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All Journal Media Ekonomi dan Manajemen Jurnal Ilmiah Manajemen "E M O R" Inovator : Jurnal Manajemen Widya Balina :Jurnal Ilmu Pendidikan dan Ekonomi Administraus Jurnal Ilmu Administrasi dan Manajemen MANDAR: Management Development and Applied Research Journal Jurnal Arastirma juremi: jurnal riset ekonomi Jurnal Pengabdian Kepada Masyarakat Jurnal Bina Pengabdian Kepada Masyarakat JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Implementasi Manajemen & Kewirausahaan Indonesian Journal of Research and Educational Review (IJRER) Journal Of Human And Education (JAHE) Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Seminar Nasional Pengabdian Kepada Masyarakat Journal of Innovation Research and Knowledge Journal Online Manajemen ELPEI (JOMEL) Jurnal Pemantik Economics and Business Journal Journal of Artificial Intelligence and Digital Business Neologia: Jurnal Bahasa dan Sastra Indonesia Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Manajemen Paradoks : Jurnal Ilmu Ekonomi Journal of Economics, Entrepreneurship, Management Business and Accounting Vokatek : Jurnal Pengabdian Masyarakat Journal of Management and Creative Business Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Riset Manajemen Jurnal Peduli : Jurnal Pengabdian Kepada Masyarakat (JIMBE) (JUMPER) Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis KORSAcs Ininnawa: Jurnal Pengabdian Masyarakat Jurnal Bisnis dan Kewirausahaan Journal of Management and Innovation Entrepreneurship (JMIE) Ebisnis Manajemen Southeast Asia Journal of Business, Accounting, and Entrepreneurship Journal of Citizenship MAXIMAL Jurnal Intelek Insan Cendikia Paramacitra : Jurnal Pengabdian Masyarakat Nusantara Economics and Entrepreneurships Journals Inovasi Sosial: Jurnal Pengabdian Masyarakat Pemberdayaan Masyarakat: Jurnal Aksi Sosial IJHABS JOURNAL OF Pharmacy and Tropical Issues Journal of Studies in Academic, Humanities, Research, and Innovation Epsilon : Journal of Management (EJoM) INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER) BORJUIS (JURNAL OF ECONOMY) Jurnal Publikasi Manajemen Informatika INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE) Humanitis (Jurnal Humaniora Sosial dan Bisnis) Economics and Digital Business Review
Nurul Fadilah Aswar
Universitas Negeri Makassar
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Pengaruh Brand Experience Terhadap Customer Loyalty yang Dimediasi Oleh E-Commerce Trust dan E-Commerce Satisfaction pada Platform Shopee Brilianty Sekar Amalia; Uhud Darmawan Natsir; Ilma Wulansari Hasdiansa; Chalid Imran Musa; Nurul Fadilah Aswar
Jurnal Publikasi Manajemen Informatika Vol. 3 No. 3 (2024): JURNAL PUBLIKASI MANAJEMEN INFORMATIKA
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupumi.v3i3.3809

Abstract

In 3 consecutive years shopee has been nominated as one of the top e-commerce site by the Indonesian people even though there are many selection of e-commerce available in the country shopee's gross merchandise value continues to increase, this study purposed is to examine how is the Brand Experience on Shopee Customer Loyalty mediated by E-Commerce Trust and E-Commerce Satisfaction among students majoring in management at Makassar state university. In this study, the variables that is going to be used in this study is Brand Experience as the dependent variable (X), Customer Loyalty as the independent variable (Y), and E-Commerce Trust and E-Commerce Satisfaction as mediating variables (Z). Respondents that is participating in this study will be the active students of Makassar State University. Data collection is carried out online by utilizing google form. The data analysis technique that will be utilized in this research is Structural Equation Modeling-Partial Least Square (SEM-PLS) for this study researcher decided to use SmartPLS 4. The results of this study is: Brand Experience has a positive and significant relationship with Customer Loyalty through E-Commerce Trust Shopee among Management Students of Makassar State University. [Brand Experience, Customer Loyalty, E-Commerce Trust dan E-Commerce Satisfaction]
A Financial Playbook for Making Investment Decisions Muhammad Ichwan Musa; Annisa Paramaswary Aslam; Nurul Fadilah Aswar; Khaidir Syahrul; Jalaluddin Mannagalli Parawansa
Media Ekonomi dan Manajemen Vol 39, No 1 (2024): January 2024
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v39i1.4446

