desi Rusman Rusman Sabarini, Nur Endah Safira Tamiya Putri Sakinah, Sarah Putri Salsabila Taqwaning Afifi Sanjoyo Sanjoyo Saputra, Guntur Ade Sarah Putri Sakinah Sari, Putri Regita Seno Pitoyo, Bayu Septiana Cahyaningrum T.P Sesi Mulyawati Setiawan, Jodi Shabina Deanova Shalsabilla, Mutiara Shihabudin Shihabudin Siska Dwi Novianti Siti Komariah, Neng Solehati, Diah Tri Solichati, Ummy Soraya, Elly Sri Lestari Sri Wulandari Sulung Anom Sutarman, Tatang Sutendi, Zhakila Syalwa widya putri Syamsudin Syamsudin Tami Nazua Putri Tazqiatun Napsiah Tegar Ramadhan Tengku Riza Zarzani N Thamrin, Djuni Tuku, Marina Undi Dian Nufrikhat Waluyo Dwi Cahyono Waluyo, Ponco Waskito, Meindro Wastam Wahyu Hidayat Wijayanti, Murti Yonatan, Nicky Liane Zuleha, Arisnani