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All Journal Irfani ETTISAL Journal of Communication International Journal of Artificial Intelligence Research Jurnal Studi Komunikasi Cakrawala : Jurnal Humaniora Bina Sarana Informatika Jurnal Komunikasi IKRA-ITH Humaniora : Jurnal Sosial dan Humaniora JMM (Jurnal Masyarakat Mandiri) Expose: Jurnal Ilmu Komunikasi Jurnal DISPROTEK Wacana: Jurnal Ilmiah Ilmu Komunikasi LUGAS Jurnal Komunikasi At-Tafkir Semiotika: Jurnal Komunikasi Journal on Education Jurnal Profetik Jurnal Inovasi Ilmu Sosial dan Politik Jurnal Ilmu Kepolisian Mudir : Jurnal Manajemen Pendidikan JURNAL PUSTAKA KOMUNIKASI Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) International Journal of Economics Development Research (IJEDR) IJOLTL (Indonesian Journal of Language Teaching and Linguistics) JURNAL PUBLISITAS Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Community Development Journal: Jurnal Pengabdian Masyarakat INCARE Abdi Kami : Jurnal Pengabdian Kepada Masyarakat Jurnal Kajian Komunikasi dan Pembangunan Daerah Sustainable: Jurnal Kajian Mutu Pendidikan Indonesia Berdaya Mattawang: Jurnal Pengabdian Masyarakat Jurnal Kewarganegaraan ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat International Journal of Community Service Moestopo International Review on Social, Humanities, and Sciences (MIRSHuS) Jurnal Ilmu Komunikasi Progressio Jurnal Minfo Polgan (JMP) Mediastima KOMUNIKATA57 Jurnal Pengabdian Teratai Jurnal Abdi Masyarakat Multidisiplin Petanda : Jurnal Ilmu Komunikasi dan Humaniora Busyro : Jurnal Dakwah dan Komunikasi Islam International Journal of Economics (IJEC) International Journal of Community Service (IJCS) Mamangan Social Science Journal Hybrid Advertising Journal: Publication for Advertising Studies Jurnal Pustaka Dianmas Jurnal Indonesia : Manajemen Informatika dan Komunikasi Journal of Computer Science and Information Technology Journal of Data Analytics, Information, and Computer Science (JDAICS) Jurnal Dinamika Ilmu Komunikasi Brand Communication International Journal of Educational Insights and Innovations (IJEDINS)
Iswahyu Pranawukir
Institut Bisnis & Informatika (IBI) Kosgoro 1957, Jakarta
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Analysis of the Influence of Endorser and Brand Credibility on Samsung Brand Equity Sani Isah; Eva Andriani; Syah Amin Albadry; Iswahyu Pranawukir; Darmawanto
International Journal of Economics (IJEC) Vol. 3 No. 1 (2024): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i1.602

Abstract

This research was conducted with the aim of obtaining explanations and information regarding the influence of brand credibility on the equity of the brand itself. Apart from that, there is the influence of endorser credibility which has a correlation with brand equity. The influence of brand credibility on brand equity and also the influence of brand credibility on the brand equity of Samsung users in Jakarta. This research was conducted in the Jakarta area, presenting around 170 respondents. The method used in this research is a deep purposive sampling method presentation of data and the process of collecting it. Apart from that, path analysis techniques were also carried out in this research. The results of this research show that the credibility of the endorser has a positive influence and also plays a significant role in the credibility of the brand. Brand credibility has quite an important role as a partial mediation by providing influence between endorser credibility and also the equity of the Samsung brand. Samsung must increase the credibility of positive endorsers in order to create strong brand equity.
PENGEMBANGAN MEDIA ONLINE SEBAGAI SARANA KOMUNIKASI DAN PROMOSI YAYASAN PUTRA FITRI Sukma, Agus Hitopa; Putri, Erita Riski; Pranawukir, Iswahyu; Dhamayanti, Sylvia Kartika; Desilawati, Nur
ABDI KAMI: Jurnal Pengabdian Kepada Masyarakat Vol 7 No 1 (2024): (Februari 2024)
Publisher : LPPM Institut Agama Islam (IAI) Ibrahimy Genteng Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69552/abdi_kami.v7i1.2388