Abstract

This study examines the influence of gender, age, education, living area and marital status as socio-demographic indicators and  financial literacy toward investment decisions. The research was conducted in South Sulawesi, Indonesia with 167 respondents. The sample used was purposive sampling, with the specific criteria for the level of Indonesian wealth. Quantitative methods and a problem-solving approach were used. We found that gender has a negative and significant effect, education, living area, and marital status positively and significantly affect investment decisions. Women tend to prefer low-risk investments compared to men largely attributed to lower levels of financial literacy among women. In terms of education, investors with higher levels of education are more likely to make more informed investment decisions as they demonstrate improved risk management skills and a higher level of financial literacy. The living area also influences their investment decisions, with urban investors having easier access to information and knowledge about investments. Marital status also affects investment decisions, as married investors often prioritize the responsibility of their investments. However, age have a negative and not significant on investment decisions. This can be explained by the higher number of younger people becoming involved in investment decisions.
Pengaruh Reward, Motivasi Kerja, dan Beban Kerja terhadap Kinerja Pegawai di Kantor Perwakilan Badan Kependudukan dan Keluarga Berencana Nasional Provinsi Sulawesi Selatan Susanti Susanti; Zainal Ruma; Nurul Fadilah Aswar; Agung Widhi Kurniawan; Burhanuddin Burhanuddin
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 4 No. 3 (2026): Juni : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v4i3.2737

Abstract

This study aims to analyze the effect of reward, work motivation, and workload on employee performance at the Representative Office of the National Population and Family Planning Board (BKKBN) of South Sulawesi Province. This research employs a quantitative approach using a survey method by distributing questionnaires to 96 respondents. The data analysis techniques include validity and reliability tests, classical assumption tests, multiple linear regression analysis, and hypothesis testing using IBM SPSS Statistics Version 25. The results indicate that reward, work motivation, and workload have a positive and significant effect on employee performance. Simultaneously, these three variables also have a positive and significant effect on employee performance. The coefficient of determination shows that the independent variables explain 48.6% of the variation in employee performance, while the remaining portion is influenced by other factors outside the scope of this study. These findings suggest that improving reward systems, enhancing work motivation, and optimizing workload management can contribute to better employee performance.
Pengaruh Influencer Marketing Terhadap Keputusan Pembelian pada Generasi Z Melalui Brand Trust (Studi pada Merek Glad2Glow di Kota Makassar) Muh. Ichwan Musa; Reski Aulia Ramadani; Nurul Fadilah Aswar; Muhammad Ilham Wardhana Haeruddin; Ilma Wulansari Hasdiansa
Journal Of Human And Education (JAHE) Vol. 6 No. 4 (2026): Journal of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v6i4.2869

Abstract

Tujuan - Penelitian ini bertujuan untuk menganalisis pengaruh Influencer Marketing terhadap keputusan pembelian, pengaruh Influencer Marketing terhadap Brand Trust, pengaruh Brand Trust terhadap keputusan pembelian, serta peran Brand Trust dalam memediasi pengaruh Influencer Marketing terhadap keputusan pembelian produk Glad2Glow pada Generasi Z di Kota Makassar. Metode - Penelitian ini menggunakan pendekatan kuantitatif dengan desain asosiatif. Populasi dalam penelitian ini adalah Generasi Z di Kota Makassar yang berusia 18-29 tahun, pernah melakukan pembelian produk Glad2Glow, dan pernah melihat konten promosi Glad2Glow melalui influencer di media sosial TikTok dan Instagram. Sampel yang digunakan berjumlah 150 responden yang dipilih menggunakan teknik probability sampling dengan metode simple random sampling. Data dikumpulkan melalui kuesioner yang disebarkan secara daring menggunakan Google Form. Teknik analisis data yang digunakan adalah Structural Equation Modeling (SEM) dengan bantuan perangkat lunak SmartPLS versi 4.0. Hasil/Temuan - Hasil penelitian menunjukkan bahwa: (1) Influencer Marketing berpengaruh positif dan signifikan terhadap keputusan pembelian, (2) Influencer Marketing berpengaruh positif dan signifikan terhadap Brand Trust, (3) Brand Trust berpengaruh positif dan signifikan terhadap keputusan pembelian, serta (4) Brand Trust memediasi pengaruh Influencer Marketing terhadap keputusan pembelian, di mana Brand Trust berperan sebagai mediasi parsial. Penelitian ini memberikan implikasi bagi perusahaan dan pemasar digital untuk mengoptimalkan strategi Influencer Marketing yang berfokus pada kredibilitas dan kepercayaan merek guna mendorong keputusan pembelian Generasi Z.
PEMBERDAYAAN DAN PENGUATAN KELEMBAGAAN DESA WISATA DALAM MENINGKATKAN DAYA TARIK WISATA DI DESA MANIMBAHOI KABUPATEN GOWA Ridfan Rifadly Abadi; Rahmat Riwayat Abadi; M. Ilham Wardhana Haeruddin; Annisa Paramaswary Aslam; Nurul Fadilah Aswar
Jurnal Peduli : Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 2 (2026)
Publisher : LPPM STAI DARUSSALAM LAMPUNG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51226/pdl.v5i2.1035

