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Yulianto
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Strategi Personal Branding Melalui TikTok bagi Wirausaha Muda Indonesia: Analisis Komunikasi Digital di Era Ekonomi Kreatif: ANALISIS KOMUNIKASI DIGITAL DI ERA EKONOMI KREATIF Syamsul Mu`arif; Yulianto
Pantarei Vol 1 No 1 (2025): Ekologi Digital Kreatif: Interseksi Seni, Teknologi, dan Komunikasi di Era Transf
Publisher : Prodi Ilmu Komunikasi Fakultas Komunikasi & Desain Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/ptr.v1i1.268

Abstract

Penelitian ini bertujuan untuk mengkaji strategi personal branding yang digunakan oleh wirausaha muda di Indonesia melalui platform media sosial TikTok. Dalam konteks era ekonomi kreatif dan transformasi digital, media sosial tidak hanya berfungsi sebagai alat komunikasi, tetapi juga sebagai medium strategis dalam membangun citra personal dan memperluas jangkauan pasar. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui wawancara semi-struktural terhadap 10 wirausaha muda yang aktif membangun personal brand di TikTok serta analisis konten terhadap akun mereka. Hasil penelitian menunjukkan bahwa keberhasilan strategi personal branding sangat bergantung pada keautentikan narasi, konsistensi visual, interaksi dengan audiens, serta kemampuan adaptasi terhadap algoritma TikTok. Elemen storytelling, visual branding, dan penggunaan tren TikTok seperti sound viral dan hashtag challenge menjadi kunci dalam meningkatkan engagement dan memperkuat identitas brand personal. Penelitian ini memperlihatkan bahwa TikTok telah menjadi ruang strategis baru dalam lanskap komunikasi pemasaran personal yang mampu meningkatkan nilai jual serta kredibilitas wirausahawan muda. Kontribusi penelitian ini terletak pada pemahaman baru tentang strategi komunikasi personal branding yang efektif dalam ekosistem digital Indonesia, serta memberikan rekomendasi strategis bagi pelaku bisnis dan akademisi di bidang komunikasi pemasaran dan digital branding
Dana Talangan Haji dan Umrah dalam Sudut Pandang Pendidikan Agama Islam Yulianto; Abdul Manan; Uswatun Hasanah
Akademika Vol 19 No 1 (2025): Akademika
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/adk.v19i1.2494

