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All Journal ROTOR: JURNAL ILMIAH TEKNIK MESIN El-Mashlahah Al-Fikri: Jurnal Studi dan Penelitian Pendidikan Islam Pendas : Jurnah Ilmiah Pendidikan Dasar Kuttab: Jurnal Ilmu Pendidikan Islam Cetta: Jurnal Ilmu Pendidikan Kamaya: Jurnal Ilmu Agama NALAR: Jurnal Peradaban dan Pemikiran Islam Anterior Jurnal JURNAL PENGABDIAN KEPADA MASYARAKAT JURNAL PENDIDIKAN TAMBUSAI Journal of Educational Research and Evaluation Ta`Limuna : Jurnal Pendidikan Islam Jurnal EDUCATIO: Jurnal Pendidikan Indonesia Tunas: Jurnal Pendidikan Guru Sekolah Dasar Jurnal Studi Guru dan Pembelajaran Jurnal Pengabdian Al-Ikhlas Jurnal Review Pendidikan Dasar : Jurnal Kajian Pendidikan dan Hasil Penelitian Asatiza: Jurnal Pendidikan Al-Hikmah Media Dakwah, Komunikasi, Sosial dan Kebudayaan Darul Ilmi: Jurnal Ilmu Kependidikan dan Keislaman Jurnal Al-Irsyad: Jurnal Bimbingan Konseling Islam Al Marhalah Jurnal Pengabdian kepada Masyarakat Nusantara Ideguru: Jurnal Karya Ilmiah Guru G-Couns: Jurnal Bimbingan dan Konseling FiTUA : Jurnal Studi Islam International Journal of Environmental, Sustainability, and Social Science JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Tsamratul Fikri (TF) Solusi: Jurnal Kajian Ekonomi dan Bisnis Jurnal Pengabdian Masyarakat Indonesia Jurnal Pengabdian Masyarakat (ABDIRA) Journal Evaluation in Education (JEE) Proceeding International Seminar of Islamic Studies Abdimas Awang Long: Jurnal Pengabdian dan Pemberdayaan Masyarakat AJAD : Jurnal Pengabdian kepada Masyarakat PROGRESIF Jurnal Paris Langkis Akademika : Jurnal Pemikiran Islam Mafaza : Jurnal Pengabdian Masyarakat International Journal of Education and Teaching Zone YASIN: Jurnal Pendidikan dan Sosial Budaya ANWARUL: Jurnal Pendidikan dan Dakwah ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar Al-DYAS : Jurnal Inovasi dan Pengabdian kepada Masyarakat Mestaka: Jurnal Pengabdian Kepada Masyarakat Indonesian Research Journal on Education Kartika: Jurnal Studi Keislaman Jurnal Pengabdian Masyarakat Bangsa AL ULYA: JURNAL PENDIDIKAN ISLAM Jurnal Pengabdian Inovasi Masyarakat Indonesia Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Edukasi Pengabdian Masyarakat: EDUABDIMAS Journal of Islamic Education and Ethics Al-Zayn: Jurnal Ilmu Sosial & Hukum QOSIM: Jurnal Pendidikan, Sosial & Humaniora GEMBIRA (Pengabdian Kepada Masyarakat) PEDAMAS (Pengabdian Kepada Masyarakat) JURNAL ILMIAH PENELITIAN MAHASISWA Bulletin of Islamic Research EDUCATIA JURNAL PENDIDIKAN DAN AGAMA ISLAM Indonesian Journal of Islamic Literature and Muslim Society Jurnal Ilmiah Multidisiplin Keilmuan Mandira Cendikia (JIMK-MC) Al-Ijtimā: Jurnal Pengabdian Kepada Masyarakat JP2N: Jurnal Pengembangan Dan Pengabdian Nusantara Educompassion: Jurnal Integrasi Pendidikan Islam Dan Global QAZI : Journal of Islamic Studies QOUBA : Jurnal Pendidikan Man-Ana Insight Journal Jurnal Indonesia Studi Moderasi Beragama
Surawan, Surawan
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Journal : Al-Hikmah Media Dakwah, Komunikasi, Sosial dan Kebudayaan

 1 
Social Media as an Arena for Digital Jihad: An Analysis of Online Da'wah on Tiktok, Youtube, and Instagram Ramadhan, Muhammad Alief Raihan; Alfajri Firdaus, Rizki; Surawan, Surawan
Al-Hikmah Media Dakwah, Komunikasi, Sosial dan Kebudayaan Vol 16 No 1 (2025): Al-Hikmah Media Dakwah, Komunikasi, Sosial dan Kebudayaan
Publisher : DEPARTEMENT OF COMMUNICATION AND ISLAMIC BROADCASTING STUDIES