Abstract

Manimbahoi Village, located in Gowa Regency, possesses significant potential in agriculture, plantations, and nature-based tourism. Its key attractions include Bulu Baria, Lake Tanralili, Lohe Valley, and Lengkese Waterfall. However, these resources have not been optimally utilized due to limited institutional capacity. Major challenges include the absence of standard operating procedures (SOPs) for tourism management and the lack of integration of local products into the tourism ecosystem. To address these issues, community empowerment and institutional strengthening are essential to develop competent human resources. This program aims to improve local capacity in managing tourism effectively and responsibly. The implementation involved three stages: preparation, training, and evaluation. The results show increased community understanding of tourism management and better utilization of local potential. Additionally, the program has enhanced administrative discipline, strengthened community character, and supported improved welfare. It has also equipped residents with essential skills to achieve greater self-reliance in managing tourism activities.
Rahasia di balik pembelian: Bagaimana E-WOM dan brand image mempengaruhi keputusan pembelian Skincare di Shopee Nurul Alfadiza Sah; Andi Mustika Amin; Muhammad Ichwan Musa; Nurul Fadilah Aswar; Ilma Wulansari Hasdiansa
Implementasi Manajemen & Kewirausahaan Vol 4 No 1 (2024): JURNAL IMKA (APRIL)
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Wijaya Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38156/imka.v4i1.392

Abstract

This study aimed to determine the effect of electronic word of mouth (E-WOM) and brand image on the purchase intention for Avoskin skincare products on the Shopee marketplace. The participants in this study were active female students at the Faculty of Economics and Business, Makassar State University, for the Class of 2020. The sample comprises 100 respondents. A questionnaire was used for data collection. The data analysis technique used was multiple linear regression analysis using the Statistical Product and Service Solution (SPSS). The results of this study indicate that electronic word of mouth and brand image both partially and simultaneously have a positive and significant effect on purchase intention. The novelty of this study was the focus on the effect of electronic WOM and brand image on the purchase intention of Avoskin skincare products on Shope using a sample of female students at Makassar State University. The theoretical implications enrich the literature on the factors that influence purchase intention on e-commerce. Practical implications help Avoskin develop effective marketing strategies for Shopee by managing positive reviews and building a strong brand image. Keywords: Electronic word of mouth, brand image, purchase intention
Manajemen strategis pengalaman pasien: tinjauan sistematis tentang integrasi customer experience dan kinerja rumah sakit Sensy Karnia; Nurul Fadilah Aswar
JOURNAL OF Pharmacy and Tropical Issues Vol. 6 No. 2 (2026): June Edition 2026
Publisher : Indonesian Public Health-Observer Information Forum (IPHORR)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56922/pti.v6i2.3440

