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Iswahyu Pranawukir
Institut Bisnis & Informatika (IBI) Kosgoro 1957, Jakarta
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Journal : Mediastima

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The Effect of Digital Marketing, Product Innovation and Social Capital in Increasing Marketing Performance of MSME Iswahyu Pranawukir; Maria Jashinta Elisabet Hamboer; Alamsyah Alamsyah
Mediastima Vol 29 No 1.2 (2023): Mediastima (Edisi Spesial)
Publisher : Program Studi Manajemen, Fakultas Ekonomi, IBI-K57

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This study aims to analyze the influence of Digital Marketing, Product Innovation and Social Capital, on the Success of Improving Marketing Performance (Studies on SMEs in South Sumatra). The sampling technique used is non-probability sampling with quota sampling. In this study, a sample of 100 respondents was obtained with the criteria of beneficiaries of UMKM in South Sumatra. The data collection technique uses a questionnaire with a measuring instrument in the form of a Likert scale. The variables contained in this study are the dependent and independent variables. The data used is primary data with quantitative research methods. The data analysis used was multiple linear regression analysis with the help of SPSS. This study shows the results that the significance value of the social capital variable on marketing performance is 0.653 > 0.05 and the value of ???? ℎ ???????????????????? < ???????????????????????? is 0.451 < 1.985. Based on these results, H0 is accepted and H1 is rejected, which means that social capital has no effect on the marketing performance of MSMEs in South Sumatra. The results of the significance of the Digital Marketing variable on marketing performance are 0.101 > 0.05 and the value of ???? ℎ ???????????????????? < ???????????????????????? is 1.654 < 1.985. Based on these results, H0 is accepted and H2 is rejected, which means that Digital Marketing has no effect on the Marketing Performance of MSMEs in South Sumatra. Based on these results, H0 is rejected and H3 is accepted, which means that product innovation has a significant effect on the marketing performance of MSMEs in South Sumatra so that the higher the product innovation that is owned, the higher the resulting marketing performance.
The Effect of Human Resources Development on Employee Performance at Government Office in South Sumatra Alamsyah Alamsyah; Maria Jashinta Elisabet Hamboer; Iswahyu Pranawukir
Mediastima Vol 29 No 1.2 (2023): Mediastima (Edisi Spesial)
Publisher : Program Studi Manajemen, Fakultas Ekonomi, IBI-K57

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This study aims to determine the effect of Human Resource Development on Employee Performance in South Sumatra city government offices. The type of research used in this research is explanatory research, to analyze the influence between the variables Human Resource Development (X) with employee performance variable (Y), using a quantitative approach. Data collection techniques using questionnaires and documentation with a simple linear regression analysis method. The results of this study indicate that there is a positive and significant influence between the Human Resource Development variable on Employee Performance at the city government offices of South Sumatra, based on the results of the t test obtained tcount 2.377 > ttable 1.992, Sig test. 0.020 <probability of 0.05, and the results of the coefficient of determination (R Square) indicate that the total influence of the Human Resource Development variable on Employee Performance is 6.3%. This positive influence means that the increase in the Human Resource Development of an employee will affect the increase in the Employee's Performance.
The Influence of Leadership Style, Organizational Culture, Work Discipline on Employee Performance in Government Offices Maria Jashinta Elisabet Hamboer; Alamsyah Alamsyah; Iswahyu Pranawukir
Mediastima Vol 29 No 1.2 (2023): Mediastima (Edisi Spesial)
Publisher : Program Studi Manajemen, Fakultas Ekonomi, IBI-K57

