Article Per Year (5 Year)
p-Index From 2020 - 2025
11.734
P-Index
This Author published in this journals
All Journal Irfani ETTISAL Journal of Communication International Journal of Artificial Intelligence Research Jurnal Studi Komunikasi Cakrawala : Jurnal Humaniora Bina Sarana Informatika Jurnal Komunikasi IKRA-ITH Humaniora : Jurnal Sosial dan Humaniora JMM (Jurnal Masyarakat Mandiri) Expose: Jurnal Ilmu Komunikasi Jurnal DISPROTEK Wacana: Jurnal Ilmiah Ilmu Komunikasi LUGAS Jurnal Komunikasi At-Tafkir Semiotika: Jurnal Komunikasi Journal on Education Jurnal Profetik Jurnal Inovasi Ilmu Sosial dan Politik Jurnal Ilmu Kepolisian Mudir : Jurnal Manajemen Pendidikan JURNAL PUSTAKA KOMUNIKASI Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) International Journal of Economics Development Research (IJEDR) IJOLTL (Indonesian Journal of Language Teaching and Linguistics) JURNAL PUBLISITAS Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Community Development Journal: Jurnal Pengabdian Masyarakat INCARE Abdi Kami : Jurnal Pengabdian Kepada Masyarakat Jurnal Kajian Komunikasi dan Pembangunan Daerah Sustainable: Jurnal Kajian Mutu Pendidikan Indonesia Berdaya Mattawang: Jurnal Pengabdian Masyarakat Jurnal Kewarganegaraan ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat International Journal of Community Service Moestopo International Review on Social, Humanities, and Sciences (MIRSHuS) Jurnal Ilmu Komunikasi Progressio Jurnal Minfo Polgan (JMP) Mediastima KOMUNIKATA57 Jurnal Pengabdian Teratai Jurnal Abdi Masyarakat Multidisiplin Petanda : Jurnal Ilmu Komunikasi dan Humaniora Busyro : Jurnal Dakwah dan Komunikasi Islam International Journal of Economics (IJEC) International Journal of Community Service (IJCS) Mamangan Social Science Journal Hybrid Advertising Journal: Publication for Advertising Studies Jurnal Pustaka Dianmas Jurnal Indonesia : Manajemen Informatika dan Komunikasi Journal of Computer Science and Information Technology Journal of Data Analytics, Information, and Computer Science (JDAICS) Jurnal Dinamika Ilmu Komunikasi Brand Communication International Journal of Educational Insights and Innovations (IJEDINS)
Iswahyu Pranawukir
Institut Bisnis & Informatika (IBI) Kosgoro 1957, Jakarta
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Published : 96 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 96 Documents
Search

 6   7   8   9   10 
Strategi Corporate Social Responsibility Dompet Dhuafa dalam Membangun Brand Differentiation Lembaga Pranawukir, Iswahyu; Sukma, Agus Hitopa
Jurnal Inovasi Ilmu Sosial dan Politik (JISoP) Vol 3 No 1 (2021)
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jisop.v3i1.9000

Abstract

The research aims to determine the Dompet Dhuafa Foundation's CSR strategy in building brand differentiation through the establishment of the Smart Ekselensia Republika school. It also concerns the dynamics of the Dompet Dhuafa Foundation's business paradigm which focuses on CSR programs to form brand differentiation. This type of research is case study with a qualitative descriptive method. It aims to describe the establishment of a school accompanied by an explanation of the process of occurrence, development and changes in various aspects of the dynamics of its CSR. Thus, there are peculiarities of cases which the researcher describes descriptively based on dynamic and contextual chronology. The results showed that the Dompet Dhuafa Foundation's CSR strategy in building brand differentiation is based on social awareness, that business contributions are social benefits; economic awareness, that the maximum profit from business is the maximum benefit in increasing charity in society; and legal awareness, that justice efforts that have been criticized by the pudblic can be maximally fulfilled because the efforts being carried out have a segment of the dhuafa. Differentiation is an achievement that combines the shared value business context in the three intelligences. Intellectual intelligence is proven in the provision of education, emotional intelligence by building social service businesses for the poor, as well as spiritual intelligence with the principles of trust, worship and Islam. So, business differentiation is a business that presents God in its operations.
ANALISIS SEMIOTIK TIGA FOTO ESSAY PEKAN INI PADA SURAT KABAR KOMPAS Elisabet Hamboer, Maria Jashinta; Pranawukir, Iswahyu
KOMUNIKATA57 Vol. 1 No. 1 (2020): KOMUNIKATA57
Publisher : FISIP IBI-K57 Prodi Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55122/kom57.v1i1.114