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/hikmah.v16i1.12863

Abstract

YouTube, TikTok, and Instagram have become key platforms for digital da’wah, particularly in reaching younger audiences. This study applies a descriptive qualitative approach with content analysis of ten purposively selected popular videos. The analysis focused on themes, rhetoric, visualaudio elements, and audience responses. The findings reveal unique characteristics of each platform. YouTube is marked by long, systematic, and argumentative sermons that enable deeper understanding. TikTok emphasizes short, concise, emotional, and viral content, making it effective for audiences with limited attention spans. Instagram highlights visual aesthetics and reflective messages, supported by interactive features such as comments and Q&A. These patterns illustrate the need for adaptive communication strategies aligned with algorithms and media consumption habits. The notion of “digital jihad” is interpreted as a non-physical struggle to spread Islamic values online while prioritizing ethics, substance, and engagement. Digital da’wah thus serves not only as religious communication but also as cultural activism that strengthens Islamic identity among youth in the digital era.
Co-Authors A'ini, Nova Nur Adi, Muhammad Iqbal Purnama Adyaputri, Elvira Ahmad Saefulloh Ahmad Sanusi AHMADI ahmat fauzi, nurul Aida, Nor Ajahari Ajahari, Ajahari Aji Hutama, Bayu Waskita Alamsyah - Alfajri Firdaus, Rizki Ali, Sulaiman Amelia Putri, Yusika Anam, Arif Miftakhul Khoirul Ananda, Salsabilla Anggraeni, Rara Anni Wulandzari Anshari, Muhammad Redha Anwar, Hadiya Sabila Aprilianti, Vika Arianty, Anggi Faramida Arif, Zainal Ariyani, Nili Arman, Dedi Aulia Safitri, Aulia Awang, Sarimah Aysah, Nurul AYU LESTARI Azmy, Asmail Chablullah Wibisono dian nur hikmah Elvira, Cindy Fajariah, Fajariah Faridi Faridi Fatimah, Cindy faujianor, fauji Fenita Ifa Anissa Fitriani, Alya Gunanti . Hady Ningsih, Salsabila Hafifah, Wafiq Hafizah, Tia Halis, Nur Haliza, Noor Hamdanah Hamdanah Haryanto, Rizki Hikmah, Aida Nurul Husniah, Laila Ilmi, Ahmad Tantowi Jasiah Jayawarsa, A.A. Ketut Jennah, Rodhatul Khairil Anwar Khalda, Nabilah Khasanah, Kusnia Nikmatul Khatimah, Khusnul Kusuma, Perdana Lenita, Leila Anggraeni Lutfi, Saiful M. Redha Anshari Majidi, Muhammad Wahid Maulana , Ahmad Maulana, Andin Muhammad Mazrur, Mazrur Moh. Fauzan Muhammad Aziz Muslim Muhammad Rizqi Muhammad Yusuf Muslimah Muslimah Muthaharoh, Nur Rahmadani Najib Kailani Nikmah, Siti Ningsih , Salsabila Hady Ningsih, Salsabila Hady Noor Aida Noormila, Cahya Norhidayah, Siti Norhidayani, Norhidayani Norjanah, Norjanah Norvia, Lia Nurfahmi, Ikhfak Nurrahmi, Dwi Nurul Wahdah, Nurul Oktavia, Rani Pamungkas, Nurman Pratama, Randi Surya Priolawati, Melly Putri Anggalia Puspita Sari Putri, Shella Aulia Rahmawati, Lilis Ramadhan, Muhammad Alief Raihan Ramadhani, Rofi'ah Khafidah Raudhatul Jannah Redha Anshri, muhammad Rinaldi, Arjuna Risa, Maya Risnawati Risnawati rohmah, Cindy Dwi RR. Ella Evrita Hestiandari Rusliana, Waode Gusti Safitri, Novia Safitri, Ravena Aulia sahduari, Sahduari Saiful Luthfi Sajiyo Sajiyo, Sajiyo Salmah Salmah Sapitri, Suci Aprioni Dwi Sapuadi, Sapuadi Saputri, Nadia Sardimi, Sardimi Siti Badriah Siti Khodijah Siti Rahmawati Siti Sarifah Sofiyati, Laila Musfirah Sri Hidayati Sri Hidayati Syafii, Muhamad Syafrul Nalus Syahmidi Syahmidi Syahmidi, Syahmidi Thoyibah, Firda Amalia Tobroni Tobroni Ulfah Ulfah waode Widodo, Syamsul Bahri Winda Winda Wiwik Handayani Yanti, Febry Yulistiana, Afda Zakia Zuzanti Zanuba, Adisty Arselia