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KOMUNIKASI DAKWAH GUS IQDAM BERBASIS NILAI-NILAI ISLAM DAN BUDAYA JAWA PADA PLATFORM DIGITAL YOUTUBE Iswahyu Pranawukir; Tia Nurapriyanti; Zulham, Zulham; Rety Palupi; Yanti Setianti
Busyro: Jurnal Dakwah dan Komunikasi Islam Vol. 5 No. 2 (2024): Mei : Busyro : Jurnal Dakwah dan Komunikasi Islam
Publisher : Institut Pesantren Sunan Drajat Lamongan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55352/kpi.v5i1.970

Abstract

This consider looks at the dakwah (Islamic lecturing) communication procedures utilized by Gus Iqdam on the advanced stage YouTube, centering on the integration of Islamic values and Javanese culture. As a minister, Gus Iqdam utilizes YouTube to provide devout messages with a interesting approach, combining Islamic lessons with Javanese nearby shrewdness. The objective of this think about is to get it how Gus Iqdam bundles and passes on his dakwah to stay pertinent and locks in to a different group of onlookers. The investigate strategy utilized is substance examination of Gus Iqdam's dakwah recordings on YouTube, in conjunction with interviews with a few of his devotees. The comes about demonstrate that Gus Iqdam effectively creates an successful dakwah communication demonstrate through the utilize of effectively reasonable dialect, neighborhood stories, and solid Javanese social images. This approach not as it were improves gathering of people understanding and engagement but too improves the dakwah with important and important nearby social legacy. These discoveries recommend that the integration of neighborhood social values in computerized dakwah can be an successful methodology in passing on devout messages that are more relevant and effectively acknowledged by the broader community.
PENGELOLAAN KESAN KYAI GUS BAHA SEBAGAI MAKNA PANGGUNG DEPAN DAN PANGGUNG BELAKANG DALAM PENYIARAN DAKWAH ISLAM Firdaus Yuni Dharta; Iswahyu Pranawukir; Mohamad Sudi; Gracia Rachmi Adiarsi; Yanti Setianti
Busyro: Jurnal Dakwah dan Komunikasi Islam Vol. 5 No. 2 (2024): Mei : Busyro : Jurnal Dakwah dan Komunikasi Islam
Publisher : Institut Pesantren Sunan Drajat Lamongan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55352/kpi.v5i1.979

Abstract

This research employs Erving Goffman's dramaturgical theory, which divides social life into front stage and backstage, to analyze the management of Kyai Gus Baha's broadcasts in Islamic preaching. Utilizing a qualitative approach and literature review method, the study examines 50 sermons by Kyai Gus Baha, audience comments, and interviews with individuals close to him. The findings reveal that Kyai Gus Baha uses friendly and easily understandable language in 90% of cases, controlled humor in 60%, references to the Quran and Hadith in 100%, and messages of peace and tolerance in 80% of instances. Additionally, he discusses everyday life in a friendly manner in 70% of cases. Audience reactions indicate appreciation for intelligence and depth of knowledge (40%), kindness and gentleness (30%), humor and emotional connection (20%), and relevance to daily life (10%). Interviews disclose that Kyai Gus Baha's personal life is simple, honest, and aligned with his teachings, acknowledged by respondents (80-100%). In conclusion, Kyai Gus Baha effectively and consistently manages presentations between the front and backstage, thereby enhancing the credibility and effectiveness of his sermons. This study underscores the importance of alignment between teaching and actions in building credibility in Islamic preaching.
Komunikasi Inovasi Dalam Pelayanan Publik Kecamatan Beji Kota Depok Alamsyah, Alamsyah; Pranawukir, Iswahyu; Sukma, Agus Hitopa; Misnan, Misnan; Suandi, Fikry
LUGAS Jurnal Komunikasi Vol. 8 No. 1: Juni 2024
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v8i1.3757