Abstract

The main problem of this research is, how to know the hidden meaning of photo essay from social and psychological aspects. The purpose of this research itself is to find out the hidden meanings in the essay photo, apart from what is visible. This study uses a qualitative descriptive method, which is a method that aims to provide as accurate a picture as possible of the characteristics of an individual, the characteristics of a group or individual society as well as to find out and examine the characteristics of interest. With the data analysis technique, namely the semiotic analysis model used by Roland Barthes (1990), namely, analyzing the sign. In this model, the main idea is focused on the two-stage significance (two order signification). Data collection was obtained through literature study accompanied by interviews with a photography. The results of this study indicate that in the photo essay there is a hidden meaning from a social and psychological perspective.
Peran Public Relations Dalam Perusahaan Untuk Memahami Lingkungan Pratiwi, Restu Meiditya; Pranawukir, Iswahyu
Brand Communication Vol. 3 No. 3 (2024): Komunikasi Politik Dalam Pertarungan dan Penggunaan Media Baru
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/bc.v3i3.247

Abstract

Public relations and communications management covers wide range of ideas such as media relations, public affairs, community affairs, product publicity, events management, crisis management, lobbing, investor relations etc. The perception of public management and its roles are changing. The enterprises face the challenges such as fast technological changes, developing of international relations and growing global competition. What is also changing is the nature and tools of communication, what influences the public relations management. Public relations may be a strategic resource which, when appropriately managed, may contribute to effective realization of the strategy of an enterprise. Modern public relations help to understand the environment of an organization and maintain the relations with groups significant to achieving the strategic goals of an enterprise. What is also important issue for modern public relations is an ethical approach to business, social, and environmental responsibility.
Strategi Komunikasi Dinas Perhubungan Kabupaten Buton Utara Dalam Mensosialisasikan Keselamatan Berlalu Lintas Suandi, Fikry; Alamsyah, Alamsyah; Sukma, Agus Hitopa Sukma; Pranawukir, Iswahyu
Brand Communication Vol. 4 No. 3 (2025): Media Sosial dan Peradaban Manusia
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the communication strategies implemented by the North Buton Regency Transportation Agency in its Traffic Safety Socialization activities and to identify the factors that hinder its implementation. This study uses qualitative research methods that produce descriptive data in the form of written or spoken words from people and observed behavior. Data were obtained using interview, observation, documentation, and triangulation methods from the source of the results of the Communication Strategy research conducted by the Safety Guidance Team (Bimkos Team) of the North Buton Regency Transportation Agency in the socialization program by identifying the communication targets, reviewing the message objectives through the material delivered and traffic order videos displayed in the socialization activities. Using face-to-face communication media (direct) with presentations and various official online media of the North Regency pioneer student community. Traffic Safety Guidance (Bimkes Team) as a communicator in communication plays a role in persuading its audience with an active speaking method in socialization activities. As well as the attractiveness and credibility of sources in the traffic safety socialization program. The communication strategy implemented by the Bimkos Team is intended to minimize the high level of accidents that occur. The results of the study show an increase in awareness and concern among students to comply with traffic regulations for the sake of mutual safety, but there are still obstacles that prevent this socicoalization program from running optimally. The obstacles experienced by the North Buton Regency Transportation Agency in implementing the Traffic Safety Socialization program come from internal and external factors
Strategi Komunikasi Pemasaran Digital Dalam Membangun Brand Awareness Brodo Melalui Akun Instagram Arian, Vabrian Prima Dana; Alamsyah, Alamsyah; Sukma, Agus Hitopa; Pranawukir, Iswahyu; Nanda Barizki, Rezzi
Brand Communication Vol. 4 No. 3 (2025): Media Sosial dan Peradaban Manusia
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis strategi komunikasi pemasaran digital yang dilakukan oleh Brodo dalam upaya membangun brand awareness brand Brodo melalui akun Instagram. Demi meningkatkan penjualan komunikasi pemasaran yang dilakukan perusahaan sangatlah penting dan harus dilakukan sesuai dengan strategi yang tepat. Metode penelitian yang digunakan adalah pendekatan kualitatif dengan teknik wawancara mendalam kepada pihak manajemen dan konsumen Brodo dan dokumentasi. Hasil penelitian menunjukkan bahwa Strategi Komunikasi Pemasaran Digital Dalam Membangun Brand awareness Brodo Melalui Akun Instagram, maka didapatkan kesimpulan bahwa strategi komunikasi pemasaran digital Brodo melalui Instagram terbukti efektif dalam meningkatkan brand awareness dengan mengedepankan identitas brand yang kuat, visual yang konsisten, serta pendekatan interaktif melalui konten edukatif, storytelling, dan kolaborasi dengan KOL. Brodo juga menghadapi beberapa hambatan, seperti perubahan algoritma Instagram yang memengaruhi jangkauan konten, keterbatasan sumber daya dalam menghasilkan konten secara konsisten, serta persaingan dengan brand lokal lainnya yang semakin aktif di media sosial. Penelitian ini menegaskan bahwa strategi komunikasi pemasaran digital yang tepat di Instagram dapat secara efektif meningkatkan brand awareness dan mendorong keputusan pembelian.
THE STRATEGY OF UNILEVER'S CORPORATE SOCIAL RESPONSIBILITY 6.0 IN BUILDING CORPORATE PERSONAL BRANDING Kusuma, Ema; Barus, Imelda; Pranawukir, Iswahyu
Moestopo International Review on Social, Humanities, and Sciences Vol. 4 No. 1 (2024)
Publisher : Universitas prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/mirshus.v4i1.68