Abstract

Background: Occupational injuries among healthcare workers are a common safety issue caused by suboptimal biomechanics and ergonomics. Activities such as lifting patients, non-ergonomic work postures, repetitive movements, and high physical and mental workloads can increase the risk of musculoskeletal disorders (MSDs) in healthcare workers. Purpose: To identify ergonomic risk factors associated with work injuries in healthcare workers and to analyze managerial implications for prevention efforts. Method: The research used a systematic literature review (SLR) examining national and international scientific articles from 2020–2025 obtained from Google Scholar, Scopus, ScienceDirect, and SINTA databases. The article selection process was conducted using PRISMA guidelines, resulting in 20 articles meeting the inclusion criteria. Results: Studies have shown that the main factors causing occupational injuries in healthcare workers include awkward working postures, manual patient handling, repetitive movements, high workloads, and a lack of ergonomics in hospital settings. The most common musculoskeletal disorders are low back pain, neck pain, shoulder pain, and muscle fatigue. Workplace injuries also impact productivity, quality of care, work absence, and hospital healthcare costs. Conclusion: Patient experience has been shown to be related to satisfaction, loyalty, trust, intention to revisit, and public perception of the quality of health services.   Keywords: Customer Experience; Hospital Performance; Patient Experience; Patient Satisfaction; Strategic Management.
Pengaruh Inovasi Produk terhadap Keputusan Pembelian Ulang melalui Citra Merek: Studi pada Smartphone Samsung di Kota Makassar Gia Revalina; Nurul Fadilah Aswar; Rahmat Riwayat Abadi; Muhammad Ichwan Musa; Isma Azis Riu
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 4 No. 3 (2026): Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v4i3.2601

Abstract

The rapid development of Smartphone  technology has intensified competition among global technology companies, compelling firms to continuously innovate in order to maintain competitiveness and strengthen consumer loyalty. Samsung, as one of the leading Smartphone  manufacturers, consistently introduces new features and technological advancements to sustain its position in the global market. However, the evolving dynamics of consumer preferences and increasing competition from rival brands pose significant challenges in maintaining repurchase intentions. This study aims to examine the effect of product innovation on repurchase decisions, with brand image serving as a mediating variable among Samsung Smartphone  users in Makassar City. A quantitative approach with an associative research design was employed in this study. The population consisted of Samsung Smartphone  users who had previously purchased and used the product, with a purposive sampling technique applied to select 130 respondents meeting specific criteria, including repeat purchases and a minimum usage period of six months. Data were collected through structured questionnaires and analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) with SmartPLS software. The results indicate that product innovation has a positive and significant effect on repurchase decisions and also significantly influences brand image. Additionally, brand image positively affects repurchase decisions. However, mediation analysis reveals that brand image does not significantly mediate the relationship between product innovation and repurchase decisions, suggesting that consumers prioritize functional benefits over brand perception.
Product Quality and Price on the Purchase Decision of Hawai Bakery Agents Merauke Products Nurul Fadilah Aswar; Muhammad Kadafi Burhanuddin; Ifah Finatry Latiep
Economics and Digital Business Review Vol. 1 No. 2 (2020): February - July
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v1i2.12

