Articles
STRATEGI PEMASARAN SEBAGAI UPAYA UNTUK MENINGKATKAN OMZET PENJUALAN (PADA CAFE RAJO CORNER DI PADANG)
Emmelia Eka Putri;
Febri Yuliandri;
Intan Yulia Rahayu;
Julfiani Duha;
Putri Salmia;
Ramdani Bayu
Jurnal Pengabdian Masyarakat: Pemberdayaan, Inovasi dan Perubahan Vol 1, No 2 (2021): JPM: Pemberdayaan, Inovasi dan Perubahan
Publisher : Penerbit Widina, Widina Media Utama
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DOI: 10.59818/jpm.v1i2.48
Penelitian ini bertujuan untuk mengetahui Strategi pemasaran yang dilakukan dalam upaya meningkatkan omzet penjualan pada Cafe Rajo Corner, kendala yang dihadapi Cafe Rajo Corner dalam menerapkan strategi pemasarannya dan upaya yang dilakukan Cafe Rajo Corner untuk mengatasi kendala yang dihadapi dalam penerapan strategi pemasarannya. Penelitian ini menggunakan metode deskriptif kualitatif dengan teknik pengumpulan data observasi dan wawancara. Hasil penelitian menunjukkan bahwa Cafe Rajo Corner mengalami masalah yakni terjadi penurunan omzet penjualan Pada saat masa pandemi Covid-19 . Untuk mengatasi hal demikian, maka diperlukan strategi pemasaran yang tepat agar omzet penjualan dapat kembali meningkat di masa yang akan datang. Setelah dilakukan penelitian dan pengamatan, strategi pemasaran yang dilakukan oleh Cafe Rajo Corner adalah menerapkan strategi marketing mix (bauran pemasaran).
PENGARUH DISIPLIN KERJA DAN 12 PRINSIP DASAR UPI "YPTK" PADANG TERHADAP KINERJA KARYAWAN PADA UMKM DONAT QUEEN KOTA PADANG
wulan rahma safira;
Siti Aisyah MD;
Putri Yani;
Rahmi Nofrizul;
Ramdani Bayu Putra
Jurnal Pengabdian Masyarakat: Pemberdayaan, Inovasi dan Perubahan Vol 2, No 1 (2022): JPM: Pemberdayaan, Inovasi dan Perubahan
Publisher : Penerbit Widina, Widina Media Utama
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DOI: 10.59818/jpm.v2i1.166
Penelitian ini bertujuan untuk memberikan peningkatan pengetahuan dalam mengelola keuangan secara baik dan benar serta juga untuk melihat penerapan 12 prinsip dasar UPI YPTK pada UMKM Donat Queen. Kegiatan ini akan menjadi sarana bagi mahasiswa untuk berkonstribusi pada masyarakat, sesuai dengan bidang keilmuan yang dikembangkan. Objek penerapan ini dilakukan pada usaha mikro, kecil dan menengah (UMKM) yang bergerak di bidang Donat di Kota Padang. Hasil dari Kegiatan Sosialisasi ini memberikan manfaat yang sangat baik bagi anggota kelompok kami. Dengan adanya Sosialisasi ini, kami dapat menerapkan pengetahuan dan kemampuan yang dimiliki pada bidang ekonomi serta mendapatkan ilmu tambahan yang tidak didapatkan selama kegiatan perkuliahan.Kata Kunci : 12 prinsip dasar Upi YPTK, Donat Queen
The Role of Consumer Satisfaction in Mediating Service Quality and Brand Image on Consumer Loyalty
Ramdani Bayu Putra;
Fitri Yeni;
Hasmaynelis Fitri;
Noftalia Hutapea
SENTRALISASI Vol. 9 No. 2 (2020): Sentralisasi
Publisher : Universitas Muhammadiyah Sorong
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DOI: 10.33506/sl.v9i2.970