Abstract

The aim of the research is to find out the Corporate Social Responsibility (CSR) 6.0 strategy implemented by the Unilever company in building corporate personal branding. The research approach uses descriptive qualitative with a case study method to describe how Unilever is committed to CSR 6.0 and how this impacts the company's image. The data consists of documentation studies, including: Unilever's sustainability reports, company publications and related articles and research, followed by observations. The research results show that the CSR 6.0 concept is the substance of communication management carried out by Unilever in building personal branding. In fact, the CSR 6.0 concept has had an impact on Unilever's strong corporate personal branding. As for the implementation of communication, the CSR 6.0 strategy is the content of a sympathetic communication management message that Unilever has seven pillars of CSR 6.0 targets: 1) Health and Welfare, 2) Environmental Impact Reduction, 3) Social Inclusion, 4) Empowerment of Farmers and Ranchers, 5) Protection Human Rights, 6) Food and Nutrition Security, 7) Community Engagement.
Co-Authors Achir, Andi Banus Afif Alfiyanto Agus Hitopa Sukma Ahmad Fadil Mediwinata Ahmad Hariyadi Alamsyah Alamsyah - Alfan Bachtiar Alfan Bachtiar Alfazla Alfiyanto, Afif Anantadjaya, Samuel PD Andinna Ananda Yusuff Anwar Fuadi Aprih Santoso Ardhana Januar Mahardhani Arian, Vabrian Prima Dana Arifin, Moh. Syamsul Astanto, Agung Pramudi Awaludin, Dipa Teruna AYU LESTARI Bachtiar, Alfan Barizki, Rezzi Nanda Barizki, Rezzi Nanda Barus, Imelda Bastian, Yan Bincar Nasution Boy Firmansyah Burhanuddin Chairul Anam Cut Susan Octiva Darmawan, Zakaria Satrio Darmawanto Desilawati, Nur Desilawati, Nur Efendi Efendi Eka Sutisna Elis Teti Rusmiati Elisabet Hamboer, Maria Jashinta Emeritus G. Bitros Erita Riski Putri Eva Andriani Eva Andriani Fardhoni, Fardhoni Fazri, Muhammad Faizal Febriyanti Febriyanti Fikry Suandi Filda Angellia Firda Firmansyah Firdaus Yuni Dharta Fitri Hidayati Fitriana Suprapti Frans Sudirjo G. Andreopoulos Gracia