Abstract

This research aims to analyze and understand the application of innovative communication in public services in Beji District, Depok City. A qualitative approach was used with data collection methods through interviews, observation and documentation studies. The collected data was analyzed systematically to gain an in-depth understanding of relevant aspects of innovation communication in the context of public services in Beji District. The research results show that there are several innovative communication initiatives that have been implemented in public services in Beji District, such as the use of social media, mobile applications, and providing information online. This innovative communication helps increase accessibility, transparency and public participation in obtaining information and utilizing public services. However, there are challenges that need to be overcome, such as the lack of public awareness of these innovative initiatives. Therefore, further efforts are needed to increase public understanding and participation in the communication of innovation in public services. This research makes an important contribution to the understanding of innovation communication in the context of public services at the local level and can be a basis for the development of more effective communication strategies in the future
Strategi Komunikasi Efektif Dalam Menjalin Hubungan Baik dengan Stakeholder Korporat dan Politik Bachtiar, Alfan; Barizki, Rezzi Nanda; Misnan, Misnan; Pranawukir, Iswahyu
Jurnal Publisitas Vol 11 No 1 (2024): Oktober
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM), Sekolah Tinggi Ilmu Sosial dan Ilmu Politik (STISIPOL) Candradimuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37858/publisitas.v11i1.426

Abstract

Artikel ini membahas strategi komunikasi efektif yang digunakan oleh perusahaan untuk membangun dan mempertahankan hubungan yang positif dengan stakeholder korporat dan politik. Komunikasi yang efektif menjadi semakin penting dalam konteks bisnis yang kompleks, di mana hubungan yang baik dengan stakeholder dapat mendukung keberhasilan operasional dan memperkuat reputasi perusahaan. Tujuan penelitian ini adalah untuk mengidentifikasi dan menganalisis strategi komunikasi yang paling efektif dalam menjalin hubungan yang saling menguntungkan antara perusahaan dan pemangku kepentingan, khususnya di ranah korporat dan politik. Penelitian ini menggunakan metode studi literatur, dengan sumber data berupa penelitian dalam rentang waktu 2015 hingga 2024 yang diidentifikasi berdasarkan kata kunci "stakeholder politik" dan "stakeholder korporat." Hasil kajian literatur menunjukkan bahwa strategi komunikasi yang berhasil mencakup transparansi, konsistensi pesan, dan adaptasi budaya komunikasi sesuai dengan kebutuhan dan preferensi stakeholder. Selain itu, pemanfaatan media digital serta pengembangan komunikasi dua arah juga terbukti berperan penting dalam memperkuat hubungan yang saling menguntungkan. Artikel ini menyimpulkan bahwa komunikasi yang strategis dan terencana tidak hanya dapat meningkatkan keterlibatan stakeholder tetapi juga membantu perusahaan mencapai tujuan jangka panjang.
Pelaksanaan Pemeliharaan Sarana dan Prasarana Pendidikan pada Madrasah Ibtidaiyah Tirta Mulyadi; Iswahyu Pranawukir; Rina Sovianti; Ahmad Fadil Mediwinata; Afif Alfiyanto; Fitri Hidayati
At-Tafkir Vol 15 No 1 (2022): AT-TAFKIR: Jurnal Pendidikan, Hukum dan Sosial Keagamaan
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LP2M) IAIN Langsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/at.v15i1.4357

Abstract

This study aims to analyze the implementation of the maintenance of educational facilities and infrastructure at MI Nurul Ulum and analyze the factors that influence it. In this study, the researcher used a qualitative research type using a qualitative descriptive approach. The research data were collected using the method of observation, interviews, and documentation. The techniques used in data analysis are data reduction, data presentation, and drawing conclusions. The results of this study indicate that the implementation of the maintenance of educational facilities and infrastructure at MI Nurul Ulum can be said to be quite good in terms of the indicators of the implementation of the maintenance of educational facilities and infrastructure, namely coordination, motivation, communication and direction. The implementation that has been carried out has been considered quite good although there are still shortcomings in the implementation of the maintenance of these facilities and infrastructure. Therefore, in the implementation of the maintenance of facilities and infrastructure, it should be further improved in order to achieve the previously planned goals. The supporting factors for the implementation of the maintenance of educational facilities and infrastructure are school facilities, recording of facilities and infrastructure, the role of school committees, and teacher involvement. While the inhibiting factors are the lack of budget, limited human resources in accordance with their fields, and goals that are less focused.
The Influence Of Marketing, Product And Brand Communications On Purchasing Decisions In The Digital Era Pranawukir, Iswahyu
International Journal of Artificial Intelligence Research Vol 8, No 1.1 (2024)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v8i1.1.1326