Abstract

The use of new media in communication shows a form of interaction that has added value. By training in communication skills through online media, creative and innovative ideas will develop, especially for promotions. This is the target of service activities for teachers at the Putra Fitri Foundation/An-Nabil Bojonggede PAUD school. Therefore, the aim of the activity is to provide digital literacy skills in using online media and the ability to write using computer media or smart devices to the teachers of the Putra Fitri Foundation/An-Nabil Bojonggede PAUD school so that they can increase their creative and innovative abilities in carrying out promotions. The form of activity is counseling and training. The results of the activity show that the development of online media in the form of websites, social media and mobile applications has had a positive impact in increasing interaction between schools and parents, the community and related stakeholders as well as increasing community interest in registering their children at An-Nabil Bojonggede PAUD School. The implication of this research is the importance of using online media as a means of communication and promotion in improving the quality of early childhood education services.
STRATEGI PENINGKATAN BRAND POSITIONING UNTUK PRODUK DAN JASA: PENYULUHAN BAGI PERKUMPULAN UMKM KOMUNITAS SUKSES BERJAMAAH INDONESIA (KSBI) DI JAKARTA SELATAN Hiswanti, Hiswanti; Misnan, Misnan; Alamsyah, Alamsyah; Bachtiar, Alfan; Pranawukir, Iswahyu
ABDI KAMI: Jurnal Pengabdian Kepada Masyarakat Vol 7 No 1 (2024): (Februari 2024)
Publisher : LPPM Institut Agama Islam (IAI) Ibrahimy Genteng Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69552/abdi_kami.v7i1.2363

Abstract

This proposal aims to provide counseling to the Indonesian Congregational Success Community MSME Association (KSBI) in South Jakarta to improve the brand positioning of their products and services. Brand positioning is a key factor in business success, especially for MSMEs who want to differentiate themselves in a competitive market. In this proposal, the service team will carry out various activities such as literature studies, counseling, training and individual consultations. Through counseling and training, the service team will provide a basic understanding of brand positioning to KSBI members. The material that will be presented includes understanding the concept of brand positioning, identifying the unique value of products and services, brand communication strategies, and the use of social media to strengthen brand positioning. Apart from that, the service team will also provide individual consultations to KSBI members so that they can receive specific input and recommendations regarding the brand positioning of their products and services. This will help MSMEs to adapt strategies that suit the characteristics of the products and services they offer. The activity schedule for this proposal includes preparation, implementation of counseling and training, as well as individual consultations. Evaluation of service activities will be carried out through participant satisfaction surveys and analysis of changes in MSME marketing strategies. The expected results of this service activity are a better understanding of brand positioning, increasing MSME skills in identifying the unique value of products and services, increasing effective marketing activities, as well as positive changes in brand positioning and consumer perceptions of the MSME products and services involved. The service team hopes that this service activity will provide significant benefits for KSBI members in improving the brand positioning of their products and services, as well as helping MSMEs strengthen their position in the market.
PENDAMPINGAN PENGELOLAAN DANA ANAK YATIM DI MASJID AL-INAYAH Mutamakin, M.; Faishol, Riza; Jaya, Rahmat; Dhamayanti, Sylvia Kartika; Pranawukir, Iswahyu
ABDI KAMI: Jurnal Pengabdian Kepada Masyarakat Vol 6 No 2 (2023): (Oktober 2023)
Publisher : LPPM Institut Agama Islam (IAI) Ibrahimy Genteng Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69552/abdi_kami.v6i2.2156

Abstract

So far, the management of orphan funds at Al-Inayah mosque has been made bookkeeping globally so that there are difficulties in making financial reports to the community, planning and managing funds that are not neatly organized so that the management is considered unaccountable and transparent. So that a mentoring activity or counselor is needed that can help managers more precisely in choosing and sorting out various priorities for orphan needs, can plan the use of funds properly, carry out appropriate activities, correct evaluation, neat organization, compile financial statements in accordance with financial accounting standards, accountable and transparent. The methods used are problem analysis, formation & socialization of new management, provision of financial management materials &; financial transparency, coordination of orphan guardians & account creation, and evaluation. The result obtained is that the implementation of assistance in the management of orphan funds at the Al-Inayah mosque in Melik hamlet, Parijatah Kulon village has gone according to plan, runs in an orderly manner, smoothly and is able to provide benefits and convenience to mentoring participants and orphans. This community service activity needs to be continued in the future so that the ability to manage orphans' funds becomes even better.
PENDALAMAN FITUR SPSS UNTUK MENGHASILKAN PUBLIKASI ILMIAH YANG BERKUALITAS BERSAMA ASOSIASI DOSEN MUDA INDONESIA (ADMI) Iswahyu Pranawukir; Maria Jashinta Elisabet; Alfan Bachtiar; Tommy Kuncara; Cut Susan Octiva
 Jurnal Abdi Masyarakat Multidisiplin Vol. 1 No. 2 (2022): : Agustus: Jurnal Abdi Masyarakat Multidisiplin
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (613.058 KB) | DOI: 10.56127/jammu.v1i2.162