Rachmi Adiarsi Gusmao, Cristino Hamboer, Maria Jashinta Elisabet Hamirul Hamirul Hamirul, Hamirul HANDRIADI HANDRIADI Harianto II Haryanto , Haryanto Heryadi, Ferry Hiswanti Hiswanti Hiswanti Hitopa Sukma, Agus Ilham Prisgunanto Ilham Prisgunanto Indra Tjahyadi Irzan Soepriyadi Ivan Riyadi Jasintha, Maria Jaya, Rahmat Khairunnisa Kusuma, Ema Kuswardani, Diah Cori LAUNTU, ANSIR Lestari, Rizki Made Wilantara, Made Wilantara Maghfiratull Adawiyah Mardiati Mardiati Mareta Puri Rahastine, Mareta Puri Maria Jashinta Elisabet Maria Jashinta Elisabet Hamboer Maria Jashinta Elisabet Hamboer Maria Jashinta Elisabet Hamboer Maria Jasintha Maya May Syarah, Maya May Mayang Riyanti Mayang Riyantie Misnan Misnan Misnan Misnan Misnan, Misnan Mohamad Ghozali Mohamad Sudi Mohamad Sudi Mohzana Muhammad As'ad Mubarok Al Jauhari Murtiadi Murtiadi, Murtiadi Mustiawan Mutamakin, M. Nanda Barizki, Rezzi Ningsih, Titiek Surya Nirstyo Wahdi Norliani Nur Desilawati Nur Desilawati Nur Desilawati Nur El Ikhsan Nur Latifah, Nur Nuraini Purwandari Nurika Duwi Oktaviani Nurul Yaqin Obing Zaid Sobir Pratiwi, Restu Meiditya Pratiwi, Wulan Dwi Puspa Rini Putri, Erita Riski Rahayu, Sari Rahmat Jaya Ratna Susanti Reny Andriyanty Rety Palupi Rezzi Nanda Barizki Rezzi Nanda Barizki Rezzi Nanda Barizki Rifaldi Rifaldi Rina Sovianti Rinovian Rais Risnati Malinda Riyanti, Mayang Riza Faishol Robbi Rahim Rudi Kurniawan Rudy Haryanto Safar, Muh Sani Isah Saputra, Ruswiati Surya Selvi Sofiawati Setiawan, Mohammad Febry Saputra Shofwani, Siti Aniqoh Silvina Mayasari Siti Hasanah Slamet Riyadi Soo II, Kim Sri Maryati Suandi, Fikry Suci Rahmadani Sukma, Agus Hitopa Sukma, Agus Hitopa Sukma suparjan suparjan Syafrizaldi Syah Amin Albadry Syahwami Sylvia Kartika Dhamayanti Tamaulina Br Sembiring Taupiq Taupiq Tia Nurapriyanti Tirta Mulyadi Tiurmaida, Serepina Tommy Kuncara Tursanurohmad, Noviana Vensy Vydia Veronika Yuni Trisnowati Vivin Tri Astuti Widya Pratiwi WIHARDJO, EDY Winata, Nanda Putu Wira Alvio Yani, Tri Endang Yanti Setianti Yazid Akromudin Yos Soejarminto Yulianti Fajar Wulandari Zulham, Zulham