Abstract

The purpose of this research is to determine the influence of marketingcommunications, products and brands on purchasing decisions in theDigital Era. The method in this research is survey research with aquantitative approach, assessment based on numbers using statisticalcalculations, using simple random sampling techniques and datacollection techniques in this research using library research, fieldresearch, observation and questionnaires. This research used a sample of100 potential consumers who had experience purchasing products orservices in the digital era. Data was processed using SPSS version 25.The research results show that the Marketing Communication variable(X1) partially has a significant positive effect on Purchasing Decisions(Y) with a t-count value > t-table (2.926 > 1.988) with a value (sig) of0.004 < 0.05. The Product variable (X2) partially has a significantpositive effect on Purchasing Decisions (Y) with a t-count > t-tablevalue (2.033 > 1.985) with a value (sig) 0.045 < 0.05, the Brand variable(X3) partially has no effect on Purchasing Decisions (Y) with a t-countvalue > t-table (-1,000 < 1.985) with a value (sig) 0.320 > 0.05 . And thevariables marketing communication (X1), Product (X2) and BrandPerception (X3) simultaneously have a significant positive effect on thePurchasing Decision variable (Y) F-count value > F-table or 8.511 >2.70 and significant < 0.05 (0.000 < 0.05). The coefficient ofdetermination (adjust R Square) is 0.925 or 92.5%, which means thatthe independent variables consisting of marketing communications(X1), products (X2) and brands (X3) can contribute an influence of 21%and the remaining 79%. influenced by other factors
Hyperrealites Online Gambling Wins on The "Pola Gacor" Content Youtube Mustiawan, Mustiawan; Pranawukir, Iswahyu
ETTISAL : Journal of Communication Vol. 9 No. 2 (2024): ETTISAL : Journal of Communication
Publisher : Universitas Darussalam Gontor collaboration with ISKI (Ikatan Sarjana Ilmu Komunikasi Indo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ejoc.v9i2.12451

Abstract

This research aims to analyze the phenomenon of hyperreality in YouTube content which displays "gacor patterns" in online gambling. Using a qualitative approach with a critical paradigm, this study applies Roland Barthes' semiotic method to explore how visual signs and text in the content shape perception and behavior The findings show that visual signs such as the highlighting of big winning numbers, the use of bright colors, and emotional expressions of content creators, as well as provocative texts such as "gacor patterns" and "auto max win" create denotative and connotative meanings that blur the boundaries between reality and reality. Fantasy analysis reveals that this content constructs a hyperreality of winning, where the representation of a big win becomes more dominant than the actual reality. This hyperreality encourages gambling behavior in the hope of getting a similar win, which in reality is very dependent on luck. The next myth is about instilling an ideology or belief about normalizing online gambling behavior in society. This content can normalize online gambling practices and make it an activity that is accepted and desired by society. This has the potential to change the public's perception of gambling, making it appear to be a legitimate, legal, halal, and effective way to earn money. Thus ignoring the fact that online gambling is a high-risk activity that can cause significant financial losses.
Peran Administrasi Bisnis Dalam Implementasi Komunikasi Organisasi Jaringan Franchise Warung Tegal Jabodetabek Tursanurohmad, Noviana; Made Wilantara, Made Wilantara; Misnan, Misnan; Pranawukir, Iswahyu
ETTISAL : Journal of Communication Vol. 9 No. 2 (2024): ETTISAL : Journal of Communication
Publisher : Universitas Darussalam Gontor collaboration with ISKI (Ikatan Sarjana Ilmu Komunikasi Indo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ejoc.v9i2.12855

Abstract

This study aims to analyze the role of business administration in implementing organizational communication within the Warung Tegal (Warteg) franchise network in the Jabodetabek area. The research employs a qualitative descriptive method, focusing on analyzing the realities faced by the Warteg franchise network regarding business administration and organizational communication. The findings reveal that although the Jabodetabek Warteg franchise has adopted the franchise model, its impact on elevating the status of traditional Warteg establishments remains insignificant. Several positive factors were identified, including (1) profitability due to the provision of staple foods, (2) an automated operational system that does not require startup or specific marketing strategies, (3) a well-established brand, (4) a clear operational system, (5) a modern 3S (Neat, Clean, Compact) building concept, and (6) an effective application of the GFC (Good, Fast, Cheap)principle. However, there are still some limitations, such as (1) a lack of strong positioning, both functionally (addressing hunger) and emotionally (appealing to a specific consumer segment), (2) the product’s brand character has not achieved top-of-mind awareness among consumers, (3) a lack of differentiation in terms of taste or customer experience, (4) suboptimal location strategy due to limited parking space, and (5) challenges in meeting online order demands. Additionally, the study uncovers opportunities for further development, such as flexible partnership packages that offer a quick return on investment, well-established managerial SOPs, franchisers assisting with location selection, and a cooperative leadership role. A key finding is that, among seven Warteg franchises, the “New Bahari” (WNB) network has successfully implemented digital technology through an ERP (Enterprise Resource Planning) system with real-time control applications, YouTap POS and YouTap BOS.
TERAPAN ETOS KAIZEN DALAM “MENINGKATKAN KELAS” BISNIS KULINER BERKEARIFAN LOKAL Pranawukir, Iswahyu; Misnan, Misnan; Sukma, Agus Hitopa
ABDI KAMI: Jurnal Pengabdian Kepada Masyarakat Vol 7 No 2 (2024): (Oktober 2024)
Publisher : LPPM Institut Agama Islam (IAI) Ibrahimy Genteng Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69552/abdi_kami.v7i2.2709