Abstract

Kegiatan ini diawali dengan diskusi dengan ketua ADMI, Tujuan dari diskusi ini adalah untuk mengumpulkan informasi berkaitan dengan tersedia dan tidaknya pelatihan pendalaman SPSS bagi anggota organisasi di tempat ini. Karakteristik dan tingkat pengetahuan peserta yang dalam hal ini adalah anggota ADMI dalam pelatihan pendalaman SPSS, metode dan media dan materi pelatihan yang tersedia dan digunakan di ADMI, serta materi bahan ajar dan media yang dibutuhkan oleh para anggota ADMI. Diskusi ini juga dilakukan sebagai media untuk menyamakan persepsi dalam menentukan metode sebagai penguat landasan pelatihan pendalaman SPSS yang komunikatif dan menambahkan simulasi mengenai Regresi Linier Berganda. Hasil yang kami harapkan adalah agar dapat membantu antar sesama manusia dan bisa meringankan beban kehidupan bagi masyarakat dalam kebutuhan statistik yang digunakan untuk pekerjaan maupun kehidupan sehari-hari.
Fun Activities to Develop Children's Language and Literacy skills Harianto II; Nasution, Bincar; Malinda, Risnati; Burhanuddin; Pranawukir, Iswahyu
IJCS: International Journal of Community Service Vol. 3 No. 1 (2024): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijcs.v3i1.882

Abstract

This research study seeks to elucidate the role of educational play in the acquisition of English-language skills among children during their early years. A comprehensive review of pertinent literature was conducted, with a focus on the integration of educational games. The study's primary focus is on early childhood education contexts. This methodology enabled the research team to gain profound insights into the effective integration of educational games in early childhood education. The findings of this study indicate that educational games have a significant positive impact on children's motivation, vocabulary development, and social skills. The researchers have demonstrated that the integration of educational games into the curriculum has resulted in meaningful improvements in the context of daily learning in educational settings. Furthermore, they highlight that these positive effects are not only temporary but also sustained over time. The incorporation of educational games into the curriculum can create a more engaging and interactive learning environment for students, leading to improved quality of learning in the classroom. This study's results lend support to the implementation of dynamic and engaging learning strategies in the early childhood education setting. It is therefore concluded that educational games play an invaluable role in supporting the development of English-speaking skills in this age group.
The Use of Code-Mixing and Code-Switching: Challenge Identification in Language Online Mass Media Susanti, Ratna; Haryanto , Haryanto; Pranawukir, Iswahyu; Safar, Muh; Tjahyadi, Indra
IJOLTL (Indonesian Journal of Language Teaching and Linguistics) Vol. 9 No. 1 (2024): January
Publisher : Center of Language and Cultural Studies [CLCS]

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30957/ijoltl.v9i1.773

Abstract

This study is aimed at investigating types of code-mixing and code-switching as challenges in language identification in online mass media. Journalists mostly mix language to emphasize particular topics and to reiterate them as well. It becomes a challenging task to identify automatic language used with special language. It is focused on articles published in the mass media in Tempo Magazine 2023, in which the media illustrate Indonesian news, the economy, and politics. The method of qualitative research is used to describe the use of code-mixing and code-switching as challenge identification in mass media with documentary techniques. The technique conducted involves reading, studying, identifying, classifying, and analyzing data. Codified standardized English proposes intra-sentential switching, inter-sentential switching, tag switching, and intra-word switching. Meanwhile, the types of code-mixing, insertion, alternation, and congruent lexicalization are identified and analyzed. The data analysis used a process of organizing, analyzing, and interpreting qualitative data into code-switching and code-mixing classifications. The study result is found that 14 code-mixing and code-switching were found
KOMUNIKASI DAKWAH GUS IQDAM BERBASIS NILAI-NILAI ISLAM DAN BUDAYA JAWA PADA PLATFORM DIGITAL YOUTUBE Iswahyu Pranawukir; Tia Nurapriyanti; Zulham, Zulham; Rety Palupi; Yanti Setianti
Busyro: Jurnal Dakwah dan Komunikasi Islam Vol. 5 No. 2 (2024): Mei : Busyro : Jurnal Dakwah dan Komunikasi Islam
Publisher : Institut Pesantren Sunan Drajat Lamongan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55352/kpi.v5i1.970