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This study seeks to investigate the impact of leadership approach, corporate culture, and work ethics both individually and collectively on employee effectiveness. The data utilized in this study consist of primary and secondary data gathered from both fieldwork and library sources. The sample size for this study comprises 70 employees. This research is of a quantitative nature. The statistical analysis employed is multiple linear regression using SPSS 25. The findings of this study demonstrate that leadership approach, corporate culture, and work ethics have a significant effect on performance, both individually and collectively.
Co-Authors Abdul Azis Abid Ramadhan Achir, Andi Banus Adhy Firdaus Afif Alfiyanto Afif Alfiyanto Agus Hitopa Sukma Ahmad Fadil Mediwinata Ahmad Hariyadi Alamsyah Alamsyah - Alfan Bachtiar Alfan Bachtiar Alfazla Alfiyanto, Afif Anantadjaya, Samuel PD Andinna Ananda Yusuff Anwar Fuadi Aprih Santoso Ardhana Januar Mahardhani Arian, Vabrian Prima Dana Arifin, Moh. Syamsul Ariyanto Ariyanto Astanto, Agung Pramudi Awaludin, Dipa Teruna AYU LESTARI Bachtiar, Alfan Baehaqi Barizki, Rezzi Nanda Barizki, Rezzi Nanda Barus, Imelda Bastian, Yan Bincar Nasution Boy Firmansyah Burhanuddin Chairul Anam Citra Eka Putri Cut Susan Octiva Darmawan, Zakaria Satrio Darmawanto Desilawati, Nur Desilawati, Nur Edward Enrieco Efendi Efendi Elisabet Hamboer, Maria Jashinta Emeritus G. Bitros Eva Andriani Eva Andriani Fadil Mediwinata, Ahmad Fardhoni, Fardhoni Fazri, Muhammad Faizal Febriyanti Febriyanti Fikry Suandi Filda Angellia Firda Firmansyah Firdaus Yuni Dharta Fitri Hidayati Fitri Hidayati Fitriana Suprapti Frans Sudirjo G. Andreopoulos Gracia Rachmi Adiarsi Gusmao, Cristino Hamboer, Maria Jashinta Elisabet Hamirul Hamirul Hamirul, Hamirul HANDRIADI HANDRIADI Harianto II Haryanto , Haryanto Heryadi, Ferry Hiswanti Hiswanti Hiswanti Hitopa Sukma, Agus Ilham Ilham Ilham Prisgunanto Indra Tjahyadi Irzan Soepriyadi Istianingsih, Nanik Ivan Riyadi Jasintha, Maria Jaya, Rahmat Judijanto, Loso Khairunnisa Kusuma, Ema Kuswardani, Diah Cori LAUNTU, ANSIR Lestari, Rizki M. Mutamakin Made Wilantara, Made Wilantara Maghfiratull Adawiyah Mardiati Mardiati Mareta Puri Rahastine, Mareta Puri Maria Jashinta Elisabet Maria Jashinta Elisabet Hamboer Maria Jashinta Elisabet Hamboer Maria Jasintha Maya May Syarah, Maya May Mayang Riyanti Mayang Riyantie Mayang Riyantie, Mayang Misnan Misnan Misnan Misnan Misnan, Misnan Mohamad Ghozali Mohamad Sudi Mohamad Sudi Mohzana Muhammad Arifin Muhammad As'ad Mubarok Al Jauhari Muhammad Saifulloh Murtiadi Murtiadi, Murtiadi Mustiawan Mutamakin, M. Nanda Barizki, Rezzi Ningsih, Titiek Surya Nirstyo Wahdi Norliani Nur Desilawati Nur Desilawati Nur El Ikhsan Nur Latifah, Nur Nuraini Purwandari Nurika Duwi Oktaviani Nurul Yaqin Obing Zaid Sobir Pratiwi, Restu Meiditya Pratiwi, Wulan Dwi Puspa Rini, Puspa Putri, Erita Riski Radja Erland Hamzah Rahayu, Sari Rahmat Jaya Ratna Susanti Reny Andriyanty Rety Palupi Rezzi Nanda Barizki Rezzi Nanda Barizki Rifaldi Rifaldi Rina Sovianti Rinovian Rais Risnati Malinda Riyanti, Mayang Riza Faishol Riza Faishol Robbi Rahim Romli Romli, Romli Rudi Kurniawan Rudy Haryanto Rusmiati, Elis Safar, Muh Sani Isah Saputra, Ruswiati Surya Sartika, Rawit Selvi Sofiawati Setiawan, Mohammad Febry Saputra Shofwani, Siti Aniqoh Silvina Mayasari Sinta Dwi Utami Siti Hasanah Slamet Riyadi Soejarminto, Yos Soo II, Kim Sovianti, Rina Sri Maryati Suandi, Fikry Sukma, Agus Hitopa Sukma, Agus Hitopa Sukma suparjan suparjan Susriyanti, Susriyanti Sutisna, Eka Syafrizaldi Syah Amin Albadry Syahwami Sylvia Kartika Dhamayanti Sylvia Kartika Dhamayanti Tamaulina Br Sembiring Taupiq Taupiq Tia Nurapriyanti Tia Nurapriyanti Tirta Mulyadi Tiurmaida, Serepina Tommy Kuncara Tursanurohmad, Noviana Utomo, Sulistyo Budi Vensy Vydia Veronika Yuni Trisnowati Vivin Tri Astuti Widya Pratiwi WIHARDJO, EDY Winata, Nanda Putu Wira Alvio Yani, Tri Endang Yanti Setianti Yazid Akromudin Yulianti Fajar Wulandari Zulham, Zulham