Abstract

This community service activity aims to provide counseling to the UMKM Association of Komunitas Sukses Berjamaah Indonesia (KSBI) in South Jakarta regarding the application of the Kaizen ethos in improving the quality and success of their culinary business based on local wisdom. This counseling aims to provide an understanding of the concept of Kaizen ethos and encourage KSBI members to apply it in their culinary business. In this activity, an interactive approach method was used through discussions and case studies to understand the potential for improving local wisdom-based culinary businesses. The participants were invited to identify problems, challenges, and opportunities in their culinary business, as well as to utilize local wisdom as an added value in the business. Key Kaizen principles, such as elimination of waste, quality improvement, employee engagement, and continuous improvement cycle, were explained and applied in the context of KSBI's culinary business. Through the delivery of implementation strategies and successful case examples, participants were given practical guidance to apply the Kaizen ethos in their culinary business. In addition, Q&A and discussion sessions provided an opportunity for KSBI members to share their experiences and obtain solutions to the questions and problems they faced. The results of this activity had a positive impact on the members of the UMKM Community Sukses Berjamaah Indonesia (KSBI) in South Jakarta, focusing on continuous improvement and utilization of local potential, the participants managed to improve their operational efficiency and the quality of their culinary products. Awareness of the importance of innovation and adaptation to market changes has also increased, thus opening up opportunities to expand markets and strengthen the competitiveness of local wisdom-based culinary businesses through the application of the Kaizen ethos.
PELATIHAN PRODUKSI MEDIA ONLINE UNTUK MENINGKATKAN KAPASITAS SISWA SMK 3 PERGURUAN CIKINI Alamsyah, Alamsyah; Sukma, Agus Hitopa; Misnan, Misnan; Bachtiar, Alfan; Pranawukir, Iswahyu; Suandi, Fikry
ABDI KAMI: Jurnal Pengabdian Kepada Masyarakat Vol 7 No 2 (2024): (Oktober 2024)
Publisher : LPPM Institut Agama Islam (IAI) Ibrahimy Genteng Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69552/abdi_kami.v7i2.2734