Abstract

This consider looks at the dakwah (Islamic lecturing) communication procedures utilized by Gus Iqdam on the advanced stage YouTube, centering on the integration of Islamic values and Javanese culture. As a minister, Gus Iqdam utilizes YouTube to provide devout messages with a interesting approach, combining Islamic lessons with Javanese nearby shrewdness. The objective of this think about is to get it how Gus Iqdam bundles and passes on his dakwah to stay pertinent and locks in to a different group of onlookers. The investigate strategy utilized is substance examination of Gus Iqdam's dakwah recordings on YouTube, in conjunction with interviews with a few of his devotees. The comes about demonstrate that Gus Iqdam effectively creates an successful dakwah communication demonstrate through the utilize of effectively reasonable dialect, neighborhood stories, and solid Javanese social images. This approach not as it were improves gathering of people understanding and engagement but too improves the dakwah with important and important nearby social legacy. These discoveries recommend that the integration of neighborhood social values in computerized dakwah can be an successful methodology in passing on devout messages that are more relevant and effectively acknowledged by the broader community.
PENGELOLAAN KESAN KYAI GUS BAHA SEBAGAI MAKNA PANGGUNG DEPAN DAN PANGGUNG BELAKANG DALAM PENYIARAN DAKWAH ISLAM Firdaus Yuni Dharta; Iswahyu Pranawukir; Mohamad Sudi; Gracia Rachmi Adiarsi; Yanti Setianti
Busyro: Jurnal Dakwah dan Komunikasi Islam Vol. 5 No. 2 (2024): Mei : Busyro : Jurnal Dakwah dan Komunikasi Islam
Publisher : Institut Pesantren Sunan Drajat Lamongan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55352/kpi.v5i1.979

Abstract

This research employs Erving Goffman's dramaturgical theory, which divides social life into front stage and backstage, to analyze the management of Kyai Gus Baha's broadcasts in Islamic preaching. Utilizing a qualitative approach and literature review method, the study examines 50 sermons by Kyai Gus Baha, audience comments, and interviews with individuals close to him. The findings reveal that Kyai Gus Baha uses friendly and easily understandable language in 90% of cases, controlled humor in 60%, references to the Quran and Hadith in 100%, and messages of peace and tolerance in 80% of instances. Additionally, he discusses everyday life in a friendly manner in 70% of cases. Audience reactions indicate appreciation for intelligence and depth of knowledge (40%), kindness and gentleness (30%), humor and emotional connection (20%), and relevance to daily life (10%). Interviews disclose that Kyai Gus Baha's personal life is simple, honest, and aligned with his teachings, acknowledged by respondents (80-100%). In conclusion, Kyai Gus Baha effectively and consistently manages presentations between the front and backstage, thereby enhancing the credibility and effectiveness of his sermons. This study underscores the importance of alignment between teaching and actions in building credibility in Islamic preaching.
Komunikasi Inovasi Dalam Pelayanan Publik Kecamatan Beji Kota Depok Alamsyah, Alamsyah; Pranawukir, Iswahyu; Sukma, Agus Hitopa; Misnan, Misnan; Suandi, Fikry
LUGAS Jurnal Komunikasi Vol 8, No 1: Juni 2024
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v8i1.3757