Abstract

This study aims to determine the effect of product quality on consumer purchasing decisions at Merauke Hawaiian Bread Agent outlets. (2) To determine the effect of price on consumer purchasing decisions at Merauke Hawai Bread Agent outlets. (3) To determine product quality and price have a joint influence on consumer purchasing decisions at Hawai Bakery Agent outlets in Merauke. The approach taken in this study using a quantitative research approach and the population in this study was 4,757 people with a study sample of 94 people. The results showed that product quality partially has a positive and significant effect on purchasing decisions, price partially has a positive and significant effect on purchasing decisions. Simultaneously, the variables of product quality and price have a positive and significant effect on purchasing decisions.
Co-Authors A. Nur Azilah Abadi, Rahmat Riwayat Abdi Akbar Idris Achmad Ridha Achmad Yassin Zidan Akram Aslam Achmad Yassin Zidan Akram Aslam Adela Ayu Badiaturahmi Adli Pasha Ashari Ady Andardinata Agung Widhi Kurniawan Ahmad Farhan Ahmad Farhan, Ahmad Ainul Hidayah Akbar Yusuf Aksir, Muh Ilham Aksir, Muh. Ilham Al Anshori N, Muh Fadhil Alam, Andi Rifqah Purnama Alim, Bahrul Andi Atssam Mappanyukki Andi Citra Pratiwi Andi Citra Pratiwi Andi Mustika Amin Andi Shinta Ria Oktaviani Andika Isma Angreyani, Andi Dewi Annisa Paramaswary Annisa Paramaswary Aslam Annisa Paramaswary Aslam Annisa Paramaswaty Aslam Antika, Wayan Rindi Anwar , Anwar Anwar Anwar Anwar Ramli Anwar Ramli Arfandi Akkase Asisa Nurfadila Rasyid Aslam, Annisa Paramaswary Asri Awal Atifah Anwar, Nur Indah Awal, Asri Ayu Kartini Parawansa Azzahra, Asilah Balo, Maulana Rumi Irwan Brilianty Sekar Amalia Burhanuddin Burhanuddin , Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Chalid Imran Musa Chalid Imran Musa Deddy Ibrahim Rauf Dipoatmodjo, Tenri S.P. Dwi Anugerah Lestari Dwi Anugerah Lestari Musa Fahira Kamilia Salsabila Faslul Rahman Fauziah Umar, Fauziah Gia Revalina Haeril Hanafi, Suriah Hardiyono Hartina Rosalia Hartina Rosalia Hasbiah, Siti Hasbiah, Sitti Hasmawaty Hasmawaty Hasmyati Hasmyati Hasmyati, Hasmyati Hasmyati, Nur Indah Atifah Anwar, Ilham Aksir Hasyim Hasyim Hasyim hasyim, hasyim Hawadi, Muhammad Taufik Hety Budiyanti Hidir, Amrullah Ichwan Musa Ifah Finatry Latiep Ikadarny Ilham Aksir, Asri Awal Ilma Wulansari Hasdiansa Ilyas, Suci Ramadhani Indriani Irma Satriani Irma Satriani Irma Satriani, Irma Isma Azis Riu Jalaluddin Mannagalli Parawansa Jauhar, Muh. Alif Juliyati Kartika Septiary Pratiwi Khadarianti Khadarianti Khaidir Syahrul Khaidir Syahrul Khaidir Syahrul M. Ikhwan Maulana Haeruddin Matthew Olufemi Adio Maulana Rumi Irwan Balo Muh. Ilham Aksir Muh. Yushar Mustafa Muh. Yusuf Kholiq M Muh.Ilham Aksir Muhammad Ardiansyah Muhammad Ichwan Musa Muhammad Ilham Alimuddin Muhammad Ilham Wardhana Haeruddin Muhammad Isbar Pratama Muhammad Kadafi Burhanuddin Muhammad Said Muhammad Try Dharsana Muhammad Vicky Afrezkia Saleh Muhammad Yushar Mustafa Muhammad, A Fadel Musa, Muhammad Ichwan Mustafa, Fahrina Mustafa, Riad Natsir, Uhud Darmawan Nur Indah Atifah Anwar Nurfadillah Nurfadillah Nurgraha SD, Widhi Nurhaedah Nurman Nurman Nurman Nurul Afiah Almunawarah Nurul Alfadiza Sah Putra, Muh Al Fatah Arief Putra, Muh. Al Fatah Arief Putri Ramadhani, Putri Putri, Tri Reskita Putri, Zaskiyah Ameliah Raden Mohamad Herdian Bhakti Rauf, Deddy Ibrahim Renggi Karendra Reski Aulia Ramadani Rezky Amalia Hamka Rezky Amalia Hamka Ricardo Valentino Latuheru Ridfan Rifadly Abadi Ridwan Andi Mattoliang Risna Kamisanti Romansyah Sahabuddin Rosalia, Harnita Rostina Ruma, Zainal Ryan Wahyudi Ramli Safariani R, Nur Sah, Nurul Alfadiza Saleh, Reyna Eka Saputri Salsabila Nuarindah Ramli Sari, Risa Arsita Sensy Karnia Serli Pratiwi Shafariana Shafariana Siti Hasbiah Siti Nur Faidah Sitti Hasbiah Sitti Hasbiah Sitti Hasbiah Suaib, Aulia Kasmawati Sudirman, Akbar Suparman Suparman Susanti Susanti Syahrani Amni Syahrul, Khaidir Syamsidar Syamsidar Syarif Saddam Rivanie Tenri Sayu Puspitaningsih Dipoatmodjo Uhud Darmawan Natsir Wahyudi, Andi Muh Fadhil Widhi Nugraha Sumiharja Darmawinata Windasari Pakidi Windi Dwi Astuti Wulandari, Septiani Tri Mefia Wulansary, Ilma Zahratul Afiqah Zainal Ruma