Abstract

This Community Service Program aims to improve the skills of SMK 3 Cikini College students in online media production. The implementation method includes technical training ranging from pre-production to post-production of digital content. The results of the activity showed an improvement in students' skills in producing quality online media content, with a sustainability impact in supporting students' abilities in the digital era.
Co-Authors Abdul Azis Abid Ramadhan Achir, Andi Banus Adhy Firdaus Afif Alfiyanto Agus Hitopa Sukma Agus Hitopa Sukma Ahmad Fadil Mediwinata Ahmad Hariyadi Alamsyah Alamsyah - Alfan Bachtiar Alfan Bachtiar Alfan Bachtiar Alfazla Alfiyanto, Afif Anantadjaya, Samuel PD Andinna Ananda Yusuff Anwar Fuadi Aprih Santoso Ardhana Januar Mahardhani Arian, Vabrian Prima Dana Arifin, Moh. Syamsul Astanto, Agung Pramudi Awaludin, Dipa Teruna AYU LESTARI Ayu Lestari Bachtiar, Alfan Barizki, Rezzi Nanda Barizki, Rezzi Nanda Barus, Imelda Bastian, Yan Bincar Nasution Boy Firmansyah Burhanuddin Chairul Anam Citra Eka Putri Cristino Gusmao Cut Susan Octiva Darmawan, Zakaria Satrio Darmawanto Desilawati, Nur Desilawati, Nur Dipa Teruna Awaloedin Edward Enrieco Efendi Efendi Elisabet Hamboer, Maria Jashinta Emeritus G. Bitros Eva Andriani Eva Andriani Fardhoni, Fardhoni Fazri, Muhammad Faizal Febriyanti Febriyanti Ferry Heryadi Fikry Suandi Filda Angellia Firda Firmansyah Firdaus Yuni Dharta Fitri Hidayati Fitriana Suprapti Frans Sudirjo G. Andreopoulos Gracia Rachmi Adiarsi Haidir Syafrullah Hamboer, Maria Jashinta Elisabet Hamirul Hamirul Hamirul HANDRIADI HANDRIADI Harianto II Haryanto , Haryanto Heryadi, Ferry Hiswanti Hiswanti Hiswanti Hiswanti Hiswanti Hiswanti Hiswanti Hiswanti Hiswanti Ilham Ilham Ilham Prisgunanto Ilham Prisgunanto Indra Tjahyadi Irzan Soepriyadi Istianingsih, Nanik Ivan Riyadi Jasintha, Maria Jaya, Rahmat Judijanto, Loso Khairunnisa Kim Soo II Kusuma, Ema Kuswardani, D.C. LAUNTU, ANSIR M. Mutamakin Made Wilantara, Made Wilantara Maghfiratull Adawiyah Mardiati Mardiati Mareta Puri Rahastine, Mareta Puri Maria Jashinta Elisabet Maria Jashinta Elisabet Hamboer Maria Jashinta Elisabet Hamboer Maria Jasintha Maya May Syarah, Maya May Mayang Riyanti Mayang Riyanti Mayang Riyantie Mayang Riyantie, Mayang Misnan Misnan Misnan Misnan Misnan Misnan Misnan Misnan Misnan, Misnan Mohamad Ghozali Mohamad Sudi Mohamad Sudi Mohzana Muhammad Arifin Muhammad As'ad Mubarok Al Jauhari Muhammad Saifulloh Murtiadi Murtiadi Mustiawan Mutamakin, M. Nanda Barizki, Rezzi Ningsih, Titiek Surya Nirstyo Wahdi Norliani Nur Desilawati Nur Desilawati Nur El Ikhsan Nur Latifah Nuraini Purwandari Nurika Duwi Oktaviani Nurul Yaqin Obing Zaid Sobir Pratiwi, Restu Meiditya Pratiwi, Wulan Dwi Puspa Rini, Puspa Putri, Erita Riski Radja Erland Hamzah Rahayu, Sari Rahmat Jaya Ratna Susanti Reny Andriyanty Rety Palupi Rezzi Nanda Barizki Rezzi Nanda Barizki Rezzi Nanda Barizki Rifaldi Rifaldi Rina Sovianti Rinovian Rais Risnati Malinda Riyanti, Mayang Riza Faishol Riza Faishol Rizki Lestari Robbi Rahim Romli Romli, Romli Rudi Kurniawan Rudy Haryanto Rusmiati, Elis Safar, Muh Samuel PD Anantadjaya Sani Isah Saputra, Ruswiati Surya Sartika, Rawit Selvi Sofiawati Setiawan, Mohammad Febry Saputra Silvina Mayasari Sinta Dwi Utami Siswahyudianto Siti Aniqoh Shofwani Siti Hasanah Slamet Riyadi Soejarminto, Yos Sri Maryati Suandi, Fikry Suci Rahmadani Sukma, Agus Hitopa Sukma, Agus Hitopa Sukma Sulistyo Budi Utomo Suparjan Suparjan Susriyanti, Susriyanti Sutisna, Eka Syafrizaldi Syah Amin Albadry Syahwami Sylvia Kartika Dhamayanti Sylvia Kartika Dhamayanti Tamaulina Br Sembiring Taupiq Taupiq Tia Nurapriyanti Tia Nurapriyanti Tirta Mulyadi Tiurmaida, Serepina Tommy Kuncara Tri Endang Yani Tursanurohmad, Noviana Vensy Vydia Veronika Yuni Trisnowati Vivin Tri Astuti Widya Pratiwi WIHARDJO, EDY Winata, Nanda Putu Wira Alvio Yanti Setianti Yazid Akromudin Yulianti Fajar Wulandari