Abstract

This research aims to analyze and understand the application of innovative communication in public services in Beji District, Depok City. A qualitative approach was used with data collection methods through interviews, observation and documentation studies. The collected data was analyzed systematically to gain an in-depth understanding of relevant aspects of innovation communication in the context of public services in Beji District. The research results show that there are several innovative communication initiatives that have been implemented in public services in Beji District, such as the use of social media, mobile applications, and providing information online. This innovative communication helps increase accessibility, transparency and public participation in obtaining information and utilizing public services. However, there are challenges that need to be overcome, such as the lack of public awareness of these innovative initiatives. Therefore, further efforts are needed to increase public understanding and participation in the communication of innovation in public services. This research makes an important contribution to the understanding of innovation communication in the context of public services at the local level and can be a basis for the development of more effective communication strategies in the future
Co-Authors Achir, Andi Banus Afif Alfiyanto Agus Hitopa Sukma Ahmad Fadil Mediwinata Ahmad Hariyadi Alamsyah Alamsyah - Alfan Bachtiar Alfan Bachtiar Alfazla Alfiyanto, Afif Anantadjaya, Samuel PD Andinna Ananda Yusuff Anwar Fuadi Aprih Santoso Ardhana Januar Mahardhani Arian, Vabrian Prima Dana Arifin, Moh. Syamsul Astanto, Agung Pramudi Awaludin, Dipa Teruna AYU LESTARI Bachtiar, Alfan Barizki, Rezzi Nanda Barizki, Rezzi Nanda Barus, Imelda Bastian, Yan Bincar Nasution Boy Firmansyah Burhanuddin Chairul Anam Cut Susan Octiva Darmawan, Zakaria Satrio Darmawanto Desilawati, Nur Desilawati, Nur Efendi Efendi Eka Sutisna Elis Teti Rusmiati Elisabet Hamboer, Maria Jashinta Emeritus G. Bitros Erita Riski Putri Eva Andriani Eva Andriani Fardhoni, Fardhoni Fazri, Muhammad Faizal Febriyanti Febriyanti Fikry Suandi Filda Angellia Firda Firmansyah Firdaus Yuni Dharta Fitri Hidayati Fitriana Suprapti Frans Sudirjo G. Andreopoulos Gracia Rachmi Adiarsi Gusmao, Cristino Hamboer, Maria Jashinta Elisabet Hamirul Hamirul Hamirul, Hamirul HANDRIADI HANDRIADI Harianto II Haryanto , Haryanto Heryadi, Ferry Hiswanti Hiswanti Hiswanti Hitopa Sukma, Agus Ilham Prisgunanto Ilham Prisgunanto Indra Tjahyadi Irzan Soepriyadi Ivan Riyadi Jasintha, Maria Jaya, Rahmat Khairunnisa Kusuma, Ema Kuswardani, Diah Cori LAUNTU, ANSIR Lestari, Rizki Made Wilantara, Made Wilantara Maghfiratull Adawiyah Mardiati Mardiati Mareta Puri Rahastine, Mareta Puri Maria Jashinta Elisabet Maria Jashinta Elisabet Hamboer Maria Jashinta Elisabet Hamboer Maria Jashinta Elisabet Hamboer Maria Jasintha Maya May Syarah, Maya May Mayang Riyanti Mayang Riyantie Misnan Misnan Misnan Misnan Misnan, Misnan Mohamad Ghozali Mohamad Sudi Mohamad Sudi Mohzana Muhammad As'ad Mubarok Al Jauhari Murtiadi Murtiadi, Murtiadi Mustiawan Mutamakin, M. Nanda Barizki, Rezzi Ningsih, Titiek Surya Nirstyo Wahdi Norliani Nur Desilawati Nur Desilawati Nur Desilawati Nur El Ikhsan Nur Latifah, Nur Nuraini Purwandari Nurika Duwi Oktaviani Nurul Yaqin Obing Zaid Sobir Pratiwi, Restu Meiditya Pratiwi, Wulan Dwi Puspa Rini Putri, Erita Riski Rahayu, Sari Rahmat Jaya Ratna Susanti Reny Andriyanty Rety Palupi Rezzi Nanda Barizki Rezzi Nanda Barizki Rezzi Nanda Barizki Rifaldi Rifaldi Rina Sovianti Rinovian Rais Risnati Malinda Riyanti, Mayang Riza Faishol Robbi Rahim Rudi Kurniawan Rudy Haryanto Safar, Muh Sani Isah Saputra, Ruswiati Surya Selvi Sofiawati Setiawan, Mohammad Febry Saputra Shofwani, Siti Aniqoh Silvina Mayasari Siti Hasanah Slamet Riyadi Soo II, Kim Sri Maryati Suandi, Fikry Suci Rahmadani Sukma, Agus Hitopa Sukma, Agus Hitopa Sukma suparjan suparjan Syafrizaldi Syah Amin Albadry Syahwami Sylvia Kartika Dhamayanti Tamaulina Br Sembiring Taupiq Taupiq Tia Nurapriyanti Tirta Mulyadi Tiurmaida, Serepina Tommy Kuncara Tursanurohmad, Noviana Vensy Vydia Veronika Yuni Trisnowati Vivin Tri Astuti Widya Pratiwi WIHARDJO, EDY Winata, Nanda Putu Wira Alvio Yani, Tri Endang Yanti Setianti Yazid Akromudin Yos Soejarminto Yulianti Fajar Wulandari Zulham, Zulham