Tujuan dari penelitian ini adalah untuk menganalisis peran kepuasan kerja dalam memediasi pengaruh kualitas layanan dan citra merek terhadap loyalitas konsumen di Toko Sepatu Padang Holic. Populasi dan sampel penelitian adalah 80 konsumen Holic Shoes Shop Padang. Teknik pengumpulan sampel menggunakan metode sensus dengan model penelitian Structural Equation Modeling (SEM) dengan alat uji analisis menggunakan perangkat lunak SmartPLS 3. Hasil penelitian menyimpulkan bahwa kualitas layanan dan kepuasan pelanggan adalah faktor yang mempengaruhi loyalitas pelanggan. Sedangkan citra merek bukan merupakan faktor yang dapat mempengaruhi dan menentukan loyalitas pelanggan. Temuan lain juga menunjukkan bahwa kualitas layanan juga merupakan faktor yang mempengaruhi kepuasan pelanggan, sedangkan citra merek masih merupakan faktor yang tidak mempengaruhi kepuasan konsumen. Untuk efek tidak langsung, kualitas layanan mempengaruhi loyalitas pelanggan melalui kepuasan pelanggan sementara citra merek tidak memiliki pengaruh yang signifikan terhadap loyalitas pelanggan melalui kepuasan pelanggan. The purpose of this study is to analyze the role of job satisfaction in mediating the effect of service quality and brand image on consumer loyalty at the Holic Padang Shoe Store. The population and sample of the study were 80 consumers of Holic Padang Shoes Shop. The sample collection technique is used the census method with Structural Equation Modeling (SEM) research models with SmartPLS software tools. The results of the study concluded that service quality and customer satisfaction are factors that influence customer loyalty. While brand image is not a factor that can influence and determine customer loyalty. Other findings also indicate that service quality is also a factor influencing customer satisfaction, while brand image is still a factor that does not affect consumer satisfaction. For indirect effects, service quality affects customer loyalty through customer satisfaction while brand image does not have a significant effect on customer loyalty through customer satisfaction.
Efek Mediasi Sinisme Terhadap Kesiapan Untuk Berubah Dengan Kepemimpinan Transformasional, Information Sharing Dan Kepuasan Kerja Sebagai Variabel Antenseden
Ramdani Bayu Putra;
Hasmaynelis Fitri
Economac: Jurnal Ilmiah Ilmu Ekonomi Vol 2 No 2 (2018): Economac: Jurnal Ilmiah Ilmu Ekonomi Volume 2 Nomor 2 Bulan Oktober 2018
Publisher : Universitas Negeri Padang
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DOI: 10.24036/economac/vol2-iss4/62
Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh efek mediasi sinisme terhadap kesiapan untuk berubah dengan kepemimpinan transformasional, information sharing dan kepuasan kerja sebagai variabel antenseden. Populasi penelitian adalah pegawai Dinas Perhubungan Kota Padang, dengan jumlah sampel adalah 107. Penelitian ini menggunakan model structural equation modelins (SEM) dengan alat bantu SmartPLS 2.0 M3. Hasil pengujian hipotesis menyimpulkan ada pengaruh yang signifikan dan positif kepemimpinan transformasional, information sharing dan kepuasan kerja terhadap kesiapan untuk berubah. Selain itu juga ditemukan bukti ada pengaruh yang signifikan negatif kepemimpinan transformasional, information sharing dan kepuasan kerja terhadap sinisme. Sedangkan pengaruh tidak langsung sinisme dalam memediasi pengaruh kepemimpinan transformasional, information sharing dan kepuasan kerja terhadap kesiapan untuk berubah juga terbukti dapat memaksimalkan atau menurunkan sinisme pegawai dalam meningkatkan kesiapan untuk berubah.