Abstract

This research aims to analyze the concept of Hajj and Umrah bailout funds from the perspective of Islamic religious education and assess its conformity with sharia principles. The type of research is qualitative with a literature study approach to analyze the Hajj and Umrah bailout funds from the perspective of Islamic religious education. The data collected comes from the latest research in the last five years which discusses aspects of Islamic law, maqāṣid al-sharīʿah, as well as the social and economic implications of this financing scheme. The analysis in this research was carried out using a descriptive-analytical approach. The research results show that the Hajj and Umrah bailout funds are a financing scheme that makes it easy for prospective pilgrims to obtain portions of the Hajj or Umrah departure. According to Islamic law, the bailout financing scheme using the qard wal ijarah agreement still causes controversy. Some scholars state that the addition of administrative costs in the contract resembles usury if it does not have a clear justification. Therefore, strict supervision is needed in the implementation of this sharia financial product so that it does not deviate from the principle of maqāṣid al-sharī’ah, which emphasizes the welfare of the people
Co-Authors A. Hidayati, Dewi Abd, Hady J Abdul Gopur Abdul Manan Adhi Kusuma Negara Adhisuwignjo, Supriatna Afrizal, Johari Agung Pranoto Ahmad Fajar Ahmad, Arimuliani Aldrin Yusuf Firmansyah Amal, Ahda ikhlasul Andika Firdausi Andri Rizko Yulianto Aniendia, Relbia annafi franz, annafi Ari Kristanto Arif Widyanto Aris Aris Basuki Aris Santjaka Arry Krisyanto Arsila, Cahya Meta Atifah, Azzah Atun Yulianto Aulady, M. Ferdaus Noor Basuki, Aris Bimantara Sakti Budi, Edi Sulistio Budiansyah, Gilang D. Meilinda, Selvi Darma, Muhammad Akbar Setia Darmawan, Ardha Widia Putri Dedi Hermawan Dewi Ayu Hidayati Dewie Brima Atika Didit Darmawan Dite, Stri Agneyastra Djumadil Akbar Dwi Candra Ningsih Dwi Febriyanti Dzakyyah Evelia Dian Safitri Ekowatiningsih, Dyah Elsa Purwant Emil Riza Putra Erlangga Brahmanto Etfita, Fauzul Fauziah, Sabiatul Febriyani, Heri Fit Rofiah Gathot Winarso, Gathot Halin Hamka Handoko, Melyani Hari Gusrida Hari Rudijanto Indro Wardono Harida Samudro HARTATI Hasani, Ruslan Henny Armaniah Heriansyah Hersa , Annisa Putri Herudini Subariyanti hidayat , M Taufiq Hidayat, Muhammad Taufiq Hulu, Mega Permatahati Husmul Beze, Husmul I MADE ARTIKA Ida Maratul Khamidah Inayah, Astiwi Irsan Soemantri Brodjonegoro Irwan Permana Iva Putri Anggraeni Jatinurcahyo, R. Jaya, Ningsih Junirianto, Eko Karina Wijayanti Kartini Kartini Kesia Ajeng W Kristianto, Petrus Guntur Kurnia Kurniawan, Fitradhi Hanif Kusuma, Bayu Lisa Aditama, Lisa M. Rafael Bust Mardiana Mustafa Mardiana, Sri Siska Mardila, Mina Marhamah Maria, Eny Marwati Mas Nurul Achmadiah Mayanti, Lisa Maytrianisa Meiliyana Meiliyana Meiliyana Mela Firdaust Melati, Amarilla Mia Lestari Peri Putri Millatina Burhanan Moh. Arsyad Bahar Muhammad Yamin Muzakar Nadella Putri A. Nadroh, Yutini Natalina Kristiani Ni Luh Putu Hariastuti Nikmah, Wasilatun Nugraha, Pura Surya Nuranisyah Nurhuda, Asep Nurmarini, Eva Nurul Achmadiah, Mas Peri Suryanto Permata Sari, Fransiska Intan Podojoyo Popon Rabia Adawia Pramudita, Kurnia Ratri Prianto, Sukma Hadi Purbowati Puspita, Dara Diva Putra, I Wayan Sumardana E. Putra, Muhammad Fikryansyah R. Jatinurcahyo R.Jati Nurcahyo Rachmadani, Budi Raehan Aditia W Rahayu Sulistiowati Reza Andrea Reza Yudha P Rezki Rio Andhika Putra Rohmah, Yunita Nur Rokim Romli, Ach. Rosyid, M. Abdul Saeful Bahri Saefulloh, Luthfi Hanafi Safiyana, Agiska Shinta Salusu, Heriad Daud Santosa, Yoyok N. Saputra, Dimas Adi Sartono Selvi Diana Meilinda, Selvi Diana Sertar Andrew Christian B. Panjaitan Sertar Farhan Fadhilah Iriandi Setyawan, Adhitya Shila Amanda Pratiwi Silviani Simunati Siregar, Lantiur Siti Khumaidah Siti Nurcahayati solihah, Kuni Sopiin Sri Maharani Suci Ramadhani, Suci Sugeng Abdullah, Sugeng Suheriyanto Suksmanantyo Suksmanatyo Sulistri Anuria Suluh Usada Adi Sunoto SURYANI Suswanto Suyanti Syamsul Mu`Arif Tata Gunawan, Asep Teuku Fahmi Tri Cahyono USWATUN HASANAH Wahyudi, Brian Fitri Waras Nurcholis Wihartika, Doni Wijayanti, Putri Ameilya Wijayanti Wisnu Hadi Yudha, Adetya Purnama Yulianto Yulianto Yuni Fauziah Yuni Tansri Yunus Harjito, Yunus Yuri Rahayu Zaeni Budiono, Zaeni Zakariyah Zarkasi, Muh. Sofwan