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All Journal Jurnal Manajemen Pendidikan: Jurnal Ilmiah Administrasi, Manajemen dan Kepemimpinan Pendidikan Jurnal Pendidikan Indonesia Jurnal Pendidikan dan Pemberdayaan Masyarakat Jurnal Pendidikan Agama Islam Jurnal Manajemen Pendidikan Shautut Tarbiyah Jurnal Obsesi: Jurnal Pendidikan Anak Usia Dini AL-IDARAH: JURNAL KEPENDIDIKAN ISLAM AL-ATHFAAL : JURNAL ILMIAH PENDIDIKAN ANAK USIA DINI Indonesian Journal of Islamic Early Childhood Education AL-ATHFAL : JURNAL PENDIDIKAN ANAK Jurnal Administrasi dan Manajemen Pendidikan Jurnal AUDI Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Smart PAUD VISI : Jurnal Ilmiah Pendidik dan Tenaga Kependidikan Pendidikan Non Formal Jurnal Edukasi AUD JURNAL PENDIDIKAN TAMBUSAI Journal of Education Technology International Journal of Elementary Education Jurnal Ilmiah Sekolah Dasar Jurnal Golden Age Aulad : Journal on Early Childhood Tarbawiyah Jurnal Ilmiah Pendidikan MANAGERIA: Jurnal Manajemen Pendidikan Islam Golden Age: Jurnal Ilmiah Tumbuh Kembang Anak Usia Dini Child Education Journal Raudhatul Athfal: Jurnal Pendidikan Islam Anak Usia Dini Syntax Idea Journal of Early Childhood Education (JECE) MURHUM : JURNAL PENDIDIKAN ANAK USIA DINI Annual Conference on Islamic Early Childhood Education JURNAL AKSIOMA AL-ASAS WISDOM: Jurnal Pendidikan Anak Usia Dini Journal of Early Childhood Education Journal of Integrated Elementary Education Journal of Nusantara Education Akademika : Jurnal Pemikiran Islam Jurnal Pendidikan dan Perkembangan Anak Usia Dini Al Tahdzib: Jurnal Pendidikan Islam Anak Usia Dini Tadris: Jurnal Pendidikan Islam Jurnal Pendidikan Islam Bouseik: Jurnal Pendidikan Islam Anak Usia Dini Journal of Islamic Education and Ethics Jurnal Pengabdian Masyarakat dan Riset Pendidikan GENIUS: Indonesian Journal of Early Childhood Education Jurnal Progress: Wahana Kreativitas dan Intelektualitas Al-Bidayah : jurnal pendidikan dasar Islam Early Stage IJELaSS: International Journal of Education, Language and Social Scince Global Educational Research Review J-CEKI
Munastiwi, Erni
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Journal : Child Education Journal

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Marketing of Early Childhood Education Institution: Covid-19 Pandemic Vs. Normal Abdul Latif, Muhammad; Munastiwi, Erni; Humaida, Rifqi
Jurnal Pendidikan Anak Vol 3 No 3 (2021): Child Education Journal: Desember
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/cej.v3i3.2128

Abstract

The new normal era resulted in many factors, including early childhood education institutions, such as the Primagama Kindergarten in Yogyakarta. The life and death of an institution lie in how the marketing of the educational institution is. This study aims to describe the marketing strategy, impact, and marketing barriers of Primagama Yogyakarta Kindergarten in the New Normal Era. This research uses the descriptive qualitative method. They were collecting data by observation, interviews, and documentation. The analysis uses the Milles and Huberman model. Test the validity of the data using triangulation of sources and techniques. This study indicates that the marketing of the Primagama Yogyakarta Kindergarten institution begins with building a brand with show ups, collaboration with TV stations, radio, mass media, and active social media. Furthermore, the marketing of Primagama Kindergarten begins with market research, determining various strategies such as Facebook, Instagram, Twitter, and website and controlling by collecting suggestions from various parties. The era of the marketing pandemic is carried out by maximizing social media. The marketing impact of the pandemic era is the lack of offline customers. This is because there are obstacles in the pandemic era, including the limitation of meeting face to face, the government's appeal for a ban on face-to-face contact, and the declining purchasing power of the people. The research findings contribute to marketing strategies for early childhood education institutions in the pandemic era that can use social media.
Co-Authors AA Sudharmawan, AA Abdul Latif, Muhammad Adilla, Bekti Faizah Adwiah, Amalia Rabiatul Agus Riyan Oktori Ahmad Sanusi Ali Shah, Syed Ahmad Alias, Maizam AMALIA, TIARA Amaluddin, Muhammad Rizqi Andini, Enjelin Okta Arafah, Muhammad Yasir Binsa, Ucik Hidayah Chairozi, Fachri Dini, Hasna Aulia Dwi Ratnasari Fajarrini, Arsyia Fajriati, Ruliana Falah, Nurul Fathurrahman Fathurrahman Fatimah Azzahra Firdaus, Umi Risatul Fitri Handayani Fitria Fauziah Hasanah Hafidz, Nur Hakim, A’us Arief Ikhwani Hayati, Firdha hikmawati, nurul Humaida, Rifqi Irbah, Ariq Nurjannah Ismail, Nurmahmudi Isti Fadah Karin Ariska Lailatu Rohmah, Lailatu Lubis, Namiroh Mala, Lilik Sofwatul Marfuah Marlina, Teni Marpuah Masruroh, Lely Maulida, Nelvi Mihrajuddin, andi Mubarakah, Wardah Wafiyah Muhammad Akip, Muhammad Muqawim, Muqawim Muqowim, Muqowim Muqowwim, Muqowwim Mushlih, Ahmad Mustika, Nadha Musyafa Ali Nada, Ana Quthratun Nafiah, Qotrun Nada Nagri, Karyono Setiya Naimah Naimah Naimah Nonci, Riswan D Nugrahani, Robi’ah Nurjanah, Ayu Oktavia, Eka Oktaviana, Anita Paimin, Aini Nazura Pulungan, Syaiful Hadi Putri, Habibah Afiyanti Putro, Khamim Zarkasih Radjasa, Radjasa Rahayu, Nurliyati Rahma Sari, Rahma Rahmatullah, Bahbibi RENAWATI, RENAWATI Riyadi, Ahmad Syafi’i Mufadzilah Rizqiyyatunnisa, Rizqiyyatunnisa Rohinah * rukmana, ika siti Santika Santika, Rani Santosa, Sedya Sapendi Sapendi, Sapendi Sari, Nurita Siregar, Nursima Putri Siregar, Parulian SITI FATIMAH SITI MAHMUDAH Siti Marfuah, Siti Siti Marpuah, Siti Siti Nur Hidayah, Siti Nur Solicha, Isnainia Sri Sumarni Suhendro, Eko Sumartin, Sumartin Toyba Humaida, Rifka Ulfah Ulfah Umi Rohmah Uminar, Ajeng Ninda Viny Anggradini Puspitaloka yanti, Sefri Yulifaatun Mufida, Aina Yulizah, Yosi Yunos, Jailani Md Yusuf Hidayat Zaenuddin Hudi Prasojo Zahra, Raihana Zahrah, Faiqatuz Zainal Arifin Zohro, Nailul Padhil Zulfa, Nadia Aliyatuz