Komperatif Faktor-faktor Kesiapan Untuk Berubah Pada Dinas Perhubungan Dengan Dinas Komunikasi Dan Informatika Di Kota Padang Pasca Transformasi Organisasi
Ramdani Bayu Putra;
Hasmaynelis Fitri
Economac: Jurnal Ilmiah Ilmu Ekonomi Vol 3 No 2 (2019): Economac: Jurnal Ilmiah Ilmu Ekonomi Volume 3 Nomor 2 Bulan Oktober 2019
Publisher : Universitas Negeri Padang
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DOI: 10.24036/economac/vol3-iss2/92
The current era of digitizing industry 4.0 has caused great shocks in every line of organizational activity. Therefore we need individual readiness to change. This study aims to assess the Comparative Analysis of Readiness Factors to Change in the Transportation Department with the Communication and Information Office in Padang City after Organizational Transformation. The sample of this study was 107 employees in both agencies. The research data analysis technique uses Independent samples t test and Structural equation modelings (SEM). The results of the study concluded that there were significant differences in the factors of readiness to change which included transformational leadership, learning organizations, information sharing, job satisfaction and cynicism on change. The results of the structural equation modelings (SEM) model, found the fact that transformational leadership, information sharing, job satisfaction and cynicism on change have a significant effect on readiness to change. While learning organizations have not been proven to have a significant effect on readiness to change
PERANCANGAN SISTEM INFORMASI E-LEARNING PADA JURUSAN TKJ KELAS XI DI SMK N 1 KOTA SOLOK MENGGUNAKAN BAHASA PEMROGRAMAN PHP DAN DATABASE MYSQL
Agung Ramadhanu;
Neni Sri Wahyuni Nengsi;
Desi Permata Sari;
Ramdani Bayu Putra;
Sofika Enggari;
Rheza Thresya;
Sisi Hendriani
Jurnal Sains dan Teknologi: Jurnal Keilmuan dan Aplikasi Teknologi Industri Vol 19, No 1 (2019): JURNAL SAINS DAN TEKNOLOGI
Publisher : Sekolah Tinggi Teknologi Industri Padang
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DOI: 10.36275/stsp.v19i1.131
Seiring dengan perkembangan teknologi yang pesat, internet sudah menjadi kebutuhan seharihari. Dengan perkembangan teknologi saat ini yang menuntut suatu sistem pengujian yang efisien, efektif, dan mampu melaksanakan pengujian secara cepat dan tepat, diharapkan semua kendala yang biasanya ditemui oleh guru dan siswa pada pada saat pelaksanaan prose pembelajaran, seperti guru atau sisa yang berhalangan hadir dan penyampaian matei secara keseluruhan, dapat dikurangi dengan dibuatnya sistem pembelajaran online atau dikenal dengan E-Learning.Dalam penelitian ini dibuat salah satu sistem pembelaaran online, dengan menggunakan PHP sebagai bahasa pemrograman dan MySQL sebagai basis data.Dengan adanya sistem ini diharapkan mempermudah pengguna untuk melakukan proses belajar mengajar jarak jauh.
The Effects of Mediating Job Satisfaction on Organizational Citizenship Behaviors with Servant Leadership and Human Relations as Antecedent Variables
Ramdani Bayu Putra;
Hasmaynelis Fitri
AMAR (Andalas Management Review) Vol 5 No 1 (2021)
Publisher : Management Institute Faculty of Economics Universitas Andalas
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DOI: 10.25077/amar.5.1.15-32.2021
This study aims to analyze the Mediating Effects of Job Satisfaction on Organizational Citizenship Behaviors with Servan Leadership and Human Relations as Antecedent Variables in PT. Andalan Mitra Prestasi in the City of Padang. The population and sample of this study were 60 respondents with the sampling technique using the total sampling method. The method used is Structure Equation Modeling (SEM) with the help of the SmartPLS 3 program. The results showed that servant leadership and human relations factors have a significant positive effect in determining the level of job satisfaction and Organizational Citizenship Behaviors. Furthermore, it was also found that job satisfaction also determines or can motivate employees to have Organizational Citizenship Behaviors at work. This study also found that job satisfaction as a mediating or intervening variable can strengthen the influence of servant leadership and human relations in improving Organizational Citizenship Behaviors. The research results can be an input for organizations. In improving Organizational Citizenship Behaviors, management needs to strengthen and pay attention to the Servan leadership and Human relations factors accompanied by paying attention to increasing job satisfaction. So that the level of Organizational Citizenship Behaviors that is expected to be maximized can be realized.
Analisis Kinerja Karyawan Ditinjau Dari Manajemen Talenta Dan Manajemen Pengetahuan Dengan Mediasi Komitmen Organisasi Pada PT. Transco Pratama CRF Sungai Betung Dharmasraya
Esy Avriani;
Ramdani Bayu Putra;
Amrefri Amrefri
JURNAL PUNDI Vol 5, No 2 (2021)
Publisher : AKBP-STIE "KBP" PADANG
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DOI: 10.31575/jp.v5i2.370
The purpose of this study was to determine how much influence Talent Management, Knowledge Management has on Organizational Commitment, and how much influence Talent Management, Knowledge Management, and Organizational Commitment have on Employee Performance at PT. Transco Pratama Crf Sungai Betung Dharmasraya. The data analysis method used a questionnaire, with a sample of 70 respondents. The data analysis method used is path analysis. Based on the results of the research, it shows that Talent Management and Knowledge Management has a positive and significant effect on Organizational Commitment. Talent Management, Knowledge Management and Organizational Commitment has a positive and significant effect on Employee Performance. Organizational Commitment mediates Talent Management on Employee Performance, and Organizational Commitment mediates Knowledge Management on Employee Performance.
The Effect of Locus of Control, Total Quality Management on Employee Performance with Job Satisfaction as Intervening Variable
Ramdani Bayu Putra;
Ronni Andri Wijaya;
Gusti Wulandari;
Hasmaynelis Fitri;
Yosi Yulia
UPI YPTK Journal of Business and Economics Vol. 6 No. 2 (2021): May 2021
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Putra Indonesia YPTK
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DOI: 10.35134/jbe.v6i2.9
This study aims to determine the effect of Locus of Control, Total Quality Management on Employee Performance with Job Satisfaction as Intervening Variable. The object of research is the Padang UNAND Hospital. Data was obtained by distributing questionnaires to employees. Analysis Data by Path Analysis. Based on the results of this test indicate that (1) there is a positive and significant influence between Locus of Control on Job Satisfaction at Padang UNAND Hospital (2) there is a positive and significant influence between Total Quality Management on Job Satisfaction at Padang UNAND Hospital (3) there is a positive and significant influence between Locus Of Control on Employee Performance at Padang UNAND Hospital (4) There is a positive and significant influence between Total Quality Management on Employee Performance at Padang UNAND Hospital (5) There is a positive and significant influence between Job Satisfaction on Employee Performance at Padang UNAND Hospital (6) Job Satisfaction does not mediates Locus of Control on Employee Performance at Padang UNAND Hospital (7) Job Satisfaction does not mediates Total Quality Management on Employee Performance at Padang UNAND Hospital.
The Effect of Leadership Style and Human Resources Development on Employee Performance with Job Satisfaction as Intervening Variable
Muhammad Ridwan;
Ramdani Bayu Putra;
Joko Purwanto;
Hasmaynelis Fitri
UPI YPTK Journal of Business and Economics Vol. 6 No. 1 (2021): January 2021
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Putra Indonesia YPTK
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DOI: 10.35134/jbe.v6i1.41
This study aims to determine how much influence leadership style, human resource development has on employee performance at the Mukomuko district social service with job satisfaction as an intervening variable. Methods of collecting data through surveys and questionnaires. The analytical method used is validity and reliability test, multiple linear analysis, hypothesis testing using F test and t test. The total respondents in this study amounted to 55 respondents. Based on the research obtained based on the partial test (t test) obtained: (a) Leadership style has a positive and significant effect on job satisfaction. (b) human resource development has a positive and significant effect on job satisfaction. (c) Leadership style has a positive and significant effect on employee performance. (d) human resource development has a positive and significant effect on employee performance. (e) job satisfaction has a positive and significant effect on employee performance. Then the results of the coefficient of determination 0.592 or 59.2% this shows that the percentage of the contribution of the independent variable leadership style and human resource development to job satisfaction is 0.408 or 40.8 is influenced by variables outside the study while the second equation is 0.720 or 72.0% this shows that the percentage of the contribution of the independent variables of leadership style, human resource development and job satisfaction to the dependent variable of employee performance (Y) is 0.720 or 72, 0%. While the rest is 0.280 or 28.0% influenced by other variables outside of this study.